Blue Robot
Blue Robot AS, a Norway-based private company founded in 2018, develops a cube-based Automated Storage and Retrieval System (ASRS) with AI-driven bin optimization and delivers it to retail, e-commerce, 3PL, and manufacturing customers in Scandinavia through three Nordic channel partners.
- Company typePrivate
- Founded2018
- HeadquartersTønsberg, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Robot does
Blue Robot AS is a Norwegian private limited company founded in 2018 and headquartered in Barkåker (near Tønsberg), Norway. The company designs and delivers a cube-based Automated Storage and Retrieval System (ASRS) for warehousing, retail, third-party logistics, and light-manufacturing customers in Scandinavia. The system is built around standardized Eurotech bins handled by compact in-cube robots and is supplemented by AutoPort modules that connect the cube to conveyor systems and autonomous mobile robots. The software stack is differentiated by proprietary AI-driven bin-location optimization during quiet periods and machine-learning-based preventive maintenance supported by continuous robot state-of-health monitoring, with a modern REST API for WMS and ERP integration.
The commercial model combines hardware sales (Single Blue configuration up to 5,000 bins with one robot; Dual Blue up to 10,000 bins with two robots), professional services covering project planning, implementation and integration, and recurring technical support and maintenance contracts. All revenue is delivered through a three-partner Nordic channel — Inge S. Årstad AS (Stavanger), Nordverk AS (Oslo), and Hans Schourup A/S (Århus, Denmark) — under multi-year quote-based contracts. Reference customers include the organic-products distributor Norganic AS, paint and refinishing supplier Lakkspesialisten, and the e-commerce 3PL Nettvarehotellet, which was the first adopter of the system.
Operations are small-scale (1-10 employees) and the company is privately held with no disclosed institutional funding, no patents or trademarks on record, and no public management team. Distribution is supported by a network of integration and co-development partners including Cody, Accon, iSYS (Instock WMS), Ongoing WMS, Effimat, and Robotic Innovation, and the company maintains an investor relations channel indicating openness to strategic cooperation or investment.
Blue Robot firmographics
Firmographics- Name
- Blue Robot
- Legal name
- Blue Robot AS
- Website
- https://bluerobotcompany.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Robot AS, a Norway-based private company founded in 2018, develops a cube-based Automated Storage and Retrieval System (ASRS) with AI-driven bin optimization and delivers it to retail, e-commerce, 3PL, and manufacturing customers in Scandinavia through three Nordic channel partners.
- Ownership category
- akta.pro rank
Blue Robot industry classification
Industry- Product category
- Automated Storage and Retrieval Systems (ASRS) / Warehouse Automation Hardware
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK), Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where Blue Robot is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Blue Robot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D
Revenue model
- ASRS Hardware and Software Systems: Blue Robot generates revenue through the sale of its cube-based Automated Storage and Retrieval System (ASRS), including Single Blue and Dual Blue configurations. The company delivers turnkey installations ready for use.
- Professional Services: Turnkey delivery including project planning, implementation, integration, and technical service/maintenance. The company provides counseling and software development services associated with product delivery or independent projects.
- Technical Support and Maintenance: Ongoing technical service and maintenance contracts with advanced monitoring functions for preventive maintenance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Single Blue configuration for smaller installations |
| Other | Multi-year contract | Dual Blue configuration for larger installations |
| Other | Multi-year contract | AutoPort for conveyors and AMR integration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Blue Robot product offering
Product offeringCore offering
Blue Robot develops and manufactures cube-based Automated Storage and Retrieval Systems (ASRS) for warehouse automation. The product line includes Single Blue (up to 5,000 bins, one robot, one picking station) and Dual Blue (up to 10,000 bins, two robots) configurations using standardized Eurotech bins, with AutoPort add-on modules for conveyor and AMR integration. The company delivers turnkey installations combining robotics hardware with proprietary AI/ML software for bin-location optimization, scanning-based picking, and advanced uptime monitoring.
Product overview
Blue Robot offers the Blue Robot ASRS as its core platform - a cube-based Automated Storage and Retrieval System designed for small and medium-sized businesses seeking to modernize their operations. The product line includes Single Blue (entry-level configuration with up to 5,000 bins and one robot), Dual Blue (larger configuration with two robots supporting up to 10,000 bins), and AutoPort modules (for conveyor and AMR integration). The system uses standardized Eurotech bins and provides comprehensive automation from replenishment through picking, packing, and cube optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Blue
Companies that use Blue Robot
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Blue Robot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
Blue Robot partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Inge S. Årstad AScoreInge S. Årstad AS operates from the Stavanger region and supplies all necessary services for the operation of Blue Robot, in addition to selling the system itself. The company brings nearly 100 years of experience with delivery, assembly and after-service of everything from shelving to advanced automation systems.
- Nordverk AScoreNordverk AS operates from the Oslo region and with extensive experience in warehouse automation, they can deliver Blue Robot in combination with a number of other services. The company tailors resource-efficient logistics systems to the customers' needs.
- Hans Schourup A/ScoreHans Schourup A/S operates from Århus in Denmark and covers the Danish market. Since 1981, the company is one of Denmark's leading suppliers of warehouse solutions and can offer complete delivery of Blue Robot including installation and after-sales service.
- CodysupportingCody is an engineering company with 20 years of experience developing, designing and building custom production equipment, machinery and prototypes. Their core competencies are mechanical and electrical design, robotics, cybernetics, automation, industrial IT/OT and complex system integrations.
