What Sennep does

Sennep is a London-based digital product design studio founded in 2003 by Matt Rice and Hege Aaby, who remain in Creative Director roles. The studio specialises in branding and interactive experiences spanning spatial, web, apps, and games, operating a B2B project-based professional services model for enterprise clients such as Google, Nike, Sky, Richard Mille, McKinsey Global Institute, The Guardian, UNICEF, and the London Symphony Orchestra. Core capabilities include UX/UI design, motion design, 3D design, iOS/Android/React Native app development, Unity game development, and web development, underpinned by a proprietary three-principle methodology (Smart, Simple, Human) and a six-stage iterative process (Question, Collaborate, Experiment, Push, Prototype, Flex).

Revenue is generated primarily through individually-scoped professional services engagements quoted per project, supplemented by self-published game revenue (Alphaputt) distributed via the iOS App Store and, since February 2026, as a free web-native experience on HTC's VIVERSE platform. A dedicated sub-brand, Sennep Games (sennepgames.com), operates as an internal R&D vehicle that develops original IP and feeds learnings back into client work, with Polyverse — a mindful 3D puzzle game — currently in development. Marketing is portfolio- and award-led: over 50 design awards from Lovie, D&AD, ADC*E, Communication Arts, Webby, Brand Impact, and Apple App Store 'Game of the Day' recognition for Alphaputt drive inbound enterprise demand.

The company is privately held, bootstrapped, and founder-owned, with no disclosed institutional investors, funding rounds, or parent entity. Headcount is reported in the 11–50 band with no public exact figure, and the team operates from a London headquarters with project-based delivery into Hong Kong, the US, and Switzerland.

Name

Sennep

Legal name

Sennep

Website

https://sennep.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sennep is a London-based digital product design studio, founded in 2003, delivering branding, UX/UI, apps, games, and motion design on a project basis for enterprise clients including Google, Nike, Richard Mille, and McKinsey, with a self-published games sub-brand (Alphaputt).

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Project-based professional services engagements for branding, UX/UI design, app development, and game development. Engagements include research, design, development, and ongoing support for enterprise clients.
2. Game Licensing and Publishing: Self-published games like Alphaputt generate revenue through app store sales and now free-to-play web experiences on platforms like VIVERSE for brand exposure and long-tail discovery.
3. Game Development (Client Projects): Custom game development for clients, including interface design, 3D art, and technical development for branded gaming experiences.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sennep is a London-based digital product studio delivering project-based design and development services for enterprise clients. It produces branding, UX/UI design, motion design, 3D design, app development (iOS, Android, React Native), web development, and Unity game development. It also self-publishes games through its Sennep Games sub-brand, with Alphaputt available on iOS and as a free web experience on VIVERSE.

Product overview

Sennep is a London-based digital product studio founded in 2003, specialising in branding and interactive experiences across spatial, web, apps, and games. The studio operates across two distinct areas: its core design studio (sennep.com), which delivers client projects including brand identities, app interfaces, websites, experiential design, and motion work; and Sennep Games (sennepgames.com), a sub-brand focused on original game development including Alphaputt (typography mini-golf, available on iOS and web via VIVERSE) and the in-development Polyverse (mindful 3D puzzle). Client work spans products such as Steasy (connected lunch box with Shopify e-commerce and companion app), LUMI (illuminated keyboard by ROLI with music learning app), Urban Mind (mental wellbeing research app with iOS/Android apps), Ho Jeng AR (Google HK AR experience), MGI Urban World (city economic data visualisation app), Back Market (refurbished tech e-commerce), and Richard Mille (luxury watch iPad catalogue).

Differentiator

Problem solved

Functional benefit

Brands

• Sennep Games: A separate digital platform for Sennep's games portfolio, including Alphaputt and the upcoming Polyverse puzzle game.

