Voo Store

What Voo Store does

Voo Store, legally operating as Müjdeci GmbH, is a Berlin-based independent fashion retail concept founded in 2010 and located at Oranienstraße 24 in the Kreuzberg neighborhood. The business is built around a single 300 square meter physical space that combines a curated multi-brand fashion store with two adjacent concepts: Voo Deli, a food-and-beverage offering featuring natural wines, organic goods, and coffee service, and Voo Space, a hybrid gallery connected to the courtyard used for pop-ups and cultural events with artists and institutions. The assortment spans contemporary fashion, footwear, accessories, books, beauty, and home goods from over 100 international and local designers including Maison Margiela, Jacquemus, Our Legacy, Salomon, PUMA, New Balance, Nike, Lemaire, Loewe, and Jil Sander, with a secondary archive/vintage line operated under Voo Archive on Oranienstraße 181.

The business model is direct-to-consumer retail anchored on physical footfall, supplemented by limited-edition collaboration drops with brand partners such as PUMA, Salomon, HOKA, UGG, Marni, and Aimé Leon Dore that drive event traffic and exclusivity. Pricing follows standard unit pricing across tiers, with no subscription or recurring component. In August 2026 the company discontinued its online checkout and shifted to an exclusively in-store model, with worldwide shipping and remote purchases now handled via WhatsApp and email. The company is privately held under founder management, with no disclosed external investment, has between 11 and 50 employees, and reports revenue through a German commercial-registered GmbH entity. Marketing is driven primarily through an Instagram channel, an editorial platform (Voo Journal), and brand-collaboration events rather than paid acquisition.

Name

Voo Store

Legal name

Müjdeci GmbH

Website

https://vooberlin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Voo Store is a Berlin-based independent concept retailer founded in 2010, operating a single curated multi-brand fashion store at Oranienstraße 24 in Kreuzberg, integrated with Voo Deli (F&B) and Voo Space (gallery), and serving design-conscious consumers seeking curated international and local designers.

Ownership category

akta.pro rank

Product category

Contemporary Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Curated fashion retail
• Concept store
• Streetwear footwear
• Brand collaborations
• Contemporary designer apparel

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fashion and lifestyle product sales: Voo Store generates revenue through the sale of curated fashion, accessories, footwear, beauty products, books, and lifestyle goods from selected international and local designers. Products are sold through the physical store and via a modified purchase process through WhatsApp and email following the discontinuation of online checkout.
2. Brand collaborations and co-created products: Voo Store partners with brands such as PUMA, UGG, Salomon, HOKA, New Balance, and others to create exclusive co-branded products and capsule collections, generating revenue through limited-edition product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Voo Store is a Berlin-based, curator-led fashion retailer occupying a 300 square meter concept space in Kreuzberg. It sells a carefully selected range of contemporary fashion, footwear, accessories, beauty products, books, and home goods from over 100 international and local designers, alongside limited-edition co-branded products developed with brands such as PUMA, Salomon, UGG, HOKA, and New Balance. The concept integrates a fashion store, a food and wine deli (Voo Deli), and a hybrid gallery (Voo Space) into a single cultural destination.

