Goodspread

What Goodspread does

Goodspread (legally Good Spread Inc.) is a bootstrapped, Austin, Texas-based direct-to-consumer and retail clean personal care brand that sells reef-safe mineral sunscreen. Founded circa 2022 and incorporated as a Delaware C Corporation, the company targets health-conscious individual consumers, families with children, and reef-conscious outdoor enthusiasts who want a single universal sunscreen suitable for all skin types, tones, and ages. The brand is positioned around a "Sunscreen to Wear and Share" concept emphasizing texture, shareability, and clean ingredient standards. Felipe Correa, Founder & Chief Hydration Officer, leads the company, which operates with 1-10 employees and no institutional funding.

The core technology is a physical-barrier mineral sunscreen using non-nano zinc oxide as the sole active UV filter: 15.7% concentration in SPF 30 and 19.6% in SPF 50, paired with butyloctyl salicylate as a performance booster. The formula is fragrance-free, non-comedogenic, vegan, cruelty-free, and packaged in BPA-free containers with 50% recycled PCR content. It is fully compliant with Hawaii Act 104 (free of oxybenzone and octinoxate), carries an EWG Skin Deep rating of 2, and offers 80-minute water resistance. The product line comprises four SKUs (SPF 30 and SPF 50 in single tube and 2-pack formats), priced at $16.99 per single tube and $29.99 per 2-pack.

Revenue flows through three channels: a Shopify-powered direct e-commerce storefront with a subscription option ($15.29/month, 10% savings); retail/wholesale distribution through H-E-B (94 Texas locations as flagship), Target, Walmart, Safeway, Central Market, Foodland Hawaii, and Wheatsville Co-op; and marketplace sales on Amazon (FBA-fulfilled) and TikTok Shop. A B2B wholesale program serves surf shops, boutiques, and wellness retailers. Distribution is U.S.-only (including Alaska, Hawaii, and U.S. territories); international shipping is not offered.

Name

Goodspread

Legal name

Good Spread Inc.

Website

https://goodspreadsuncare.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodspread is a bootstrapped Austin, Texas-based brand selling reef-safe, non-nano zinc oxide mineral sunscreen (SPF 30 and SPF 50) through DTC e-commerce, major US retailers including H-E-B, Target, and Walmart, and Amazon and TikTok Shop marketplaces, targeting health-conscious consumers, families, and reef-conscious outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Sun Care Products

NAICS

Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mineral/Physical Sun Protection (CRABAHAC)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

Keywords

• Mineral sunscreen
• Reef-safe sun care
• Zinc oxide sunscreen
• Clean beauty skincare
• Fragrance-free sunscreen

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned Shopify storefront at goodspreadsuncare.com with one-time purchase and subscription options. Subscription model offers 10% savings with monthly delivery cadence. Orders fulfilled via Amazon FBA.
2. Retail/Wholesale Distribution: Wholesale distribution through major retail chains including H-E-B (94 locations in Texas), Central Market, Safeway, Target, Walmart, and Foodland Hawaii. Sold through Amazon marketplace. Retail partners include H-E-B as flagship launch partner.
3. Wholesale Orders: B2B wholesale program for surf shops, boutiques, wellness retailers, and mass retailers. Contact via [email protected]. Targets retailers seeking clean, reef-safe sun care products.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels8 records

Core offering

Goodspread sells and distributes clean mineral sunscreen formulated with non-nano zinc oxide as the sole active UV filter. The product line covers broad-spectrum SPF 30 and SPF 50 in single tubes and 2-pack bundles, marketed as reef-safe, fragrance-free, vegan, and suitable for all skin types, tones, and ages.

Product overview

Goodspread is a clean mineral sunscreen brand offering a unified product line centered on reef-safe, non-nano zinc oxide formulations. The portfolio consists of four SKUs across two SPF levels (30 and 50) in both single and two-pack bundle formats. All products share the same universal, fragrance-free formula designed for all skin types, tones, and ages. The company sells direct-to-consumer via its Shopify-powered e-commerce store and through retail partners including H-E-B, Target, Walmart, Safeway, and Central Market. Distribution also extends to Amazon and TikTok Shop marketplaces. The brand's positioning centers on the 'Sunscreen to Wear and Share' concept, with a Conservation Partner Program supporting environmental organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineral Sunscreen SPF 30 Broad-spectrum mineral sunscreen with 15.7% non-nano zinc oxide providing UVA/UVB protection. Reef-safe, fragrance-free, lightweight formula that rubs in clear without white cast. Features 80-minute water resistance. HSA/FSA eligible. Priced at $16.99 per 3.4 fl oz / 100 ml tube.
• Mineral Sunscreen SPF 50 Maximum protection broad-spectrum mineral sunscreen with 19.6% non-nano zinc oxide. Reef-safe and Hawaii Act 104 compliant formula designed for intense sun exposure. Fragrance-free, vegan, works for all skin tones and ages. HSA/FSA eligible. Priced at $16.99 per 3.4 fl oz / 100 ml tube.
• Mineral Sunscreen SPF 30 (2-Pack) Bundle of two full-size SPF 30 tubes priced at $29.99, designed for sharing - keep one for yourself, pass one to a friend. Same reef-safe, non-nano zinc oxide formula as the single tube.
• Mineral Sunscreen SPF 50 (2-Pack) Bundle of two full-size SPF 50 tubes priced at $29.99, same reef-safe, non-nano zinc oxide formula designed for maximum sun protection. Currently out of stock at time of source.

