Division Chiropractic

What Division Chiropractic does

Division Chiropractic & Acupuncture is a privately held, woman-owned chiropractic and clinical massage therapy practice operating from a single storefront at 1630 W. Division St. in the Wicker Park neighborhood of Chicago. Founded around 2012 and operating continuously at that address for 10+ years, the practice is led by owner Dr. Megan Thompson, a Certified Lactation Consultant, alongside two additional Doctors of Chiropractic (Dr. Hana Naveed and Dr. Zoe McTeer) and a roster of nine licensed massage therapists holding certifications from the Soma Institute and elsewhere. The practice delivers a multi-modality clinical offering rather than a single service: spinal adjustments using diversified manual technique, Thompson Drop Table, ArthroStim/Activator instrument-assisted adjustments, McKenzie Protocol exercises, and the Webster Technique; clinical massage encompassing deep tissue, trigger point, sports, prenatal, manual lymph drainage, Shiatsu, and Thai bodywork; and a reproductive-health line including pelvic floor therapy and lactation consulting. Patient-care delivery is in-person only with no telemedicine or app, and appointment booking is handled through JaneApp or by phone.

The practice serves individuals with chronic or acute musculoskeletal pain, prenatal and postpartum patients, athletes, desk workers, and patients with autoimmune and inflammatory conditions. It is in-network with major PPO insurers including BCBS, Aetna, and Cigna and offers insurance benefit verification at no charge; out-of-pocket rates are available upon request. Revenue is generated through fee-for-service professional services billed to insurance and self-pay patients, supplemented by prepaid volume-discounted session packages for both massage and chiropractic. The distribution model is direct-to-consumer with patients booking individual appointments; marketing relies on educational blog content, an active Instagram and Facebook presence, Google reviews, community events, and participation in the 2026 Women's Small Business Center cohort.

The business is unbacked by external capital, has no parent company or subsidiaries, and operates from a single location co-located with the sister clinic Alchemy Acupuncture + Herbs. Operational leadership includes a Clinic Manager (Angel Stephenson), a Billing Manager (Paula Halfman), and front-desk/reception staff. No proprietary technology, no mobile applications, no API integrations, and no AI/ML components are part of the current offering; the competitive position rests on practitioner credentials, patient relationships, and neighborhood tenure rather than on technology differentiation.

Name

Division Chiropractic

Legal name

Division Chiropractic

Website

https://divisionchiro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Division Chiropractic is a woman-owned chiropractic and clinical massage therapy practice in Chicago's Wicker Park neighborhood, offering spinal adjustments, therapeutic massage, pelvic floor therapy, and lactation consulting to individuals seeking pain relief, prenatal/postpartum care, and wellness support.

Ownership category

akta.pro rank

Product category

Chiropractic & Clinical Massage Therapy Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Chiropractic care services
• Therapeutic massage therapy
• Prenatal postpartum care
• Pelvic floor therapy
• Lactation consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Chiropractic Services: Chiropractic adjustments and spinal care services. Revenue generated through insurance billing for in-network plans (BCBS, Aetna, Cigna, and other PPOs) and out-of-pocket payments for patients without coverage or out-of-network benefits.
2. Massage Therapy Services: Clinical therapeutic massage therapy including deep tissue, trigger point, sports massage, prenatal massage, manual lymph drainage, Shiatsu, and Thai bodywork. Revenue generated through insurance billing and self-pay, with discounted package deals available for prepaid sessions.
3. Gift Certificates: Chiropractic and massage gift certificates sold for use toward any services. One-time purchase transactions.
4. Prepaid Treatment Packages: Discounted session packages for both massage and chiropractic. Massage: Buy 3 sessions save $5, buy 5 save $10, buy 10 save $15. Chiropractic: Buy 5 save $5, buy 10 save $10.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Division Chiropractic delivers in-person chiropractic adjustments, clinical therapeutic massage, prenatal and postpartum care (including the Webster Technique and pelvic floor therapy), and lactation consulting from a single Wicker Park clinic. Treatments address chronic pain, sports injuries, postural strain, pregnancy-related discomfort, and autoimmune-related musculoskeletal issues. Revenue is generated through in-network PPO insurance billing (BCBS, Aetna, Cigna) and out-of-pocket payment, with discounted prepaid session packages available.

Product overview

Division Chiropractic is a healthcare practice offering a unified suite of chiropractic and massage therapy services. The core offerings include chiropractic adjustments and therapeutic massage therapy, supported by specialized services for prenatal and postpartum care including the Webster Technique, pelvic floor therapy, and lactation consulting. Services are available in 30, 60, or 90-minute sessions with package pricing options. The practice accepts multiple PPO insurance plans and provides insurance verification assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Services Spinal adjustments and joint manipulation delivered in-person at the Wicker Park clinic to improve function, restore mobility, and reduce pain. Techniques include Diversified manual adjustments, Thompson Drop Table, McKenzie Protocol, Webster Technique, ArthroStim/Activator instrument-assisted adjustments, Trigger Point Therapy, and Instrument Assisted Soft Tissue Mobilization. Targeted at adults experiencing low back pain, neck pain, migraines, TMJ, joint pain, sports injuries, and postural strain.
• Therapeutic Massage Clinical massage therapy delivered in 30, 60, or 90-minute sessions to address pain and underlying imbalances. Modalities include Deep Tissue, Trigger Point, Pre-Natal, Sports Massage, Manual Lymph Drainage, Shiatsu, and Thai Bodywork. Aimed at patients seeking pain relief, increased mobility, postural improvement, and stress reduction.
• Pre-Natal Chiropractic and Massage Care Pre-natal care combining Webster Technique chiropractic adjustments and pregnancy-safe massage to maintain pelvic balance, increase mobility, support optimal fetal positioning, and alleviate pregnancy-related pain, improve circulation, and reduce stress. Targeted at pregnant individuals at all stages of pregnancy.
• Post-Partum Chiropractic and Pelvic Floor Therapy Post-partum chiropractic care and pelvic floor therapy for recovery after childbirth, addressing discomfort from walking, nursing, and sleeping during the fourth trimester. Pelvic floor therapy uses functional testing, therapeutic exercise, manual therapy, and home exercises to address incontinence, pelvic pain, and constipation. Aimed at postpartum patients.
• Lactation Consulting Breastfeeding support services including latch assistance, nipple care, engorgement management, milk supply concerns, and returning-to-work guidance, provided by a Certified Lactation Consultant. Targeted at new mothers and their infants.
• Gift Certificates One-time-purchase chiropractic and massage gift certificates redeemable toward any service at the practice, marketed for birthdays, new parents, holidays, or self-care gifts.

Quantifiable outcome

• Improved mobility and range of motion
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Alchemy Acupuncture + HerbsminorStrategic or Co-development PartnerSister clinic located in the same building offering acupuncture and natural fertility treatments. Referral relationship where Division Chiropractic refers patients seeking prenatal acupuncture services to Alchemy Acupuncture + Herbs.
• Women's Small Business Center (WSBC)minorStrategic or Co-development PartnerDivision Chiropractic is part of the 2026 WSBC cohort, participating in programming organized by the Chicago Treasurer's office. The practice engages in networking events, media training, and business development activities through this organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise chain offering standardized, walk-in spinal adjustments on a membership/cash-pay model. Directly comparable chiropractic service category targeting routine maintenance care, though at lower price points and lacking integrated massage/lactation offerings.
• Chiro One Wellness Centers: Chicago-area chiropractic group practice with multiple Chicagoland locations offering insurance-billed adjustments and wellness plans. Most direct geographic and operating-model comparable among multi-clinic peers.
• HealthSource Chiropractic: Franchised chiropractic and progressive rehab clinic network combining adjustments with corrective exercise and wellness care. Comparable service mix blending chiro with broader therapeutic modalities.
• Aspen Chiropractic: Multi-clinic chiropractic group in the Chicago metro offering insurance-billed adjustments, massage, and wellness care. Closely comparable blended chiro/massage service model in shared geography.

Broad incumbents

• Massage Heights: Membership-based therapeutic massage franchise with multiple location types including co-tenancy with chiropractic providers. Closest scaled comparable for the clinical massage portion of Division Chiropractic's offering.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise offering therapeutic and relaxation massage at standardized pricing. Comparable on the massage/bodywork service line, though positioned more for relaxation than clinical outcomes.
• Elements Massage: National therapeutic-focused massage franchise with studios that frequently co-locate with chiropractic offices. Comparable on the clinical massage therapy component of Division Chiropractic's practice.

Others

• Alchemy Acupuncture + Herbs: Sister clinic co-located in the same Wicker Park building providing acupuncture and natural fertility services. Operationally adjacent—mutual referral relationship and shared patient appreciation events—rather than directly competitive.

Emerging players

• Pulling Down Clouds Doula Services: Chicago-based doula and postpartum support practice operating in the same maternal-health niche Division Chiropractic targets with lactation and pre/postnatal services. Comparable on the women's/maternal care segment, though non-chiropractic.
• Maven Clinic: Virtual women's and family health platform covering preconception, prenatal, postpartum, and lactation care. Adjacent competitor for the maternal-health patient segment Division Chiropractic cultivates with prenatal chiropractic and lactation consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/divisionchiropractic
• Instagraminstagram.com/divisionchiropractic
• LinkedInlinkedin.com/company/steven-burrows-lmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Division Chiropractic