Mowpod
- Company typePrivate
- Founded2019
- HeadquartersSimsbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mowpod firmographics
Firmographics- Name
- Mowpod
- Legal name
- mowMedia, LLC
- Website
- https://mowpod.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mowpod industry classification
Industry- Product category
- Podcast Advertising Platform
- akta.pro primary industry
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)
- akta.pro secondary industries
- Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL), Podcast Discovery & Recommendation Apps (MPACAKAF)
Keywords
Where Mowpod is headquartered
LocationHeadquarters
- HQ city
- Simsbury
- HQ country
- United States
- HQ region
- North America
Markets served
Mowpod business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain
Revenue model
- Boost Enterprise Campaigns: Fixed-cost pricing for fully managed, high-touch campaigns. Pay a single flat fee per listener action with guaranteed results. Includes dedicated campaign team, custom targeting, and post-campaign analytics.
- Self-Serve Platform (boost.mowpod.com): Self-service advertising platform starting at $100 minimum. Performance-based pricing model where customers pay only for delivered results. Flexible budget options with ability to scale up.
- mowPod Follow (Apple/Spotify Followers): Fixed-cost basis for driving listenership and followers on Apple Podcasts and Spotify through click-to-lander native display ads.
- Newsletter Subscribers: Agency service for acquiring real, engaged newsletter subscribers with demographic and geographic targeting. Part of mowMedia ecosystem.
- mowPod View (YouTube): YouTube viewership and subscriber acquisition with advanced targeting and transparent in-platform results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Self-Serve Starter |
| Outcome Based/ Performance | Multi-year contract | Boost Enterprise (Managed Campaigns) |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Mowpod product offering
Product offeringCore offering
Mowpod operates a paid performance advertising platform for podcasts that delivers guaranteed real downloads, Apple Podcasts followers, and engaged listens through targeted ads across web and mobile apps. Its product lineup includes Boost Enterprise (fully managed fixed-cost campaigns), mowPod Follow (Apple/Spotify in-platform follower growth), mowPod Pro (deep engagement with surveys and email capture), mowPod View (YouTube viewership), and Newsletter Subscribers, complemented by the boost.mowPod self-serve platform and the free mowPod Charts ranking tracker.
Product overview
Mowpod is a paid performance advertising platform for podcasts offering a portfolio of growth solutions. The core product lineup includes Boost Enterprise (fully managed fixed-cost campaigns), mowPod Follow (Apple/Spotify follower growth), mowPod Pro (deep engagement with surveys and email capture), mowPod View (YouTube growth), and Newsletter Subscribers (newsletter audience acquisition). The platform is complemented by boost.mowPod, a self-serve advertising platform, and the free mowPod Charts tracking tool. All solutions provide guaranteed results with IAB-compliant, third-party verified metrics.
Differentiator
Problem solved
Functional benefit
Brands
- mowPod Boost: Enterprise-level fully managed campaign solution for guaranteed podcast downloads across web and mobile apps.
- mowPod Pro
- mowPod Follow
- mowPod View
- mowPod Charts
- boost.mowPod
Products and services
- mowPod Boost / Boost Enterprise Fully managed, high-touch podcast advertising campaign delivering guaranteed episode downloads through targeted paid ads across web and mobile apps, with a dedicated campaign team, custom targeting by demographics and geography, post-campaign analytics, expert ad design, and fixed-cost guaranteed results for enterprise podcasters, networks, and media companies.
- mowPod Follow In-platform engagement solution that drives Apple Podcasts and Spotify followers and listenership through fixed-cost click-to-lander native display ads, building audience visibility and platform attention for podcast shows.
- mowPod Pro Deep engagement and insights product delivering 20-minute qualified listens on Apple or Spotify with in-episode surveys (1-10 rating and open feedback), demographic and sentiment breakdowns, and email opt-in capture for future outreach.
- mowPod View YouTube viewership and subscriber acquisition solution providing advanced audience targeting, transparent in-platform results, and comprehensive video channel growth for podcasters expanding to YouTube.
- Newsletter Subscribers Audience growth agency service delivering real, engaged newsletter subscribers with demographic and geographic targeting, positioned as the largest driver of engaged subscribers to many of the most prominent newsletters in the US.
- mowPod Charts Free podcast ranking tracker providing real-time and historical Apple Podcasts and Spotify chart positions across categories and countries, with optional email alerts for chart movement and no login required.
- boost.mowPod Self-service podcast growth platform with real-time analytics, flexible performance-based pricing (minimum $100), quick campaign launch, granular audience targeting by geo/interests/age/device, IAB-compliant verified results, and comprehensive reporting on impressions, plays, and downloads.
Quantifiable outcome
- 3.5B+ impressions delivered across web and mobile
- +3 more outcomes
Companies that use Mowpod
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mowpod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mowpod partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Mowpod competitors and assessment
Company assessmentEmerging players
- Podscribe: Podscribe offers podcast attribution and analytics for advertisers, an emerging measurement-focused player that overlaps with mowPod's IAB-compliant verification capabilities.
Direct peers
- Acast: Acast operates a podcast hosting and monetization platform with an open marketplace connecting podcasters to advertisers via programmatic and direct deals, mirroring mowPod's outcome-based ad-buying model for podcast growth.
- Audioboom: Audioboom is a podcast hosting and ad-insertion platform that monetizes podcasts through targeted advertising, including its own programmatic marketplace - functionally overlapping with mowPod's Boost and Follow offerings.
- AdvertiseCast: AdvertiseCast is a podcast advertising marketplace that programmatically connects advertisers with podcast inventory, directly comparable to mowPod's paid performance ad-buying model.
- Podsights: Podsights provides podcast advertising attribution and measurement, aligning with mowPod's IAB-verified download tracking and audience insights capabilities.
- Magellan AI: Magellan AI is a podcast advertising intelligence and verification platform, directly comparable to mowPod's measurement and audience-insights stack.
- Chartable: Chartable (acquired by Spotify) provides podcast charts, attribution, and SmartLinks - overlapping with mowPod Charts, mowPod Follow, and overall measurement value proposition.
Broad incumbents
- Spotify Ad Studio: Spotify Ad Studio is the platform-owned self-serve podcast advertising product from Spotify, competing with mowPod's self-serve Boost offering from a much larger incumbent position.
- Megaphone: Megaphone (owned by Spotify) is an enterprise podcast hosting and monetization platform serving major publishers, overlapping with mowPod Boost Enterprise for large networks.
- Triton Digital: Triton Digital is an audio ad-tech platform providing programmatic infrastructure and measurement for digital audio and podcast advertising, a broader incumbent adjacent to mowPod's stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mowpod social profiles
Digital presenceMowpod compliance and trust
Trust signalCompliance1 record
Mowpod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mowpod leadership team
Management profileNumber of profiles
Profiles2 records
Mowpod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mowpod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mowpod
What does Mowpod do?
Mowpod operates a paid performance advertising platform for podcasts that delivers guaranteed real downloads, Apple Podcasts followers, and engaged listens through targeted ads across web and mobile apps. Its product lineup includes Boost Enterprise (fully managed fixed-cost campaigns), mowPod Follow (Apple/Spotify in-platform follower growth), mowPod Pro (deep engagement with surveys and email capture), mowPod View (YouTube viewership), and Newsletter Subscribers, complemented by the boost.mowPod self-serve platform and the free mowPod Charts ranking tracker.
Is Mowpod a public or private company?
Mowpod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mowpod founded?
Mowpod was founded in 2019. It employs 11 to 50 people.
Where is Mowpod based?
Mowpod is headquartered in Simsbury, United States, in the North America region.
How does Mowpod make money?
Five revenue lines are on record. Boost Enterprise Campaigns are the primary driver. The others are self-Serve Platform (boost.mowpod.com), mowPod Follow (Apple/Spotify Followers), newsletter Subscribers and mowPod View (YouTube).
Who are Mowpod's main competitors?
Podscribe is listed as an emerging player. Direct peers are Acast, Audioboom, AdvertiseCast, Podsights, Magellan AI and Chartable. Broad incumbents are Spotify Ad Studio, Megaphone and Triton Digital.
Does Mowpod have an API?
No public API is recorded for Mowpod.
What industry is Mowpod in?
Mowpod's product category is Podcast Advertising Platform. Its primary akta.pro industry code is MPACADAD, Podcast Ad Sales Networks & Monetization Platforms, with a secondary code of MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms.