Digital Radar

What Digital Radar does

Digital Radar is a U.S. digital marketing agency operating as Digital Radar Marketing LLC, founded in fall 2017 in Dayton, Ohio and privately held with no disclosed external funding. The company delivers a four-module service platform — Managed Services (SEO, social media, email marketing, Fractional CMO, content development), Advertising (paid search, display, retargeting, YouTube, Yelp), Insights (market research, audience analysis, conversion rate optimization, digital ecosystem review, analytics and reporting), and Website Services (development, e-commerce, UX/UI, hosting, marketing tech stack consulting across 5,000+ applications). It positions itself as 'responsibly rebellious' against traditional agencies by emphasizing analytics, transparency, and measurable outcomes, and serves both small-to-mid-sized businesses and enterprise/Fortune 100 clients via custom monthly retainers and project-based engagements.

The agency is led by three co-founders: PJ Zimmer (CEO, formerly Global Director of Digital Marketing and E-Commerce at Whirlpool with a $100M portfolio, and VP of Digital Strategy at NAVICOR Group), Danielle Petty (COO, former Google Ads agency development and support), and Steven Neigut (CMO, former Google senior account strategist). Digital Radar is a 100% remote organization with concentrated marketing talent in Ohio and Arizona, expanded to Phoenix in 2018, and reaches customers through a sales-led motion combining direct outreach, consultation requests, referrals, a Medium blog, and a 5,249+ subscriber email newsletter.

The business model is services-only with no disclosed SaaS, software product, API, or proprietary technology platform. Revenue is generated through managed-services retainers, advertising management fees (including potential ad-spend pass-through), project-based website/development work, and analytics/insights engagements, with no publicly disclosed standardized pricing. Recognized via an Inc.com profile feature, the company operates with no disclosed revenue, headcount, or external capital, making it a small-scale, founder-led services firm with modest but defensible positioning rooted in team pedigree and analytical methodology.

Name

Digital Radar

Legal name

Digital Radar Marketing LLC

Website

https://digitalradar.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Radar is a U.S. digital marketing agency founded in 2017, offering managed marketing, advertising, insights, and web development services to small-to-mid-sized businesses and Fortune 100 clients via custom retainers and project work.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Paid advertising management
• Search engine optimization
• Marketing analytics services
• Website development services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Managed Marketing Services: Full-service digital marketing retainer arrangements including SEO, social media, email marketing, content development, and fractional CMO services. Customized to each client's specific goals and budget.
2. Advertising Services: Paid search, display advertising, retargeting, YouTube, and Yelp advertising managed on behalf of clients. Revenue generated through management fees and potentially ad spend pass-through.
3. Website and Development Services: Custom website development, e-commerce solutions, UX/UI optimization, hosting and maintenance. Project-based and ongoing maintenance arrangements.
4. Insights and Analytics Services: Market research, audience analysis, conversion rate optimization, analytics and reporting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Digital Radar is a full-service digital marketing agency offering four integrated service modules: Managed Services (SEO, social media, email marketing, fractional CMO, content development), Advertising (paid search, display, retargeting, YouTube, Yelp), Insights (market research, audience analysis, conversion rate optimization, analytics), and Website Services/Development (website build, e-commerce, UX/UI, hosting, marketing tech stack consulting). Services are delivered through customized retainer or project-based engagements for businesses ranging from small local firms to Fortune 100 enterprises.

Product overview

Digital Radar is a digital marketing agency offering a portfolio of integrated service modules rather than a single software product. The core offering consists of four interconnected service areas: Managed Services (SEO, Social Media, Email Marketing, Fractional CMO, Content Development), Advertising (Paid Search, Display, Retargeting, YouTube, Yelp), Insights (Market Research, Audience Analysis, Conversion Rate Optimization, Digital Ecosystem Review, Analytics & Reporting), and Development (Website Development, E-Commerce, User Experience, Hosting & Maintenance, Marketing Tech Stack). These modules work together as a hybrid managed services approach, allowing clients to engage individual services or leverage the full integrated suite, with a focus on analytics, transparency, and quantifiable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Marketing Services

Quantifiable outcome

• Retargeting strategies can increase likelihood of conversion by 90%
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationFormer Google employees (Danielle Petty and Steven Neigut) from Google Ads (AdWords) department bring expertise and experience from working at Google. Petty worked in agency development and support, while Neigut served as senior account strategist. The team leverages Google Ads platform expertise for client campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, web development, and content services to SMB and mid-market clients across the U.S. — directly comparable service portfolio and customer segments to Digital Radar.
• Ignite Visibility: Mid-sized digital marketing agency providing SEO, paid media, social media, and email marketing services with a strong analytics and reporting emphasis — closely aligned positioning and service mix to Digital Radar.
• Disruptive Advertising: Digital marketing agency specializing in paid search, paid social, and SEO with an analytics-driven, transparent-pricing model aimed at mid-market and enterprise clients — directly competes in the same service categories as Digital Radar.
• KlientBoost: Digital marketing agency focused on PPC management, CRO, and landing page design with a data-driven, conversion-optimization-led approach — significant overlap with Digital Radar's Advertising and Insights modules.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, PPC, and content marketing to SMB and enterprise clients — comparable service breadth and customer targeting to Digital Radar.
• SmartSites: Digital marketing agency providing web design, SEO, PPC, and social media services with published package pricing targeting SMBs — competes for the same SMB segment as Digital Radar with a more transparent pricing posture.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMBs with social media management, PPC, SEO, and content services — directly comparable offering focused on the same customer tier as Digital Radar.
• Lounge Lizard: Digital marketing and web design agency combining website development, SEO, PPC, and branding services for SMB and mid-market clients — comparable integrated service model to Digital Radar's Development and Managed Services modules.

Broad incumbents

• VML (WPP): Global brand and digital marketing agency offering advertising, media planning, CX, and commerce services across enterprise accounts — represents the incumbent end of the spectrum that Digital Radar would compete against for Fortune 100 clients.
• HubSpot: Marketing technology platform offering inbound marketing, CRM, and a partner agency ecosystem — competes with Digital Radar indirectly by enabling in-housing via its software stack and through its Solutions Partner program for agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Digital_Radar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Radar