What Ticket Rewards, Inc does

Ticket Rewards, Inc is a B2B live entertainment rewards platform headquartered in Austin, Texas, founded in 2023. The company enables consumer brands across e-commerce, restaurants, hospitality, subscriptions, memberships, publishing, influencers, and travel to offer live event tickets as customer acquisition, engagement, and retention rewards. Named enterprise customers include The Home Depot, Costco, Max (Warner Bros Discovery), United MileagePlus, Celebrity Cruises, Restaurant.com, The Denver Post, and San Francisco Chronicle. The company is privately held with 1–10 employees and no disclosed external funding or cap table.

The product suite consists of two core offerings: Live Event Cards (digital or physical reward cards denominated at $25 or $50, redeemable at redeem.ticketrewards.com for live entertainment tickets nationwide) and Ticket Rewards Deals (a white-label curated marketplace of ticket deals at preferred pricing). Both products are delivered through white-label customization that allows brand partners to embed them across email, text, social media, website, or chat channels. The underlying platform aggregates inventory from thousands of shows, venues, teams, and promoters across 65+ U.S. markets, with stated access to 50M+ tickets and 30,000+ events.

Ticket Rewards operates a sales-led B2B go-to-market targeting enterprise and mid-market brands, offering 30-minute product demos via Calendly. Its revenue model combines a per-unit transaction fee on Live Event Cards (priced at no more than 20% of card face value, implying roughly $5 per $25 card and $10 per $50 card) with marketplace spread economics on Ticket Rewards Deals, which are offered free of charge to brands. The company has no AI/ML capabilities disclosed, no app, no public API, and has not disclosed certifications or regulatory actions. Recent strategic activity includes a June 2026 partnership with Military Connect to extend ticket access to military members.

Name

Ticket Rewards, Inc

Legal name

Ticket Rewards, Inc

Website

https://ticketrewards.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticket Rewards is a B2B live entertainment rewards platform that enables brands to offer white-label concert, sports, and theater ticket rewards. Founded in 2023 and based in Austin, Texas, it serves enterprise customers including Home Depot, Costco, Max, and United MileagePlus across 65+ U.S. markets.

Ownership category

akta.pro rank

Product category

Live Entertainment Rewards Platform

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industries

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Live entertainment rewards
• White-label ticketing platform
• Customer loyalty rewards
• Experiential marketing platform
• Brand engagement solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Live Event Cards: Ticket Rewards prices Live Event Cards based on the quantity purchased, with pricing never exceeding 20% of the card's face value. This is a per-unit transaction model where brands purchase digital reward cards to distribute to their customers.
2. Ticket Rewards Deals: The curated marketplace of ticket deals at preferred pricing is offered at no cost to brands. Ticket Rewards earns revenue through the spread between preferred pricing and retail ticket prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ticket Rewards operates a white-label B2B live entertainment rewards platform enabling brands to distribute Live Event Cards (digital or physical cards valued at $25 or $50 redeemable for live entertainment tickets) and Ticket Rewards Deals (a curated marketplace of ticket deals at preferred pricing). The platform is delivered through brands' existing marketing channels (email, text, social media, website, chat) with full white-label customization, targeting customer acquisition, engagement, and retention outcomes for enterprise and mid-market brands across multiple industries.

Product overview

Ticket Rewards, Inc operates as a live entertainment rewards platform offering two core products: Live Event Cards (digital/physical reward cards valued at $25 or $50 for live entertainment) and Ticket Rewards Deals (a white-label marketplace for curated ticket deals at preferred pricing). Both products integrate with brand partners' marketing channels across industries including e-commerce, restaurants, hospitality, memberships, subscriptions, publishers, influencers, and travel, enabling customer acquisition, engagement, and retention through live entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Card

Quantifiable outcome

• 75% reduction in customer acquisition cost
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Military ConnectcoreGTM or Marketing Partner · 3 June 2026Military Connect launched a partnership with Ticket Rewards to offer exclusive ticket savings and access for military members. The partnership includes an exclusive Kenny Chesney concert offer at Sphere Las Vegas from July 1-11, 2026, with military members eligible for up to 35% discounts. The platform aims to expand benefits into diverse live entertainment experiences nationwide.
• Show, Venue, Team, and Promoter NetworkcoreOthersTicket Rewards has built direct relationships with thousands of shows, venues, teams, and promoters throughout the country. These partnerships provide access to concerts, sports events, Broadway shows, family events, and theme parks across 65+ markets.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Giftbit: Digital gift card delivery platform for B2B rewards, referrals, and promotions, with API and branded landing pages. Comparable white-label B2B delivery mechanic to Ticket Rewards' Live Event Cards, though Giftbit is gift-card-only without a live-event marketplace.
• Tango Card: B2B rewards and incentives platform (now part of Blackhawk) that lets brands send digital gift cards and reward codes to customers and employees — directly comparable white-label delivery model to Ticket Rewards' Live Event Cards, though Tango Card spans the full gift-card catalog rather than specializing in live entertainment.
• Snappy: B2B gifting and rewards platform offering curated experiences, gift cards, and physical gifts sent via branded digital unwrapping. Comparable to Ticket Rewards in serving enterprise and mid-market brands with white-label reward delivery and a marketplace of curated options.
• Tremendous: B2B payouts and rewards platform used by brands to send digital gift cards, prepaid cards, and donations globally. Closely comparable API- and dashboard-driven rewards delivery model aimed at enterprise marketing, CX, and research teams.
• Blueboard: Employee and customer experience-rewards platform that curates hand-selected experiences (tours, tastings, adventures) and ships them as branded rewards. Most direct experience-rewards peer to Ticket Rewards, differing mainly in heavier employee-recognition orientation vs. Ticket Rewards' customer-acquisition and loyalty focus.
• Xoxoday: Engagement and rewards platform offering a global marketplace of gift cards, experiences, merchandise, and prepaid cards via API and dashboard. Comparable horizontal rewards-and-engagement proposition targeting enterprise brand and HR buyers.

Broad incumbents

• Blackhawk Network: Largest gift card and branded payments network in the U.S., offering a B2B rewards/incentives platform (including Tango Card) that competes for the same brand rewards budgets as Ticket Rewards, albeit with a much broader catalog that includes merchandise and gift cards beyond live entertainment.
• Awardco: Large employee recognition and rewards platform with a marketplace of merchandise, gift cards, and experiences, sold primarily to enterprise HR teams. Overlaps with Ticket Rewards on the experience-rewards side of its catalog and competes for corporate rewards budgets.
• ITA Group: Long-standing loyalty, engagement, and incentive agency that designs and operates loyalty programs using experiences, travel, and merchandise. Comparable in serving enterprise brand loyalty needs and in operating experience-led reward programs, though with a services-led rather than software/SaaS-led delivery model.

Emerging players

• Bucketlist Rewards: Cloud-based employee recognition and rewards platform featuring a heavy experience-rewards catalog (tours, classes, travel). Comparable experience-led philosophy to Ticket Rewards, with primary emphasis on employee recognition rather than customer loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/liveeventcard
• Facebookfacebook.com/liveeventcard
• LinkedInlinkedin.com/company/ticketrewards
• Instagraminstagram.com/ticketrewards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Rewards, Inc