Riverlands Insurance Services
Riverlands Insurance Services is a privately held independent insurance agency founded in 1972, operating four offices in Southeast Louisiana. The firm places personal, commercial, and life insurance through 30+ carrier partnerships for individuals, families, and local businesses.
- Company typePrivate
- Founded1972
- HeadquartersLuling, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Riverlands Insurance Services does
Riverlands Insurance Services, Inc. is a privately held independent insurance agency founded in 1972 and headquartered at 492 West 5th Street in LaPlace, Louisiana. The firm operates four offices across Southeast Louisiana — LaPlace, Lutcher, Mandeville, and St. Rose — and functions as an intermediary between customers and more than 30 insurance carriers, placing personal lines (auto, home, flood, health, life, motorcycle, RV, classic car, boating, renters, umbrella, Medicare supplements), commercial lines (auto dealers, business liability, commercial auto and property, contractors, cyber liability, E&O, farm and ranch, group health, landlord liability, liquor liability, restaurant, and workers compensation), and merchant payment processing via ConnextPay. The agency serves a horizontal mix of individuals, families, and small-to-mid commercial accounts — including auto dealers, contractors, restaurants, landlords, and farms — across St. John the Baptist and St. Tammany parishes.
The business model is commission-based: revenue is generated through new-business and renewal commissions earned on policies placed with carrier partners, a subscription-recurring revenue stream tied to the agency's renewal book. There is no proprietary technology platform — operations run on standard insurance-agency infrastructure, a public website with educational content, and SMS-based quote communications. The agency pursues a sales-led, relationship-driven go-to-market combining in-person consultation at four offices, phone-based inside sales, online quote requests, and SMS outreach. Riverlands is owned and operated by four principals — Nolan J. Louque, Jr. (Owner/CEO), Donna Rollo DiCarlo (Owner/President), Chris Pierce (Owner/Agent/CFO), and Darla Delaney (Owner/Agent) — with 80+ team members organized across personal lines, commercial lines, marketing, operations, compliance/IT, finance, and HR functions. No private equity, venture capital, or parent-company ownership is indicated.
Riverlands Insurance Services firmographics
Firmographics- Name
- Riverlands Insurance Services
- Legal name
- Riverlands Insurance Services, Inc.
- Website
- https://riverlandsinsurance.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Riverlands Insurance Services is a privately held independent insurance agency founded in 1972, operating four offices in Southeast Louisiana. The firm places personal, commercial, and life insurance through 30+ carrier partnerships for individuals, families, and local businesses.
- Ownership category
- akta.pro rank
Riverlands Insurance Services industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Habitational / Residential Property Managers BOP (FSAJAFAN)
Keywords
Where Riverlands Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Luling
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Riverlands Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, Riverlands Insurance Services earns commissions from insurance carriers for placing policies. They work with select insurance companies that have proven their performance over the years. Revenue is generated through commissions on new policy placements and renewal commissions on existing policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance premiums - rates determined by individual assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Riverlands Insurance Services product offering
Product offeringCore offering
Riverlands Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through more than 30 insurance carriers. The agency earns commissions by matching individuals, families, and businesses with coverage options sourced from carriers including Allstate, Progressive, Travelers, The Hartford, CNA, Liberty Mutual, and regional providers. Services are delivered through four Louisiana offices (LaPlace, Lutcher, Mandeville, St. Rose), phone, and online quote request channels.
Product overview
Riverlands Insurance Services is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The personal insurance portfolio includes auto, boating, classic car, flood, health, home, Medicare supplements, motorcycle, renters, RV, and umbrella insurance. The commercial insurance offerings cover auto dealers, business liability, commercial auto, commercial property, contractors, cyber liability, E&O, farm and ranch, group health, landlord liability, liquor liability, restaurant, and workers compensation insurance. Additional services include life insurance, merchant payment processing via ConnextPay, and SMS-based customer communications. The agency operates as an independent agent representing multiple insurance carriers including Allstate, Progressive, Travelers, Hartford, Liberty Mutual, and numerous regional carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Classic Car Insurance
- Boating Insurance
- Flood Insurance
- Health Insurance
- Home Insurance
- Medicare Supplements
- Motorcycle Insurance
- Renters Insurance
- RV Insurance
- Umbrella Insurance
- Life Insurance
- Auto Dealers Insurance
- Business Liability Insurance
- Commercial Auto Insurance
- Commercial Property Insurance
- Contractors Insurance
- Cyber Liability Insurance
- Errors and Omissions Insurance
- Farm and Ranch Insurance
- Group Health Insurance
- Landlord Liability Insurance
- Liquor Liability Insurance
- Restaurant Insurance
- Workers Compensation Insurance
- Merchant Services (ConnextPay)
Companies that use Riverlands Insurance Services
Customer profileSegments2 records
Ideal customer profiles2 records
Riverlands Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riverlands Insurance Services partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core.
