BR8KTHRU

What BR8KTHRU does

Br8kthru (legal entity Br8kthru Consulting) is a Minneapolis-based digital marketing and technology consulting firm founded circa 2013-2014, operating a single HQ at 729 N Washington Ave, Minneapolis, MN with a hybrid workforce of 11-50 employees. The firm serves enterprise and mid-market B2B clients across verticals including manufacturing, healthcare/health tech, B2B eCommerce distribution, and financial services, with a stated BHAG to become the best digital marketing and technology firm in the Midwest within ten years.

The firm delivers a unified three-pillar service model: Strategy & Consulting (discovery, market research, segmentation, branding, CX/UX); Digital Marketing (SEO, paid media/SEM, content, email automation, social, feed management); and Technology + Engineering (web design/development, mobile applications, custom software, systems architecture, QA). Technical work is technology-agnostic across WordPress, Squarespace, HubSpot, Pardot/Salesforce, Google Analytics 4, Google Tag Manager, BigQuery, Tableau, Firebase, and various ERPs, with a notable Master/Branch mobile app methodology that has scaled to 36 builds across 17 states for a single client. Specialized capabilities include WCAG 2.0 AA accessibility-compliant builds and HIPAA/PII-compliant analytics integration for healthcare.

The business model is professional services on a custom, quote-based, annual billing cadence. Go-to-market is sales-led with consultative discovery and a complimentary Digital Marketing Gap Audit as the lead-generation entry point. Revenue streams are custom software, marketing technology (HubSpot/Pardot) implementations, digital marketing retainers, and strategy consulting engagements; no SaaS product, public API, or proprietary platform is offered. No institutional funding, acquisitions, or parent-company relationship are disclosed; the firm is founder-led by CEO Jon Lenz.

Name

BR8KTHRU

Legal name

Br8kthru Consulting

Website

https://br8kthru.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Br8kthru is a Minneapolis-based B2B digital marketing and technology consulting agency serving enterprise and mid-market clients across manufacturing, healthcare, B2B distribution, and financial services through strategy consulting, digital marketing, and custom software/mobile development engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Digital marketing services
• Marketing strategy consulting
• Search engine optimization
• Custom software development
• Marketing automation services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategy & Consulting Services: Discovery, analysis, and strategic planning engagements that establish roadmaps for digital transformation. Short-term wins with long-term view.
2. Digital Marketing Services: Integrated digital marketing including SEO, paid media/SEM, content strategy, email automation, social media management, and feed optimization.
3. Technology & Engineering Services: Custom software development, website design/development, mobile applications, systems architecture, quality assurance, and technical consulting.
4. Marketing Technology Services: Marketing automation implementation and optimization (HubSpot, Pardot), martech stack consulting, and analytics integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BR8KTHRU is a B2B digital marketing and technology consulting agency that helps marketing leaders with limited internal resources unlock revenue growth through integrated digital strategy and execution. The firm sells three core service lines: Strategy & Consulting (discovery, market research, analytics, branding), Digital Marketing (SEO, paid media/SEM, email automation, content, social media, feed management), and Technology + Engineering (custom website, UX/UI, mobile app, and custom software development, plus systems architecture and QA).

Product overview

Br8kthru is a Minneapolis-based digital marketing agency and technology consulting firm offering a unified suite of services organized into three core practice areas: Strategy & Consulting (marketing strategy, analytics, market research, branding), Digital Marketing (SEO, SEM, paid media, email automation, content, social media), and Technology + Engineering (website development, UX/UI, mobile applications, custom software). The firm also offers a complimentary Digital Marketing Gap Audit tool for prospective clients. Services are delivered as consulting and project-based engagements rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting

Quantifiable outcome

• 17.1% increase in online revenue for Waytek eCommerce distributor
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google/VerilycoreTechnology or IntegrationOnduo is a Google-backed startup where Br8kthru worked with Google Verily teams to reconfigure tracking ecosystems. The partnership involved aligning analytics across Google Analytics, BigQuery, and Google's infrastructure for healthcare-compliant tracking.
• HubSpotcoreTechnology or IntegrationCertified implementation partner for HubSpot marketing automation platform. Br8kthru implements and configures HubSpot for clients, including CRM setup, landing pages, forms, and marketing automation workflows.
• Pardot (Salesforce)coreTechnology or IntegrationImplementation and optimization partner for Pardot marketing automation, integrated with Salesforce CRM. Br8kthru configures, optimizes, and manages Pardot instances for enterprise clients including data hygiene, governance, and workflow automation.
• Firebase (Google)coreTechnology or IntegrationFirebase platform used for mobile application analytics and usage tracking, deployed for OCC mobile application project to inform feature utilization.
• Studio/EminorStrategic or Co-development PartnerStrategic consultancy that helped Br8kthru develop and refine core values, particularly the Michelin-Star standards framework as a meaningful differentiator.
• FlyGirl CreativeminorStrategic or Co-development PartnerCreative agency that translated Br8kthru's vision into the updated digital brand expression, including the Chartreuse green color palette and watercolor accents.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rise Interactive: Performance marketing and analytics agency with strong media, paid media, and analytics capabilities serving mid-market and enterprise clients. Comparable to Br8kthru in digital marketing execution, analytics integration, and outcome-driven engagement model.
• SmartBug Media: HubSpot Elite Partner and full-service digital marketing agency focused on B2B and SaaS clients. Directly comparable to Br8kthru in martech specialization, HubSpot/Pardot implementation depth, and mid-market-to-enterprise B2B client mix.
• IMPACT: Full-service B2B digital marketing agency specializing in HubSpot, inbound marketing, and sales enablement. Comparable to Br8kthru in service mix (strategy + digital + tech) and target buyer (B2B marketing leaders).
• Walker Sands: B2B marketing and PR agency offering digital marketing, content, and PR services to technology and professional services clients. Comparable to Br8kthru in B2B positioning, integrated marketing approach, and mid-market client profile.
• Weidert Group: B2B inbound marketing agency with HubSpot Platinum partner status serving industrial and manufacturing clients. Comparable to Br8kthru in mid-market B2B focus, manufacturing vertical expertise, and inbound-led digital marketing execution.
• Kuno Creative: B2B inbound marketing agency specializing in HubSpot implementations, content strategy, and web design. Comparable to Br8kthru in service offering, B2B target market, and HubSpot-driven delivery model.
• Velocity Partners: B2B technology marketing agency specializing in PR, content, and demand generation for tech companies. Comparable to Br8kthru in B2B focus, integrated marketing services, and content-driven engagement model.
• Heinz Marketing: B2B marketing agency focused on demand generation, sales enablement, and pipeline acceleration for tech and industrial clients. Comparable to Br8kthru in B2B focus, demand-gen capabilities, and mid-market client segment.

Others

• HubSpot: Marketing automation and CRM platform of which Br8kthru is a certified implementation partner. Indirect competitor as HubSpot increasingly bundles tools and AI agents that automate work historically delivered by agencies like Br8kthru.

Broad incumbents

• Gartner for Marketers: Research and advisory arm of Gartner serving CMOs and marketing leaders with strategy consulting, benchmarks, and market research. Overlaps with Br8kthru's strategy & consulting pillar but operates at much larger scale with a broader portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BR8KTHRUdigital
• LinkedInlinkedin.com/company/br8kthru-digital/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR8KTHRU