Dewa United

What Dewa United does

Dewa United is a privately held Indonesian multi-sport organization headquartered in Tangerang, Banten. Founded in 2022, the company operates professional teams across three divisions: football (Dewa United FC / Dewa United Banten FC, competing in BRI Super League / Liga 1 Indonesia), basketball (Dewa United BC, competing in IBL), and esports (Dewa United Esports, with teams in MPL ID, MDL, and Free Fire competitions). The club has recorded rapid competitive ascent: promotion to Liga 1 in 2022, Liga 1 Indonesia runners-up in 2024/2025, IBL Season 2025 championship, and multiple MPL ID top-5 finishes.

The organization's core product surface includes professional sports entertainment (match-day events, ticketing, broadcasts), official merchandise (jerseys and fan gear) sold through six physical retail locations in Greater Jakarta (Carstensz Mall, Ruko Dalton, Dewa United Arena, Garuda Store at Bung Karno, JSI Resort Bogor, Soroso/Episode Hotel) and through Shopee, Tokopedia, TikTok, and Instagram, a youth basketball academy (Dewa United Academy, ages 8-16 across four categories), and tournament-hosting platforms (Elite Pro Championship and AFC Challenge League). The underlying technology stack is an integrated website (dewaunited.com) that consolidates news, video content, schedules, ticketing, merchandise, and member registration with WhatsApp notification integration.

Dewa United's business model combines match-day ticket sales, merchandise e-commerce, sponsorship and brand partnerships (BAIC, Pocari Sweat, CBN Fiber, Mills/DRX, JHL Solitaire, Carstensz, Bola Skor and others), academy subscription fees, and event hosting. The primary customer segments are Indonesian football, basketball, and esports fans, plus youth athletes in the academy pipeline. The organization serves content to fans via dedicated Instagram, YouTube, TikTok, email and WhatsApp channels, with documented content libraries of 724 football news items, 567 basketball news items, 795 esports news items, and 838 videos across the three divisions.

Name

Dewa United

Legal name

DEWA UNITED

Website

https://dewaunited.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Dewa United is a privately held Indonesian multi-sport organization founded in 2022 in Tangerang, operating professional football, basketball, and esports teams, a youth basketball academy, six retail merchandise stores, and tournament-hosting platforms for Indonesian sports fans.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Multi-Sport Entertainment

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Professional basketball team
• Competitive esports organization
• Sports merchandise retail
• Youth basketball academy

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from selling match tickets for football, basketball, and esports home games through the official website
2. Merchandise Sales: Official merchandise including jerseys, clothing, and fan gear sold through physical stores and online platforms (Shopee, Tokopedia, TikTok, Instagram)
3. Sponsorship & Partnerships: Partnership deals with sponsors including BAIC, Cow Play Cow Moo, JHL Solitaire, Bola Skor, Carstensz, CBN Fiber, Mills, RSPB, and others who advertise and support the club
4. Academy Programs: Dewa United Academy basketball training programs with registration fees, offering youth development from age 8-16

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dewa United is an Indonesian multi-sport organization that operates professional football, basketball, and esports teams competing in Indonesia's top leagues (BRI Super League/Liga 1, IBL, MPL ID, MDL, Free Fire). It complements its competitive teams with a youth basketball academy, official merchandise retail (online and physical stores), online ticket sales for home matches, and tournament hosting platforms such as the Elite Pro Championship and AFC Challenge League.

Product overview

Dewa United is a multi-sport club organization based in Tangerang, Banten, Indonesia, operating professional teams across football (Dewa United FC in BRI Super League/Liga 1), basketball (Dewa United BC in IBL), and esports (Dewa United Esports in MPL ID, MDL, and Free Fire competitions). The organization also includes a youth basketball academy program, official merchandise retail operations, ticket sales platforms, and hosts esports tournaments through Elite Pro Championship and AFC Challenge League initiatives. The portfolio includes Dewa United Arena as a physical venue asset.

