clickandlearn
clickandlearn is an Austrian full-service e-learning agency providing enterprise LMS implementation (primarily eFront), custom digital learning content development, AI-powered authoring tools, and ready-to-use content libraries to ~300 enterprise customers across the DACH region.
- Company typePrivate
- Founded1999
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What clickandlearn does
clickandlearn GmbH is a full-service E-Learning agency headquartered in Linz, Austria, operating since 1999 (originally as Telelernen). The company serves enterprise customers across the DACH region with a combined offering of Learning Management System implementation, custom digital learning content development, and ready-to-use content distribution. Its core technology platform is the eFront LMS family—eFront basic, eFront premium, and eFront 7 (released September 2024)—marketed under the LMS+ brand with modular add-ons for competency management, revisioning, and external company management. Adjacent products include TalentCraft (AI-powered authoring tool launched May 2023), TalentCards (mobile microlearning application), and TalentLMS offered as a secondary platform. Content distribution combines proprietary material with partner libraries from GoodHabitz, Cegos, M.I.T e-Solutions, PINKTUM, WEKA, and Studyflix. VR/AR training content is produced using the 3spin Learning authoring tool.
The company's revenue mechanics blend SaaS subscription licensing for eFront tiers (annual billing) with project-based professional services for custom content, Learning Campaigns, and implementation work. Pricing is quote-based and not publicly disclosed; go-to-market relies on consultative enterprise field sales supported by presence at major DACH trade shows (LEARNTEC, Zukunft Personal, MEDICA). Customer base spans ~300 enterprises across energy (Shell, ORLEN), retail (BILLA/REWE, Manor), automotive (ADAC, ENGEL), healthcare (Herba Chemosan, Oberösterreichische Gesundheitsholding), pharmaceutical (pro medico), infrastructure (ASFINAG), and manufacturing (BORA, Brauunion).
Organizationally, clickandlearn is a privately held Austrian GmbH led by three managing shareholders: Roland Kaimberger (CEO), Renate Mitter (CMO), and Robert Berndorfer (COO). The ~40-person team is organized into an LMS Development/Operations group (~25), a Learning Design group (~12), and management/administration. The company holds the largest eFront implementation partner status globally and has accumulated multiple eLearning Awards (2014–2022), a Pegasus 2019 Bronze, and Linzer Unternehmen des Jahres 2023. A 2023 strategic partnership with chemmedia AG extends delivery capacity across Austria and Germany for the broader European market.
clickandlearn firmographics
Firmographics- Name
- clickandlearn
- Legal name
- clickandlearn GmbH
- Website
- https://clickandlearn.at
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- clickandlearn is an Austrian full-service e-learning agency providing enterprise LMS implementation (primarily eFront), custom digital learning content development, AI-powered authoring tools, and ready-to-use content libraries to ~300 enterprise customers across the DACH region.
- Ownership category
- akta.pro rank
clickandlearn industry classification
Industry- Product category
- Learning Management Systems (Corporate E-Learning)
- NAICS
- Business Schools and Computer and Management Training (6114), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Technology & LMS/LXP Implementation (BPACANAH)
- akta.pro secondary industries
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Mobile Learning & Microlearning Authoring Tools (EDAFAHAE), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
Keywords
Where clickandlearn is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
clickandlearn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- LMS Licensing and Implementation: SaaS-based Learning Management System (eFront) with licensing fees. Includes implementation, configuration, customization, interface development, hosting, and ongoing support services. Two product tiers: eFront basic and eFront premium with modular add-ons.
- Custom E-Learning Content Development: Custom learning media development including web-based trainings, explainer videos, interactive videos, microlearning, podcasts, VR training, and blended learning solutions. Project-based professional services.
- Ready-to-use Content Library: Pre-built E-Learning content packages from clickandlearn library and partner content (GoodHabitz, Cegos, M.I.T e-Solutions, PINKTUM, WEKA, Studyflix). Sold via flexible license models for different company sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | eFront basic - Core LMS features for E-Learning and blended learning |
| Subscription | Annual | eFront premium - Extended features with advanced configuration |
| Subscription | Annual | eFront Add-ons - Modular extensions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
clickandlearn product offering
Product offeringCore offering
clickandlearn is a full-service E-Learning agency that provides the eFront Learning Management System (LMS) with basic, premium, and modular add-on tiers, along with the TalentLMS platform, TalentCraft AI authoring tool, and TalentCards mobile microlearning app. The company complements its software with custom e-learning content development, ready-to-use content libraries aggregated from partners (GoodHabitz, Cegos, M.I.T e-Solutions, PINKTUM, WEKA, Studyflix), structured Learning Campaigns, VR/AR training, and full-service LMS implementation, hosting, and support. It primarily serves enterprise customers in the DACH region (Germany, Austria, Switzerland) across industries including retail, energy, healthcare, automotive, and manufacturing.
