PRD
PRD is a London-based, B Corp-certified regeneration and place consultancy of ~20 multidisciplinary professionals serving UK local authorities, central government, NHS trusts, universities, and developers with evidence-led economic, housing, and asset strategies.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PRD does
PRD (legally Partnering Regeneration Development Ltd) is a London-based, B Corp-certified regeneration and place consultancy operating as a 20-strong multidisciplinary practice team combining urban researchers, data analysts, development economists, architects, masterplanners, engagement specialists, and strategy experts. The firm delivers evidence-led strategy and delivery support to public and private sector clients across the UK and Ireland, covering economic strategies, housing commissions, regeneration delivery frameworks, town centre strategies, funding and investment plans, monitoring and evaluation, and inclusive economy strategies. Its core technology assets are the proprietary Excel-based Cost of Living Calculator (modelling household disposable income across London's 32 boroughs, first published 2022 and being updated for 2026) and an interactive Creative Enterprise Zones dashboard hosted on Shiny, complemented by bespoke Theory of Change frameworks and data-visualisation methodologies tailored to each commission.
PRD firmographics
Firmographics- Name
- PRD
- Legal name
- Partnering Regeneration Development Ltd
- Website
- https://prdweb.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRD is a London-based, B Corp-certified regeneration and place consultancy of ~20 multidisciplinary professionals serving UK local authorities, central government, NHS trusts, universities, and developers with evidence-led economic, housing, and asset strategies.
- Ownership category
- akta.pro rank
PRD industry classification
Industry- Product category
- Real Estate and Regeneration Consultancy
- NAICS
- Public Relations Agencies (541820)
- akta.pro primary industry
- Healthcare & Life Sciences PR (MPAAADAD)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Litigation PR & Legal Communications (MPAAAOAH)
Keywords
Where PRD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PRD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consultancy and advisory fees: Project-based professional services fees charged to public and private sector clients for evidence gathering, strategy development, and delivery support across place-making, regeneration, economic strategy, and asset strategy. Engagements span boroughs, cities, and regions across the UK and Ireland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based consultancy engagements, scoped per project |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PRD product offering
Product offeringCore offering
PRD is a London-based regeneration and place consultancy that delivers evidence-led place, asset, and economic strategies to UK local authorities, central government, NHS trusts, universities, and developers. Services span Asset Strategy, Delivery Strategy, Data & Evidence, Inclusive Economy strategy, Viability & Options Appraisal, Partnership Structure advisory, and Monitoring & Evaluation, supported by proprietary tools including the Cost of Living Calculator and Creative Enterprise Zones dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- PRD Cost of Living Calculator Self-serve Excel-based tool that models the impact of essential costs on household disposable income across London's 32 boroughs, providing borough-level insight for councils, civil society, and private sector actors. Originally developed by Will Temple and Rose Jump.
- Creative Enterprise Zones (CEZ) Dashboard Interactive, publicly-accessible dashboard (hosted as a Shiny application at acrob.shinyapps.io/CEZ_dashboard) providing ready-made, area-specific visualisations for job and business counts, business births and deaths, and turnover estimates across London's 12 Creative Enterprise Zones.
- GLA Social Integration Toolkit Bespoke measurement framework developed by PRD for the Greater London Authority to enable organisations to understand and measure social integration in London; described as a world leader in city-specific integration measurement.
- Place and Asset Strategy Consultancy Bespoke evidence-led strategy work for local authorities, government agencies, developers, and institutions covering place-making, asset strategy, regeneration, and economic strategy across the UK and Ireland. Engagements are scoped per commission and range from short-term studies to multi-year frameworks.
- Data & Evidence Services Quantitative and qualitative evidence gathering combining socioeconomic analysis, mapping, and bespoke dashboards to support regeneration, housing, transport, and economic strategy projects (e.g., South Yorkshire tram extension atlas, Waltham Forest affordable housing evidence base).
- Delivery Strategy and Partnership Structure Advisory Delivery strategy, governance, and partnership structure advisory for complex regeneration projects, including viability analysis, public-public partnership design (e.g., London & Continental Railways and Worthing Borough Council), and funding strategy (e.g., OPDC Industrial Funding Strategy).
- Inclusive Economy Strategy Development of inclusive economy visions and strategies for cities and regions, including the Norwich 2040 Inclusive Economy Vision (15-year strategy) and inclusive growth work for the GLA Foundation Economy research.
