What UTD does

UTD (United Team of Development) is a privately held eCommerce agency headquartered in Antwerpen, Belgium, specializing in Shopify and Shopify Plus development for direct-to-consumer brands. Founded in 2011 and operating with 11-50 employees, the firm delivers custom theme and app development, UX/UI design, headless commerce architectures built on JAMStack and frameworks such as Next.js, React, Vue.js, and Contentful CMS, Klaviyo-based email marketing, conversion rate optimization, platform migrations, and ADA/WCAG accessibility implementation. Its productized assets include the Gain v2.0 Shopify theme and the proprietary Themeplify theme, alongside custom-built applications distributed through the Shopify App Store.

The company operates a hybrid project-and-retainer revenue model, combining one-time build fees with monthly support, CRO, and email marketing engagements, and bills most work on a quote basis without publicly disclosed pricing tiers. Its client base spans more than 35 brands across fashion (Grayers, SeaNY, Patrick Ervell, Tim Coppens), jewelry (Heaven Roc), specialty coffee (Sightglass Coffee), luxury goods (Norlan Glass, ZINVO), kitchen tools (MISEN), Danish activewear (June Label), Scandinavian furniture (Scandis), and adjacent verticals including dental care, surrogacy, and assistive technology.

Go-to-market is direct agency engagement via website contact forms, project request submissions, and email ([email protected]), supplemented by a content-led inbound strategy through blog articles on Shopify updates, CRO, and AI trends. Distribution is global, with active operating geographies covering 40+ countries across North America, Europe, APAC, the Middle East, South America, and Africa, though no external institutional funding, acquisitions, or leadership changes are disclosed in the available materials.

Name

UTD

Legal name

United Team of Development

Website

https://utdweb.team

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

UTD is a Belgian eCommerce agency specializing in Shopify and Shopify Plus development, UX/UI design, headless commerce, Klaviyo email marketing, and CRO for direct-to-consumer brands globally.

Ownership category

akta.pro rank

Product category

eCommerce Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Shopify development
• Ecommerce design
• Shopify plus agency
• Headless commerce
• Conversion optimization

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom eCommerce Development: Project-based fees for building custom Shopify stores, themes, and applications. Pricing varies based on complexity, feature requirements, and project scope.
2. Ongoing Support & Maintenance: Monthly retainer agreements for continuous support, troubleshooting, optimization, and improvement services for existing eCommerce clients.
3. Digital Marketing Services: Email marketing services using Klaviyo, including setup, campaign management, flow optimization, and list growth services.
4. CRO & Optimization Services: Conversion rate optimization services including A/B testing, analytics, heat mapping, and UX improvements billed on retainer or project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UTD is a professional eCommerce agency that builds custom Shopify and Shopify Plus stores, themes, and applications for direct-to-consumer brands and retailers. The agency delivers end-to-end services including UX/UI design, headless commerce implementation using JAMStack and PWA technologies, platform migrations from Magento/WooCommerce/BigCommerce to Shopify, conversion rate optimization, Klaviyo email marketing, page speed optimization, and ADA compliance. UTD also publishes its own Shopify themes (Themeplify, Gain v2.0) and develops apps accepted into the official Shopify app store.

Product overview

UTD (United Team of Development) is an eCommerce agency that operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offerings include Shopify App Development and Shopify Theme Development (including their own Themeplify theme), complemented by service modules covering UX/UI Design, eCommerce Development, Support & Troubleshooting, Email Marketing (Klaviyo), Conversion Rate Optimization, Headless Commerce, Page Speed Optimization, Platform Migration, and ADA Compliance. The company specializes exclusively in Shopify-based eCommerce solutions, offering both custom development services and pre-built theme products.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Theme Development Custom Shopify theme design and development for eCommerce brands, including UTD's own published themes.
• Shopify App Development Custom application development for the Shopify platform, including apps accepted into the official Shopify App Store.
• Themeplify A Shopify theme developed and published by UTD, available to eCommerce merchants for use on their storefronts.
• Gain v2.0 Shopify Theme A Shopify theme published by UTD, listed as a published theme offering alongside Themeplify.
• eCommerce Development Services Shopify and Shopify Plus store development, headless commerce implementation using JAMStack and PWA, bespoke integrations, solution architecture, and speed optimization for eCommerce brands.
• UX/UI Design Services User experience and interface design services including creative direction, Shopify eCommerce design, and mobile-first design for online stores.
• Email Marketing Services (Klaviyo) Klaviyo-based email marketing services including setup and implementation, campaign management, flow optimization, list growth, segmentation, and A/B testing for eCommerce brands.
• Conversion Rate Optimization (CRO) Conversion rate optimization services including A/B testing, analytics, heat mapping, content personalization, eCommerce consulting, and UX design for growth optimization.
• Platform Migration Services Migration services from BigCommerce, Magento, OpenCart, WooCommerce, and WordPress to Shopify, preserving SEO work, order history, and customer data.
• Headless Commerce Implementation Headless commerce implementations using APIs, JAMStack, and PWA technologies for sub-second page loading and unlimited content management control.
• Page Speed Optimization Performance optimization services using a proprietary acceleration methodology covering content optimization, code optimization, and advanced development technologies.
• ADA Compliance Services WCAG accessibility compliance implementation ensuring websites and online stores meet accessibility standards at all levels, starting at the design stage.
• Support & Troubleshooting Ongoing retainer-based support covering product improvement, troubleshooting, UI/UX analysis, code review, competitor analysis, and performance optimization.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1Digital Agency: Full-service eCommerce agency offering Shopify Plus development, design, SEO, and migration services — comparable breadth of offering targeting enterprise Shopify merchants.
• BlueSwitch: Shopify Plus agency providing custom development, integrations, and design for DTC brands — comparable service menu and target customer profile to UTD.
• Highstreet. Shopify Plus agency serving premium DTC brands with custom development and growth services — similar boutique positioning and overlap with UTD's brand-quality client roster.
• Eastside Co: Shopify Plus partner specializing in custom builds, migrations, and CRO for scaling DTC merchants — comparable mid-sized Shopify Plus agency competing for similar mid-market and enterprise clients.
• OuterBox: US Shopify Plus agency providing design, development, SEO, and CRO for DTC brands — overlapping almost entirely with UTD's full-stack Shopify Plus service offering.
• Blend Commerce: Shopify Plus agency focused on enterprise migrations, replatforming, and CRO — direct competitor for platform migration engagements and post-launch retainer work.
• We Make Websites: UK-based Shopify Plus agency offering custom store builds, headless commerce, and migrations — directly comparable to UTD's core service stack and enterprise Shopify Plus positioning.

Regional players

• Loud Digital: Australia-based Shopify Plus agency with eCommerce development, CRO, and email marketing — comparable services but primarily serving APAC, distinct from UTD's broader geographic reach.

Broad incumbents

• Shopify: The platform vendor itself, which also offers partner services, design services, and competes for the same enterprise merchant wallet — context for UTD's platform-dependency risk and overall addressable opportunity.

Emerging players

• Pixel Union: Shopify theme developer and agency services company — comparable on the theme product side (analogous to UTD's Themeplify/Gain) with growing services arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-united-team-of-developers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UTD