Urbat

What Urbat does

Urbat (legal entity URBAT Promotion SAS) is a Montpellier-headquartered residential real estate developer founded in 1975, operating across five administrative regions of southern and central-eastern France — Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Nouvelle-Aquitaine, Occitanie, and Provence-Alpes-Côte d'Azur — through five local agency offices (Montpellier, Saint-Priest/Lyon, Aix-en-Provence) and a corporate digital storefront. The company develops and sells new-build apartments and houses, addressing three primary buyer personas: first-time owner-occupiers, individual rental investors (LMNP, Jeanbrun, Denormandie), and landowners seeking to sell development parcels. Since 2019 Urbat has been a wholly-owned subsidiary of VINCI Immobilier (part of the VINCI Group), operating as a regional brand while leveraging the parent's capital base, technical development capabilities, and the WEKO headquarters developed by VINCI Immobilier in Montpellier in 2026.

The company's core technology stack is conventional real estate development rather than software — biosourced and geosourced materials, rainwater and grey water recycling systems, rooftop gardens for energy production and urban agriculture, and oversized bicycle storage. Its proprietary differentiator is the 'Mon Logement Innovations' framework of 21 exclusive solutions, headlined by Flexi'plan (a customizable apartment layout system allowing buyers to purchase only useful square meters and reconfigure interior walls). Digital tools consist of standard form-based calculators for PTZ (zero-interest loan) eligibility, borrowing capacity, and notary fees; these are lead-generation utilities rather than ML-driven systems. The firm also holds ORIAS registration (n°13008616) as a non-exclusive IOBSP intermediary, enabling in-house financing brokering as part of the buyer journey.

Urbat's revenue model is project-based real estate development: the company acquires land, obtains permits, constructs residential programs, and sells units to end buyers (owner-occupiers and investors) at one-time transaction prices typically ranging from €135,000 to over €400,000, with premium units reaching €773,000. Revenue is complemented by ancillary streams including investment-property advisory (LMNP, Jeanbrun, Denormandie schemes), land acquisition fees (where Urbat purchases parcels from owners), and financing-introduction fees under its IOBSP registration. Go-to-market is a hybrid direct-to-consumer model: physical agency sales teams paired with advisor-acquirer relationships, supported by digital self-service simulators, a referral program (up to €20,000 cumulative rewards), and a prescriber network of notaries, estate agents, and wealth advisors. Pricing follows unit-based per-property pricing with frequent promotional incentives such as reduced or waived notary fees.

Name

Urbat

Legal name

URBAT Promotion

Website

https://urbat.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Urbat is a 50-year-old Montpellier-headquartered residential real estate developer, wholly owned by VINCI Immobilier since 2019, selling new-build apartments and houses across southern and central-eastern France through five regional agencies, serving first-time homeowners, individual investors, and land sellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Property Development and Sales: Urbat develops and sells new residential properties including apartments and houses across southern France. Revenue generated from property sales to end buyers (owner-occupiers and investors).
2. Investment Property Services: Services related to investment properties including LMNP (Location Meublée Non Professionnelle), Jeanbrun device, and Denormandie schemes. Includes property management, tenant placement, and fiscal optimization advisory.
3. Land Acquisition: Urbat purchases land and properties from owners for development. The company conducts feasibility studies, makes purchase offers, and handles the entire sale process including permit acquisition.
4. Financing Advisory: As an IOBSP-certified intermediary (O.R.I.A.S. n°13008616), Urbat provides financing advice and connects buyers with banking partners for mortgage loans, PTZ (Prêt à Taux Zéro), and other government-backed financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Urbat is a residential real estate developer (promoteur immobilier) that designs, builds, and sells new-build apartments, houses and residences across southern France. Each development program offers customizable layouts via Flexi'plan, eco-responsible construction features, and personalized advisor support from financing through to property handover. The company also advises buyers on government-backed investment schemes (Jeanbrun, Denormandie, LMNP) and sells parking spaces alongside units.

