Plameca

What Plameca does

Plameca generates revenue through direct sales of one-time-purchase food supplement products via three parallel channels: (1) a network of physical retail points across Spain including pharmacies, parapharmacies, and specialized health food stores, accessed via a public store locator; (2) a direct-to-consumer e-commerce storefront on the company's multilingual website (Spanish, English, French, Catalan, Italian, Galician, Basque, Arabic); and (3) a professional sales channel serving registered healthcare professionals (pharmacists, naturists). Internationally, it reaches over 50 countries through wholly-owned subsidiaries Plameca Asia and Plameca USA, plus channel partners and resellers. Pricing is not publicly disclosed. Marketing is conducted through content (Plameca Magazine and blog), Instagram (@Plamecaytu), email newsletters via Mailchimp, event sponsorships (e.g., sporting events via Curarti), and corporate social responsibility initiatives (Fundación Arraigo, Cáritas). Customer segments are horizontally distributed across end-consumer health use cases rather than concentrated in enterprise accounts.

Name

Plameca

Legal name

PLANTAS MEDICINALES Y COMPLEMENTOS ALIMENTICIOS, SA

Website

https://plameca.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Plameca is a Spain-based phytotherapy and food supplement manufacturer founded in 1984, selling a multi-brand portfolio of natural health products (Curarti, Serenna, Pure Elements, Plan 21, Venalight, Gummies Feel, and Carmex/Senti2 via ATP Farma) through Spanish pharmacies, e-commerce, professional channels, and subsidiaries serving over 50 countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Natural Health Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Natural health supplements
• Food supplements
• Phytotherapy products
• Botanical extracts
• Dietary supplements

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nutritional Supplements: Sale of food supplements and nutritional products through retail and direct channels
2. Medicinal Plants: Products derived from medicinal plants for health and wellness applications
3. Natural Products: Wide range of natural health and wellness products including vitamins, minerals, and botanical extracts

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Plameca is a Spanish natural-health laboratory that manufactures and markets food supplements and phytotherapy-based products across multiple health categories through branded product lines. Its portfolio includes joint health (Curarti), women's health (Serenna), single-ingredient supplements (Pure Elements), weight management (Plan 21), cardiovascular (Venalight, Policol), respiratory/immunity (Protectium), and gummy supplements (Gummies Feel). Distribution is direct-to-consumer via pharmacies, parapharmacies, health stores and an e-commerce storefront, plus professional channels for healthcare providers, with international reach in 50+ countries through subsidiaries in the USA and Asia.

Product overview

Plameca is a Barcelona-based natural health company founded in 1984, specializing in dietary supplements and natural health products. The company operates as a portfolio of brands with multiple sub-brands: Curarti (joint/osteoarticular health), Serenna (women's health including UroBalance, Menopause, and Menstrual Care lines), Pure Elements (essential minerals and single ingredients like Magnesium Bisglycinate, B12, and Ashwagandha), Plan 21 (weight management), and Venalight (cardiovascular/circulatory health). The product range spans cardiovascular, digestive/hepatic, osteoarticular, sleep, emotional balance, respiratory, vitality/immunity, memory, beauty, genitourinary, and weight control categories. Plameca also distributes Carmex lip balm and Senti2 eye/nasal/ear care products through its subsidiary ATP Farma.

Differentiator

Problem solved

Functional benefit

Brands

• Curarti: Joint health brand under Grupo Plameca
• Pure Elements
• Serenna
• Plan 21
• Venalight
• Policol
• Protectium
• Gummies Feel
• Senti2
• Carmex

