What Rapid Reboot does

Rapid Reboot is a private US-based medical device company founded in 2015 by Ironman athlete David Johnson and headquartered in Lindon, Utah. The company designs, manufactures, and sells clinical-grade intermittent pneumatic compression (IPC) recovery systems, with its flagship REGEN control unit delivering 0-200 mmHg across four independently controllable chambers per leg, Bluetooth/Wi-Fi app connectivity, and a unique Rapid Deflate feature. A second-tier CLASSIC control unit and a REVAMP sub-brand of hot/cold gel therapy sleeves and pads expand the system into full-body and contrast-therapy use cases. The products hold FDA 510(k) clearance as Class II powered inflatable tube massagers.

The company operates a dual go-to-market motion: direct-to-consumer e-commerce through rapidreboot.com for individual athletes ($645-$1,595 per package), complemented by enterprise field sales and a free two-week trial program targeting physical therapy clinics, sports medicine practices, collegiate athletic programs, professional teams, cryotherapy centers, and wellness facilities. Channel partnerships with iCRYO, Peak Athletic Recovery, and LACE EM UP extend reach into recovery studios, while strategic relationships with BYU Cougars, Logan University, Legacy Sports USA, and the Miami Heat serve both as endorsement and as institutional sales channels. Revenue is generated almost entirely through one-time hardware sales with FSA/HSA eligibility and financing available at checkout.

Customer concentration is low and distributed across a long tail of consumer endurance athletes (marathoners, triathletes, Ironman competitors), team sport athletes, and clinical buyers. Brand is reinforced through media features in Forbes, Runner's World, Prevention, and Best Massage Tech, and through athlete endorsements from figures such as the Iron Cowboy (James Lawrence), stunt double Tanoai Reed, and health and fitness expert Drew Manning. Rapid Reboot has not disclosed external funding, operates with 11-50 employees, and remains founder-controlled.

Name

Rapid Reboot

Legal name

Rapid Reboot

Website

https://rapidreboot.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapid Reboot is a Utah-based medical device company that designs, FDA-cleared compression recovery systems (REGEN, CLASSIC) and REVAMP thermal therapy products for elite athletes, clinical buyers, and recovery studios, sold direct-to-consumer and through enterprise channels.

Ownership category

akta.pro rank

Product category

Compression recovery equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

akta.pro secondary industries

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Pneumatic compression recovery
• Intermittent compression boots
• Athletic recovery equipment
• FDA cleared massagers
• Hot cold therapy sleeves

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Compression Recovery Hardware Sales: One-time sale of compression recovery systems including control units and attachments (boots, hips, arms). Modular package pricing allows entry-level purchase with attachment expansion. Accessories (bags, power supplies) provide additional one-time revenue. No subscription required for core functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rapid Reboot manufactures and sells professional-grade pneumatic compression recovery systems, centered on the battery-powered REGEN control unit (0–200 mmHg, four independently controllable chambers, Bluetooth/Wi-Fi app control) and the more affordable CLASSIC system. A modular ecosystem of leg, hip, and arm attachments connects to a single control unit, while the REVAMP sub-brand provides gel hot/cold therapy sleeves that integrate inside compression garments for contrast therapy. Products are FDA 510(k) cleared as Class II powered inflatable tube massagers and are sold direct-to-consumer and to clinics, teams, and institutions.

Product overview

Rapid Reboot offers a modular compression recovery ecosystem centered on two control unit tiers: the flagship REGEN system and the CLASSIC system. The REGEN is a battery-powered pneumatic compression control unit featuring 20 pressure levels (0-200 mmHg), 4 independently controllable chambers, Bluetooth/Wi-Fi app connectivity, Rapid Deflate, and 3+ hour battery life. The CLASSIC offers a more affordable tier. Both systems share a modular architecture where a single control unit powers interchangeable attachments (boots, hips, arms) across body areas. Package configurations include: Boots Package, Boots & Hips Package, and Complete Package. The REVAMP sub-brand provides hot/cold gel therapy sleeves and pads that integrate inside REGEN compression garments for combined thermal and compression therapy. Accessories include duffle bags, power supplies, and replacement attachments. All products are precision engineered in the USA and FSA/HSA eligible.

Differentiator

Problem solved

Functional benefit

Brands

• Revamp: Hot/cold therapy sleeve line for contrast therapy integration with REGEN compression systems - includes tube sleeves, ankle wraps, shoulder wraps, flat pads, and cold caps
• REGEN

Products and services

• REGEN Boots Package Compression recovery package including the REGEN control unit, leg boots, hoses, and carrying case. Foot-to-thigh coverage with 4 independently controllable chambers per leg (0–200 mmHg) and Bluetooth/Wi-Fi app control. For elite athletes and serious trainers who want clinical-grade pneumatic compression for post-workout recovery.
• REGEN Boots & Hips Package Mid-tier package with REGEN control unit, leg boots, hip attachment, hoses, and carrying case. Targets athletes with lower-back and hip-dominant recovery needs (IT band, hip flexors, glutes) in addition to legs.
• REGEN Complete Package Full-body REGEN package including control unit, leg boots, hip attachment, and arm attachment, covering foot-to-thigh, hips/glutes, and arms from one control unit. Aimed at athletes and teams wanting whole-body coverage from a single device.
• REGEN Arm Care Package Upper-body compression package with REGEN control unit and arm attachment. Targets biceps, triceps, and upper back recovery for athletes such as climbers, throwers, swimmers, and lifters. Does not include leg boots.
• CLASSIC Boots Package Entry-level compression boot package using CLASSIC control unit technology. Provides leg compression at a lower price point than REGEN, with hose and single-pack carrying case included.
• CLASSIC Boots & Hips Package Mid-tier CLASSIC package including leg boots, hip attachment, hoses, and double-pack duffle for full lower-body compression at a lower price than the REGEN equivalent.
• CLASSIC Complete Package Full CLASSIC system with leg boots, hip attachment, arm attachment, and carrying case for full-body compression coverage at a CLASSIC price point.
• REGEN Control Unit Standalone REGEN battery-powered control unit with 20 pressure levels (0–200 mmHg), four independently controllable chambers, Bluetooth/Wi-Fi app, HD touchscreen, Rapid Deflate, and 3+ hour battery life. Powers all Rapid Reboot attachments.
• Compression Boot Attachment Standalone leg compression boot attachment for REGEN and CLASSIC control units. Provides foot-to-thigh coverage with 4 independently controllable chambers. Available in 5 sizes from X-Short to X-Long.
• Hips Attachment Hip and glute compression attachment for REGEN and CLASSIC systems. Targets lower back, hip flexors, IT band, and glute recovery. Available in Regular and Large sizes.
• Arm Attachment Upper-body compression attachment for biceps, triceps, and upper back. Compatible with REGEN and CLASSIC control units.
• REVAMP Hot/Cold Therapy Sleeve Gel hot/cold therapy sleeve that can be used standalone or inserted inside REGEN compression boots for combined compression and thermal therapy. HSA/FSA eligible. Sold as a single sleeve.
• REVAMP Double Pack Bundle of two REVAMP hot/cold therapy sleeves for use with both legs simultaneously or across multiple body areas.
• REVAMP Shoulder Hot/Cold Therapy Sleeve Shoulder-specific REVAMP gel sleeve for targeted hot/cold therapy on the shoulder joint and upper trapezius.
• REVAMP FLATPAD Flat gel pad for hot/cold therapy on flat body areas (back, quads, etc.). Can be used standalone or with compression garments for targeted thermal therapy.
• REVAMP FLATPAD 2-Pack Bundle of two REVAMP FLATPADs for multi-area or backup thermal therapy use.
• REVAMP Ankle Hot/Cold Therapy Sleeve Ankle-specific REVAMP gel sleeve for targeted ankle hot/cold therapy, usable standalone or with compression.
• REGEN Duffle Bag Carrying duffle bag designed for transporting the REGEN control unit and attachments. Included with REGEN packages or available separately.
• REGEN Power Supply Official replacement power supply and charger for the REGEN control unit. Compatible with REGEN, not CLASSIC.

