Control F5
ControlF5 is a private digital agency headquartered in India that designs, develops, and scales eCommerce websites and mobile apps primarily on Shopify, WordPress, and cross-platform mobile stacks for global enterprise, mid-market, and SMB clients across six-plus countries.
- Company typePrivate
- Founded2012
- HeadquartersIndore, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Control F5 does
ControlF5 is a privately held digital agency founded in 2012 and headquartered in Indore, India, with additional offices in Houston, USA, and Milton Keynes, UK. The company specializes in eCommerce and web development services with a primary focus on the Shopify and WordPress platforms, complemented by mobile app development (native iOS, Android, Flutter, React Native), enterprise eCommerce (Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce), and digital marketing services spanning SEO, CRO, and the emerging AI-search optimization categories of Answer Engine Optimization and Generative Engine Optimization. The technology stack is multi-platform rather than proprietary: Shopify Plus, WordPress, WooCommerce, React.js, Node.js, Flutter, React Native, and GoHighLevel, with integrations across more than a dozen Shopify apps (Klaviyo, Recharge, Judge.me, Loox, Wiser, PageFly, DSers, Flits, RecurPay).
The business model is professional services with a hybrid revenue mix. Custom development projects are quoted at $1,000-$20,000+ depending on scope; UI/UX design runs $500-$5,000+; and retainer/maintenance contracts provide recurring revenue alongside staff augmentation offerings of $20/hr (iOS hourly), $2,200/month (full-time developer), and $6,000/month (dedicated team). Distribution is multi-channel: a sales-led agency motion with Calendly booking, contact forms and direct outreach targeting enterprise, mid-market, and SMB segments, supplemented by marketplace listings on Upwork (4,000+ projects), Clutch (150+ verified reviews), and Freelancer, plus official Shopify Agency Partner and WordPress Agency Partner status that generate partner-sourced leads. The customer base spans more than 4,000 projects to date with named clients in eCommerce (Promunch, The Alpine Apothecary, Katkare, Zed Black, Sri Sri Tattva, Isharya) and adjacent verticals (healthcare, travel, food and beverage, education, media, real estate). ControlF5 is founder-led by Anurag Pandey, bootstrapped with no disclosed external funding, and has accumulated notable industry recognition including Clutch #60 globally in 2025, #2 Top Web Design Company globally (Fall 2025), and Clutch Champion status.
Control F5 firmographics
Firmographics- Name
- Control F5
- Legal name
- ControlF5
- Website
- https://controlf5.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ControlF5 is a private digital agency headquartered in India that designs, develops, and scales eCommerce websites and mobile apps primarily on Shopify, WordPress, and cross-platform mobile stacks for global enterprise, mid-market, and SMB clients across six-plus countries.
- Ownership category
- akta.pro rank
Control F5 industry classification
Industry- Product category
- eCommerce and Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)
Keywords
Where Control F5 is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Control F5 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Development Projects: Project-based professional services for Shopify store development, WordPress websites, mobile app development, and eCommerce solutions. Pricing varies from $1,000 to $20,000+ depending on complexity.
- Retainer & Maintenance Contracts: Ongoing website maintenance, support plans, and care plans for Shopify and WordPress websites with priority response and transparent monthly reporting.
- Staff Augmentation: Dedicated developer hiring services for iOS ($2,200/month full-time, $6,000/month dedicated team), Android, and other technology stacks.
- iOS Developer Services: Hourly iOS developer rate at $20/hr, full-time monthly at $2,200/month, dedicated team at $6,000/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | iOS App Developer - Hourly Rate |
| Subscription | Monthly | iOS App Developer - Full Time |
| Subscription | Monthly | Dedicated Team - Long Term Project |
| One time/ perpetual license | Pay-as-you-go | eCommerce Website Development |
| One time/ perpetual license | Pay-as-you-go | UI/UX Design Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Control F5 product offering
Product offeringCore offering
ControlF5 is a digital solutions agency that designs, builds, and scales eCommerce brands and websites primarily on Shopify and WordPress platforms. Their core offerings include Shopify store development (including Shopify Plus enterprise solutions), WooCommerce development, WordPress website design and migration, iOS and Android mobile app development, UI/UX design, conversion rate optimization, and AI-powered digital marketing services (SEO, AEO, GEO). They also provide ongoing website maintenance and IT staff augmentation services for global clients across enterprise, mid-market, and SMB segments.
Product overview
ControlF5 is a digital solutions agency that designs, builds, and scales eCommerce brands and websites primarily on Shopify and WordPress platforms. The portfolio consists of Shopify development services (Custom Store Development, Theme Customization, Speed Optimization, App Integration, Migration Services, Shopify Plus Enterprise, and Mobile App Builder) as the primary eCommerce vertical, complemented by WordPress development (Custom Themes, Figma Conversion, Migration, Maintenance). The company also offers mobile app development for iOS, Android, Flutter, and React Native; AI-powered digital marketing services including SEO, Answer Engine Optimization, Generative Engine Optimization, and AI Brand Audits; GoHighLevel automation services; and enterprise platforms including Salesforce Commerce Cloud and Adobe Commerce. The service model emphasizes mobile-first, conversion-optimized design with AI integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Shopify Store Development
- Shopify Theme Customization
- Shopify Speed & Performance Optimization
- Shopify App Integration & Automation
- Shopify Migration Services
- Shopify Plus Development
- Shopify Mobile App Builder
- eCommerce SEO
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Brand Visibility Audit
- Conversion Rate Optimization (CRO)
- Website Maintenance & Support
- WordPress Development
- Figma to WordPress Conversion
- WordPress Migration Services
- WordPress Maintenance and Care Plan
- iOS Mobile App Development
- Android Mobile App Development
- Flutter App Development
- React Native App Development
- GoHighLevel (GHL) Expert Services
- WooCommerce Development
- Salesforce Commerce Cloud Services
- Adobe Commerce Development
- SaaS Development
- MVP Development
- IT Staff Augmentation Services
- UI/UX Design Services
- Custom WordPress Theme Development
Quantifiable outcome
- +50% Conversion Rate for Promunch eCommerce Shopify store redesign
- +6 more outcomes
Companies that use Control F5
Customer profileNamed customers11 records
Segments12 records
Ideal customer profiles6 records
Control F5 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature5 records
Control F5 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KlaviyocoreOfficial Shopify App Partner providing AI product suggestions, email marketing automation, and customer segmentation capabilities integrated into client Shopify stores.
