Carmine

What Carmine does

Carmine is a SaaS-based GPS fleet management solution offered as a product brand of MicroTelematics Inc., a wholly-owned subsidiary of Netherlands-based Vision Group. The platform combines proprietary OBD-II plug-in hardware with a cloud-based software suite (web dashboard and iOS/Android mobile apps) to deliver real-time vehicle tracking, driver behavior monitoring (speeding, harsh braking, harsh acceleration), vehicle health diagnostics (check engine codes, fuel level), geofencing, and in-app dispatch-driver communication. The hardware is positioned as the smallest GPS tracker in the market, requires no SIM card or separate cellular plan, and is compatible with all major North American carriers, enabling plug-and-play deployment without professional installation. The CrashBox safety technology was incorporated into the suite in 2018.

Carmine sells primarily to North American small and medium-sized fleet operators (described as ranging from "2 trucks to massive fleets") across service-based verticals such as construction, refrigeration, cleaning, towing, and field services. The company uses a hybrid product-led growth and inside sales motion: a self-serve website with free trial signup, online quote requests advertised as completing in 10 seconds, free demo scheduling, and direct sales follow-through. Revenue is generated through a recurring monthly subscription priced at less than $1 per vehicle per day, with no contractual commitment required. The company discloses a base of 5,000+ customers and 20,000+ subscribed vehicles, and markets to enterprise fleets, corporations, and government buyers as secondary segments.

Carmine is part of a larger Vision Group conglomerate that includes RouteVision (the Benelux market leader in fleet management), Unigrid (software development, acquired 2013), and CrashBox (acquired 2018). MicroTelematics Inc. was incorporated in 2014 specifically to lead the North American market entry under the Carmine brand, which launched in 2015. The group reports over two decades of cumulative fleet telematics experience across its European and North American operations.

Name

Carmine

Legal name

MicroTelematics Inc.

Website

https://carmine.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmine, a brand of MicroTelematics Inc. under Netherlands-based Vision Group, provides a SaaS GPS fleet management platform with proprietary OBD-II plug-in hardware for North American small and medium-sized fleets, offering real-time tracking, driver behavior monitoring, and vehicle diagnostics on a subscription basis under $1 per vehicle per day.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro industry

PRIMARYTLABAJAA

GPS Fleet Tracking & Mapping

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLABAJAG

Driver Behavior, Safety & Video Telematics (Dashcams/AI)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• GPS fleet tracking
• Fleet management software
• Vehicle telematics system
• OBD-II GPS device
• Driver behavior monitoring

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. GPS Fleet Tracking Subscription: SaaS-based fleet management subscription service with pricing at less than $1 per day. No contracts required, with free trial available. Revenue generated from recurring subscription fees for GPS tracking and fleet management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Carmine provides a GPS-based fleet management SaaS platform paired with a proprietary OBD-II plug-in GPS tracking device. The cloud platform delivers real-time fleet visibility, driver behavior monitoring, geofencing, vehicle diagnostics, and route optimization for small and medium-sized businesses. The system is accessible via web dashboard and mobile apps (iOS/Android), with hardware that installs in seconds and requires no SIM card or extra cellular plan.

Product overview

Carmine is a unified fleet management SaaS platform consisting of the Carmine GPS Fleet Tracking System (the core software platform), paired with a proprietary GPS device hardware that plugs into vehicles' OBD-II ports. The system includes a web-based dashboard for fleet owners and a mobile app for both drivers and fleet managers. Key modules include CrashBox (safety technology added in 2018), real-time GPS tracking, driver behavior monitoring, geofencing, and in-app communication tools. The product is delivered as software-as-a-service with no contracts and plug-and-play hardware requiring no professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Carmine GPS Fleet Tracking System Primary SaaS fleet management platform providing real-time GPS tracking, vehicle monitoring, driver behavior analysis, and fleet analytics for small and medium-sized business fleets. Delivered via web portal and mobile app.
• Carmine GPS Device Proprietary GPS tracker device that plugs into a vehicle's OBD-II port. Requires no SIM card or extra cell plan, and connects to all major cellular networks in North America to transmit vehicle data including location, speed, hard braking, hard acceleration, check engine codes, and fuel level.
• Carmine Mobile App Mobile application available for iOS and Android devices providing drivers with a dashboard, places/navigation notes, in-app communication, and vehicle alerts, and enabling fleet owners to manage operations on-the-go.
• Carmine Dashboard (Web Portal) Web-based interface providing real-time fleet stats, current fleet activity, geofencing controls, vehicle alerts, driver behavior monitoring, analytics, and conversation features for fleet management.
• CrashBox Safety Technology Safety technology incorporated into Carmine's fleet management suite in 2018, providing enhanced vehicle safety and monitoring capabilities as part of the broader Carmine platform.

Quantifiable outcome

• Route optimization and reduced idle times leading to cost savings
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Geotab: Geotab is one of the largest fleet telematics providers globally, offering GPS tracking, vehicle diagnostics, driver behavior, and a robust ecosystem of integrations. It competes with Carmine across SMB through enterprise fleets with similar OBD-II hardware and SaaS subscriptions.
• Azuga (Bridgestone): Azuga, owned by Bridgestone, offers GPS fleet tracking, driver behavior scoring, and rewards-based safety programs targeting SMB and mid-market service fleets. Closely comparable SMB-focused GTM and pricing model to Carmine.
• Lytx: Lytx specializes in video telematics, dashcams, and AI-driven driver behavior analytics for commercial fleets. Adjacent competitor to Carmine in the driver safety and behavior monitoring segment with a different hardware emphasis.
• Samsara: Samsara is a leading IoT fleet management platform offering GPS tracking, driver behavior, vehicle telematics, and a connected hardware ecosystem. It directly competes with Carmine across SMB and enterprise fleets, with overlapping OBD-II/hardware and SaaS dashboard offerings.
• Fleet Complete: Fleet Complete provides GPS fleet tracking, asset tracking, and connected vehicle solutions for SMB and enterprise fleets, comparable in technology stack and target customer segments to Carmine.
• GPS Insight: GPS Insight provides GPS fleet tracking, dashcams, and fleet management software targeting SMB and mid-market fleets with similar subscription and hardware models to Carmine. Direct competitor in the North American SMB telematics segment.

Broad incumbents

• Verizon Connect: Verizon Connect is a major incumbent fleet management SaaS provider offering GPS tracking, ELD compliance, and dispatch. It serves the same SMB-to-enterprise fleet market as Carmine, with broader telecom-bundled offerings and a larger installed base.
• Teletrac Navman (Vontier): Teletrac Navman, part of Vontier, is an established fleet telematics SaaS provider offering GPS tracking, ELD, and fleet analytics. Comparable broader incumbent competing with Carmine in SMB and enterprise fleet markets.

Regional players

• Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics and owned by Bridgestone, is a major European fleet management SaaS provider. Comparable to Carmine's RouteVision sibling and competes in the same category on a different geographic footprint.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management SaaS platform serving SMB and mid-market fleets. Comparable to Carmine's customer base but focused more on maintenance workflows than GPS tracking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carmine-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmine