Parker Insurance Group

What Parker Insurance Group does

Parker Insurance Group is a privately held, family-owned independent insurance agency headquartered at 762 Lemay Ferry Rd in St. Louis, Missouri. Founded in 1983 by Sandra L Parker originally to address women's health insurance needs, the firm has operated continuously for over 40 years and now distributes personal, commercial, health, Medicare, and life insurance products to individuals, families, and small-to-medium businesses across the St. Louis metro and the state of Missouri. The agency is not a technology or insurance carrier; rather, it operates as a traditional insurance brokerage placing business with more than 22 carrier partners, including Progressive, Nationwide, Hartford, Travelers, Anthem-Blue Cross, Cigna, Humana, United Health Care, AARP Auto & Home, and Zurich.

The product catalog spans auto, home, motorcycle, boat, flood, life, health, Medicare, vision, condo, landlord, renters, mobile home, earthquake, ATV, classic car, RV, SR22, and umbrella insurance on the personal side, and Business Owners Packages, General Liability, Commercial Auto, Commercial Real Estate, Contractors, Workers Compensation, and Commercial Truck on the commercial side. Underlying technology is minimal: a content website with multiple specialized online quote request forms, links to carrier-hosted payment and claims portals, and a phone-first service model. No proprietary platform, API, mobile application, or AI system is disclosed. Distribution is direct-to-customer through licensed agents (sales-led motion) supported by Google Reviews, content marketing, and community involvement.

The revenue model is commission-based: the agency earns placement and renewal commissions from carrier partners for policies sold and renewed, generating a recurring revenue stream tied to its in-force book of business. Customer relationships are relationship-driven and geographically concentrated, with all named testimonials being SMB or individual clients. The firm employs approximately 10 people including owners, producers, a manager, and a customer service representative, with ownership and management concentrated within the Parker family plus long-tenured producers.

Name

Parker Insurance Group

Legal name

Parker Insurance Group, Inc.

Website

https://parkerinsurancegroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Parker Insurance Group is a family-owned independent insurance agency in St. Louis, Missouri, distributing personal, commercial, health, Medicare, and life insurance through 22+ carrier partnerships to individuals, families, and small businesses across the St. Louis metro and Missouri.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro industry

PRIMARYFSAIAFAA

Fully Insured Group Health Plans (Employer-Sponsored)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYFSAIAAAJ

Group Term Life Insurance

Financial & Insurance/Insurance — Life & Health/Term Life Insurance

SECONDARYHLAEAJAA

Commercial Vision Insurance Plans (Employer-Sponsored)

Healthcare & Life Sciences/Health Insurance & Managed Care/Vision Insurance Plans

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance products
• Multi-carrier insurance brokerage
• Health and Medicare insurance

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Parker Insurance Group earns commissions from insurance carriers when policies are sold and on policy renewals. They represent numerous insurance companies (AARP Auto & Home, American Modern, Anthem-Blue Cross, ASI Progressive, Assurant, Cigna, Dovetail, Foremost, Hagerty, Hartford, Hiscox, Humana, MEM, Nationwide, Philadelphia, Progressive, RLI, Safeco, Stillwater, Travelers, United Health Care, West Bend, Zurich) and receive commission payments for placing business with these carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parker Insurance Group is an independent insurance agency that sells personal, commercial, and health insurance products on behalf of a network of 22+ insurance carriers. Products include auto, home, life, motorcycle, boat, flood, Medicare, business owners packages, general liability, commercial auto, workers compensation, and specialty lines. The agency earns commissions from carriers for placing and renewing policies, delivering service through licensed agents via phone, in-person consultation, and online quote request forms.

