Morrama
Morrama is a London-based product and industrial design consultancy founded in 2015 that delivers end-to-end sustainable design services, from research and prototyping through to manufacturing, for funded startups, scaling consumer brands, and multinational corporations.
- Company typePrivate
- Founded2015
- HeadquartersHackney, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Morrama does
Morrama is a London-based product and industrial design consultancy founded in 2015 by Jo Barnard, operating from a Hackney studio with a team of 11-15 designers, engineers, researchers, and strategists. The firm provides end-to-end services spanning UX research, industrial design, mechanical engineering, CMF strategy, prototyping, and design for manufacturing, with sustainability and circular economy principles embedded as core design tenets rather than value-adds. Morrama is B Corp certified and serves funded startups, scaling consumer brands, and multinational corporations across personal care, F&B, electronics, luggage, and femtech verticals.
The studio's commercial track record is anchored by a 6+ year partnership with Wild, contributing to its £230M acquisition by Unilever, alongside work for Wagamama (removing 300 tonnes/year of virgin plastic), Mokobara ($20M+ raised post-engagement), Logitech, Google, Diageo, Elvie, and Phoenix. Morrama holds two registered patents (Maya lipstick refill mechanism and Phoenix TELA handle locking system) and has begun productising its expertise through off-the-shelf offerings including the Maya refillable cosmetics packaging range co-developed with PPK Shanghai and the Kibu circular 3D-printed headphones launched as a joint venture with Batch.Works.
Morrama generates revenue primarily through project-based consultancy fees with IP transfer on full payment, supplemented by direct-to-consumer sales of branded publications such as 'From People to Planet' (£20) and Design Declares Climate Action Cards (£30). The company is Morrama Ltd, a UK-registered private limited company operating without disclosed external institutional investment, relying on thought leadership, industry press coverage, and referrals as primary demand-generation channels.
Morrama firmographics
Firmographics- Name
- Morrama
- Legal name
- Morrama Ltd
- Website
- https://morrama.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morrama is a London-based product and industrial design consultancy founded in 2015 that delivers end-to-end sustainable design services, from research and prototyping through to manufacturing, for funded startups, scaling consumer brands, and multinational corporations.
- Ownership category
- akta.pro rank
Morrama industry classification
Industry- Product category
- Industrial Design & Engineering Consultancy
- NAICS
- Industrial Design Services (541420), Industrial Design Services (54142)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)
Keywords
Where Morrama is headquartered
LocationHeadquarters
- HQ city
- Hackney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Morrama business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design and engineering consultancy fees: Morrama operates as a product and industrial design consultancy, billing clients on a project fee basis. Payment is required before project commencement with invoices issued monthly and 14-day payment terms. Projects span from brief definition through to manufacturing handoff, with IP transfer upon full payment.
- Publications and branded merchandise sales: Morrama sells published books ('From People to Planet' at £20), Design Declares climate action cards (£30), and startup guides. These serve both as revenue streams and thought leadership marketing tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based design consultancy engagement |
| One time/ perpetual license | Pay-as-you-go | From People to Planet book |
| One time/ perpetual license | Pay-as-you-go | Design Declares Climate Action Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Morrama product offering
Product offeringCore offering
Morrama is a London-based industrial design and engineering consultancy that delivers end-to-end physical product and packaging design — from research-led insight and strategy through to mechanical engineering, CMF design, prototyping, and manufacturing handoff. Engagements are structured as project-based consulting retainers with full IP transfer to clients on payment. The studio also monetises complementary thought-leadership publications ('From People to Planet' book, Design Declares Climate Action Cards) and produces proprietary design concepts (e.g., Kibu, Maya, Issé) for partner manufacturing joint ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Design and Engineering Consultancy End-to-end industrial design and engineering service delivered as multi-year project engagements to consumer brands and funded startups. Covers research and validation, concept ideation, CMF design, mechanical engineering, prototyping, and design-for-manufacture with manufacturing-partner handoff. Intended for brands needing outsourced design and engineering capability for physical-product development.