- Acadian Managers (Accentus)coreInsurance carrier represented by Riverlands. Provides personal and commercial insurance products through the agency.
- AlliedTrustcoreInsurance carrier represented by Riverlands. Provides insurance products through the agency.
- AllstatecoreMajor national insurance carrier represented by Riverlands. Provides auto, home, and other personal insurance products.
- Amelia UnderwriterscoreInsurance carrier represented by Riverlands. Provides specialty insurance products.
- American ModerncoreInsurance carrier represented by Riverlands. Provides specialty insurance products including manufactured home and classic car insurance.
- AmTrust FinancialcoreInsurance carrier represented by Riverlands. Provides workers compensation and small business insurance.
- Assurant FloodcoreFlood insurance carrier represented by Riverlands. Provides NFIP and private flood insurance products.
- Bankers Insurance GroupcoreInsurance carrier represented by Riverlands. Provides various property and casualty insurance products.
- Berkshire Hathaway GUARDcoreInsurance carrier represented by Riverlands. Part of Berkshire Hathaway, provides commercial and personal insurance.
- Cajun UnderwriterscoreRegional insurance carrier represented by Riverlands. Provides specialty insurance products.
- Centauri SpecialtycoreInsurance carrier represented by Riverlands. Provides specialty property insurance and flood coverage.
- CNA InsurancecoreMajor national insurance carrier represented by Riverlands. Provides commercial lines, surety, and business insurance.
- CNA SuretycoreSurety insurance carrier represented by Riverlands. Provides bonding and surety products.
- ForemostcoreInsurance carrier represented by Riverlands. Provides specialty insurance including mobile home and landlord coverage.
- GuideOne InsurancecoreInsurance carrier represented by Riverlands. Provides church, school, and business insurance.
- Gulf States InsurancecoreRegional insurance carrier represented by Riverlands. Provides coverage in Louisiana, Mississippi, and Alabama.
- Hagerty AutocoreClassic car insurance specialist represented by Riverlands. Provides coverage for antique and collector vehicles.
- JIBNAcoreInsurance carrier represented by Riverlands. Provides jewelry and specialty personal property insurance.
- Liberty Mutual BusinesscoreMajor national insurance carrier represented by Riverlands. Provides business and commercial insurance products.
- Louisiana CitizenscoreState-chartered insurance carrier represented by Riverlands. Provides property insurance in Louisiana coastal areas.
- LWCCcoreWorkers compensation carrier represented by Riverlands. Louisiana-based workers comp insurance provider.
- National Flood Insurance Program (FEMA)coreGovernment flood insurance program administered through Riverlands. Provides NFIP flood insurance policies.
- National GeneralcoreInsurance carrier represented by Riverlands. Provides auto, flood, and specialty insurance products including National General 360 and Premier Client programs.
- Ocean HarborcoreInsurance carrier represented by Riverlands. Provides personal and commercial insurance.
- ProgressivecoreMajor national insurance carrier represented by Riverlands. Provides auto, home, and commercial insurance including Progressive Commercial.
- Safeco InsurancecoreInsurance carrier represented by Riverlands. Part of Liberty Mutual, provides personal insurance products.
- Safe Point InsurancecoreInsurance carrier represented by Riverlands. Provides personal and commercial insurance including flood coverage.
- SageSurecoreRegional insurance carrier represented by Riverlands. Provides property and casualty insurance in coastal states.
- Selective InsurancecoreInsurance carrier represented by Riverlands. Provides business insurance and flood coverage.
- SkiSafecoreInsurance carrier represented by Riverlands. Provides specialty insurance for boats, watercraft, and recreational vehicles.
- SwyfftcoreInsurance carrier represented by Riverlands. Provides digital-first homeowners insurance.