Product overview

Parker Insurance Group is an independent insurance agency established in 1983, serving the St Louis, MO area and throughout Missouri. The company operates as a traditional insurance brokerage rather than a technology platform, offering a portfolio of personal insurance products (Auto, Home, Motorcycle, Boat, Flood, Life, Health, Medicare, Vision, Condo, Landlord, Renters, Mobile Home, Earthquake, ATV, Classic Car, RV, SR22, and Umbrella Insurance) and commercial insurance products (Business Auto, General Liability, Contractors, Commercial Real Estate, Commercial Property, Workers Compensation, Commercial Truck, and various business-specific coverages). The company represents multiple insurance carriers including AARP Auto & Home, American Modern, Anthem-Blue Cross, ASI Progressive, Assurant, Cigna, Foremost, Hagerty, Hartford, Hiscox, Humana, Nationwide, Philadelphia, Progressive, RLI, Safeco, Stillwater, Travelers, United Health Care, West Bend, and Zurich. Services are delivered through phone-based interactions and online quote request forms rather than a unified digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal vehicle coverage including collision, liability, comprehensive, uninsured motorist, and medical payments coverage for individual policyholders.
• Homeowners Insurance Coverage protecting homes against fire, smoke, wind, hail, liability, and other risks common in the St Louis area for individual homeowners.
• Motorcycle Insurance Coverage for motorcycles including collision, liability, theft, vandalism, and weather damage protection for individual motorcycle owners.
• Boat and PWC Insurance Coverage for boats, personal watercraft, and watercraft including physical damage, liability, medical payments, and personal belongings.
• Flood Insurance Separate flood coverage for structural damage up to $250,000 building and up to $100,000 contents, personal belongings, cleanup costs, and temporary living expenses.
• Life Insurance Coverage including Term Life and Whole Life insurance for final expenses, income replacement, debt clearance, and education expenses.
• Medicare Insurance Medicare coverage options including Part A hospital insurance, Part B medical insurance, Medicare Advantage (Part C), Medicare Supplement (Medigap), and Prescription Drug Plans (Part D) through 11 organizations offering 64 products.
• Condo Insurance Insurance coverage for condominium owners.
• Earthquake Insurance Separate earthquake damage coverage for properties.
• Renters Insurance Insurance coverage for renters.
• Landlord Insurance Insurance coverage for rental property owners.
• Umbrella Insurance Extra liability protection layer for personal insurance policies.
• Classic Car Insurance Specialized coverage for classic and vintage vehicles including accident damage, specialized repairs, and theft protection, placed through Hagerty and other carriers.
• RV Insurance Coverage for recreational vehicles including collision, liability, comprehensive, and roadside assistance.
• ATV Insurance Coverage for all-terrain vehicles including comprehensive, collision, and liability protection.
• Business Auto Insurance Coverage for cars, trucks, vans, and other vehicles used in business operations, including collision, comprehensive, and personal injury protection for small businesses.
• General Liability Insurance Protection against bodily injury, property damage, and legal defense costs for businesses.
• Business Owners Package (BOP) Business Owners Package bundling property and liability coverage for small businesses.
• Contractor Insurance Tailored policies for contractors covering bodily injury, property damage, professional liability, and equipment protection.
• Commercial Real Estate Insurance Coverage for commercial property owners including property damage, liability protection, and loss of income coverage.
• Commercial Property Insurance Protection for business physical assets from fire, theft, vandalism, and covered events including building and contents.
• Workers Compensation Insurance Coverage for work-related injuries or illnesses including medical expenses, lost wages, rehabilitation costs, and death benefits.
• Commercial Truck Insurance Coverage for commercial trucks including accident-related damages, theft, cargo loss, and legal liabilities.
• Health Insurance Health coverage including Individual Health Insurance, Group Health Insurance, Dental Insurance, Long Term Care, and Vision Insurance.
• Online Quote Request Service Online form-based service for requesting insurance quotes across auto, home, business, life, health, flood, Medicare, contractor, workers comp, and trucking insurance lines.
• Online Claims Processing Service Online claim filing through carrier partner portals including links to carrier claim websites and phone numbers for claims assistance.
• Online Payment Portal Service Online payment processing through carrier partner payment portals including links to carrier payment websites and phone numbers.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and supporting.

