Diversegy
Diversegy is a U.S. retail energy brokerage firm serving commercial customers and licensed energy brokers across all deregulated U.S. markets. A wholly-owned subsidiary of Genie Energy (NYSE: GNE), it connects clients to 60+ retail energy suppliers via a proprietary broker exchange platform and the ELIAS commission reporting system.
- Company typePrivate
- Founded2011
- HeadquartersNewark, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Diversegy does
Diversegy is a U.S. retail energy brokerage firm headquartered in Newark, New Jersey, operating as a wholly-owned subsidiary of publicly-traded Genie Energy (NYSE: GNE). Founded in 2011 and employing 101–250 staff, the company serves commercial and industrial energy buyers and licensed energy brokers, agents, and sales organizations across all deregulated U.S. markets. The firm operates a dual model: direct client advisory for end commercial customers and a broker exchange platform that channels third-party brokers into retail energy supply contracts. Diversegy and the broader Genie Energy family collectively serve over 442,000 customers, representing more than 558,000 electricity and natural gas meters and over $280 million in annual revenue across the family of companies.
The core technology is the Energy Broker Platform, which enables licensed brokers and agents to request real-time pricing, track energy usage, look up load factor, and execute contracts via eSignature. Underpinning this is ELIAS, a proprietary commission reporting and calculation system that automatically generates commission statements from utility account numbers and energy usage data, providing margin visibility. Supporting services include utility bill audits, electricity and natural gas supply brokerage across 60+ retail energy suppliers, energy procurement reverse auctions (delivering 5–15% cost savings), energy efficiency advisory, commercial solar facilitation, and specialized offerings for data centers and cryptocurrency mining operations.
Diversegy earns revenue primarily through embedded commissions from retail energy suppliers when contracts are signed and flow, rather than charging end customers directly. Commissions are split with broker/agent partners — up to 80% for top performers — paid upfront on contract signature rather than as residual monthly flow. Diversegy itself does not disclose standalone revenue, but the company achieved 70% revenue growth in 2024 per parent Genie Energy reporting, alongside the addition of over 60,000 net new meters (~17% annual meter growth).
Diversegy firmographics
Firmographics- Name
- Diversegy
- Legal name
- Diversegy, LLC
- Website
- https://diversegy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Diversegy is a U.S. retail energy brokerage firm serving commercial customers and licensed energy brokers across all deregulated U.S. markets. A wholly-owned subsidiary of Genie Energy (NYSE: GNE), it connects clients to 60+ retail energy suppliers via a proprietary broker exchange platform and the ELIAS commission reporting system.
- Ownership category
- akta.pro rank
Diversegy industry classification
Industry- Product category
- Energy Brokerage Services
- NAICS
- Commodity Contracts Intermediation (52316)
- SIC
- Electric & Other Services Combined (4931), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)
Keywords
Where Diversegy is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Diversegy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Broker commissions from retail energy suppliers: Diversegy earns commissions from retail energy suppliers when energy contracts are signed and flow. These commissions are split between Diversegy and its broker/agent partners, with top-performing partners receiving up to 80% of the total broker commission. Diversegy acts as an intermediary connecting commercial customers to 60+ retail energy suppliers and monetizes through embedded supplier commissions rather than charging customers directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Up to 80% commission split for experienced broker partners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Diversegy product offering
Product offeringCore offering
Diversegy is a retail energy brokerage firm and software platform that connects commercial and industrial customers to 60+ retail energy suppliers across all deregulated U.S. markets. The company operates a dual model: as a direct client advisor providing procurement advisory services, and as a broker exchange platform enabling licensed energy brokers, agents, and sales organizations to access supplier pricing, manage contracts via eSignature, and receive upfront commission payments. Revenue is generated through supplier-paid commissions embedded in executed energy contracts.
