Track Zero
Track Zero (Pista Cero) is a Barcelona-based IT services provider founded in 1988 that serves Spanish SMEs and educational institutions with hardware procurement, managed IT, cloud hosting, cybersecurity, and backup solutions delivered through direct sales and a 300+ associated partner network.
- Company typePrivate
- Founded1988
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Track Zero does
Track Zero operates in the market as Pista Cero, a Barcelona-based IT services provider founded in 1988 and organized as PISTA CERO, S.L. The company delivers a bundled IT offering to Spanish small and medium enterprises and to educational institutions, spanning hardware procurement (via the Pistacierto catalog of more than 400,000 SKUs from Dell, HP, Apple, Lenovo, Acer, ASUS, HPE, Adobe, and Aruba), managed IT services, cloud services (VPS hosting, IP telephony, virtual desktop infrastructure), cybersecurity (Wise Auditoria, EDR/XDR, NIS2 compliance), and cloud backup (WISE & BACKUP built on Acronis). Core technology is built on Microsoft 365 and Google Workspace for productivity, Proxmox and VMware for virtualization, Veeam and Wasabi for immutable backup (claimed 60% cost savings vs. traditional storage), Acronis Cyber Protect for backup and endpoint security, SonicWall and Ruijie for perimeter and network security, and an in-house data center footprint at Templus Barcelona (formerly BitNAP/Cellnex) managing over 200 VPS environments with high-availability clusters and BGP connectivity via CATNIX and DE-CIX.
Pista Cero operates a hybrid go-to-market: direct enterprise sales handle large named accounts (Palladium Hotel Group, CSUC's 9 Catalan universities, MUNICH, Evenia Hotels, Editorial Casals, Fundacion Laboral de la Construccion, CUMSA), while an associated partner network of more than 300 franchise-style resellers delivers localized service to SMEs across Spain, an asset the company describes as a key differentiator. The firm is an authorized distributor for Dell (first traditional distributor by volume in Spain since 2008), Apple (since 2012), HP (Amplify Impact partner), Lenovo, and Red Hat, and holds highest-tier partner status with Acronis (Platinum), SonicWall (Gold), Microsoft (Modern Workplace), and Ruijie (Silver). Sub-brands WISETIC (cloud, launched 2023), Wise Backup, and Wise Auditoria consolidate the higher-margin services portfolio.
The business model combines one-time hardware distribution with subscription/recurring revenue from managed services, cloud, backup, and cybersecurity. Revenue grew from 6M EUR in 1997 to 19.59M EUR in 2021, with 40% recurring by 2016 and cloud services compounding above 20% annually. The firm cites Top 10 national ranking among IT distributors by sales volume and has held ISO 27001 certification since 2022/2025 with Achilles Silver and HP Amplify Impact credentials. Recent disclosure of headcount at 11-50 employees is notably smaller than the 80+ workers reported in 2003, suggesting either a significant operational consolidation, a redefinition of headcount scope, or that the listed range reflects core staff excluding the 300+ associated partners; the most recent financial data point remains the 2021 revenue figure.
Track Zero firmographics
Firmographics- Name
- Track Zero
- Legal name
- PISTA CERO, S.L.
- Website
- https://pistacero.es
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Track Zero (Pista Cero) is a Barcelona-based IT services provider founded in 1988 that serves Spanish SMEs and educational institutions with hardware procurement, managed IT, cloud hosting, cybersecurity, and backup solutions delivered through direct sales and a 300+ associated partner network.
- Ownership category
- akta.pro rank
Where Track Zero is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Track Zero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Distribution: Sale of computer hardware and equipment including desktops, laptops, servers, networking equipment, and peripherals from major brands (Dell, HP, Apple, Lenovo, etc.). Over 400,000 hardware products available through their catalog.
- IT Services and Support: Managed IT services including technical support, account management (Microsoft 365, Google Workspace), network management, and maintenance services for SMEs.
- Cloud Services (WISETIC): Cloud-based services including VPS hosting, IP telephony, virtual desktop infrastructure (VDI), and cloud backup solutions. Services developed through proprietary data center infrastructure with Templus.
- Cybersecurity Services: Security services including Wise Auditoria penetration testing, security audits, Acronis cyber protection, EDR/XDR solutions, and NIS2 compliance consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise solutions for SMEs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Track Zero product offering
Product offeringCore offering
Pista Cero delivers comprehensive IT services for Spanish SMEs and educational institutions, combining managed IT support, cybersecurity (audits, EDR/XDR, NIS2 compliance), cloud services (VPS hosting, IP telephony, cloud backup under the WISETIC brand), and digital transformation. It also distributes hardware through the Pistacierto catalog of 400,000+ products and operates a 300+ associated partner network spanning Spain.
Product overview
Pista Cero is a comprehensive IT services company for SMEs offering a unified platform of technology services with multiple integrated modules. The core offering combines IT services including cybersecurity, digitalization, technical support, telephony and AI solutions, supported by a hardware procurement catalog (Pistacierto) with over 400,000 products. Key service brands include WISETIC (cloud services sub-brand), Wise Auditoría (cybersecurity audits), and WISE & BACKUP (cloud backup). Infrastructure services include VPS hosting and IP telephony. The company operates through a network of 300+ associated partners across Spain, with headquarters in Barcelona and additional presence in Madrid and Abrera.
Differentiator
Problem solved
Functional benefit
Brands
- WISETIC: Cloud services brand launched in 2023, representing the company's services cloud offerings to distance itself from being seen as only a hardware vendor.