- The HartfordcoreMajor national insurance carrier represented by Riverlands. Provides commercial auto, commercial property, and home insurance including AARP products.
- Tower HillcoreRegional insurance carrier represented by Riverlands. Florida-based property insurer providing coverage in the Gulf region.
- TravelerscoreMajor national insurance carrier represented by Riverlands. Provides comprehensive personal and commercial insurance products.
- VaultcoreInsurance carrier represented by Riverlands. Provides personal and commercial insurance products.
- Wright FloodcoreFlood insurance carrier represented by Riverlands. Provides private flood insurance and NFIP products.
- Zurich InsurancecoreMajor global insurance carrier represented by Riverlands. Provides commercial and business insurance products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Riverlands Insurance Services competitors and assessment
Company assessmentBroad incumbents
- HUB International: HUB International is a major North American insurance brokerage operating across personal, commercial, and specialty lines, representing a scaled-up version of the independent brokerage model Riverlands operates within.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm serving commercial and personal lines customers, representing the broader brokerage incumbent in the same space as independent agencies like Riverlands.
- Marsh McLennan (Marsh): Marsh is a global insurance brokerage and risk advisory firm with a large commercial property and casualty practice, providing the large-scale incumbent counterpart to Riverlands' regional commercial placement work.
- Acrisure: Acrisure is a large insurance brokerage consolidator acquiring independent agencies and brokerages across personal and commercial lines, representing the broader rollup incumbent that frequently targets agencies like Riverlands.
- Alliant Insurance Services: Alliant is a major specialty insurance brokerage operating across personal and commercial lines with multiple carrier relationships, representing the scaled brokerage presence in the same agency/brokerage value chain as Riverlands.
Direct peers
- Higginbotham: Higginbotham is a large Texas-based independent insurance brokerage with a multi-carrier agency model across personal and commercial lines, providing the most direct structural comparison to Riverlands' agency operations.
- Insurance Office of America (IOA): IOA is a national independent insurance agency that places business with multiple carriers across personal and commercial lines, sharing Riverlands' independent multi-carrier agency model.
- Heffernan Insurance Brokers: Heffernan is a mid-sized independent insurance brokerage offering personal and commercial coverage through multiple carriers, comparable in structure to Riverlands' regional independent agency.
- Brown & Riding Insurance Services: Brown & Riding operates as an independent specialty insurance brokerage aggregating placement across multiple carriers for complex commercial accounts, paralleling Riverlands' multi-carrier commercial practice.
- Hilb Group: Hilb Group is a regional independent insurance brokerage acquiring and operating agency offices across personal and commercial lines, structurally comparable to Riverlands' multi-location agency footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Riverlands Insurance Services social profiles
Digital presenceRiverlands Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riverlands Insurance Services leadership team
Management profileNumber of profiles
Profiles10 records
Riverlands Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riverlands Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riverlands Insurance Services
What does Riverlands Insurance Services do?
Riverlands Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through more than 30 insurance carriers. The agency earns commissions by matching individuals, families, and businesses with coverage options sourced from carriers including Allstate, Progressive, Travelers, The Hartford, CNA, Liberty Mutual, and regional providers. Services are delivered through four Louisiana offices (LaPlace, Lutcher, Mandeville, St. Rose), phone, and online quote request channels.
Is Riverlands Insurance Services a public or private company?
Riverlands Insurance Services is a private company. It is classified as management employee owned and is currently operating.
When was Riverlands Insurance Services founded?
Riverlands Insurance Services was founded in 1972. It employs 51 to 100 people.
Where is Riverlands Insurance Services based?
Riverlands Insurance Services is headquartered in Luling, United States, in the North America region.
How does Riverlands Insurance Services make money?
One revenue line is on record: insurance Agency Commissions.
Who are Riverlands Insurance Services's main competitors?
Broad incumbents on record are HUB International, Arthur J. Gallagher & Co., Marsh McLennan (Marsh), Acrisure and Alliant Insurance Services. Direct peers are Higginbotham, Insurance Office of America (IOA), Heffernan Insurance Brokers, Brown & Riding Insurance Services and Hilb Group.
Does Riverlands Insurance Services have an API?
No public API is recorded for Riverlands Insurance Services.
What industry is Riverlands Insurance Services in?
Riverlands Insurance Services's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAN, Habitational / Residential Property Managers BOP. Its NAICS code is 52421 and its SIC code is 6411.