Guarany
Guarany is a 100-year-old, family-owned Brazilian manufacturer of manual, motorized, and battery-powered spraying, nebulization, and firefighting equipment, exporting WHO-certified vector-control and agricultural hardware to 70+ countries via a global distributor network.
- Company typePrivate
- Founded1924
- HeadquartersItu, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Guarany does
Guarany Industria e Comércio Ltda. is a privately held, family-owned Brazilian industrial manufacturer founded circa 1924 and headquartered in Itu, São Paulo, with 350 employees. The company designs, manufactures, and distributes spraying, nebulization, dusting, and granule-application equipment under the Guarany master brand and sub-brands including Sani-Control, Katu, and EKOMAX, alongside a separate dyes division (Guarany Corantes) for fabric and industrial dyeing. Its core technology spans compression sprayers (1.2L-15.2L, including WHO-certified Super 2S stainless steel models), lever and motorized knapsack sprayers (10L-21L, with the award-winning symmetrical SP series), ULV cold-fill nebulizers/atomizers (NAF line, 1200W, dual ULV/LV modes), motorized mist/dusters powered by Kawasaki engines, and precision granule applicators with joystick-controlled dosing. Firefighting equipment (pick-up combat sets, backpacks, drip torches, portable pumps) and an extensive accessories portfolio round out the equipment division. The company's products serve five primary verticals: agriculture (knapsack and motorized sprayers for crop protection), environmental/public health (WHO-certified equipment for Aedes aegypti and other vector control programs used by municipal governments), firefighting and forestry (including indigenous brigade partnerships), gardening and horticulture (light sprayers), and dyes.
Guarany monetizes almost entirely through B2B hardware sales via a continent-organized international distributor network covering the Americas, Europe, Asia, Africa, and Oceania, complemented by direct sales contact (phone, Fale Conosco form) in Brazil and a restricted dealer portal for international business agents. Pricing is not publicly disclosed; the company directs buyers to direct contact channels. Revenue is generated from unit sales across diversified end markets, with the public health segment anchored by WHO and Ministry of Health certifications that gate municipal and federal tenders, and the firefighting segment supported by long-running relationships including the World Fire Network (co-founded 2007) and the ISA indigenous brigade training partnership in the Xingu region (2015). The company maintains a multi-channel marketing presence (corporate blog, YouTube, Facebook, LinkedIn, Instagram, email newsletter, industry events and public health campaigns) and operates an authorized technical assistance locator, evidencing a distribution-and-service-led GTM rather than direct enterprise sales.
Guarany firmographics
Firmographics- Name
- Guarany
- Legal name
- Guarany Industria e Comércio Ltda.
- Website
- https://guaranyind.com.br
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Guarany is a 100-year-old, family-owned Brazilian manufacturer of manual, motorized, and battery-powered spraying, nebulization, and firefighting equipment, exporting WHO-certified vector-control and agricultural hardware to 70+ countries via a global distributor network.
- Ownership category
- akta.pro rank
Guarany industry classification
Industry- Product category
- Agricultural Spraying Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Pumps & Pumping Equipment (3561), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)
- akta.pro secondary industries
- Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Trigger Sprayers & Mist Sprayers (IMALALAE)
Keywords
Where Guarany is headquartered
LocationHeadquarters
- HQ city
- Itu
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Guarany business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural and Industrial Equipment Sales: Guarany manufactures and sells sprayers, nebulizers, dusters, granule applicators, firefighting equipment, and accessories for agriculture, environmental health, gardening, and forestry. Revenue is generated through direct sales via distributors internationally and domestic sales in Brazil. The company also manufactures dyes for handicraft and industrial purposes as a separate division.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Guarany product offering
Product offeringCore offering
Guarany manufactures and sells manual and motorized spraying equipment — including knapsack sprayers, compression sprayers, cold-fill nebulizers, granule applicators and motor mist/dusters — for agriculture, public health vector control, gardening, and forestry/firefighting applications. The company also produces a separate line of industrial and handicraft dyes under the Guarany Corantes brand and exports to more than 70 countries.
Product overview
Guarany is a 100% Brazilian manufacturer of agricultural sprayers and spraying equipment with over 100 years of history. The company operates in two main divisions: Equipment (Equipamentos) and Dyes (Corantes). The Equipment division encompasses Compression Sprayers (plastic and stainless steel in the Katu, Sani-Control, and Universal lines), Knapsack Sprayers (lever-operated, motorized, and symmetrical SP/SE/EKOMAX series), Nebulizers and Atomizers (NAF cold-fill models), Granule Applicators (knapsack and manual), Fire Fighting Equipment (backpacks, pick-up sets, drip torches), Light Sprayers for multiuse applications, and an extensive range of Tips and Accessories. The Dyes division produces fabric and industrial dyes through a separate website. Products serve agriculture, forestry, gardening, environmental health, and fire fighting sectors, with WHO-certified equipment approved by health ministries for vector control.
Differentiator
Problem solved
Functional benefit
Brands
- Sani-Control: Equipment line for sanitary control and environmental health applications.
- Katu Line
- EKOMAX
- Guarany Corantes
Products and services
- Knapsack Sprayers Backpack-style sprayers including lever-operated, motorized and symmetrical models (SP and SE series). Capacities from 10L to 21L, designed for agricultural, gardening and environmental health applications. The symmetrical models can be switched between left and right-handed operation without tools.
- Compression Sprayers Pre-compression sprayers in plastic (Katu and Sani-Control lines, 1.2L-7.6L) and stainless steel (Universal and Super 2S, 5L-15.2L) variants. Features include pressure gauges, safety valves with automatic pressure release, retention valves for solvents and WHO-compliant safety systems for agricultural, residential and urban pest-control applications.
- Nebulizers and Atomizers (NAF)
Quantifiable outcome
- NAF nebulizer achieves 8m vertical and 11m horizontal range with 29-63 µm droplet size for effective spatial disinfection.
- +3 more outcomes
Companies that use Guarany
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Guarany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Guarany partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISA - Instituto Socioambiental (Socio-Environmental Institute of São Paulo)coreGuarany partnered with ISA through a training project for indigenous fire brigades in the Xingu region of Brazil, supplying special firefighting equipment. The partnership resulted in a significant reduction of fire outbreaks in the region after several consecutive years of training.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Guarany competitors and assessment
Company assessmentDirect peers
- Cifarelli S.p.A. Italian maker of backpack sprayers, mistblowers, and agricultural/veterinary equipment. Direct peer in the European and global markets for knapsack sprayers and ULV atomizers.
- Jacto: Brazilian manufacturer of agricultural sprayers (backpack, tractor-mounted, self-propelled), mist blowers, and components. Direct competitor in agricultural and vector-control sprayers, particularly across Latin America, with overlapping customer base of farmers and public health agencies.
- Solo Incorporated: German-origin global manufacturer of backpack, hand-held, and wheeled sprayers for agriculture, pest control, and disinfection. Closely comparable product line and target customer base to Guarany across commercial and consumer segments.
- Birchmeier Sprühtechnik AG: Swiss manufacturer of professional spraying, foaming, and nebulizing equipment for agriculture, horticulture, and disinfection. Closely comparable product technology and target customers to Guarany's knapsack and compression sprayer lines.
- Matsuyama Sankyo Co. Japanese manufacturer of hand and power sprayers for agriculture, horticulture, and public health. Comparable product line and target use cases to Guarany's knapsack and compression sprayers.
Broad incumbents
- Stihl: Global leader in outdoor power equipment including backpack sprayers, mist blowers, and clearing saws. Overlaps with Guarany in motorized knapsack sprayers and forestry/firefighting tools, though Stihl's portfolio is much broader.
- Husqvarna Forest & Garden: Global outdoor power equipment manufacturer with battery-powered sprayers and forestry tools. Overlaps with Guarany's gardening/forestry equipment and recent battery-powered sprayer launches.
- Echo Incorporated (Yamabiko): Japan-headquartered global maker of outdoor power equipment including backpack mist blowers and sprayers for agriculture and pest control. Overlaps with Guarany's motorized knapsack sprayer/mist duster segment.
- AGCO Corporation: Global agricultural equipment manufacturer (including via Massey Ferguson, Fendt, Valtra) with crop protection sprayers. Indirect peer at the larger end of the agricultural spraying equipment market where Guarany competes with its smaller-scale equipment.
Regional players
- Brudden / Pulverit: Brazilian and Italian manufacturer of agricultural sprayers and components. Direct competitor in the Brazilian and South American agricultural sprayer market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guarany social profiles
Digital presenceGuarany compliance and trust
Trust signalCompliance3 records
Guarany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guarany leadership team
Management profileNumber of profiles
Profiles6 records
Guarany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guarany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guarany
What does Guarany do?
Guarany manufactures and sells manual and motorized spraying equipment — including knapsack sprayers, compression sprayers, cold-fill nebulizers, granule applicators and motor mist/dusters — for agriculture, public health vector control, gardening, and forestry/firefighting applications. The company also produces a separate line of industrial and handicraft dyes under the Guarany Corantes brand and exports to more than 70 countries.
Is Guarany a public or private company?
Guarany is a private company. It is classified as family owned and is currently operating.
When was Guarany founded?
Guarany was founded in 1924. It employs 251 to 500 people.
Where is Guarany based?
Guarany is headquartered in Itu, Brazil, in the Latin America region.
How does Guarany make money?
One revenue line is on record: agricultural and Industrial Equipment Sales.
Who are Guarany's main competitors?
Direct peers on record are Cifarelli S.p.A., Jacto, Solo Incorporated, Birchmeier Sprühtechnik AG and Matsuyama Sankyo Co.. Broad incumbents are Stihl, Husqvarna Forest & Garden, Echo Incorporated (Yamabiko) and AGCO Corporation. Brudden / Pulverit is listed as a regional player.
Does Guarany have an API?
No public API is recorded for Guarany.
What industry is Guarany in?
Guarany's product category is Agricultural Spraying Equipment. Its primary akta.pro industry code is AFAAADAA, Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers), with a secondary code of AFAAADAF, Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers). Its NAICS code is 33391 and its SIC code is 3561.