- Wise Backup
- Wise Auditoría
Products and services
- Managed IT Services
- Pistacierto Hardware Catalog
- Cybersecurity Services
- Wise Auditoría
- WISE & BACKUP (Wise Backup)
- Digitalización (Digital Transformation)
- VPS Hosting (WISETIC Cloud)
- IP Telephony (Telefonía IP)
- Account Management (Microsoft 365 & Google Workspace)
- Detector de IA
- NIS2 Compliance Services
- Kit Digital (Government Digital Aid Agent)
- Disaster Recovery
- Soporte Informático (Technical IT Support)
Quantifiable outcome
- Revenue growth from 6M EUR (1997) to 19.59M EUR (2021), demonstrating sustained business growth
- +3 more outcomes
Companies that use Track Zero
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Track Zero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature4 records
Track Zero partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SonicWallcoreGold Partner status for cybersecurity and network security solutions. Focus on perimeter security and advanced threat protection for enterprise and SME clients.
- Ruijie NetworkscoreSilver Partner status for networking infrastructure. Pista Cero resells and deploys Ruijie and Reyee networking solutions including switches, WiFi access points, routers, and firewalls with cloud management for SMEs. Reyee line offers free cloud management without license costs.
- AcroniscorePlatinum Service Provider for Acronis Cyber Protect Cloud. Provides backup, disaster recovery, and cybersecurity protection for Microsoft 365 and other platforms. Used for Wise Backup service implementation.
- Templus (formerly BitNAP/Cellnex)coreInfrastructure partnership for VPS hosting and IP telephony services. Pista Cero has worked with this data center provider for over 6 years, originally with BitNAP which was acquired by Cellnex and now Templus. The partnership provides cloud infrastructure with high availability, low latency, and BGP connectivity through CATNIX and DE-CIX.
- MicrosoftcoreModern Workplace Partner specialization for Microsoft 365, Teams, and Windows deployment. Long-standing partnership spanning over a decade with focus on cloud migration and workplace modernization for SMEs.
- HP Inc. (HPE)coreHP Amplify Impact partner demonstrating commitment to sustainability. Certified distributor of HP hardware including desktops, laptops, servers, and printers. Major hardware vendor relationship.
- Dell TechnologiescoreCertified distributor and first traditional Dell distributor by volume of business in Spain (since 2008). Supplies Dell servers, desktops, laptops, and enterprise solutions.
- ApplecoreAuthorized Apple distributor since 2012, providing Mac computers, iPads, and Apple devices to enterprise and education clients.
- ProxmoxcoreAuthorized reseller for Proxmox VE virtualization platform, used for VPS hosting and cloud services as an alternative to VMware.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Track Zero competitors and assessment
Company assessmentBroad incumbents
- Telefónica Tech: Telco-backed IT services and cybersecurity division of Telefónica — provides cloud, security, and managed services to Spanish enterprises and SMEs, including NIS2-adjacent offerings.
- Inetum: European IT services group with significant Spanish presence offering managed infrastructure, cloud, and cybersecurity services — overlaps with Pista Cero's portfolio but at broader scale.
- Informática El Corte Inglés (IECISA): Large Spanish IT services subsidiary of El Corte Inglés providing infrastructure, cloud, and managed services — broad incumbent competing for similar Spanish enterprise and SME contracts.
- Ayesa: Larger Spanish IT consultancy and services provider with broader digital transformation capabilities — overlaps with Pista Cero's services portfolio but operates at larger enterprise and public-sector scale.
- Ricoh España: Spanish subsidiary of Ricoh providing IT services, document management, and managed workplace solutions — comparable in serving SMEs with bundled hardware, software, and managed services in Spain.
Direct peers
- Ibermática: Spanish IT services and systems integration company serving enterprises and public sector with managed services, cloud, and cybersecurity — directly comparable to Pista Cero's core SME IT services offering in the Spanish market.
- Grupo CMC: Spanish IT services and consulting firm focused on digital transformation, cloud, and infrastructure for enterprises and public sector — directly comparable SME/mid-market IT services competitor in Spain.
- Seresco: Spanish IT services company with focus on managed services, cloud hosting, and ERP — competes for similar SME and mid-market IT outsourcing contracts in Spain.
- Dominion: Spanish technology and engineering services firm providing IT infrastructure, digital transformation, and managed services to B2B clients across Iberia — overlapping with Pista Cero's managed services and digitalization portfolio.
Regional players
- Econocom: European IT services and equipment provider with presence in Spain — comparable business model spanning hardware financing, managed services, and digital transformation, though headquartered outside Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Track Zero social profiles
Digital presenceTrack Zero compliance and trust
Trust signalCompliance8 records
Track Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track Zero leadership team
Management profileNumber of profiles
Profiles2 records
Track Zero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track Zero
What does Track Zero do?
Pista Cero delivers comprehensive IT services for Spanish SMEs and educational institutions, combining managed IT support, cybersecurity (audits, EDR/XDR, NIS2 compliance), cloud services (VPS hosting, IP telephony, cloud backup under the WISETIC brand), and digital transformation. It also distributes hardware through the Pistacierto catalog of 400,000+ products and operates a 300+ associated partner network spanning Spain.
Is Track Zero a public or private company?
Track Zero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Track Zero founded?
Track Zero was founded in 1988. It employs 11 to 50 people.
Where is Track Zero based?
Track Zero is headquartered in Barcelona, Spain, in the Europe region.
How does Track Zero make money?
Four revenue lines are on record. Hardware Distribution is the primary driver. The others are IT Services and Support, cloud Services (WISETIC) and cybersecurity Services.
Who are Track Zero's main competitors?
Broad incumbents on record are Telefónica Tech, Inetum, Informática El Corte Inglés (IECISA), Ayesa and Ricoh España. Direct peers are Ibermática, Grupo CMC, Seresco and Dominion. Econocom is listed as a regional player.
Does Track Zero have an API?
No public API is recorded for Track Zero.