Product overview
clickandlearn operates as a full-service E-Learning agency offering both a Learning Management System platform and content development services. The core product is the eFront LMS family (eFront basic, eFront premium, and eFront 7), modularly expandable through Add-ons including Competency Management, Development Interviews, and Third-party Management. The platform is complemented by TalentCraft (AI-powered authoring tool) and TalentCards (microlearning mobile app). Content services include the clickandlearn library (ready-to-use content from internal development and partners GoodHabitz, Cegos, M.I.T e-Solutions), custom content development, and Learning Campaigns that combine multiple formats (videos, interactive content, VR, microlearning) into structured Learning Journeys. Additional LMS option TalentLMS is also offered.
Differentiator
Problem solved
Functional benefit
Brands
- clickandlearn library: Ready-to-use E-Learning content library offering standard content from clickandlearn and partner providers including GoodHabitz, Cegos, M.I.T e-Solutions, PINKTUM, WEKA, and Studyflix.
- LMS+
- TalentCards
- TalentCraft
Products and services
- eFront LMS Modular Learning Management System with two product tiers (eFront basic and eFront premium) supporting E-Learning/Blended Learning, course management, user administration, automation, analytics, compliance training, gamification, and competency management. Offered to enterprise customers primarily in the DACH region for digital training delivery.
- eFront Add-ons Modular extensions for the eFront LMS including Development Interview (Entwicklungsgespräch), Competency Management (Kompetenzmanagement), Third-party Management (Fremdfirmenmanagement), Revisioning, Effectiveness Analysis, and Premium Qualifications features. Sold as modular add-ons to extend platform capabilities for enterprise customers.
- TalentLMS Alternative cloud-based Learning Management System offered by clickandlearn alongside eFront, presented at trade shows and in product comparisons as a secondary LMS option for enterprise customers.
- TalentCraft AI-powered authoring tool for creating learning content, available standalone or integrated into eFront 7. Uses template-based creation with integrated AI for text generation/refinement, image generation, and automatic quiz question creation. Targeted at content creators, L&D teams, and instructional designers in enterprises.
- TalentCards Microlearning mobile application with AI integration enabling short, focused learning units that can be deployed quickly and integrated with LMS platforms. Featured as a leading microlearning tool at Learntec 2023 for just-in-time learning at the point of need.
- clickandlearn library Ready-to-use E-Learning content library combining in-house developed content with materials from partner providers (GoodHabitz 170+ trainings, Cegos 300+ titles in 25 languages, M.I.T e-Solutions, PINKTUM, WEKA, Studyflix). Covers Collaboration & Leadership, Business Excellence, Digital & Future Skills, Projects/Processes/Methods, and Wellbeing/Safety/Sustainability. Sold via flexible license models for different company sizes.
- Learning Campaigns Comprehensive multi-format learning campaigns combining real videos, animated explainer videos, interactive videos, learnbots, microlearning, VR/AR training, and podcasts. Structured as Learning Journeys within LMS platforms with gamification, feedback mechanisms, and measurable outcomes targeting behavioral change and skills development.
- Custom Solutions Bespoke learning content development including web-based trainings, explainer videos, interactive videos, podcasts, and other custom learning media tailored to specific client requirements and target audiences. Project-based professional services.
- LMS Implementation Services Full-service LMS deployment including concept workshops, training, customization, configuration, interface development, hosting, and ongoing support for eFront and other platforms. Professional services offered to enterprise customers.
Quantifiable outcome
- Time savings in training organization and tracking
- +5 more outcomes
Companies that use clickandlearn
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
clickandlearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature5 records
clickandlearn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- M.I.T e-SolutionscoreContent partnership expanding clickandlearn library with M.I.T e-Solutions courses. Topics include Compliance & Information Security, Environment & Sustainability, Data Protection & Cyber Security, IT Basics & Digitalization, Soft Skills & Productivity, Occupational Safety, Leadership & Management.
- GoodHabitzcoreContent partnership providing access to GoodHabitz library with 170+ trainings, assessments, and lessons in 20+ languages. Focus on human skills including leadership, communication, creativity, resilience, and wellbeing. Includes coaching support and technical onboarding assistance.
- CegoscoreContent partnership with Cegos offering 300+ course titles and 2,600+ assets in up to 25 languages. Topics include HR development, communication, leadership, sales, project management. Features practice-oriented scenarios, microlearning units, recognized certifications.
- chemmedia AGcoreStrategic partnership for innovative digital learning solutions for the European market. Combines clickandlearn's eFront LMS expertise with chemmedia's Knowledgeworker LCMS. Creates network of 100+ experts across Austria and Germany. Enables joint customer projects and local support.