Differentiator

Problem solved

Functional benefit

Brands

• Dewa United Academy: Basketball academy established in 2022 for youth development ages 8-16 with categories 10, 12, 14, and 16 years old
• Elite Pro Championship
• AFC Challenge League

Products and services

• Dewa United Football Club (FC) / Dewa United Banten FC Professional football team competing in Indonesia's top-tier BRI Super League (Liga 1). Provides professional football entertainment for Indonesian fans and a competitive platform for players including Noah Sadaoui, Vico Duarte, Rafael Struick, and others.
• Dewa United Basketball Club (BC)

Quantifiable outcome

• 2nd place Liga 1 Indonesia 2024/2025
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered minor and core.

• BAICminorGTM or Marketing PartnerAutomotive brand partnership - BAIC is listed as a partner/sponsor of Dewa United
• Cow Play Cow MoominorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• JHL SolitaireminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Bola SkorminorGTM or Marketing PartnerSports media partner featured in Dewa United's partnership section
• CarstenszminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• CBN FiberminorGTM or Marketing PartnerTelecommunications partner providing connectivity services
• Mills (DRX)minorGTM or Marketing PartnerSports equipment/footwear brand partnership
• RSPBminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Yami SokminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Nusa PayminorGTM or Marketing PartnerDigital payment partner
• Gudang KriptominorGTM or Marketing PartnerCryptocurrency platform partnership
• Kami BijakminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Merah PutihminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• CrystalinminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Pocari SweatminorGTM or Marketing PartnerBeverage sponsor providing hydration products for athletes
• JuaragaminorGTM or Marketing PartnerPartner brand featured in Dewa United's partnership section
• Garuda StoreminorChannel Partner/ Reseller/ DistributorRetail partnership at Bung Karno Sports Complex in Jakarta selling Dewa United merchandise
• Elite Pro ChampionshipcoreStrategic or Co-development PartnerDewa United hosts and operates the Elite Pro Championship esports tournament through eliteprochampionship.dewaunited.com
• AFC Challenge LeaguecoreStrategic or Co-development PartnerDewa United participates in the AFC Challenge League hosted at acgl-2025.dewaunited.com

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bali United FC: Indonesian multi-sport club operator (football + other ventures) competing in BRI Super League / Liga 1 and serving as the most direct analogue to Dewa United's multi-division operating model and Indonesian football commercialization strategy.
• Persib Bandung: One of Indonesia's largest Liga 1 football clubs, with similar scope (professional team, retail, merchandise, academy). A direct comparability reference for sponsorship pricing, fan scale, and league-level competitive benchmarks.
• Persija Jakarta: Historic Jakarta-based Liga 1 club operating professional football with strong commercial operations in the same Greater Jakarta market where Dewa United is based. Closely comparable on geography, fan monetization, and merchandising.
• EVOS Esports: Leading Indonesian esports organization competing in MPL ID, Mobile Legends, and Free Fire with multi-game rosters and merchandise. Direct peer to Dewa United Esports across the same MPL ID/MDL/Free Fire competitive footprint.
• RRQ (Rex Regum Qeon): Top-tier Indonesian esports organization fielding MPL ID and Free Fire squads with similar monetization through sponsorships, merchandise, and tournament participation. Closely mirrors Dewa United Esports' commercial setup.
• Satria Muda Pertamina Jakarta: Indonesian professional basketball club competing in IBL with corporate sponsorship (Pertamina) and merchandise operations. Closest direct analogue to Dewa United Banten in IBL competitive and commercial structure.
• Pelita Jaya Jakarta: Historic Indonesian IBL basketball franchise with established fan base, academy pipeline, and corporate sponsorship model, comparable to Dewa United BC on court performance and revenue scaling pathways.
• Arema FC: Indonesia Liga 1 football club with similar scope of operations (professional team, merchandise, youth development) providing direct comparative reference for sponsorship, ticket pricing, and merchandise benchmarks.

Broad incumbents

• City Football Group: Global multi-club ownership group operating football clubs and adjacent sports properties across multiple markets. Represents the broader incumbent playbook of multi-club/multi-sport portfolio expansion that Dewa United could pursue at smaller scale.

Regional players

• PSIS Semarang: Indonesian Liga 1 football club with similar operating footprint, offering comparative read-across on sponsorship rates, attendance, and merchandise economics in tier-2 Indonesian cities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DewaUnited
• Instagraminstagram.com/dewaunited.id
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dewa-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dewa United