Product overview
Diversegy is a retail energy brokerage firm and software platform operating as a wholly-owned subsidiary of Genie Energy (NYSE: GNE). The company offers a dual-model approach: acting as both a direct client advisor for commercial energy customers and a broker exchange platform for licensed energy brokers, sales agents, and sales organizations. The core offering is the Energy Broker Platform, which enables real-time pricing requests, energy usage tracking, load factor analysis, and eSignature contract execution. Supporting this platform is ELIAS, a proprietary commission reporting and calculation system. Diversegy provides a comprehensive suite of energy services including electricity and natural gas supply brokerage across 60+ retail energy suppliers, utility bill audits, energy efficiency solutions, commercial solar, cryptocurrency mining energy solutions, and data center energy solutions. The company operates in all deregulated U.S. energy markets and facilitates energy procurement auctions as a value-added service.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Broker Platform A software platform enabling licensed energy brokers, sales agents, and direct sales organizations to request pricing immediately, track energy usage, look up load factor, and execute contracts for eSignature.
- ELIAS Commission Reporting Software
- Electricity Supply Brokerage
- Natural Gas Supply Brokerage
- Utility Bill Audits
- Energy Efficiency Solutions
- Commercial Solar
- Cryptocurrency Mining Energy Solutions
- Data Center Energy Solutions
- Energy Procurement Auctions
Quantifiable outcome
- 20% monthly savings on utility bills
- +3 more outcomes
Companies that use Diversegy
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Diversegy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Diversegy partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- Constellation EnergycoreConstellation Energy is one of the nation's largest retail energy suppliers, featured as a key supplier partner on Diversegy's platform. Diversegy connects its broker partners and end customers to Constellation's electricity and natural gas supply products across deregulated markets.
- NRG EnergycoreNRG Energy is one of the largest U.S. retail energy suppliers (acquired Direct Energy, Reliant Energy, XOOM Energy, Green Mountain Energy, and others). Listed as a key supplier partner providing energy supply products to Diversegy's broker platform customers.
- ENGIE EnergycoreENGIE Energy is a major global energy company and retail electricity/natural gas supplier featured as a key supplier partner on Diversegy's platform across deregulated U.S. markets.
- NextEra Energy ServicescoreNextEra Energy Services is a major retail energy supplier and subsidiary of NextEra Energy (largest electric utility holding company). Listed as a key supplier partner on Diversegy's platform.
- WGL EnergycoreWGL Energy is a public holding company serving over one million customers in Maryland, Virginia, and Washington DC. Featured as a key supplier partner offering electricity, natural gas, and renewable energy solutions.
- Dynegy Energy ServicescoreDynegy Energy Services is a major retail electricity supplier operating across deregulated U.S. markets, listed as a key supplier partner on Diversegy's platform.
- Spark EnergysupportingSpark Energy is a retail energy supplier featured as a supplier partner on Diversegy's platform.
- Freepoint Energy SolutionssupportingFreepoint Energy Solutions is a retail energy provider offering electricity and natural gas services to commercial and industrial customers. Listed as a supplier partner on Diversegy's platform.
- AEP EnergycoreAEP Energy is both a public electric utility and a competitive retail electricity supplier. Listed as a key supplier partner on Diversegy's platform.
- Energy HarborcoreEnergy Harbor (acquired by Vistra Energy in March 2024) operated as an electric supplier affiliate of FirstEnergy Corporation, operating the second largest non-regulated nuclear fleet in the country. Listed as a key supplier partner on Diversegy's platform.
- IDT EnergysupportingIDT Energy is a retail electricity and natural gas supplier featured as a supplier partner on Diversegy's platform.
- APGE EnergysupportingAPGE Energy is a retail energy supplier featured as a supplier partner on Diversegy's platform.
- CleanSky EnergysupportingCleanSky Energy is a retail energy supplier featuring renewable energy plans, listed as a supplier partner on Diversegy's platform.
- Direct EnergycoreDirect Energy (now part of NRG Energy) is one of the largest retail energy suppliers in the U.S., featured as a key supplier partner on Diversegy's platform.
- Hudson Energy ServicessupportingHudson Energy Services is a retail energy supplier featured as a supplier partner on Diversegy's platform.
- Santanna EnergysupportingSantanna Energy is a retail energy supplier featured as a supplier partner on Diversegy's platform.
- New Wave EnergysupportingNew Wave Energy is a retail energy supplier featured as a supplier partner on Diversegy's platform.