- RechargecoreShopify app partner for subscription and recurring billing solutions, enabling subscription commerce capabilities for client stores.
- Shopify Agency PartnercoreOfficial Shopify Agency Partner status enabling client referrals from Shopify platform and credibility within Shopify ecosystem.
- WordPress Agency PartnercoreOfficial WordPress Agency Partner status enabling credibility and potential client referrals within WordPress ecosystem.
- GoHighLevel (GHL)coreCertified GoHighLevel experts providing all-in-one marketing automation including email campaigns, SMS workflows, landing pages, funnels, and booking systems implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Control F5 competitors and assessment
Company assessmentBroad incumbents
- Coalition Technologies: US-based full-service digital agency with strong SEO and Shopify development practice serving mid-market and enterprise brands. Comparable in Shopify specialization and SEO-driven growth model, but larger scale and US-centric delivery compared to ControlF5's India-base model.
Direct peers
- Elsner Technologies: India-based digital agency offering Shopify, WordPress, Magento, and custom eCommerce development. Comparable in service portfolio, India delivery model with global clients, and mid-market positioning.
- Sapphire Software Solutions: India-based web and eCommerce development agency specializing in Shopify, WordPress, and custom platform builds. Comparable in service mix, India cost base, and SMB-to-mid-market client profile.
- Ziffity Solutions: India/US-headquartered digital commerce agency focused on Shopify, Salesforce Commerce Cloud, and Adobe Commerce implementations. Comparable to ControlF5 in eCommerce platform specializations, India delivery with US presence, and migration services.
- Magneto IT Solutions: Indian eCommerce development agency offering Shopify, Magento, WooCommerce, and BigCommerce implementation services. Comparable in service breadth, India-based cost structure, and enterprise eCommerce client focus.
- Brainvire Infotech: Indian IT services firm offering eCommerce, mobile app, and web development including Shopify, Magento, and Salesforce Commerce Cloud. Comparable in service portfolio breadth, India delivery model, and enterprise client targeting.
- WPWeb Infotech: Indian-based digital agency offering Shopify, WordPress, and WooCommerce development services for global clients. Directly comparable in service portfolio, geographic model (India HQ serving global clients), and target market of SMB/mid-market eCommerce brands.
- IndiaNIC Infotech: Indian full-service software development agency offering web, mobile, and eCommerce solutions across multiple platforms. Comparable in custom development model, India-based cost structure, and global client delivery.
- Tigren: Vietnam-based eCommerce development agency specializing in Shopify, Magento, and custom platform builds. Comparable to ControlF5 in offshore delivery model, focus on store development and migration, and pricing tier targeting SMB-to-mid-market brands.
- OuterBox: US-based Shopify Plus agency and SEO services provider specializing in eCommerce design and development. Comparable in Shopify Plus focus, SEO services, and mid-market-to-enterprise eCommerce client base, though geographically focused on North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Control F5 social profiles
Digital presenceControl F5 compliance and trust
Trust signalCompliance10 records
Control F5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Control F5 leadership team
Management profileNumber of profiles
Profiles1 record
Control F5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Control F5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Control F5
What does Control F5 do?
ControlF5 is a digital solutions agency that designs, builds, and scales eCommerce brands and websites primarily on Shopify and WordPress platforms. Their core offerings include Shopify store development (including Shopify Plus enterprise solutions), WooCommerce development, WordPress website design and migration, iOS and Android mobile app development, UI/UX design, conversion rate optimization, and AI-powered digital marketing services (SEO, AEO, GEO). They also provide ongoing website maintenance and IT staff augmentation services for global clients across enterprise, mid-market, and SMB segments.
Is Control F5 a public or private company?
Control F5 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Control F5 founded?
Control F5 was founded in 2012. It employs 11 to 50 people.
Where is Control F5 based?
Control F5 is headquartered in Indore, India, in the Asia region.
How does Control F5 make money?
Four revenue lines are on record. Custom Development Projects are the primary driver. The others are retainer & Maintenance Contracts, staff Augmentation and iOS Developer Services.
Who are Control F5's main competitors?
Coalition Technologies is listed as a broad incumbent. Direct peers are Elsner Technologies, Sapphire Software Solutions, Ziffity Solutions, Magneto IT Solutions, Brainvire Infotech, WPWeb Infotech, IndiaNIC Infotech, Tigren and OuterBox.
Does Control F5 have an API?
No public API is recorded for Control F5.
What industry is Control F5 in?
Control F5's product category is eCommerce and Web Development Services. Its primary akta.pro industry code is BPAEAJAO, Employee Experience (EX) & Digital Experience Monitoring Support. Its NAICS code is 541511 and its SIC code is 7370.