Product overview

Voo Store is a Berlin-based fashion retailer operating as a unified retail concept with three distinct sub-spaces: the main fashion retail store (Voo Store), the food and beverage component (Voo Deli), and the hybrid gallery concept (Voo Space). The offering spans curated contemporary fashion, footwear, accessories, books, magazines, beauty products, and home goods from over 100 international brands including Maison Margiela, Jacquemus, Our Legacy, Salomon, PUMA, New Balance, Nike, Lemaire, Loewe, and Jil Sander. Voo Store also operates Voo Archive (vintage and archive collections), Voo Journal (editorial content platform), and Voo Breakfast Club (community events). The company transitioned from traditional e-commerce in 2025, discontinuing online checkout in favor of in-store and WhatsApp/email-assisted purchasing. Collaborations and limited-edition releases are a core part of the offering, with partners including PUMA, Salomon, UGG, HOKA, Marni, and various independent designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Voo Store (Main Retail Concept) A culturally-empowered, creatively-driven fashion retail concept space at Oranienstraße 24, Berlin Kreuzberg, featuring a curated selection of contemporary fashion and lifestyle products from over 100 international and local designers. Open Monday to Saturday 11:00am–7:00pm.
• Voo Deli A curated food and beverage concept located inside Voo Store, offering natural wines, organic food, hand-picked goods, coffee, and pastries, with extended courtyard seating during store hours.
• Voo Space A hybrid gallery and event concept connected to the Voo Store courtyard, hosting brand pop-ups, artist collaborations, and cultural programming with brands and institutions.
• Voo Archive Invites A hosted vintage and archive collection series bringing external curatorial voices into the Voo Archive store at Oranienstraße 181, including features like Shop the Story, Baraboux, and dot COMME.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• G.H.BassminorChannel Partner/ Reseller/ DistributorVoo Store is listed as one of the wholesale partners for US footwear brand G.H.Bass in Germany, alongside Breuninger, BSTN, HHV, and Suppa. G.H.Bass is strengthening its wholesale operations in Germany where sales increased 99% year-over-year.
• New BalanceminorStrategic or Co-development PartnerVoo Store served as a launch partner for the New Balance x Aimé Leon Dore 1000 sneaker collaboration, with the footwear released on June 20th at VooStore alongside an exclusive apparel collection.
• PUMAcoreStrategic or Co-development PartnerVoo Store collaborated with PUMA on the PUMA x VOO SPEEDCAT BALLET, their first-ever collaboration. PUMA opened their archives for the project, with Voo leading product design. The sneaker was exclusively available at Voo Store.
• UGGminorStrategic or Co-development PartnerVoo Store partnered with UGG for a collaborative workshop at Orb+ Studio featuring hairstylist Taiga, exploring techniques in cutting, spraying and expressive styling.
• SalomoncoreStrategic or Co-development PartnerVoo Store collaborated with Salomon for the launch of the Advanced collection, hosting an event on ice in Berlin. The collection recontextualizes Salomon's technical performance language for the city.
• HOKAminorStrategic or Co-development PartnerVoo Store partnered with HOKA and Marni for a Half-Marathon Weekend at Voo Space, launching the HOKA x Marni Bondi B3LS sneaker with a carb-loading pasta dinner and shake-out run through Kreuzberg.
• MuutominorStrategic or Co-development PartnerTo celebrate 20 Years of New Perspectives, Muuto took over Voo Store with a pop-up showcasing its Numbered Editions: the Close to Heart Chair by Spacon and Inner View Object by Lise Vester, both in limited editions of 10.
• Carne BollenteminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration products including 'Sounds Voo, I'm In' T-Shirt.
• Paloma WoolminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration products including 'If You Find Please Return' Gloves.
• Stockholm Surfboard ClubminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration Painted Bootcut Jeans in Green.
• D.L. RoelenminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing Souk Eau de Parfum 50ml collaboration.
• Malte van der MeydenminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing Birthday Celebration Candles in Beeswax collaboration.
• Niko JuneminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration Set of Champagne Glasses.
• IDEA Books LtdminorStrategic or Co-development PartnerPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing 'Voo Is My Affair' Cap collaboration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• HHV Berlin: Berlin-based curated multi-brand retailer specializing in sneakers, streetwear, and designer labels. Highly comparable to Voo Store given same city, overlapping premium/streetwear brand mix (Nike, Salomon, New Balance), and concept-store positioning.
• BSTN: Munich-based curated sneaker and streetwear retailer operating both a flagship store and e-commerce. Comparable to Voo for its curated premium brand mix, exclusive sneaker drops, and German-market positioning.
• Holypopstore: Hamburg-based curated fashion and sneaker concept store with online presence. Comparable to Voo for its multi-brand edited assortment, sneaker-launch collaborations, and German concept-store positioning.
• Slam Jam: Milan-based curated fashion, footwear, and lifestyle concept retailer with strong brand collaborations. Comparable to Voo Store for its curated multi-brand mix, exclusive co-designed product drops, and culture-led positioning.
• The Broken Arm: Parisian concept store curating contemporary fashion, footwear, and lifestyle brands. Comparable to Voo Store for its edited multi-brand assortment, premium positioning, and physical concept-store experience.
• END. UK-based multi-brand fashion retailer combining a strong digital platform with physical showrooms. Comparable to Voo Store for its curated premium apparel/sneaker mix and exclusive brand collaborations.
• LN-CC: London-based concept retailer combining fashion, music, and cultural programming in a flagship space. Comparable to Voo Store for its destination-style physical concept, curated premium assortment, and cultural event programming.

Regional players

• Han Kjøbenhavn: Danish fashion brand and concept retailer operating flagship stores in Copenhagen. Comparable to Voo Store for its curated apparel and lifestyle mix, premium positioning, and flagship-as-destination model, though serving a different primary geography.

Broad incumbents

• Selfridges: UK-based luxury department store offering a broad assortment of premium fashion, beauty, and lifestyle brands. Comparable to Voo Store at the brand-portfolio level (carrying many of the same labels like Loewe, Jacquemus, Maison Margiela, Jil Sander), but operating as a much larger, multi-category incumbent rather than a curated niche concept.
• Mr Porter: Global online luxury menswear retailer (now part of Mytheresa) carrying premium fashion, footwear, and lifestyle brands. Comparable to Voo Store for its premium brand portfolio overlap, but operates at much larger scale and through a digital-only model rather than a single physical destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@voo-store-berlin
• Instagraminstagram.com/voostore
• Xx.com/voostore
• Facebookfacebook.com/voostore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voo Store