Stolly Insurance Group

What Stolly Insurance Group does

Stolly Insurance Group is a fifth-generation, family-owned independent insurance agency founded in 1904 and headquartered at 1730 Allentown Road, Lima, Ohio. The firm operates five Ohio branch offices (Lima, Celina, Wapakoneta, Bellefontaine, and Westerville) and employs between 101 and 250 staff, including 24+ named licensed producers organized across Commercial Lines, Personal Lines, Health Benefits, and Claims functions. Multiple members of the Stolly family hold senior leadership roles, with Kevin Stolly serving as President since 2015.

The agency distributes a comprehensive portfolio of more than 35 insurance products spanning personal lines (auto, home, life, umbrella, watercraft, classic car, motorcycle, RV, travel, renters, condo, individual health, high-net-worth), commercial lines (commercial property, general liability, cyber liability, workers' compensation, business auto, BOP, E&O, environmental, ocean marine, and industry-specific coverage for 20+ verticals including farms, contractors, manufacturers, municipalities, schools, healthcare, non-profits, and restaurants), and employee benefits (group health, dental, vision, life, disability, Medicare supplements, critical illness, long-term care, voluntary benefits). The underlying technology stack is built on industry-standard third-party platforms: FMG Suite for website and content marketing, Vertafore for client portal and agency management, and Agency Revolution's Clickable Coverage® tool for policy visualization.

Stolly earns commission revenue from multiple insurance carriers on policies sold and renewed, with pricing structured on a quote-based, annual subscription/recurring model. Distribution is sales-led through licensed agents conducting in-person consultations at branch offices and handling inbound quote requests via website forms and toll-free phone. The customer base is hybrid, spanning individuals, families, and businesses of all sizes across Ohio. The most significant recent strategic move was the announced acquisition of Court Insurance Group, a Lima-based Medicare and health insurance agency, effective July 1, 2026, expanding the firm's senior market capabilities.

Name

Stolly Insurance Group

Legal name

Stolly Insurance Group

Website

https://stolly.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

Stolly Insurance Group is a fifth-generation, family-owned independent insurance agency founded in 1904 and headquartered in Lima, Ohio. The firm operates five Ohio branch offices, offering personal, commercial, and employee benefits insurance through 24+ licensed producers across multiple carrier relationships.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Fully Insured Small Group Plans (HLAEAAAB)

akta.pro secondary industries

Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Basic Group Term Life (Employer-Paid) (FSAIADAA), Small Group Health Insurance (2–50/100) (FSAIAFAD), Group AD&D (Standalone or Bundled with Life) (FSAIADAG), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Independent insurance agency
• Commercial insurance coverage
• Personal insurance lines
• Employee benefits administration
• Medicare supplemental insurance

Headquarters

HQ city

Lima

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: Stolly Insurance Group earns revenue through commissions paid by insurance carriers for policies sold and renewed. As an independent agency, they work with multiple insurance carriers to find the best policies for client needs and budgets, earning commissions on each policy placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stolly Insurance Group is a fifth-generation, family-owned independent insurance agency that sells personal lines, commercial lines, and employee benefits insurance by placing policies with multiple insurance carriers on behalf of clients. Licensed agents at five Ohio locations deliver quote generation, policy placement, bundling, claims assistance, and ongoing risk-management guidance. The agency is compensated through carrier commissions on policies sold and renewed.

Product overview

Stolly Insurance Group is a fifth-generation family-owned independent insurance agency founded in 1904, offering a comprehensive portfolio of insurance products and employee benefits across personal and commercial lines. The agency operates as a full-service independent agency with five Ohio locations (Lima, Celina, Wapakoneta, Bellefontaine, and Westerville), providing access to multiple insurance carriers to find the best policies for client needs. Personal insurance offerings include auto, homeowners, condo, high net worth, individual health, individual life, renters, umbrella, watercraft, classic car, motorcycle, RV, and travel insurance. Business insurance includes commercial property, general liability, cyber liability, workers' compensation, business auto, umbrella, and industry-specific coverages (farm, contractor, manufacturer, municipality, school, restaurant, church, non-profit, technology firm, and more). Employee benefits encompass group health, dental, vision, life, disability, Medicare products, critical illness, long-term care, and voluntary benefits. The agency recently acquired Court Insurance Group (July 2026), expanding their Medicare and health insurance capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for vehicles including liability, collision, comprehensive, uninsured/underinsured motorist, medical payments, and optional endorsements such as towing and rental reimbursement; for individual drivers and households.
• Homeowners Insurance Protection for dwellings, personal property, liability, and additional living expenses with customizable coverage options including flood, jewelry, and umbrella riders; for homeowners.
• Condo Insurance Insurance coverage tailored for condominium owners protecting their unit and personal belongings.
• High Net Worth Insurance Specialized coverage for high-value homes and assets requiring higher coverage limits; for high-net-worth individuals and families.
• Individual Health Insurance Health coverage for individuals not covered through employer plans, with flexible deductible and coverage options.
• Individual Life Insurance Term, universal, and whole life insurance products providing financial protection for families, including estate planning and business succession solutions.
• Renters Insurance Coverage for personal belongings, liability, and loss of use for tenants renting homes or apartments.
• Umbrella Insurance Additional liability protection beyond auto and home policy limits, covering bodily injury, property damage, and certain lawsuits.
• Watercraft Insurance Coverage for boats and watercraft including physical damage, liability, towing, and protection against uninsured boaters.
• Classic Car Insurance Specialized coverage for classic and collector vehicles.
• Motorcycle Insurance Insurance coverage for motorcycles and riders.
• RV Insurance Coverage for recreational vehicles including motorhomes and travel trailers.
• Travel Insurance Coverage for travel-related risks and trip interruptions.
• Business Auto Insurance Commercial vehicle coverage with higher liability limits, collision coverage, and non-owned auto liability for employees using personal vehicles for business.
• Commercial Property Insurance Protection for business buildings, equipment, inventory, and loss of income due to covered events like fire, theft, and natural disasters.
• General Liability Insurance Coverage for bodily injury to people outside the business, property damage, advertising injury, and medical payments.
• Cyber Liability Insurance Protection against data breaches and cyberattacks, covering notification expenses, legal fees, credit monitoring, and business interruption.
• Workers' Compensation Insurance Coverage for employee injuries and illnesses related to their job.
• Liquor Liability Insurance Coverage for businesses that sell or serve alcohol.
• Natural Disaster Insurance Coverage for businesses against natural disasters and severe weather events.
• Ocean Marine Insurance Coverage for goods in transit via ocean shipping and marine cargo.
• Environmental Insurance Coverage for environmental risks and pollution-related liabilities.
• E&O Liability Insurance Errors and omissions coverage for professional negligence or mistakes resulting in financial losses for clients.
• Business Owners Policy (BOP) Combined coverage package for small businesses including property, liability, and business interruption.
• Industry-Specific Insurance Tailored coverage for specific industries including Farm, Contractor, Manufacturer, Municipality, School, Transportation, Restaurant, Church, Non-Profit, Technology Firm, Brewery, Winery, Golf Course, Medical Office, and more.
• Group Health Insurance Employer-sponsored health coverage with potential tax benefits and options to include employee dependents.
• Group Dental Insurance Dental coverage for employees including diagnostic, preventive, and corrective services.
• Group Vision Insurance Vision coverage for eye exams, frames, lenses, contact lenses, and safety glasses.
• Group Life Insurance Employer-provided life insurance coverage with affordability through group rates.
• Disability Insurance Short-term and long-term income protection for employees unable to work due to injury or illness.
• Medicare Products Medicare Part A, B, C, D, and supplement/Medigap plans for individuals 65 and older or those with qualifying disabilities.
• Critical Illness Insurance Lump-sum benefit coverage for specified critical illnesses.
• Long-Term Care Insurance Coverage for long-term care services including traditional LTC, life insurance with LTC riders, and annuity plans with LTC features.
• Group Voluntary Benefits Employee-paid benefit options that can be payroll-deducted.

Quantifiable outcome

• Independent agency finding best policies for needs and budget
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Court Insurance GroupcoreStrategic or Co-development Partner · 1 July 2026Stolly Insurance acquired Court Insurance Group, a Medicare and health insurance agency located in Lima, Ohio, effective July 1, 2026. Court Insurance Group had earned client trust through guidance on health insurance and Medicare decisions. This acquisition expands Stolly's Medicare and health insurance capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown, Inc. National insurance brokerage and ranked among the largest U.S. insurance distributors. Comparable in independent agency economics and broker-of-record placement model, but operates at vastly larger scale with public-market capital and a national roll-up strategy.
• Marsh McLennan: World's largest insurance broker with operations across commercial P&C, employee benefits, and risk advisory. Comparable in product mix to Stolly but operates at massive scale with global footprint and institutional capital base.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive commercial, employee benefits, and personal lines capabilities. Comparable in serving the same broker-customer relationship on multi-line insurance, but with global scale, public-market capital, and active M&A program.

Direct peers

• Kapnick Insurance: Michigan- and Ohio-adjacent independent insurance agency offering personal, commercial, and employee benefits lines. Compares closely on regional Midwest footprint, multi-carrier independent model, and family-influenced leadership structure serving SMB and individual clients.
• The Horton Group: Illinois-headquartered independent insurance and risk management firm offering P&C, benefits, and personal lines through multiple carriers. Comparable in being a multi-generational Midwest independent agency with strong employee benefits practice and carrier-shopping approach.
• Hylant Group: Toledo, Ohio-headquartered independent insurance brokerage with multi-line P&C, benefits, and risk services across the Midwest. Most directly comparable to Stolly in geography (Ohio/Midwest roots), independent agency model, and breadth of personal/commercial/benefits offerings.
• Hausmann-Johnson Insurance: Wisconsin-based independent insurance agency providing personal, commercial, and employee benefits coverage. Comparable in size, regional Midwest footprint, multi-carrier model, and emphasis on long-tenured client relationships.
• Peck-Hanson Insurance: Ohio-based independent insurance agency offering personal, commercial, and life insurance through multiple carriers. Comparable as a similarly sized Ohio independent agency competing for the same household and SMB clientele across overlapping geographies.
• M3 Insurance: Wisconsin-based independent insurance brokerage with personal, commercial, and benefits offerings. Comparable independent multi-carrier model, employee benefits specialization, and regional Midwest focus, though larger in headcount than Stolly.
• Siebert Insurance: Ohio/regional independent insurance agency offering personal and commercial coverage through multiple carriers. Comparable as a similarly sized Ohio-rooted independent agency competing in overlapping SMB and household segments with a multi-carrier brokerage approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stollyinsurance
• Facebookfacebook.com/stollyinsurance
• LinkedInlinkedin.com/company/289456

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stolly Insurance Group