Product overview

Urbat is a residential real estate developer (promoteur immobilier) and a brand of VINCI Immobilier, operating with a 360-degree promotion model covering land research, construction, marketing, sales, and after-sales service. The core product is new-build residential property development (programmes immobiliers neufs), with specialized investment products including the Jeanbrun device, Denormandie scheme, and LMNP status. Urbat differentiates through its 'habitat augmenté' concept comprising 21 exclusive solutions including the Flexi'plan customization feature, eco-responsible residences, and personalized buyer accompaniment. Digital tools include PTZ simulators, borrowing capacity calculators, notary fee calculators, and property valuation tools. The company also offers a referral (parrainage) program for client acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmes immobiliers neufs Catalog of new-build residential development programs featuring apartments, houses and residences across Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Nouvelle-Aquitaine, Occitanie and Provence-Alpes-Côte d'Azur; available for purchase by individual owner-occupiers and investors.
• Jeanbrun Investment Scheme Advisory Investment-property advisory service under the Jeanbrun fiscal device for individual investors seeking annual property amortization and tax-efficient rental investment, with qualifying properties sourced by Urbat.
• Denormandie Investment Scheme Advisory Advisory service supporting individual investors under the Denormandie tax-reduction scheme for renovated properties in eligible areas.
• LMNP Investment Property Services Source of furnished rental (LMNP) investment properties supported by Urbat advisory on tax optimization, rental yield and third-party property management referrals.
• Land and Property Purchase Service Service through which Urbat purchases land and properties from owners for development, including feasibility studies, purchase offers, and handling the permit acquisition process.
• Parrainage URBAT Referral Program Client referral program that rewards clients up to €2,000 per validated referral and up to €20,000 cumulatively in gift cards for referring prospects who complete a property purchase.

Quantifiable outcome

• 35,000 property owners served over 50 years
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VINCI ImmobiliercoreStrategic or Co-development PartnerVINCI Immobilier is the parent company of Urbat. Urbat entered the VINCI Immobilier group in 2019 and operates as one of its brands. VINCI Immobilier developed the WEKO headquarters building where Urbat invested in 2026.
• NotariesminorImplementation/ SI/ Consulting PartnerNotaries handle the legal aspects of property transactions including act authentication and registration. They are key partners in both property sales to buyers and land acquisitions from sellers.
• Banking PartnersminorOthersBanking institutions that provide mortgage financing to Urbat's property buyers. The company, being IOBSP-certified, guides buyers toward appropriate banking partners.
• Rental Property ManagersminorImplementation/ SI/ Consulting PartnerProperty management companies that handle rental operations for investors, including lease drafting, tenant selection, and property maintenance.
• Architects and Engineering FirmsminorImplementation/ SI/ Consulting PartnerProfessional firms conducting feasibility studies for land development projects, including architectural design and technical assessments.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cogedim: French residential property developer and subsidiary of Altarea, developing new-build apartments and houses across major French cities. Directly comparable in target customer (first-time buyers and investors), product type, and investment scheme support, overlapping with Urbat in southern France metros.
• Nexity: France's largest residential real estate developer (promoteur immobilier), serving first-time buyers, investors, and second-home buyers nationwide with similar product offerings (new-build apartments/houses) and distribution model. The most directly comparable French developer to Urbat in terms of business model, customer segmentation, and product mix.
• Kaufman & Broad: Established French residential developer developing new-build homes and apartments across metropolitan France including southern regions. Operates with a similar business model of land acquisition, development, and direct sales to owner-occupiers and investors, with overlapping regional focus on southern France.
• Bouygues Immobilier: Major French residential real estate developer and a division of Bouygues Group. Develops new-build apartments and houses across France with similar investment schemes and emphasis on eco-construction. Comparable in scale, target customer base, and product offerings to Urbat.
• Eiffage Immobilier: French residential and commercial property developer, part of Eiffage Group. Develops new-build apartments and houses across France with focus on energy efficiency and sustainable construction. Comparable in business model, target customers, and emerging eco-construction positioning to Urbat.

Broad incumbents

• VINCI Immobilier: Parent company of Urbat and a major French residential developer. Develops new-build housing nationwide under multiple brands, and is therefore the most operationally comparable entity given its direct corporate relationship with Urbat and shared business model for land acquisition, development, and direct sales.
• Icade: French real estate investment and development company (subsidiary of Caisse des Dépôts), focused on commercial real estate, healthcare, and residential property. Less direct overlap due to its commercial bias, but adjacent in the broader French real estate development space.
• Altarea: Major French real estate group (parent of Cogedim) operating in residential development, commercial real estate, and retail. Comparable via its residential development operations with similar product offerings, though materially diversified beyond developer's core.

Regional players

• Groupe Réalités: French regional real estate developer headquartered in western France, developing new-build residential properties and operating in senior and managed residences. Comparable as a regional French developer with similar size and operations, though with a different geographic base.
• Pichet: Independent French family-owned real estate developer developing new-build residential properties (apartments and houses). Comparable in business model and mid-tier pricing, with somewhat different geographic focus (western and southern France rather than Urbat's southern focus).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@urbat
• Facebookfacebook.com/urbatimmobilier
• LinkedInlinkedin.com/company/urbat
• Instagraminstagram.com/urbat_officiel
• Xx.com/urbatimmobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbat