SoftMagazin

What SoftMagazin does

SoftMagazin (legal entity ООО "Софтмагазин Трейд" / SoftMagazin Trade LLC) is a Russian e-commerce retailer that has sold licensed software and computer hardware online since 2003. The company operates a storefront at softmagazin.ru with a catalog of more than 100,000 product units, organized into two main divisions: Software (operating systems, office suites, antivirus/security, server software, graphics/3D/CAD tools, data backup, cloud solutions, and 1C business-management products) and Computer Equipment (servers, storage, networking, computers, peripherals, monitors, printers, and UPS systems). Since 2013 SoftMagazin has been a joint venture and subsidiary of 1С (1C), the dominant Russian enterprise-software vendor, which gives it privileged distribution rights for 1C accounting, trade-management, HR and ERP suites.

The company sells to both enterprises and private individuals across Russia, using an e-commerce website as the primary channel, supported by call centers and physical pick-up points in 13 cities including Moscow, Saint Petersburg, Perm, Krasnodar, Kazan, Chelyabinsk, Novosibirsk and others. Distribution is domestic only, with explicit geographic restrictions tied to sanctions (Republic of Crimea excluded; sanctioned entities not serviced). Revenue is generated through one-time software licensing and hardware resale at publicly listed ruble prices with frequent promotional discounting. SoftMagazin complements its resale activity with an ecosystem partnership: IT-Lite provides adjacent cloud infrastructure (SaaS/IaaS) and 1C implementation/administration services, allowing the company to bundle recurring services with transactional license and hardware sales. No public revenue, headcount growth, funding or M&A signals are disclosed in the available source data.

Name

SoftMagazin

Legal name

ООО "Софтмагазин Трейд"

Website

https://softmagazin.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SoftMagazin is a Russian e-commerce retailer, founded in 2003 and operating as a subsidiary of 1С, that sells licensed software and computer hardware to enterprises and individuals across Russia through an online storefront, call centers and 13 regional pick-up points.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Software Sales: Sale of licensed software products including operating systems, office applications, antivirus software, server software, business management systems (1C products), graphics software, and more
2. Hardware Sales: Sale of computer equipment including servers, networking equipment, storage systems, computers, monitors, peripherals, UPS systems, and components

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SoftMagazin is a Russian e-commerce retailer selling licensed software (operating systems, office applications, antivirus/security, server software, 1C business management, graphics/CAD, backup and cloud solutions) and computer hardware (servers, storage, network equipment, computers, peripherals, UPS), with delivery across Russia and supplementary IT infrastructure services administered through partner IT-Lite. The catalog contains more than 100,000 product units from vendors such as Microsoft, 1C, Kaspersky, Adobe, Veeam, Acronis, HPE, Dell, Cisco, Lenovo and Huawei.

Product overview

SoftMagazin is a Russian e-commerce retailer (operating since 2003) and subsidiary of 1C that sells licensed software and computer hardware. The core offering is organized into two main divisions: Software (программное обеспечение) encompassing operating systems, office applications, antivirus/security solutions, server software, graphics/3D/CAD tools, data backup solutions, IP telephony, cloud solutions, and business management systems including extensive 1C product line; and Computer Equipment (компьютерное оборудование) covering servers, storage systems, network equipment, monitors, printers/MFPs, and peripherals. The company also provides IT infrastructure services through its IT-Lite partner. The product portfolio includes over 100,000 items from major vendors including Microsoft, 1C, Kaspersky, Adobe, Veeam, Acronis, and enterprise hardware manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Licensing (Программное обеспечение) Licensed software distribution covering operating systems, office applications, antivirus/security, server software, graphics editors, 3D/CAD tools, audio/video production, programming tools, administration, data protection, cloud solutions, and business management systems, sold to both enterprises and individual consumers in Russia.
• Computer Equipment (Компьютерное оборудование) Hardware retail covering servers, server options, blade servers, storage systems, network equipment, KVM equipment, computers, laptops, components, peripherals, and uninterruptible power supplies, sold to enterprise and individual customers across Russia.
• 1C Software Products (Продукты 1С) Full range of 1C software products including support packages (ITS), KORP and PROF configurations, server and client licenses, industry-specific solutions, CRM, and joint 1C-Microsoft products, sold to Russian enterprises.
• Microsoft Software Products Complete Microsoft software portfolio including Windows operating systems (desktop and server), Office packages, Microsoft 365, SQL Server, Exchange Server, SharePoint, System Center, Power BI, Visual Studio, and Dynamics 365.
• Antivirus and Security Solutions (Антивирусы и безопасность) Kaspersky Lab products (Endpoint Security, EDR, Industrial CyberSecurity, corporate solutions), Dr.Web business products, and specialized protection for servers, email, networks, virtual environments, and mobile devices.
• Graphics and Design Software (Работа с графикой) Adobe Creative Cloud for Teams, Photoshop, Lightroom, Illustrator, Acrobat Pro, CorelDRAW Graphics Suite, CorelDRAW Technical Suite, and other graphics editing software.
• 3D Graphics and CAD Software (3D графика и САПР) AutoCAD, AutoCAD LT, КОМПАС-3D, Компас-график, ArchiCAD, Revit, NanoCAD, Corona Renderer, V-Ray Workstation, and Maxon Cinema 4D.
• Data Backup Solutions (Резервное копирование) Veeam Backup & Replication, Veeam Cloud Connect, and Acronis backup solutions for virtualization platforms, physical servers, universal platforms, workstations, and cloud backup.
• Cloud Solutions (Облачные решения) Cloud-based office packages, email solutions, application development and execution platforms, cloud storage, data administration and protection, and project management tools.
• Servers (Серверы) Enterprise servers from HPE ProLiant, Dell PowerEdge, Supermicro, Lenovo SR/ST, Huawei RH, Intel, Asus RS/TS, and Fujitsu PRIMERGY.
• Storage Systems (Системы хранения данных) Data storage systems including Dell PowerVault MD/ME, Huawei OceanStor, Lenovo DS Series, HPE MSA, and Fujitsu ETERNUS.
• Network Equipment (Сетевое оборудование) Network switches, routers, IP telephony, firewalls, converters, VoIP gateways, access points, and transceivers from Cisco, HPE, ZyXEL, MikroTik, Huawei, D-Link, and Ubiquiti.
• Printers and Multifunction Devices (Принтеры и МФУ) Printers and multifunction devices from HP, Xerox, Canon, Kyocera, Ricoh, Samsung, Brother, and Lexmark with laser and LED technologies.
• IT Infrastructure Services Full-service IT infrastructure maintenance and administration offered alongside the catalog, providing cloud infrastructure (SaaS, IaaS) and 1C product implementation, delivered to enterprise customers in Russia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IT-LitecoreStrategic or Co-development PartnerIT-Lite provides cloud infrastructure services and access to software products through SaaS, IaaS models, as well as implementation of 1C products. They offer services for administering and maintaining IT infrastructure of any complexity level.
• 1CcoreStrategic or Co-development PartnerSince 2013, SoftMagazin has been a joint venture with 1C company. SoftMagazin is a subsidiary company of 1C and specializes in selling 1C software products including accounting, trade management, HR management, and ERP solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• 1C Company: Parent and strategic partner of SoftMagazin; Russia's dominant developer of accounting, ERP, HRM, and trade-management software. Comparable as the underlying ISV whose product line drives the majority of SoftMagazin's enterprise volume, rather than as a competitive retailer.
• Kaspersky Lab: A flagship Russian cybersecurity ISV whose Endpoint Security, EDR, and industrial products are heavily sold through SoftMagazin; included as a key vendor/partner rather than competitor, but represents the type of domestic ISV increasingly relevant to SoftMagazin's forward catalogue.

Broad incumbents

• OZON: Major Russian e-commerce marketplace listing third-party software and computer equipment from many sellers; competes with SoftMagazin on consumer software/hardware SKUs but operates a far broader marketplace model rather than an authorized-reseller focus.
• M.Video (М.Видео): Russia's largest consumer electronics retailer carries computer hardware, peripherals, and selected software alongside a much broader assortment (appliances, TVs, mobile); overlaps with SoftMagazin on computer equipment and software SKUs but serves a primarily consumer footprint.
• DNS (DNS-shop): Russia's largest electronics retail chain by store count; carries computers, components, networking, and selected software, competing with SoftMagazin for the consumer/SMB hardware side of the business at much larger scale.
• Citilink: A leading Russian electronics and IT-equipment retailer with broad assortment (servers, networking, peripherals, components) and increasing software exposure — comparable to SoftMagazin's hardware division while serving a wider SMB/consumer base nationwide.

Direct peers

• Regard (regard.ru): Russian online retailer of licensed software with a multi-vendor catalogue (operating systems, office, security, graphics) sold to consumers and businesses — closely comparable to SoftMagazin's core B2C/B2B software-licensing e-commerce model.
• Allsoft: A long-standing Russian online retailer specializing in licensed software distribution across consumer and enterprise segments; directly comparable in business model (B2C/B2B software licensing) and target buyer (SMB and individual purchasers of third-party licenses).
• Softline: A major Russian-headquartered IT distribution and services company reselling licensed software (Microsoft, Adobe, Kaspersky, etc.) alongside hardware and cloud services — directly comparable as a multi-vendor authorized software/licensing reseller with B2B enterprise focus.
• Softkey: One of the oldest Russian online software stores, offering licensed software (operating systems, office, security, graphics) to consumers and businesses — a near-twin of SoftMagazin's core software-licensing business model and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/softmagazin1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftMagazin