What Favouritetable does

Favouritetable Services Limited is a UK-based SaaS company founded in 2010 by Jaipal that operates a commission-free restaurant booking and management platform. The platform targets independent restaurants, restaurant groups, pubs, cafes, bars, and hotels, with a stated base of 500+ venues and 17M+ lifetime bookings (2M+ in the most recent year, a 200% YoY increase). Its zero-commission, no-per-cover-fee pricing model is positioned as the primary differentiator against commission-charging competitors.

The product is a cloud-based, web-accessible restaurant management suite built around a core Reservation System, with add-on modules for Party Booking & Pre-Ordering, Table Ordering, Online Ordering (delivery and click & collect), Online Bookings, and a Marketing Solutions module. Architecture supports browser-based access across devices plus iOS and Android companion apps with offline functionality. The platform integrates with TISSL (deep EPOS integration enabling pre-ordering, deposit management, and pay-at-table), Lightspeed POS, Stripe payments, Mailchimp, Deliverect and Stuart (delivery), Squaremeal and First Table (discovery), Facebook, and Reserve with Google. Proprietary technology focuses on operational reliability, multi-site management, and guest data ownership rather than on AI/ML capabilities.

Favouritetable monetises through a low monthly subscription (no public pricing tiers, no commissions, no lock-in contracts, no cancellation fees) supplemented by optional add-on services and usage-based SMS charges. Go-to-market is hybrid: self-serve online registration enables instant onboarding (product-led), while an outbound inside-sales team runs cold outreach and demo bookings (sales-led). Distribution extends through technology partnerships, marketplace listings, and an affiliate program. The company is privately held, founder-led, bootstrapped (no disclosed external funding), and operates from Reading, UK with an engineering presence in Gurugram, India.

Name

Favouritetable

Legal name

Favouritetable Services Limited

Website

https://favouritetable.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Favouritetable is a UK-based SaaS platform providing commission-free online booking and restaurant management software to independent restaurants, pubs, cafes, bars, hotels, and restaurant groups. Founded in 2010, it serves 500+ hospitality venues across the UK and select international markets.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant booking software
• Restaurant management system
• Online reservation platform
• Hospitality SaaS
• Table management software

Headquarters

HQ city

Egham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription: Low monthly subscription fee for access to the complete restaurant management system. Billing starts from signup day, billed on first of each month. Pro-rata billing for partial months. No price increases for existing partners.
2. Optional Add-on Services: Additional optional services available for purchase to add more value to restaurant business. Small supplementary charge may apply for data import services depending on complexity.
3. SMS Charges: Per-SMS charges apply for SMS notifications to guests. Email confirmations are free.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Favouritetable provides a cloud-based restaurant management and booking SaaS platform that enables restaurants, pubs, cafes, bars, and hotels to manage online reservations, table planning, party bookings with pre-ordering, table ordering, click-and-collect/delivery, and integrated marketing. The platform is offered on a commission-free monthly subscription basis with no per-cover fees and includes iOS/Android companion apps and integrations with POS, payment, and delivery partners.

Product overview

Favouritetable is a restaurant management and dining platform providing a comprehensive suite of tools covering the full spectrum of restaurant operations. The core product is the Reservation System, which serves as the foundation. Additional modules including Party Booking and Pre Ordering, Table Ordering, Online Ordering, Online Bookings, and Marketing Solutions integrate into this platform to provide end-to-end functionality from taking reservations online to managing capacity, payments, table planning, and marketing. The platform operates on a commission-free model with no per-cover fees, offering unlimited bookings through a monthly subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Reservation System Core restaurant booking system enabling restaurants to manage table reservations, booking diary, waiting lists, and guest management with no commission fees per booking or per cover.
• Party Booking and Pre-Ordering Module enabling restaurants to manage party bookings with pre-ordering capabilities, allowing guests to place food and drink orders in advance of their visit.
• Table Ordering In-restaurant ordering system allowing guests to order and pay at their table via a digital interface, integrating with EPOS/till systems.
• Online Ordering Online ordering module for delivery and click/collect services that extends restaurant reach to dining-at-home customers through integrated delivery partners.
• Online Bookings Module for accepting online reservations through the restaurant website, blog, and Facebook page without commission charges, including Reserve with Google integration.
• Marketing Solutions Integrated marketing module providing analytical, sales, and communication tools for customer engagement and brand building, including email marketing, SMS marketing, and promotional campaigns.