Quantifiable outcome

• Athletes notice reduced leg heaviness and perceived soreness within first 10-15 minutes of initial session
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BYU CougarscoreStrategic or Co-development PartnerUniversity athletic program partnership where BYU Cougars athletes use Rapid Reboot compression recovery systems for training and competition recovery.
• Legacy Sports USAcoreStrategic or Co-development PartnerSports organization partnership for athlete recovery programs using Rapid Reboot compression systems.
• Logan UniversitycoreStrategic or Co-development PartnerUniversity partnership for research and athlete recovery using Rapid Reboot systems.
• iCRYOcoreChannel Partner/ Reseller/ DistributorCryotherapy center chain partner that offers Rapid Reboot compression recovery as part of their wellness service offering.
• Peak Athletic RecoverycoreChannel Partner/ Reseller/ DistributorRecovery studio partner offering Rapid Reboot compression services to athletes and clients.
• LACE EM UPminorChannel Partner/ Reseller/ DistributorPartner organization promoting Rapid Reboot products within athletic communities.
• Miami HeatcoreStrategic or Co-development PartnerNBA team using Revamp thermal shoulder wraps (Rapid Reboot's hot/cold therapy line) for player recovery. Evidence of professional sports team adoption of Rapid Reboot products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyperice (Normatec): Hyperice acquired Normatec in 2021 and is the direct category leader in pneumatic compression recovery boots. Offers overlapping products (Normatec 3, Normatec Elite) with similar FDA-cleared claims and serves identical customer segments including elite athletes, collegiate programs, and clinical practices, but with vastly larger marketing budget and global retail distribution.
• Therabody: Therabody's JetBoots product directly competes in consumer pneumatic compression recovery and is sold through the same athletic and clinical channels. Therabody also extends into adjacent recovery categories (percussion therapy/Theragun, vibration) and benefits from broad brand awareness from celebrity equity partnerships and global retail presence.
• Game Ready (CoolSystems): Game Ready manufactures clinical-grade cold and compression therapy systems (Med4 Elite, GRPro 2.0) used by professional sports teams, orthopedic clinics, and rehabilitation providers. Direct competitor in the B2B clinical recovery channel with stronger hospital and athletic training room penetration than Rapid Reboot.
• RecoveryPump: RecoveryPump offers consumer and professional pneumatic compression boots and is positioned as a value-oriented alternative to Normatec in the same retail and e-commerce channels. Competes directly with Rapid Reboot's CLASSIC and REGEN lines on consumer specs and price.
• Air Relax: Air Relax markets consumer-grade sequential compression boots with similar chamber-based technology and direct-to-consumer e-commerce positioning. Targets the same endurance and fitness athlete segments with overlapping product features.

Broad incumbents

• Breg: Breg is an established orthopedic bracing and cold therapy DME manufacturer serving clinical and orthopedic channels broadly. While not a direct compression boot specialist, its cold therapy products (Polar Care) compete with REVAMP and its orthopedic DME distribution provides access to PT clinics and hospitals where Rapid Reboot also sells.
• Enovis (DJO Global): Enovis (formerly DJO Global) is a diversified orthopedic medical device company owning Chattanooga, Aircast, and other recovery and rehabilitation brands. Operates as a broad incumbent with clinical recovery products including compression pumps and cold therapy that overlap with Rapid Reboot's FDA-cleared medical device positioning.

Emerging players

• Compex: Compex manufactures electronic muscle stimulation (EMS) devices used by athletes for recovery, strength training, and pain management. Adjacent technology category overlapping in the consumer recovery and athletic training channels but addressing different physiological mechanisms than pneumatic compression.

Others

• iCRYO: iCRYO is a franchised cryotherapy and recovery center chain that is a channel partner for Rapid Reboot. Operates complementary recovery services (cryotherapy, infrared sauna) and resells or hosts Rapid Reboot compression equipment within its franchise locations.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rapidreboot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapid Reboot