Products and services

• Curarti (Joint Health Brand) Joint and bone health product line under Grupo Plameca, offering supplements for joint pain, arthritis, and mobility support, including glucosamine-based formulations. Targeted at consumers with osteoarticular concerns.
• Serenna (Women's Health Brand) Women's health supplement line including sub-products for menopause support, menstrual care, and urogenital balance. Targeted at adult women seeking natural hormonal and reproductive wellness solutions.
• Pure Elements (Premium Single-Ingredient Supplements) Premium line of single-ingredient nutritional supplements featuring highly bioavailable minerals, vitamins, and adaptogenic herbs such as Ashwagandha, Magnesium Bisglycinate, Vitamin B12, and comprehensive multivitamins. Targets health-conscious consumers seeking pure, single-active-ingredient formulations.
• Plan 21 (Weight Control Line) Comprehensive weight control product line under Grupo Plameca including dietary programs and supplementation for weight and metabolic management. Targeted at consumers seeking natural weight management solutions.
• Venalight (Circulatory/Cardiovascular Line) Cardiovascular and venous circulation product line within Grupo Plameca, addressing concerns such as varicose veins, leg heaviness, and circulation. Includes vials and topical formulations for leg wellness. Targeted at adults with venous insufficiency or circulation issues.
• Policol (Cholesterol/Cardiovascular Line) Cardiovascular health product line featuring Policol One (cholesterol management) and Normaltens (arterial tension support with olive, hawthorn, black garlic, and CoQ10). Targeted at consumers managing heart health and cholesterol.
• Protectium (Respiratory/Immunity Line) Respiratory and immunity supplement line featuring Protectium Gri-Stop for cold and flu symptom support. Targeted at consumers seeking seasonal immune support.
• Gummies Feel (Gummy Supplement Line) Line of gummy-form supplements spanning multiple health categories, providing a chewable alternative to traditional capsules and vials. Targeted at consumers who prefer gummy over pill-based supplements.
• Plamepil Forte (Beauty Supplement) Nutritional supplement for beauty and skin health, supporting skin, hair, and nail wellness from within. Targeted at consumers seeking nutricosmetic support.
• Senti2 (Eye/Nasal/Ear Care Brand via ATP Farma) Ocular, nasal, and ear care product brand brought into the Plameca Group via the ATP Farma subsidiary. Targeted at consumers seeking specialized ENT and ophthalmic care products distributed through Spanish and Portuguese pharmacies.
• Carmex (Lip Balm Brand via ATP Farma) Iconic lip balm brand distributed exclusively by Plameca (via ATP Farma) in Spain and Portugal. Targeted at consumers seeking lip care products.
• Nutribiotic (Supplements and Personal Care via Nutribiotic Subsidiary) North American supplements and personal care brand integrated into Grupo Plameca. Targeted at US consumers through retail and pharmacy channels.
• Professional Registration Program B2B professional program for licensed healthcare professionals (pharmacists, naturists) that grants access to exclusive products, technical information, and clinical details for recommending and selling Plameca products through their practice.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Fundación ArraigominorGTM or Marketing Partner · 8 November 2021Plameca is a patron of Fundación Arraigo and sponsor of the I Carrera Solidaria (Solidarity Race), demonstrating corporate social responsibility commitment.
• ATP FarmacoreStrategic or Co-development PartnerMadrid-based company specialized in health and parapharmacy products, part of the Plameca Group. Contributes two key brands: Senti2 (leader in ocular, nasal, and ear care solutions) and Carmex (iconic lip balm exclusively distributed in Spain and Portugal).
• NutribioticcoreStrategic or Co-development PartnerCalifornia-based company bringing expertise in supplements and personal care since 1981. Integration into Plameca Group strengthens presence in the United States and expands international portfolio with a recognized North American brand.
• Plameca AsiacoreStrategic or Co-development PartnerSubsidiary consolidating international expansion in Asian markets, enhancing distribution, fostering local partnerships, and driving growth in this strategic market.
• Plameca USAcoreStrategic or Co-development PartnerSubsidiary consolidating international expansion in the United States market, enhancing distribution, fostering local partnerships, and driving growth.
• Universidad Católica de Murcia (UCAM)minorStrategic or Co-development PartnerResearch agreement signed for efficacy studies on food supplements. Two-year research collaboration to perform clinical efficacy studies on nutritional products.
• Acció (Catalonia Trade & Investment)minorGTM or Marketing PartnerReceived internationalization support and mentorship through the 'Mentoring y Apoyo a la Internacionalización de la PYME' subsidy program for expansion into Italy and other international markets.
• CáritasminorGTM or Marketing PartnerCollaboration with Cáritas on the 'Sin Hogar' project to support homeless people, demonstrating commitment to social causes.
• AfepadiminorOthersMember of Afepadi (Spanish Association of Food Supplement Manufacturers), representing the industry and adhering to quality and regulatory standards.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Arkopharma: French leader in phytotherapy and natural health products, with a similar 40+ year heritage, broad portfolio of plant-based supplements across multiple therapeutic categories (joint, sleep, digestion, vitality), and pharmacy-led distribution across Europe — directly comparable to Plameca's core model.
• Aboca: Italian phytotherapy specialist operating its own manufacturing, R&D, and distribution across multiple therapeutic categories including digestive, respiratory, and joint health — closely mirrors Plameca's vertically integrated natural supplements approach in Southern Europe.
• ESI (Española de Salud Integral): Spanish and Italian supplement manufacturer with broad portfolio across women's health, joint, sleep, and digestive categories, distributing through pharmacy channels — directly competes with Plameca in Iberia and Southern Europe.
• Ortis: Belgian phytotherapy and natural health specialist with multi-category botanical supplements distributed through pharmacies across Europe — comparable to Plameca in product philosophy and pharmacy-led channel.
• Salus Haus: German manufacturer of plant-based health products and food supplements with decades-long heritage in phytotherapy, distributing through European pharmacy and health-food channels — comparable European peer in the natural supplements category.
• Soria Natural: Spanish natural health company with extensive phytotherapy-based product portfolio including supplements, herbal extracts, and food supplements distributed through pharmacies and herbalists across Spain and internationally — direct domestic peer.

Broad incumbents

• Solgar: Premium global vitamin and supplement brand offering broad category coverage (joint, sleep, beauty, women's health) with pharmacy/health store distribution; larger and more established than Plameca but overlapping in product lines and channels.
• NOW Foods: Large US-based supplement manufacturer and brand with comprehensive portfolio across vitamins, botanicals, and specialty conditions — overlapping broadly with Plameca's category coverage and serving as a benchmark for international scale.
• Nature's Way: US herbal and supplement brand with strong botanical heritage (including the Nature's Way umbrella), offering products in joint, immune, sleep, and digestive categories — comparable in herbal supplement positioning to Plameca.

Regional players

• Blackmores: Australia's leading natural health brand with broad supplement portfolio distributed across Asia-Pacific and increasingly Europe — comparable in phytotherapy-inspired positioning but operating primarily in Asia-Pacific rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/plamecaytu
• Facebookfacebook.com/plamecacom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plameca