- AcconsupportingAccon Group is one of the leading Nordic suppliers of bulk packaging and material handling solutions. Established in Norway over 30 years ago, they have grown to be a preferred partner for all types of industry for their industrial packaging needs.
- iSYS (Integrasjonssystemer AS)supportingiSYS has since 1997 developed software for small and large companies. Blue Robot is integrated with Instock WMS, which is a flexible and modern warehouse solution for large and medium-sized companies.
- Ongoing WMSsupportingOngoing WMS is one of the most popular WMS for 3PLs in Europe. The service is web-based, quick to get started with, easy to use, and easy to learn. Blue Robot ASRS is already integrated with Ongoing WMS.
- EffimatsupportingEffimat offers efficient storage machines for a range of industries. In collaboration with Blue Robot, they have developed an automated warehouse with extremely high picking performance combined with flexible cube storage.
- Robotic InnovationsupportingRobotic Innovation offers a wide range of solutions within autonomous mobile robots (AMR) that can be integrated with Blue Robot. Since Blue Robot allows boxes to leave the cube, solutions from Robotic Innovation provide great flexibility in internal transport of goods in storage and production processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blue Robot competitors and assessment
Company assessmentDirect peers
- AutoStore: AutoStore is the global market leader in cube-based Automated Storage and Retrieval Systems, also headquartered in Norway. It is the most direct competitor to Blue Robot, selling a nearly identical grid-based robotic storage concept at significantly larger scale and with broader geographic reach.
- Hänel: Hänel is a German manufacturer of vertical lift modules and rotary storage systems used for compact warehouse automation. It is comparable to Blue Robot's cube storage concept in solving space-efficient parts and goods storage for SMB and mid-market customers across Europe.
- OPEX Corporation: OPEX Corporation provides goods-to-person ASRS solutions (including its Perfect Pick and Sure Sort systems) targeting distribution and e-commerce customers. It competes in the same automated warehouse storage category as Blue Robot, with similar SMB-to-mid-market positioning in parts of its portfolio.
Emerging players
- Effimat: Effimat is a Nordic supplier of compact storage machines that has co-developed an integrated automated warehouse with Blue Robot. It is a peer both as an indirect competitor in compact storage and as a complementary integration partner addressing similar SMB and mid-market customers in the Nordics.
Broad incumbents
- Knapp: Knapp is an Austrian-headquartered provider of warehouse logistics and ASRS solutions, with strong presence in European retail and 3PL. It overlaps with Blue Robot in serving retail distribution and 3PL customers needing automated storage, though at materially larger project sizes.
- Swisslog: Swisslog, owned by KUKA, provides automated warehouse solutions including ASRS, goods-to-person systems, and software. It competes for the same warehouse automation budget as Blue Robot, especially in European mid-market accounts, though it typically addresses larger and more complex projects.
- Kardex: Kardex is a Swiss-listed global provider of ASRS solutions including vertical lift modules and carousel systems. It competes with Blue Robot in the same SMB and mid-market warehouse automation segment but offers a broader portfolio and stronger global distribution.
- TGW Logistics Group: TGW is an Austrian intralogistics specialist providing ASRS, conveyor systems, and warehouse software to European retailers and 3PLs. It competes for the same automated warehouse projects as Blue Robot, typically at higher scale but overlapping on the mid-market segment.
- Dematic: Dematic is a global intralogistics integrator offering ASRS, conveyor systems, sortation, and supply chain software. It is comparable as a competing supplier of warehouse automation technology to similar end-customers, although typically at larger enterprise scale than Blue Robot's SMB focus.
- SSI Schäfer: SSI Schäfer is one of the world's largest intralogistics companies, offering ASRS, conveyors, shelving, and WMS as an integrated portfolio. It targets similar SMB and enterprise warehouse customers as Blue Robot but with vastly broader offerings and global delivery capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Robot social profiles
Digital presenceBlue Robot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Robot leadership team
Management profileNumber of profiles
Blue Robot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Robot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Robot
What does Blue Robot do?
Blue Robot develops and manufactures cube-based Automated Storage and Retrieval Systems (ASRS) for warehouse automation. The product line includes Single Blue (up to 5,000 bins, one robot, one picking station) and Dual Blue (up to 10,000 bins, two robots) configurations using standardized Eurotech bins, with AutoPort add-on modules for conveyor and AMR integration. The company delivers turnkey installations combining robotics hardware with proprietary AI/ML software for bin-location optimization, scanning-based picking, and advanced uptime monitoring.
Is Blue Robot a public or private company?
Blue Robot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Robot founded?
Blue Robot was founded in 2018. It employs 1 to 10 people.
Where is Blue Robot based?
Blue Robot is headquartered in Tønsberg, Norway, in the Europe region.
How does Blue Robot make money?
Three revenue lines are on record. ASRS Hardware and Software Systems are the primary driver. The others are professional Services and technical Support and Maintenance.
Who are Blue Robot's main competitors?
Direct peers on record are AutoStore, Hänel and OPEX Corporation. Effimat is listed as an emerging player. Broad incumbents are Knapp, Swisslog, Kardex, TGW Logistics Group, Dematic and SSI Schäfer.
Does Blue Robot have an API?
Yes. The Blue Robot ASRS software has a modern REST API interface that makes integration to other WMS, ERP or other systems as easy as possible. The integration module also simplifies integrations against less modern systems.
What industry is Blue Robot in?
Blue Robot's product category is Automated Storage and Retrieval Systems (ASRS) / Warehouse Automation Hardware. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules). Its NAICS code is 333924 and its SIC code is 3530.