Pumpkin Labs

What Pumpkin Labs does

Pumpkin Labs, Inc. is a privately held performance marketing and lead generation firm founded in 2007 and headquartered in Dacula, Georgia. The company delivers real-time internet leads, inbound calls, and web traffic across six vertical markets — mortgage, personal finance (debt relief, personal loans, credit repair), legal (bankruptcy and personal injury), home services, ecommerce, and local businesses — serving enterprise and mid-market clients that need measurable customer acquisition. Under founder/CEO Jeff Dittrich, the firm operates on a sales-led go-to-market motion emphasizing long-term partnership relationships and ROI accountability.

Name

Pumpkin Labs

Legal name

Pumpkin Labs, Inc.

Website

https://pumpkinlabs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pumpkin Labs is a privately held performance marketing and lead generation firm that delivers real-time internet leads and inbound calls to enterprise and mid-market clients in mortgage, personal finance, legal, home services, ecommerce, and local business verticals.

Ownership category

akta.pro rank

Product category

Lead Generation Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Lead generation services
• Performance marketing
• Pay per lead
• Mortgage lead generation
• Vertical marketing solutions

Headquarters

HQ city

Dacula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Pay-per-lead: Clients pay for each qualified lead generated through marketing campaigns. Performance-based pricing ensures client ROI.
2. Pay-per-sale: Revenue tied directly to actual sales conversions. Aligns company incentives with client business outcomes.
3. Back-end revenue sharing: Partnership model where Pumpkin Labs shares in ongoing revenue generated from marketing campaigns, creating long-term alignment with clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pumpkin Labs is a performance marketing agency that generates qualified internet leads, calls, and web traffic for clients in mortgage, personal finance, legal, home services, ecommerce, and local business verticals. The firm operates on a pay-per-lead, pay-per-sale, or back-end revenue sharing basis, building conversion-optimized campaigns and landing pages using mobile, HTML5, and CSS3 technologies.

Product overview

Pumpkin Labs is a performance marketing agency offering a unified lead generation platform with vertical-specific solutions. The core offering consists of lead generation services across six verticals (Mortgage, Personal Finance, Legal, Home Services, Ecommerce, and Local Business) delivered through a pay-per-lead, pay-per-sale, or back-end revenue sharing business model. The company focuses on delivering measurable, ROI-driven results rather than traditional branding campaigns, with expertise in direct response marketing and mobile/HTML5 technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• KlientBoost: Performance marketing agency specializing in paid acquisition and landing-page CRO across B2B and B2B-adjacent segments; comparable funnel-based, outcome-priced service model.
• QuinStreet: Public performance marketing and online lead generation company focused on financial services, home services, and education verticals; directly comparable to Pumpkin Labs' vertical mix and pay-for-performance model.
• Directive: B2B performance marketing agency with enterprise and mid-market client focus, multi-year retainers, and emphasis on measurable ROI; mirrors Pumpkin Labs' GTM description.
• Disruptive Advertising: Performance marketing agency focused on paid media and conversion rate optimization for mid-market and enterprise clients; similar sales-led, results-driven positioning.
• Digital Media Solutions (DMS): Performance marketing and lead generation firm with deep exposure to financial services, insurance, and home services; closely aligned with Pumpkin Labs' verticals and outcome-based pricing approach.
• Power Digital Marketing: Full-funnel performance marketing agency serving mid-market and enterprise brands with paid media, SEO, and analytics; comparable services across the verticals Pumpkin Labs targets.
• Thrive Internet Marketing Agency: Full-service digital marketing agency emphasizing ROI-focused performance campaigns across multiple verticals; comparable business model and target client profile to Pumpkin Labs.

Emerging players

• ActiveProspect: Lead compliance and verification infrastructure platform serving the mortgage, personal finance, and insurance lead markets; not a direct agency competitor but a critical adjacent enabler in the same vertical ecosystem.

Broad incumbents

• Red Ventures: Large-scale digital media company operating lead generation brands like Bankrate and CNET; broader portfolio but overlapping performance marketing and lead-gen capability in finance and home services.
• AdRoll (now part of NextRoll): Established multi-channel performance marketing and retargeting platform serving ecommerce and mid-market brands; competes for the same outcomes-based marketing budgets as Pumpkin Labs at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pumpkin-labs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pumpkin Labs