Catta Verdera Country Club

Name

Catta Verdera Country Club

Legal name

Catta Verdera Country Club

Website

https://cattaverdera.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private golf club
• Country club membership
• Championship golf course
• Wedding and banquet venue
• Corporate event hosting

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Social Membership Dues: Social members pay $2,000 initiation fee plus $120 monthly dues and $150 quarterly food & beverage minimum, gaining access to social events, exclusive presentations, fine and casual dining.
2. Individual Golf Membership Dues: Individual golf members pay $17,500 non-refundable initiation fee plus $735 monthly dues, receiving full golf privileges, clubhouse amenities access, and full calendar of golf and social events.
3. Family Golf Membership Dues: Family golf members pay $870 monthly dues plus $150 quarterly food & beverage minimum, with privileges extending to immediate family members up to age 23.
4. Wedding and Banquet Services: Revenue from comprehensive wedding packages (El Mejor, Encantador, Junipero tiers) and banquet services including catering, venue rental, and event coordination.
5. Corporate Events and Meetings: Corporate event hosting with meeting packages ranging from conference facilities to fully catered all-day events for 8-200 attendees.
6. Food and Beverage Operations: Revenue from Quixote's fine dining, Stable's Grill on-course restaurant, and various dining events including member rates on room rental for private events.
7. Guest Fees: Accompanied guest fees of $70 on Tue-Thu and $100 on Fri-Sun after 11am, with guests permitted to play once per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Catta Verdera Country Club is a private 18-hole championship golf and social club operating on a 335-acre site in Lincoln, California, with a 30,000-square-foot Santa Barbara mission-style clubhouse. It sells three tiers of membership (Individual Golf, Family Golf, Social) along with guest greens fees, PGA golf instruction, fine and casual dining, and full-service wedding, corporate, and special event hosting. Revenue is generated through initiation fees, recurring monthly dues, quarterly food-and-beverage minimums, guest fees, and event/catering packages.

Product overview

Catta Verdera Country Club is a private golf and social club offering a comprehensive portfolio centered on its award-winning 18-hole championship golf course, rated 4.5 stars by Golf Digest. The club operates three membership tiers: Individual Golf Membership, Family Golf Membership, and Social Membership, each providing access to the championship course, clubhouse amenities, and dining venues. Beyond golf, the club offers event services including weddings and banquets (with three package tiers), corporate events and meetings, and special occasions. The 30,000-square-foot Santa Barbara mission-style clubhouse houses multiple dining options including Quixote's restaurant and Stable's Grill, along with meeting facilities and massage services. Golf instruction is provided through the Player Development Program with PGA-certified professionals. Practice facilities include a three-tiered driving range, putting green, short game area, and dedicated improvement center. The club is managed by Wilson Golf Management under CEO Jeffrey Wilson, PGA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ranked as Northern California's only 4.5-star private golf course by Golf Digest
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Wilson Golf ManagementcoreStrategic or Co-development PartnerJeff formed Wilson Golf Management in 2009, serving as owner and CEO. His primary role is overseeing and optimizing operations for all properties including Catta Verdera Country Club, Coyote Moon Golf Course, Apple Mountain Golf Resort, Empire Ranch Golf Club, Teal Bend Golf Course, and Turkey Creek Golf Club. Prior to forming Wilson Golf Management, Jeff served 28 years with Invited (formerly ClubCorp) and was chairman of their National Golf Council.
• LPGA TourmajorStrategic or Co-development PartnerCatta Verdera hosted the LPGA 'Longs Drug Classic' from 1996-2002, establishing the club as a premier tournament venue.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Troon Golf: Large third-party management company for private and resort golf properties. Comparable as an institutional golf-management platform that competes with Wilson Golf Management for management contracts and serves a similar affluent membership/event client base.
• Wilshire Country Club: Established private country club model in California with similar championship golf, clubhouse dining, and private-event offerings. Comparable as a private-membership country club archetype though in a different regional market.
• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the United States, with hundreds of properties. Jeffrey Wilson, Catta Verdera's operator, spent 28 years at Invited/ClubCorp. Serves as the broader incumbent benchmark for private club operations, scale, and membership economics.

Direct peers

• Serrano Country Club: Private country club in El Dorado Hills, CA, in the greater Sacramento market. Directly comparable to Catta Verdera as a premium private golf and social club serving affluent families with championship golf, dining, weddings, and corporate events in Northern California.
• Granite Bay Golf Club: Private members-only golf club located in Granite Bay, CA, just minutes from Lincoln. Competes head-to-head for the same affluent Sacramento-area families seeking private golf, social amenities, and event hosting.
• Lake of the Pines Country Club: Private member-owned country club in Loomis, CA, adjacent to Lincoln. Directly competes with Catta Verdera for Sacramento-area families seeking private golf, dining, and social amenities with comparable initiation and dues structures.
• Turkey Creek Golf Club: Sacramento-area golf property operated by Wilson Golf Management, the same operator as Catta Verdera. Same owner/management team and overlapping customer base, making it a direct operational peer within the same portfolio.
• Apple Mountain Golf Resort: Public/resort golf property in the Sacramento region operated by Wilson Golf Management. Comparable championship golf and event offerings under the same management team, though with a public-access rather than private-membership model.
• Empire Ranch Golf Club: Folsom-area golf club also operated by Wilson Golf Management. Same management platform, comparable Sacramento-region member base, and similar golf-and-events operating model as Catta Verdera.
• The Ridge Golf Course and Events Center: Private country club in Auburn, CA, within the greater Sacramento market. Comparable member-based golf and event venue competing for the same Northern California affluent demographic and corporate/wedding event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cattaverdera
• Instagraminstagram.com/cattaverderaevents
• Pinterestpinterest.com/craddiego/catta-verdera-in-lincoln
• LinkedInlinkedin.com/company/catta-verdera-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catta Verdera Country Club