- Sustainable Packaging Design Service Specialist packaging-design and engineering service focused on circularity, refill systems and material substitution for consumer brands. Targets enterprises such as QSR and personal-care businesses seeking virgin-plastic reduction, refillable formats and award-grade packaging.
- From People to Planet (book) Published book available for direct purchase from Morrama's e-commerce store and Amazon Kindle at £20 per copy, functioning as both a revenue stream and a thought-leadership asset for the studio.
- Design Declares Climate Action Cards Set of 52 climate-action cards co-created with Design Declares experts, sold for £30 with all proceeds supporting Design Declares CIC; doubles as a thought-leadership tool and revenue stream for the studio.
Quantifiable outcome
- Supported Wild's £230M exit to Unilever
- +5 more outcomes
Companies that use Morrama
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Morrama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Morrama partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Batch.WorkscoreMorrama and Batch.Works co-founded Kibu as a joint venture to create the world's first 3D printed circular headphones for children. Batch.Works provides advanced manufacturing capability using fused deposition modelling (FDM) 3D printing with recycled PLA from agricultural packaging waste. The partnership demonstrates local, transparent, on-demand manufacturing of technology products.
- PPK (Shanghai)coreMorrama collaborated with Shanghai-based packaging manufacturer PPK to develop the Maya refillable cosmetics packaging range — Morrama's first off-the-shelf packaging collection. PPK provides manufacturing capability for the paper pulp refills and injection-moulded vessels.
- LoopieminorMorrama collaborated with Indian startup Loopie to design and launch the Loopie Hop baby stroller targeting India's baby-care market projected to reach USD 8.61 billion by 2030. The collaboration helped Loopie raise initial funding of $1.6 million.
- WildcoreOver a 6+ year partnership, Morrama developed the full suite of Wild's industry-first refillable personal care products (deodorant, shower gel, roll-on, lip balm). This long-term embedded partnership exemplifies Morrama's end-to-end approach from concept through to manufacturing and launch. Wild was acquired by Unilever for £230M in 2024.
- MokobaracoreMorrama designed Mokobara's iconic cabin suitcase — the most recognisable luggage product in India — and continues to develop new products with the brand. Mokobara has raised over $20M following the Morrama collaboration.
- LogitechcoreMorrama works with Logitech on sustainability and circularity-focused product design, leveraging Logitech's sustainability lead Chris Sherwin to explore climate adaptation and sustainable product development.
- Phoenix (TELA)coreMorrama partnered with Phoenix founder Francesco Salom to completely redesign the TELA luggage range, engineering a patented handle system and creating a planet-conscious brand narrative. The TELA 2.0 launched after a full product redesign prompted by patent infringement on the original design.
- WagamamacoreMorrama engineered Wagamama's sustainable takeaway packaging redesign, making an industry-first switch to recycled PET. The packaging redesign removed 300 tonnes of virgin plastic from Wagamama's supply chain annually and won a Pentawards Silver in Sustainable Food Packaging 2023.
- ElvieminorMorrama has provided product design and innovation consultancy to femtech brand Elvie.
- DiageominorMorrama has provided design and innovation consultancy services to global food and beverage company Diageo.
- QuellminorMorrama worked with fitness gaming brand Quell on wearable product design, providing insights that informed Morrama's Issé mixed reality wearable concept and broader thinking on gamification in fitness.
- Design DeclarescoreMorrama founder Jo Barnard co-instigated Design Declares, a not-for-profit CIC calling on the entire design industry to declare a climate crisis and commit to 8 Acts of Emergency. Morrama co-created the Climate Action Cards with experts from across design disciplines. All proceeds support Design Declares CIC.
- Plus X InnovationminorPlus X Innovation is a Brighton and Slough-based innovation hub running programmes for businesses driving positive impact. Morrama's Jo Barnard spoke at a Plus X Circularity Session. Plus X has raised over £25m in grant funding to support entrepreneurs.
- Makerversity (Somerset House)minorMorrama previously had its first workspace at Makerversity in Somerset House, London — a community of makers and entrepreneurs. Jo Barnard recalled the maker community as an important influence on Morrama's early development.