- Genie Energy (NYSE: GNE)coreGenie Energy is Diversegy's publicly-traded parent company (NYSE: GNE). Diversegy is a wholly-owned subsidiary of Genie Energy Ltd. Genie Energy provides the financial backing, corporate strategy, and operational support for Diversegy's brokerage operations. The combined entity serves over 442,000 customers representing over 558,000 meters and over $280 million in annual revenue.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Diversegy competitors and assessment
Company assessmentDirect peers
- Choose Energy: U.S. retail energy marketplace and broker operating in deregulated electricity and natural gas markets, providing price comparison and broker services for residential and commercial customers—a directly comparable brokerage model to Diversegy.
- Energy Ogre: Retail energy broker matching customers to retail electricity and natural gas suppliers in deregulated U.S. markets, with a similar broker-led commercial and residential service model to Diversegy's.
- Power Wizard: Retail energy broker serving commercial and residential customers in deregulated U.S. markets, specializing in supplier pricing comparison and contract negotiation—directly overlapping with Diversegy's core brokerage offering.
- Edison Energy: Commercial and industrial energy advisory firm providing energy procurement, sustainability, and energy management services to large enterprises, overlapping with Diversegy's C&I advisory and procurement service lines.
- Apex Energy: Independent retail energy broker serving commercial, industrial, and residential customers across deregulated U.S. markets with supplier aggregation and procurement services comparable to Diversegy's direct advisory channel.
Emerging players
- Uplight: Energy experience platform providing marketplace and customer engagement infrastructure to retailers and utilities for energy products, including enrollment and switching—adjacent to Diversegy's broker exchange and ELIAS platform capabilities.
Broad incumbents
- Shell Energy North America: Major retail electricity and natural gas supplier with integrated commercial energy solutions across deregulated U.S. markets, overlapping with Diversegy's customer-facing supply and advisory offerings.
- NRG Energy / Direct Energy: Largest U.S. retail electricity supplier (including Direct Energy, Reliant, XOOM, Green Mountain) with commercial advisory capabilities—directly overlapping with Diversegy's services and listed as a supplier partner.
- Constellation Energy: Major U.S. retail energy supplier providing electricity, natural gas, and integrated energy solutions to commercial and industrial customers across deregulated markets—listed as a key supplier partner on Diversegy's platform.
- Enel X / Enel North America: Global energy company's commercial arm offering energy advisory, demand management, and procurement services for large C&I customers across North America—overlapping with Diversegy's enterprise energy advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Diversegy social profiles
Digital presenceDiversegy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversegy leadership team
Management profileNumber of profiles
Profiles3 records
Diversegy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversegy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversegy
What does Diversegy do?
Diversegy is a retail energy brokerage firm and software platform that connects commercial and industrial customers to 60+ retail energy suppliers across all deregulated U.S. markets. The company operates a dual model: as a direct client advisor providing procurement advisory services, and as a broker exchange platform enabling licensed energy brokers, agents, and sales organizations to access supplier pricing, manage contracts via eSignature, and receive upfront commission payments. Revenue is generated through supplier-paid commissions embedded in executed energy contracts.
Is Diversegy a public or private company?
Diversegy is a private company. It is classified as corporate owned and is currently operating.
When was Diversegy founded?
Diversegy was founded in 2011. It employs 101 to 250 people.
Where is Diversegy based?
Diversegy is headquartered in Newark, United States, in the North America region.
How does Diversegy make money?
One revenue line is on record: broker commissions from retail energy suppliers.
Who are Diversegy's main competitors?
Direct peers on record are Choose Energy, Energy Ogre, Power Wizard, Edison Energy and Apex Energy. Uplight is listed as an emerging player. Broad incumbents are Shell Energy North America, NRG Energy / Direct Energy, Constellation Energy and Enel X / Enel North America.
Does Diversegy have an API?
No public API is recorded for Diversegy.
What industry is Diversegy in?
Diversegy's product category is Energy Brokerage Services. Its primary akta.pro industry code is EUAGAEAK, Energy Supplier Partner Networks / White-Label Brokerage Programs. Its NAICS code is 52316 and its SIC code is 4931.