What BE Consulting does

BE Consulting (doing business as Beyond Consulting) is a US-based consulting firm founded in 2007 and headquartered in Beverly Hills, California, that specializes in YouTube brand partnership strategy and execution. The firm helps brands identify, recruit, and structure paid partnerships with YouTube creators as an alternative to traditional digital advertising, with the stated goal of increasing profit margins, decreasing customer acquisition costs, and improving return on ad spend (ROAS). The company reports a 1.34x average ROAS and $2.5M+ in client revenue generated through its programs, and claims access to a curated pool of 800-1,000+ on-brand YouTube channels and 16K+ channels with 1M+ subscribers.

The firm's core product is its YouTube Partnership Consulting service, delivered through a four-step methodology (Build Foundations, Research & Strategy, Copywriting, Add Systems) and led personally by founder Sean Joseph. The offering is augmented by a packaged 'YouTube Partner: Profit Accelerator' tool distributed through a 'YouTube Partnership Insights' newsletter, a free 'Proof Study' lead magnet, free strategy sessions, and an educational blog. The firm has no disclosed proprietary technology platform; its primary asset is the founder's relationship network with marquee creators (Tom Bilyeu/Impact Theory, Charisma on Command, Jordan Harbinger, Lilian Garcia) and brand clients (Amazon, Skillshare, Wix, BiOptimizers, Blinkist, ButcherBox, Athletic Greens, Kettle and Fire).

BE Consulting generates revenue through professional services fees, operating on a sales-led go-to-market model anchored by free strategy sessions and proof studies that feed into paid consulting engagements. The firm serves brands of all sizes seeking YouTube-based customer acquisition and, per a secondary service track, YouTube creators seeking sponsorships. The company is privately held, founder-led, has 11-50 employees, and has no disclosed external funding, M&A activity, or geographic expansion.

Name

BE Consulting

Legal name

Beyond Consulting

Website

https://beconsulting.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BE Consulting is a Beverly Hills-based consulting firm founded in 2007 that helps brands recruit YouTubers for paid brand partnerships to improve return on ad spend. Led by founder Sean Joseph, the firm serves enterprise and DTC clients including Amazon, Skillshare, BiOptimizers, and Athletic Greens.

Ownership category

akta.pro rank

Product category

YouTube Partnership Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• YouTube partnership consulting
• Influencer marketing services
• Creator partnership strategy
• YouTube advertising consulting
• Brand partnership outreach

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. YouTube Partnership Consulting Services: The company generates revenue through consulting fees for helping brands recruit YouTubers for brand partnerships. Services include building foundations, research and strategy, copywriting for campaigns, and implementing ongoing systems for YouTube partnership programs. The company also offers a 'YouTube Partner: Profit Accelerator' tool as part of its service offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

BE Consulting provides YouTube partnership consulting services that help brands recruit YouTubers to advertise for their business, grow the brand, and improve Return on Ad Spend (ROAS). The engagement is delivered through a 4-step methodology: Build Foundations, Research & Strategy, Copywriting, and Add Systems. The firm also offers a companion tool, the YouTube Partner: Profit Accelerator, to help clients focus on higher-ROI partnership areas.

Product overview

BE Consulting offers YouTube Partnership Consulting as its core service, helping businesses tap the power of YouTube brand partnerships to increase customers and revenue. The portfolio includes the core YouTube Partnership Consulting service (featuring a 4-step methodology: Build Foundations, Research & Strategy, Copywriting, and Add Systems), the YouTube Partner: Profit Accelerator tool for achieving higher ad ROI, a free Strategy Session for consultations, a free Proof Study report, and educational Blog content. Services are led by Sean Joseph and focus on connecting brands with YouTubers for win-win partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• YouTube Partnership Consulting Core consulting engagement that helps brands recruit YouTubers for brand partnerships to grow their brand, increase profit, decrease customer acquisition costs, and improve Return on Ad Spend (ROAS). Delivered via a 4-step methodology: Build Foundations, Research & Strategy, Copywriting, and Add Systems. Target customers are B2B brands across e-commerce, health, food & beverage, education, and SaaS.
• YouTube Partner: Profit Accelerator A strategic tool that helps businesses achieve higher ad ROI and focus efforts on the right areas of their YouTube partnership program. Distributed to subscribers of the 'YouTube Partnership Insights' email newsletter.

Quantifiable outcome

• 1.34x average ROAS for clients
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acceleration Partners: Performance marketing agency with a strong influencer and creator partnership practice. Directly comparable to BE Consulting as a services-led firm that helps brands recruit and manage creator/affiliate partnerships, with overlapping client profiles in DTC and e-commerce.
• Linqia: Influencer marketing agency that plans and executes creator campaigns for major brands. Direct comparable to BE Consulting in service model (agency/consulting-led rather than platform-led) and in customer profile (enterprise brands seeking measurable ROI from creator partnerships).
• Open Influence: Influencer marketing agency offering end-to-end campaign strategy, creator sourcing, and analytics for brands. Closely comparable to BE Consulting's full-service YouTube partnership consulting model, with similar mid-market to enterprise client focus.
• Mediakix (now part of Influencer Marketing Hub / independent): Influencer marketing agency historically focused on YouTube and Instagram creator campaigns for major brands. Direct comparable to BE Consulting's niche focus on YouTube-first creator partnerships and overlap in client verticals (DTC, supplements, education).

Broad incumbents

• Aspire (AspireIQ): Established influencer marketing platform/agency that helps brands run creator campaigns across social platforms including YouTube. Comparable to BE Consulting in serving the brand-to-creator matchmaking function, though Aspire operates at much larger scale with a software-platform component.
• Grin: Influencer marketing platform serving DTC and e-commerce brands with creator discovery, outreach, and campaign management. Overlaps with BE Consulting's brand-to-YouTuber partnership focus but delivers it via SaaS rather than pure consulting.
• CreatorIQ: Enterprise influencer marketing platform used by major brands for creator discovery, relationship management, and campaign analytics. Competes for the same brand budget that BE Consulting targets, though at the platform/SaaS layer rather than services layer.
• IZEA: Public-market influencer marketing company operating a marketplace plus managed services for brand-creator partnerships. Addresses the same brand demand for YouTube and social creator partnerships that BE Consulting serves, with both self-serve and managed-service offerings.

Emerging players

• Jellysmack: Creator economy company that helps video creators (including YouTubers) optimize and monetize content. Adjacent to BE Consulting's creator-side customer segment and intersects with BE's brand-partnership thesis at the creator monetization layer.
• TalentX Entertainment: Talent management and brand partnership agency for YouTube and social creators. Comparable to the creator-side value proposition BE Consulting delivers to brands, though operating from the creator-representation side rather than the brand-consulting side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/be-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE Consulting