• AARP Auto & HomecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Parker Insurance Group. Customers can pay bills online through The Hartford portal and file claims. AARP Auto & Home is targeted at AARP members for auto and home insurance coverage.
• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty insurance products. Customers access online payment portal and claims filing through American Modern's platform.
• Anthem-Blue CrosscoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner offering individual and group health coverage. Online payment and claims portals available for customers.
• ASI ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented for various property and casualty insurance products. Online policy management and billing available.
• AssurantsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products. Online portal available for customer payments and service.
• CignacoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner offering medical coverage options. Online account management available through Cigna portal.
• DovetailsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner represented for specialty insurance products.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty products including manufactured housing and property insurance. Online payment and claims portals available.
• HagertycoreChannel Partner/ Reseller/ DistributorClassic car insurance specialist partner offering coverage for vintage and collector vehicles. Online billing and claims portal available.
• HartfordcoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines insurance carrier. Online payment portal and claims services available for customers.
• HiscoxsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business insurance products and coverage. Online policy management available.
• HumanacoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner offering medical coverage including Medicare Advantage plans. Online member portal available.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and business coverage. Full online policy management, payments, and claims services.
• Philadelphia InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial insurance products. Online payment and claims portals available.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto and home insurance carrier partner. Full online quoting, policy management, and claims services through Progressive platforms.
• RLIsupportingChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner offering commercial and professional liability products. Online billing and service available.
• SafecocoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier partner (Liberty Mutual subsidiary) offering auto and home coverage. Online policy management and claims services.
• StillwatersupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering property and casualty coverage. Online payment portal available.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines insurance carrier. Full online policy management, billing, and claims services available.
• United Health CarecoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner offering individual and group health coverage. Online member portal for payments and claims.
• West BendsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial insurance products in select markets. Online billing available.
• ZurichsupportingChannel Partner/ Reseller/ DistributorGlobal insurance carrier partner offering commercial insurance products. Online payment portal available for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plexus Groupe: Mid-market independent insurance brokerage and consulting firm. Comparable multi-line independent agency model with personal, commercial, and benefits offerings.
• Alera Group: Mid-market independent insurance agency formed by consolidating smaller regional agencies. Closely comparable to Parker Insurance Group in size, multi-line product breadth, and roll-up strategy.
• Heffernan Insurance Brokers: Independent insurance brokerage serving mid-market commercial and personal clients. Comparable: multi-carrier agency, commission revenue, retirement and life offerings alongside P&C.
• World Insurance Associates: Independent insurance brokerage building scale through acquisitions of regional personal and commercial agencies. Comparable business model and a likely competitor/acquirer for Parker Insurance Group.

Broad incumbents

• Lockton Companies: Largest privately held independent insurance brokerage in the US, headquartered in Kansas City (regional Midwest overlap). Comparable as a large, family-aligned, independent broker serving commercial and personal lines.
• Acrisure: Fast-growing independent insurance brokerage built via roll-up of smaller agencies. Comparable as a multi-carrier broker and represents the typical exit/acquirer for agencies like Parker Insurance Group.
• Brown & Brown Insurance: Large national insurance brokerage and agency operating with the same independent-agent model. Compares as a scaled-up version of Parker Insurance Group's commission-based, multi-carrier distribution approach.
• Arthur J. Gallagher & Co. Global insurance brokerage serving commercial and personal clients via multi-carrier representation. Directly comparable business model (independent broker, commission revenue, multi-line).
• Marsh McLennan Agency: Insurance brokerage subsidiary of Marsh McLennan, serving mid-market commercial and personal clients through independent-agent distribution. Comparable across product mix and carrier-agnostic placement.
• Hub International: Large North American insurance brokerage with a multi-carrier independent agency model. Comparable in operating model and product breadth (personal, commercial, health, life).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parker-insurance-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Insurance Group