- Viability & Options Appraisal Development appraisals and viability analysis across council-owned and developer-owned sites, providing a market-facing view on phasing, risk, and public value (e.g., Colchester city centre, Thames Road regeneration area for Be First).
- Monitoring, Evaluation and Theory of Change Frameworks Bespoke Theory of Change frameworks and monitoring & evaluation design used to articulate project contributions to broader regeneration outcomes and structure impact measurement (e.g., Royal Docks Success Framework, Gravesham 2040 vision, GLA Social Integration Toolkit).
Companies that use PRD
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
PRD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PRD partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- REDO (3space)flagshipOngoing collaboration. Together they help local authorities create asset value strategies by using redundant buildings for social good, particularly affordable co-working, start-up/scale-up businesses, and local enterprise. REDO (the consulting arm of 3space) provides the operational model; PRD provides asset strategy expertise and monitoring of impact once spaces are operational. Joint work in Brixton, Lancaster, Kensal, and Old Oak & Park Royal. Also co-authored publication 'A better approach to sustainable places'.
- We Made ThatflagshipPRD's most frequent multidisciplinary collaborator. Co-delivered major projects including the GLA Creative Enterprise Zones review, GLA Cultural Infrastructure review, Kensal Spatial Framework (with REDO), Margate Town Investment Plan (TIP), Southwark Land Commission, Thanet work, Greater Birmingham & Solihull LEP Workspace Study, and the Hackney Wick Waste Needs Assessment.
- VolterracoreEconomics consultancy and frequent PRD collaborator. Jointly commissioned by SYMCA alongside Steer to assess feasibility of 13 potential Supertram extensions across South Yorkshire, including detailed assessments of housing and employment outcomes.
- SteercoreTransport consultancy that joined PRD and Volterra for the South Yorkshire tram extensions feasibility work. Steer shortlisted routes and contributed transport-specific expertise.
- HatchminorPartnered with PRD to support Invest Northern Ireland in developing joint venture models for delivering affordable workspace through Local Enterprise Agencies across Northern Ireland.
- Useful ProjectsminorJoint commission with LB Newham under UK Community Renewal Fund to develop a strategic and economic case for green economy initiatives in North Woolwich and Beckton, using Doughnut Economics framework and material flow analysis.
- AtkinscoreWorking with Atkins alongside Oxford City Council, Oxford County Council, Network Rail, and the Oxfordshire LEP on the Oxford Station Masterplan; PRD provides strategic property development, value capture, viability and delivery advice.
- HassellcoreInternational architecture, design, and research practice collaborating with PRD and Gehl on a five-year longitudinal study of placemaking and public realm investment impacts at Wilton Park in Dublin.
- GehlcorePeople-centred urban design specialists collaborating with PRD and Hassell on the IPUT Wilton Park longitudinal impact study.
- Newbridge AdvisorsminorPartnered with PRD and Gerald Eve to build a bespoke Industrial Funding Strategy for OPDC, identifying investment gaps and funding sources for Park Royal and Old Oak North.
- Gerald EveminorSurveyor/property advisory firm partnered with PRD and Newbridge Advisors on the OPDC Industrial Funding Strategy.
- Regeneris ConsultingminorCo-developed a Socioeconomic Funding Strategy with PRD for OPDC, identifying sources such as the Apprenticeships Levy, business rate retention, and private investment for local social/economic initiatives.
- C+W O'Brien ArchitectsminorArchitects and planners leading the multidisciplinary team for the Limerick Colbert regeneration (Land Development Agency); PRD supplied socioeconomic baseline, landowner workshop coordination, and delivery strategy.
- Charli BristowminorPartnered with PRD on the Hackney Wick Waste Needs Assessment for HWFI Community Development Trust, conducting qualitative material flow analysis and identifying circular economy interventions.
- AR UrbanismminorPartnered with PRD on the Bromsgrove Town Centre Delivery Options commission, jointly reviewing two key high street sites and developing options attractive to the developer market.
- AstudiominorAcclaimed architects partnering with PRD on Sutton Town Centre Strategy to develop an Action Plan with short, medium, and long-term interventions.
- Augarde & PartnersminorPartnered with PRD on the social impact review of Trowbridge Gardens (LB Hackney's affordable workspace and community space).
- FluidminorEngagement specialists partnered with PRD on the Hoxton socioeconomic study for LB Hackney to deliver extensive community engagement programme.
- London Communications Agency (LCA)minorCommunications partner for the UN_BIASED women's employment and opportunities project commissioned by Central District Alliance BID, working alongside PRD and other collaborators.