Products and services

• Alphaputt Alphaputt is an award-winning typography-meets-mini-golf game spanning A–Z themed holes, developed by Sennep Games. Available as a premium iOS app and rebuilt as a free, instant-play web experience on VIVERSE, it features bespoke typographic dioramas, sonic identity, and cross-platform play.
• Polyverse Polyverse is a mindful 3D puzzle game currently in development by Sennep Games, featured with early glimpses on the newly launched sennepgames.com website. It represents the next major product from the Sennep Games sub-brand following Alphaputt.
• Sennep Games Website Sennep Games is the games division of Sennep, operating from sennepgames.com. It develops premium, award-winning games including Alphaputt (iOS and web) and is developing Polyverse, a mindful 3D puzzle game.
• Steasy Digital Brand Experience Steasy is a portable mini food steamer paired with a marketing website, online shop, and mobile app. Sennep led the full digital brand experience including visual identity, UX/UI design, 3D product renders, motion design, Shopify e-commerce integration, and a companion app for remote control and timer functionality.
• Enzyme Brand Video and Motion Design System Enzyme is a decentralised finance platform. Sennep created a brand video and motion design system that brings Enzyme's visual identity to life across digital touchpoints, expressing the brand's tools and services through fluid transitions and responsive animations.
• LUMI App Interface Design LUMI is an illuminated piano keyboard and companion learning app by ROLI. Sennep designed the full UX and UI including onboarding, play mode, learn mode, a 200-song music library with cover artwork, and a scalable design system.
• Ho Jeng AR App Interface Design Ho Jeng AR is a playful AR experience commissioned by Google Hong Kong, encouraging citizens to rediscover the city by scanning cultural objects to unlock and interact with six animated characters. Sennep designed the full app interface, gamification mechanics, onboarding, and ML-powered object recognition.
• Urban Mind Research App Design Urban Mind is a research app that collects real-time mental wellbeing data from urban populations via Ecological Momentary Assessment (EMA). Built in collaboration with King's College London, the app gathers geolocation, health, activity, photo, and audio data, offering participants a visual diary and personal reports.
• MGI Urban World App Interface Design MGI Urban World is an iOS and Android app that visualises economic data for 2,600+ cities worldwide spanning GDP, population, and household income from 1CE to projected future. Sennep designed the interface and 3D globe navigation, transforming over 100,000 data points into an intuitive experience.
• Back Market E-commerce UX/UI Design Back Market is a refurbished-tech e-commerce marketplace. Sennep designed the path-to-purchase experience across five rapid sprints, including product search, customisation, trust-building device grading, and motion-enhanced checkout.
• Richard Mille iPad Digital Catalogue Richard Mille is a digital sales catalogue app for iPad Pro, built for the luxury watchmaker's global store network. Sennep designed a visually rich, 360° interactive browsing experience with high-res imagery, video, and technical specifications backed by a bespoke CMS for offline-first content sync.
• PlayQ Website Design PlayQ is a new website designed for PlayQ, a fast-growing mobile games company in California, blending playful animation with visual simplicity to attract top talent.