Quantifiable outcome

• 2 million+ bookings processed last year, 200% increase from previous year
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google (Reserve with Google)coreTechnology or IntegrationIntegration allowing diners to make reservations directly through Google search results. Extends Favouritetable's reach to Google users searching for restaurants.
• LightspeedcoreTechnology or IntegrationIntegration with Lightspeed POS system for seamless restaurant technology ecosystem.
• TISSLcoreTechnology or IntegrationDeep integration with TISSL hospitality EPOS system. Favouritetable's booking system directly connects to TISSL EPOS, enabling pre-ordering and deposit management feeding into till system, pay-at-table functionality, and real-time reporting combining booking data with sales analytics.
• StripecoreTechnology or IntegrationPayment processing integration for credit card payments through Favouritetable booking system.
• SquaremealminorChannel Partner/ Reseller/ DistributorRestaurant discovery and booking partnership extending reach to Squaremeal's audience.
• First TableminorChannel Partner/ Reseller/ DistributorRestaurant booking partnership extending reach through First Table's diner network.
• FacebookcoreTechnology or IntegrationFacebook integration allowing diners to book tables directly through restaurant Facebook pages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenTable: Global leader in restaurant reservations with a massive diner network and per-cover fee model. Directly competes with Favouritetable for UK independent restaurants, with opposite go-to-market (commission-based vs Favouritetable's zero-commission).
• ResDiary: UK-based restaurant reservation and table management platform serving independents and groups with very similar feature set (booking, pre-orders, integrations). Closest direct geographic competitor to Favouritetable.
• SevenRooms: Restaurant CRM, marketing and reservation platform with strong direct-ordering and guest-data capabilities. Competes with Favouritetable on the marketing suite and guest management modules, often in the same mid-market restaurant group segment.
• DesignMyNight: UK restaurant discovery and booking marketplace. Competes with Favouritetable on the consumer-facing diner-acquisition side, particularly in UK cities, but operates a marketplace rather than a SaaS model.
• Resy: Restaurant reservation platform owned by American Express focused on premium and independent restaurants. Directly comparable product offering (booking, guest management, marketing) to Favouritetable, although more US-centric.
• Tock (Block): Reservation, ticketing and prepaid experiences platform owned by Block. Comparable SaaS model serving restaurants with reservations, pre-orders and guest management, though skewed toward premium/experiential dining.

Broad incumbents

• TheFork (Tripadvisor): European restaurant booking platform owned by Tripadvisor with pan-European diner network. Larger, broader incumbent that overlaps with Favouritetable's UK restaurant partner base and competes on demand-side network effects.
• Quandoo: Restaurant online reservation platform operating across Europe and Asia with a marketplace model. Comparable booking technology but operates as a broader incumbent across multiple markets, not focused on UK SMBs.
• Yelp Reservations (formerly SeatMe): Reservation module from Yelp bundled with its diner discovery platform. Competes on demand-side, leveraging Yelp's consumer audience to drive bookings for restaurant partners — overlapping value proposition with Favouritetable's consumer discovery site.

Emerging players

• EatApp: Restaurant management SaaS offering reservations, table management and online ordering for independents and groups. Similar feature set and SMB target customer, but smaller scale and emerging market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/favouritetable
• Facebookfacebook.com/ft4restaurants
• LinkedInlinkedin.com/company/favouritetable
• Instagraminstagram.com/ft4restaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Favouritetable