- eFrontcoreclickandlearn is the largest eFront implementation partner globally with nearly 300 customers. Since 2008, providing eFront LMS (basic, premium, add-ons) and TalentLMS to DACH region. Active participation in eFront community events and product development input.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
clickandlearn competitors and assessment
Company assessmentDirect peers
- eFront: The Learning Management System vendor whose software clickandlearn resells, implements, and customizes as its largest global partner. eFront is a direct counterpart because clickandlearn's go-to-market is functionally a value-added resale and customization layer on top of eFront's platform.
- TalentLMS (Epignosis): Cloud LMS platform that clickandlearn explicitly offers alongside eFront. Epignosis competes for the same SMB/mid-market LMS buyer clickandlearn targets in DACH and overlaps on trade-show positioning (e.g., Learntec).
- IMC AG: Germany-based full-service digital learning provider offering LMS, content authoring, and managed learning services to enterprises. Closest analogue to clickandlearn in the DACH market — same combination of platform resale/implementation plus custom content development.
- Moodle: Open-source LMS used widely by European enterprises, universities, and public-sector organizations — the same buyer pool clickandlearn serves with eFront. Moodle's partner/implementation ecosystem is a competing alternative for DACH customers weighing proprietary vs. open-source stacks.
- Docebo: Enterprise AI-powered LMS/Learning Suite increasingly competing for the same mid-market and enterprise compliance/onboarding RFPs in Europe. Overlap is direct on platform features (skills, automation, analytics) that eFront 7 added to defend share.
- Absorb LMS: Cloud LMS aimed at mid-market and enterprise buyers with a configurable feature set similar to eFront. Competes directly for the kind of compliance, onboarding, and extended-enterprise deals clickandlearn's customers run.
- LearnDash: WordPress-based LMS widely used by SMEs and extended-enterprise programs. While smaller and more SMB-oriented, LearnDash competes for buyers considering self-service alternatives to clickandlearn's eFront-led offering.
Broad incumbents
- SAP Litmos: LMS within SAP's broader HCM/succession suite, competing for the same enterprise training budgets as clickandlearn but with vastly larger R&D, sales coverage, and bundling power — particularly against DACH enterprises standardized on SAP.
- Cornerstone OnDemand: Enterprise talent and learning suite used by large multinationals. Overlaps with clickandlearn on LMS, content, and skills management, but offers a much broader talent suite that competes for the same strategic enterprise learning budget pools.
Emerging players
- 360Learning: Collaborative learning platform with strong AI authoring capabilities that increasingly competes with clickandlearn's custom content and learning-campaign offerings for mid-market and enterprise L&D teams in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
clickandlearn social profiles
Digital presenceclickandlearn compliance and trust
Trust signalCompliance1 record
clickandlearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
clickandlearn leadership team
Management profileNumber of profiles
Profiles3 records
clickandlearn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
clickandlearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about clickandlearn
What does clickandlearn do?
clickandlearn is a full-service E-Learning agency that provides the eFront Learning Management System (LMS) with basic, premium, and modular add-on tiers, along with the TalentLMS platform, TalentCraft AI authoring tool, and TalentCards mobile microlearning app. The company complements its software with custom e-learning content development, ready-to-use content libraries aggregated from partners (GoodHabitz, Cegos, M.I.T e-Solutions, PINKTUM, WEKA, Studyflix), structured Learning Campaigns, VR/AR training, and full-service LMS implementation, hosting, and support. It primarily serves enterprise customers in the DACH region (Germany, Austria, Switzerland) across industries including retail, energy, healthcare, automotive, and manufacturing.
Is clickandlearn a public or private company?
clickandlearn is a private company. It is classified as management employee owned and is currently operating.
When was clickandlearn founded?
clickandlearn was founded in 1999. It employs 11 to 50 people.
Where is clickandlearn based?
clickandlearn is headquartered in Linz, Austria, in the Europe region.
How does clickandlearn make money?
Three revenue lines are on record. LMS Licensing and Implementation is the primary driver. The others are custom E-Learning Content Development and ready-to-use Content Library.
Who are clickandlearn's main competitors?
Direct peers on record are eFront, TalentLMS (Epignosis), IMC AG, Moodle, Docebo, Absorb LMS and LearnDash. Broad incumbents are SAP Litmos and Cornerstone OnDemand. 360Learning is listed as an emerging player.
Does clickandlearn have an API?
No public API is recorded for clickandlearn.
What industry is clickandlearn in?
clickandlearn's product category is Learning Management Systems (Corporate E-Learning). Its primary akta.pro industry code is BPACANAH, Learning Technology & LMS/LXP Implementation, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 6114 and its SIC code is 7372.