Quantifiable outcome

• 50+ design awards recognised by design community
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• HTC VIVERSEcoreStrategic or Co-development Partner · 12 February 2026Strategic partnership to bring Alphaputt to VIVERSE as a web-native experience playable instantly across desktop and mobile without downloads. This marks Alphaputt's first completely free-to-play availability and demonstrates how developers can drive long-tail game discovery through web-based platforms.
• ONcoreTechnology or IntegrationTechnology partner for Steasy project, responsible for bringing designs to life for marketing website, online shop, and connected app. ON handled web development and app development.
• Hawaii DesigncoreStrategic or Co-development PartnerBrand designer for Enzyme who created the bold new identity that Sennep built upon with motion design work. Collaborative relationship extending the visual identity through motion.
• ROLIcoreStrategic or Co-development PartnerMusic technology company for whom Sennep designed the LUMI keyboard app interface. Sennep embedded team within ROLI's office for months of collaborative design work.
• Google Hong KongcoreStrategic or Co-development PartnerClient and concept originator for Ho Jeng AR app, encouraging people to rediscover Hong Kong through playful AR experience. Sennep designed the interface.
• AnimadesecondaryStrategic or Co-development PartnerAnimation studio collaboration for Ho Jeng AR app, responsible for character animation of the six iconic Hong Kong-inspired characters.
• BitStudiosecondaryTechnology or IntegrationCreative technologists responsible for app development for Ho Jeng AR project, implementing machine learning for object recognition.
• King's College LondoncoreStrategic or Co-development PartnerResearch partner for Urban Mind app, creating bespoke surveys for specific studies. King's College London can create surveys in 8 languages from custom-built CMS.
• J&L GibbonssecondaryStrategic or Co-development PartnerLandscape architects and research partner for Urban Mind mental health research app.
• Nomad ProjectssecondaryStrategic or Co-development PartnerArts foundation and research partner for Urban Mind mental health and urban design research.
• McKinsey Global InstitutecoreStrategic or Co-development PartnerResearch arm of McKinsey for MGI Urban World app, providing 5+ years of research data on GDP, population and household income for 2,600+ cities.
• KotosecondaryStrategic or Co-development PartnerBrand identity studio for Back Market that created the 'delightfully rebellious' brand identity which Sennep brought to life through interface motion design.
• Moving StudiosecondaryTechnology or IntegrationCharacter animation partner for Back Market project, providing animated elements like ghost appearances and running couriers.
• Coda to CodasecondaryTechnology or IntegrationSound designers for Alphaputt, developing atmospheric sounds and theme tune described as 'Acid House meets Run-DMC meets Aphex Twin remix.'
• Movember FoundationminorStrategic or Co-development PartnerMen's health charity partnership where Alphaputt donated 100% of November 2019 game sales. Created bespoke 'M' letter with stubbly golf course design.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ustwo: London-based digital product studio with a very similar boutique size and hybrid model - they ship their own games (Monument Valley) alongside enterprise UX/UI and product design work for global brands. Closest peer-by-profile to Sennep.
• Instrument: Portland-based independent digital experience studio that builds brand systems, apps, sites, and immersive work for enterprise clients (e.g., Google, Nike, Patagonia). Comparable in boutique scale, premium positioning, and brand-experience focus.
• North Kingdom: Swedish interactive experience studio that has shipped award-winning branded games and immersive digital experiences for enterprise clients (Google, Disney, Volvo). Comparable in boutique interactive/games capability and premium client focus.
• Resn: New Zealand-based award-winning creative digital studio (formerly We Are Flow) producing interactive websites, AR/VR experiences, and brand work for global clients. Comparable in craft-led boutique positioning and interactive specialty.
• B-Reel: Stockholm-origin creative technology studio of similar size producing award-winning interactive experiences, branded games, and digital products for premium clients. Comparable in craft-led positioning and multi-disciplinary scope (spatial, web, apps).

Broad incumbents

• Pentagram: World's largest independent design firm with deep brand identity and digital design practice across London and other offices. Operates as a broader design incumbent that competes for some of the same premium brand-identity briefs as Sennep.
• Huge: Global experience design agency delivering digital products, brand experiences, and apps for enterprise clients including Google and McKinsey. Comparable work but at significantly larger scale; represents the scaled-up version of Sennep's service offering.
• AKQA: WPP-owned digital design and innovation agency that produces brand experiences, apps, and interactive campaigns for premium global brands. Overlaps with Sennep on the digital experience / brand work side but operates at much larger scale.
• IDEO: Global design consultancy known for product, brand, and digital experience design across enterprise clients. Competitor for premium design briefs but operating as a much broader and more strategic design incumbent.
• Method (Globant): Now part of Globant, Method is a digital product and experience design studio that builds apps and platforms for enterprise clients (Google, Facebook, NBC). Comparable product-design craft at larger scale post-acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sennep
• Xx.com/sennepldn
• Facebookfacebook.com/SennepLDN

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sennep