Quantifiable outcome

• SPF 30 blocks ~96% of UVB rays; SPF 50 blocks ~98% of UVB rays
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Texas Department of AgricultureflagshipOthers · 1 April 2026Go Texan certification program recognizing Goodspread as a brand grown, made, and rooted in Texas. Official state recognition that aligns brand with Texas identity and supports local business positioning.
• Keep Austin BeautifulcoreStrategic or Co-development PartnerConservation partner in Goodspread's Conservation Partner Program. Organization focuses on volunteering and donating to keep Austin clean. Goodspread provides product for events, give-back donations directed at environmental causes, sun care education, and co-branded content.
• Conservation AtlascoreStrategic or Co-development PartnerConservation partner dedicated to connecting travelers with sustainable tourism initiatives worldwide. Goodspread partnership provides product for events, environmental donations, sun care education, and co-branded content to amplify conservation work.
• H-E-BflagshipChannel Partner/ Reseller/ DistributorMajor Texas retailer and strategic retail partner for product launch. Goodspread products now available at 94 H-E-B locations across Texas. Launch emphasizes strategic partnership to promote health and safety in outdoor activities, targeting skin cancer prevention through shared sunscreen use.
• Central MarketminorChannel Partner/ Reseller/ DistributorSpecialty grocery chain (H-E-B subsidiary) retailing Goodspread products. Targets health-conscious consumers in natural foods retail environment.
• Foodland HawaiiminorChannel Partner/ Reseller/ DistributorHawaii-based grocery chain. Key reef-conscious market where reef-safe products are prioritized. Strategic geographic fit for Goodspread's reef-safe positioning.
• SafewayminorChannel Partner/ Reseller/ DistributorNational grocery chain retailing Goodspread products through pharmacy and health sections. Broad consumer reach across the United States.
• TargetminorChannel Partner/ Reseller/ DistributorNational discount retailer with broad consumer reach for Goodspread products. Part of multi-channel retail distribution strategy.
• WalmartminorChannel Partner/ Reseller/ DistributorMass merchandise retailer with national footprint retailing Goodspread products. Part of retail distribution expansion.
• Wheatsville Co-opminorChannel Partner/ Reseller/ DistributorAustin-based cooperative grocery and natural foods retailer. Local community fit for Goodspread's Austin roots.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner with FBA (Fulfillment by Amazon) for order fulfillment. Orders fulfilled through Amazon's fulfillment network enable Prime shipping and broad e-commerce reach.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorSocial commerce marketplace channel for product sales. Creator and affiliate partnerships operate through TikTok Shop. Part of digital marketplace strategy.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Badger Balm: Badger Balm is a family-owned mineral sunscreen brand using non-nano zinc oxide with reef-safe claims. Directly competes with Goodspread in the clean mineral/recyclable-packaging segment, serving similar health-conscious families via DTC and natural foods retail.
• Thinksport: Thinksport sells mineral sunscreens with non-nano zinc oxide and reef-safe positioning, marketed toward active families and children. Closely comparable product formulation, target customer (families with children), and retail distribution through natural/sporting goods channels.
• Stream2Sea: Stream2Sea is a reef-safe mineral sunscreen brand built specifically around environmental safety for divers, surfers, and snorkelers. Comparable reef-safe positioning, mineral-only formulation, and DTC-plus-specialty-retail distribution model.
• All Good Products: All Good (formerly W.S. Badger) sells reef-safe zinc oxide sunscreens targeting outdoor enthusiasts and families. Directly comparable clean mineral formulation, reef-safe claim, and organic/natural foods retail presence.
• Raw Elements USA: Raw Elements makes reef-safe, non-nano zinc oxide sunscreens marketed to surfers and outdoor athletes. Closely comparable active-lifestyle positioning and reef-conscious certification.
• Goddess Garden: Goddess Garden offers reef-safe mineral sunscreens with a focus on organic and natural ingredients. Comparable clean beauty positioning, mineral-only formulation, and natural foods retail distribution.

Broad incumbents

• Sun Bum: Sun Bum is an established mass-market sun care brand that has launched mineral and reef-friendly product lines. Comparable as a sun care brand with broad retail distribution; overlaps with Goodspread in mineral/reef-safe subcategory but operates at significantly larger scale.
• Blue Lizard Australian Sunscreen: Blue Lizard is an established mineral sunscreen brand widely distributed in U.S. drugstores and grocers. Overlaps with Goodspread in mineral zinc oxide formulations, reef-friendly positioning, and family/outdoor customer targeting but at much broader scale.
• Coppertone: Coppertone is a mass-market sun care leader (owned by Beiersdorf) with a recently expanded mineral product line. Comparable as a broad sun care incumbent present in the same retail channels (Target, Walmart, drugstores) where Goodspread distributes.
• Banana Boat: Banana Boat (Edgewell Personal Care) is a mass-market sun care incumbent with broad grocery and drugstore distribution. Competes indirectly with Goodspread for the same retail shelf space and consumer sun care occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodspreadskincare
• Instagraminstagram.com/goodspreadsuncare
• TikToktiktok.com/@goodspreadsuncare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodspread