Disfrazzes

What Disfrazzes does

Disfrazzes, operated by the Spanish private limited company García Fiestas, S.L., is an e-commerce platform specializing in costumes, accessories, party decorations, toys, and geek merchandise. Founded in 2007 and headquartered in Ibi (Alicante), Spain, the platform offers over 30,000 costume references (one source cites 50,000+) spanning themes including Disney, K-pop, Harry Potter, Star Wars, professions, historical eras, and cultural celebrations like Carnival, Halloween, Oktoberfest, and Feria de Abril. Product categories cover costumes for adults, children, and infants, plus accessories (wigs, hats, masks, makeup, textiles), party decoration (approximately 1,700 items), toys, and the EazzyFun sub-brand.

The technology stack centers on an e-commerce platform with real-time stock management that updates inventory minute-by-minute, supporting multi-language localized storefronts across six European countries (Spain, France, Italy, Germany, Portugal, UK). Payment infrastructure integrates credit card, Bizum, American Express, PayPal, Sequra installments, and bank transfer. Distribution operates through three channels: the owned e-commerce storefront (global), a dedicated B2B sales channel for groups and businesses via [email protected] (regional), and partner point pickup locations (domestic).

The business model is direct-to-consumer one-time purchase e-commerce retail with variable price points ranging from €0.99 accessories to €35.99+ premium costumes, with over 1,000 SKUs priced under €15. Free standard shipping applies above €60, with paid options for pickup and urgent delivery. Customer segments span individual consumers (primary), groups and teams, professional buyers/retailers (B2B), and students, served via a hybrid segmentation approach. The company is self-funded with no disclosed external investment, employs 11-50 people, and has shown continuous product and geographic expansion since inception.

Name

Disfrazzes

Legal name

García Fiestas, S.L.

Website

https://disfrazzes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Disfrazzes is a Spanish e-commerce platform operated by García Fiestas, S.L. that sells costumes, accessories, party decorations, toys, and geek merchandise to individual consumers, groups, and professional buyers across six European countries.

Ownership category

akta.pro rank

Product category

Costume & Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Misc General Merchandise Stores (5399), Costume Jewelry & Novelties (3960), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Costume retail
• Party supplies
• Halloween costumes
• Carnival costumes
• Party decorations

Headquarters

HQ city

Ibi

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of costumes, accessories, and party decorations through own e-commerce platform, generating revenue through one-time transaction purchases at variable price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Disfrazzes operates an online retail storefront that sells over 30,000 costume references for adults, children, and babies, alongside costume accessories (wigs, hats, masks, makeup), party decorations, toys, and geek/fan merchandise. The catalog spans themes including movies and TV series (Disney, K-pop, Harry Potter, Star Wars), professions, historical periods, and cultural celebrations (Halloween, Christmas, Carnival, Oktoberfest, Feria de Abril). Customers can browse categories by wearer, theme, or price, with options for individual purchases, matching couple sets, group packages, and bulk business orders across multiple European countries.

Product overview

Disfrazzes is a B2C e-commerce platform operated by García Fiestas (García Fiestas, S.L.) based in Ibi, Alicante, Spain, specializing in costumes and party supplies. The core offering centers on over 30,000 costume references (disfraces) for adults, children, and babies across themes including pop culture (Disney, K-pop, Harry Potter, Star Wars, anime, Squid Game, Avatar), professions, historical periods, and holidays. The product portfolio is organized as a unified platform with multiple interconnected modules: the main costume catalog (disfraces) supplemented by accessories (pelucas, máscaras, maquillaje, gorros y sombreros), party decorations (decoración y fiestas), toys (juguetes), textiles, branded EazzyFun costumes, geek merchandise (regalos frikis), and an outlet section. The business model emphasizes direct-to-consumer online sales with group and couple costume packages, budget-friendly options under €15, and special discounts for students and bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

• Partilandia: A brand distributed by Disfrazzes, offering costumes, accessories and decoration of great quality at affordable prices.
• EazzyFun

Products and services

• Costumes (Disfraces) Core retail offering of over 30,000 costume references for adults, children (2-15 years), and babies (0-24 months), covering themes including Disney, K-pop, Harry Potter, Star Wars, superhero, profession, historical period, animal, and cultural celebration costumes. Sold to individual consumers across multiple European countries through the disfrazzes.com storefront.
• Couple Costumes (Disfraces en Pareja) Coordinated matching costume sets designed for couples with complementary themes and outfits for two people, targeting pair-based celebrations including anniversaries, themed parties, and Valentine's events.
• Group Costumes (Disfraces en Grupo) Themed multi-person matching costume sets for families, friend groups, bachelor/bachelorette parties, and team events, with special group discount pricing available through a dedicated sales contact channel.
• Costume Accessories (Accesorios para Disfraces) Standalone accessory catalog covering wigs, hats, masks, glasses, jewelry, costume weapons, beards, mustaches, and theatrical props used to complete or enhance costume looks.
• Costume Makeup (Maquillaje para Disfraces) Specialty makeup products for costume characterization including face paint, blood effects, scars/FX, latex applications, temporary tattoos, and professional-grade transformation kits for Halloween, theater, and themed events.
• Textiles for Costumes (Textil) Base-layer textile garments for costume assembly including tutus, bodysuits, robes, ponchos, socks, leggings, gloves, and pants that serve as foundation pieces for custom or themed costumes.
• Party Decorations (Decoración y Fiestas) Party decoration catalog of approximately 1,700 items including balloons, banners, garlands, confetti, candles, tableware, and themed decorations for Halloween, Christmas, birthdays, and other celebrations.
• Toys (Juguetes) Toys and games including board games, electronic games, action figures, musical toys, dolls, plush toys, and carnival gift items, broadening the platform beyond pure costume retail.
• Sexy Lingerie Costumes (Lencería Sexy) Adult-themed seductive lingerie and costume wear for women, including themed designs intended for bachelor/bachelorette parties and adult-oriented celebrations.
• Geek/Fan Merchandise (Regalos Frikis) Pop culture and geek merchandise including Funko Pop figures, tech gadgets and accessories, themed jewelry, games, comics, and back-to-school items targeted at fan and collector audiences.
• Outlet and Discounted Costumes (OUTLET) Clearance section offering discounted costumes and accessories at reduced prices for value-focused consumers.
• EazzyFun Branded Costume Collection Proprietary branded costume collection under the EazzyFun label offering themed costumes and accessories distributed through the Disfrazzes platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Partilandia (García Fiestas)coreChannel Partner/ Reseller/ DistributorPartilandia is a brand distributed by García Fiestas (the parent company of Disfrazzes). Disfrazzes serves as a distributor for Partilandia costume, accessory, and decoration products of high quality at affordable prices. The partnership enables the company to offer exclusive branded merchandise through their platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TodoDisfraz: Spanish online costume retailer specializing in adult, children's, and group costumes with comparable pricing and themed collections; direct competitor in the Spanish-language market segment.
• Disfraces Bacanal: Spanish online costume and party supplies retailer offering a comparable assortment of adult and children's costumes, accessories, and themed decorations at similar value price points; competes directly in the Spanish B2C market.
• Funidelia: Spanish e-commerce costume retailer operating a similar multi-category platform (costumes, accessories, decorations) with comparable European footprint and pricing strategy; the most direct head-to-head competitor in Disfrazzes' home market.
• Maskworld: German-headquartered specialty costume, mask, and wig retailer with strong European e-commerce presence; comparable in product depth, licensed character assortment, and multi-country distribution strategy.
• Smiffys: UK-based costume brand and retailer with broad licensed and original costume range plus accessories, wigs, and party items; comparable in product breadth and seasonal event-driven merchandising.

Emerging players

• AliExpress: Cross-border marketplace offering ultra-low-cost costume and accessory imports from Chinese sellers; direct threat to Disfrazzes' budget-tier (under €15) assortment and price-sensitive consumer base across Europe.

Broad incumbents

• Party City: Large North American specialty party supplies and costume retailer with extensive physical and online presence; broader scale incumbent with overlapping categories (costumes, decorations, balloons, tableware).
• Spirit Halloween: Largest US Halloween costume specialty retailer with deep licensed assortment and seasonal pop-up store strategy; relevant incumbent benchmark for licensed costume assortment depth and event-driven merchandising.
• Amazon: Dominant generalist marketplace with deep costume, decoration, and party supplies assortment across Europe; represents the principal competitive headwind on price-sensitive costume SKUs and last-mile delivery expectations.
• Rubie's Masquerade: Global licensed costume manufacturer and retailer with extensive Disney, superhero, and pop culture IP range; relevant for product assortment, licensing relationships, and B2B distribution channels that overlap with Disfrazzes' supplier ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/disfrazzes
• Facebookfacebook.com/disfrazzes.es
• LinkedInlinkedin.com/company/disfrazzes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disfrazzes