- CSM Material Futures (University of the Arts London)minorMorrama maintains a close relationship with the Material Futures course at Central Saint Martins (UAL). Jo Barnard participates in course activities and events, and the studio hosted a WIP show event for the cohort.
- ShellworkscoreShellworks provides the plant-based PHA bioplastic material used in Wild's compostable refillable roll-on deodorant developed in partnership with Morrama. The Shellworks PHA material enables the refills to be compostable.
- EarthmademinorMorrama collaborated with Earthmade on the Earthmade power bank concept, using Earthmade's Bamboo-O plastic-free material (bamboo fibres and plant starch) to design a compostable electronics product. The project was released at London Design Festival 2026.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Morrama competitors and assessment
Company assessmentBroad incumbents
- IDEO: Global design and innovation consultancy offering strategy, digital, and product design. Much larger and broader than Morrama, but competes for the same enterprise and startup briefs at the top of the market.
- Frog Design: Global product design and strategy firm. Comparable physical product design capability but operates at significantly greater scale and across digital and brand domains beyond Morrama's focus.
Direct peers
- Lunar Design: Silicon Valley product design consultancy combining industrial design, mechanical engineering, and research. Closely comparable end-to-end physical product offering.
- Barber Osgerby: Established London industrial design studio with a strong product, furniture, and consumer-goods portfolio. Direct competitor for premium design briefs in the same UK market.
- Smart Design: Product design and innovation consultancy with offices in the US and Europe. Directly comparable in offering physical product design, strategy, and engineering for consumer brands.
- LAYER Design: London-based design and innovation studio focused on product, furniture, and wearable design. Comparable in size and category focus, with similar end-to-end industrial design and brand work.
- Pearson Lloyd: London design consultancy working across product, furniture, transport, and brand. Similar boutique scale and design-led engineering ethos to Morrama.
- MAP (formerly Ammunition Group): US-based product design and brand consultancy founded by the former Smart Design leadership team. Direct peer in premium consumer product design with similar startup-to-enterprise client mix.
- Seymourpowell: London-based industrial design and innovation consultancy of comparable size, working across consumer product, packaging, and sustainability. Closely comparable in geography, service mix, and client profile to Morrama.
- Whipsaw: US-based industrial design and engineering studio known for consumer electronics and medical product design. Comparable in deep engineering-meets-design DNA and consultancy size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Morrama social profiles
Digital presenceMorrama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morrama leadership team
Management profileNumber of profiles
Profiles12 records
Morrama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morrama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morrama
What does Morrama do?
Morrama is a London-based industrial design and engineering consultancy that delivers end-to-end physical product and packaging design — from research-led insight and strategy through to mechanical engineering, CMF design, prototyping, and manufacturing handoff. Engagements are structured as project-based consulting retainers with full IP transfer to clients on payment. The studio also monetises complementary thought-leadership publications ('From People to Planet' book, Design Declares Climate Action Cards) and produces proprietary design concepts (e.g., Kibu, Maya, Issé) for partner manufacturing joint ventures.
Is Morrama a public or private company?
Morrama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morrama founded?
Morrama was founded in 2015. It employs 1 to 10 people.
Where is Morrama based?
Morrama is headquartered in Hackney, United Kingdom, in the Europe region.
How does Morrama make money?
Two revenue lines are on record. Design and engineering consultancy fees are the primary driver. The others are publications and branded merchandise sales.
Who are Morrama's main competitors?
Broad incumbents on record are IDEO and Frog Design. Direct peers are Lunar Design, Barber Osgerby, Smart Design, LAYER Design, Pearson Lloyd, MAP (formerly Ammunition Group), Seymourpowell and Whipsaw.
Does Morrama have an API?
No public API is recorded for Morrama.
What industry is Morrama in?
Morrama's product category is Industrial Design & Engineering Consultancy. Its primary akta.pro industry code is BPAHAHAK, Product Lifecycle, NPI & Industrialization (Design-to-Operate). Its NAICS code is 541420 and its SIC code is 8742.