- Central District Alliance Business Improvement DistrictminorCentral London BID with more than 160,000 employees and 17,000 businesses that jointly commissioned PRD (with LCA and others) for the UN_BIASED research and engagement project on women's employment and opportunities.
- Better Bankside, Team London Bridge, WeAreWaterloo BIDsminorThree Southwark- and Lambeth-based BIDs jointly established EmploySE1 in 2011. PRD was commissioned to help scope a redeveloped localised recruitment service for levy-paying member businesses following a hiatus since 2021.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
PRD competitors and assessment
Company assessmentDirect peers
- Regeneris Consulting: UK economic development and regeneration consultancy serving local authorities, LEPs and developers. Co-developed the OPDC Socioeconomic Funding Strategy with PRD and competes for similar regeneration economics commissions.
- We Made That: London-based architecture and urban research practice described as PRD's most frequent multidisciplinary collaborator. Jointly delivers GLA Creative Enterprise Zones, Cultural Infrastructure reviews, Margate TIP, Southwark Land Commission, and Greater Birmingham & Solihull LEP work for the same public-sector buyer base.
- Newbridge Advisors: UK property viability and funding strategy advisor. Partnered with PRD and Gerald Eve on the OPDC Industrial Funding Strategy, operating in the same development viability / public sector funding advisory niche.
- Volterra: UK economics consultancy operating in the same place-economics and regeneration evidence niche. Documented as a frequent PRD collaborator on commissions such as the SYMCA Supertram extensions feasibility work, with overlapping public-sector client base and comparable team size.
- Useful Projects: UK strategy and social impact consultancy working at the intersection of community wealth, social value and place strategy. Partnered with PRD on UK Community Renewal Fund commissions (LB Newham) using Doughnut Economics frameworks — directly comparable in mission and client base.
- REDO (3space): Social enterprise consultancy focused on affordable workspace and asset reuse strategies for local authorities. Co-authored 'A better approach to sustainable places' with PRD and jointly delivers asset-strategy commissions (Brixton, Lancaster, Kensal, Old Oak & Park Royal).
Broad incumbents
- Arup: Global engineering and built-environment consultancy with extensive UK regeneration, place strategy and economic advisory practices. Competes with PRD for the same GLA, mayoral combined authority and London borough regeneration commissions but operates at vastly greater scale.
- Atkins (AtkinsRéalis): Global design, engineering and project management consultancy. Partnered with PRD on the Oxford Station Masterplan (with Oxford City Council, Network Rail, Oxfordshire LEP) and competes for the same UK public-sector regeneration and infrastructure commissions at much greater scale.
- Gehl: Global people-centred urban design practice. Partnered with PRD and Hassell on the IPUT Wilton Park 5-year longitudinal study in Dublin; comparable in placemaking and public-realm methodology but broader geographic reach.
- Steer: International transport and infrastructure strategy consultancy. Joined PRD and Volterra on the SYMCA tram extensions feasibility work; competes for and partners with PRD on transport-led regeneration commissions for UK public authorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PRD social profiles
Digital presencePRD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRD leadership team
Management profileNumber of profiles
Profiles9 records
PRD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRD
What does PRD do?
PRD is a London-based regeneration and place consultancy that delivers evidence-led place, asset, and economic strategies to UK local authorities, central government, NHS trusts, universities, and developers. Services span Asset Strategy, Delivery Strategy, Data & Evidence, Inclusive Economy strategy, Viability & Options Appraisal, Partnership Structure advisory, and Monitoring & Evaluation, supported by proprietary tools including the Cost of Living Calculator and Creative Enterprise Zones dashboard.
Is PRD a public or private company?
PRD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRD founded?
PRD was founded in 2013. It employs 11 to 50 people.
Where is PRD based?
PRD is headquartered in London, United Kingdom, in the Europe region.
How does PRD make money?
One revenue line is on record: consultancy and advisory fees.
Who are PRD's main competitors?
Direct peers on record are Regeneris Consulting, We Made That, Newbridge Advisors, Volterra, Useful Projects and REDO (3space). Broad incumbents are Arup, Atkins (AtkinsRéalis), Gehl and Steer.
Does PRD have an API?
No public API is recorded for PRD.
What industry is PRD in?
PRD's product category is Real Estate and Regeneration Consultancy. Its primary akta.pro industry code is MPAAADAD, Healthcare & Life Sciences PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820.