Softkey
Softkey is a Kyiv-based Ukrainian internet superstore (softkey.ua) that resells licensed software from 200+ vendor brands and selected hardware to home users, SMBs, and enterprises across Ukraine via e-commerce and consultant-assisted telephone sales.
- Company typePrivate
- Founded2003
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Softkey does
Softkey (ТОВ "СОФТКЕЙ ЮА", EDRPOU 42517010) is a Kyiv-based, privately-held Ukrainian internet superstore for licensed software and hardware, operating the e-commerce platform softkey.ua. Founded around 2003, the company operates from Obulonskyi prospect, 35 and is part of the SoftInvest Group alongside UA Pay, SI Center, IGama, and PCWeek media.
The platform functions as a multi-vendor marketplace aggregating 30+ product categories and 200+ developer brands, including Microsoft (116+ SKUs), Adobe (24+), ESET (34+), Autodesk (18+), Fortinet (15+), JetBrains, Symantec/Broadcom, Sophos, Arcserve, Veeam, HP, Atlassian, Bitdefender, Zoom, Hideez, and HiBase. Product coverage spans antivirus and endpoint security, server and desktop operating systems, office productivity, CAD/design, database, project management, backup/recovery, IP telephony, mobile, programming tools, and hardware (HP laptops, peripherals, networking, portable power stations). A newly added 'Artificial Intelligence' category carries third-party AI products such as Microsoft Copilot and Claude AI, and a 'Ukrainian Cloud' category covers domestic cloud offerings.
The business model combines a direct e-commerce storefront with consultant-assisted telephone sales (Mon-Fri 9:01-18:00, +380 44 377-73-17), electronic license delivery, and physical delivery via Nova Poshta courier. Pricing is in Ukrainian Hryvnia and includes one-time perpetual licenses, annual subscriptions, and multi-year contracts (e.g., Symantec SEP). Customer segments are horizontal — home/personal users, business/enterprise (SMB to large), and mobile device users — served by certified consultants operating under Gold/Silver partner statuses with major vendors. No revenue, funding, or headcount figures beyond a 11-50 employee range are publicly disclosed.
Softkey firmographics
Firmographics- Name
- Softkey
- Legal name
- ТОВ "СОФТКЕЙ ЮА"
- Website
- https://softkey.ua
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softkey is a Kyiv-based Ukrainian internet superstore (softkey.ua) that resells licensed software from 200+ vendor brands and selected hardware to home users, SMBs, and enterprises across Ukraine via e-commerce and consultant-assisted telephone sales.
- Ownership category
- akta.pro rank
Softkey industry classification
Industry- Product category
- Software Reselling
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Softkey is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Softkey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Software License Sales: Resale of licensed software products from major vendors including Microsoft, Adobe, ESET, Autodesk, Bitdefender, Symantec, Veeam, Zoom and others. Both one-time perpetual licenses and subscription-based products are sold. The company acts as an authorized reseller offering electronic delivery of license keys and physical license certificates.
- Hardware Sales: Sale of computer hardware including HP laptops (HP EliteBook, ProBook series), networking equipment, and portable power stations. Hardware products are sold as one-time purchases with physical delivery via Nova Poshta courier service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal/Business/Site/World-wide license tiers for DBF Viewer 2000 |
| Unit Pricing | Pay-as-you-go | Hideez Key hardware and software licensing options |
| Subscription | Annual | Symantec Endpoint Protection per-device tiered pricing by organization size |
| Subscription | Multi-year contract | Symantec Endpoint Protection Small Business Edition by device count and term |
| Unit Pricing | Pay-as-you-go | HP laptops priced per unit with optional bundled software |
| One time/ perpetual license | Pay-as-you-go | Highcharts .NET per developer seat licensing |
| Subscription | Annual | Arcserve UDP Workstation Edition multi-pack with optional maintenance |
| Subscription | Annual | Atlassian Confluence per user tier from 10 to unlimited users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Softkey product offering
Product offeringCore offering
Softkey operates an internet superstore (softkey.ua) for licensed software and hardware, aggregating 200+ developer brands across more than 30 categories including antivirus/security, operating systems, office suites, CAD/design, databases, project management, AI, and mobile applications. The company resells software licenses (Microsoft, Adobe, ESET, Autodesk, Symantec, Sophos, Atlassian, Arcserve, Veeam, Fortinet, Bitdefender, JetBrains, and others) and hardware (HP EliteBook and ProBook laptops, networking equipment, portable power stations) through online ordering, certified consultant-assisted sales, and delivery via Nova Poshta within Ukraine.
Product overview
Softkey (ТОВ «СОФТКЕЙ ЮА») operates as an internet superstore for licensed software and hardware in Ukraine. The platform functions as a multi-vendor e-commerce marketplace offering over 30 product categories including antivirus/security solutions (ESET, Bitdefender, Symantec, Avast), operating systems (Windows Server 2025, Windows 11, Windows 10 ESU), office applications (Microsoft Office 2024, Project, Office 365, Atlassian Confluence), database management systems (Microsoft SQL Server, Highcharts .NET, DBF Viewer), CAD/design tools (AutoCAD LT, Adobe Creative Cloud, Adobe Premiere Pro), and hardware (HP laptops, network equipment). The product portfolio is organized by type (home, office, mobile) and by developer/vendor, with each category containing multiple licensed products from major software publishers. The company also resells AI tools such as Microsoft Copilot and Claude AI through its artificial intelligence category.
Differentiator
Problem solved
Functional benefit
Products and services
- Softkey.ua Online Store Ukrainian-language (and Russian-language) e-commerce superstore aggregating licensed software and hardware products from 200+ developers across 30+ categories, with shopping cart, wishlist, account registration, and ordering for both individual and business customers.
- Microsoft Office Home 2024 Desktop productivity suite version licensed for home/personal use, providing tools for home assignments and personal productivity tasks.
- Windows Server 2025 Standard Microsoft server operating system licensed per server for businesses running on-premises or hybrid infrastructure workloads.
- Windows 11 Home Desktop operating system licensed for personal/home use, providing simplified tools for screen-space optimization and productivity.
- Microsoft 365 Family Annual subscription license for up to 6 PCs covering Word, Excel, PowerPoint, Outlook, OneNote, Publisher, and Access for household use.
- ESET PROTECT Complete Endpoint protection subscription for workstations, cloud applications, and file servers managed through a unified console for business customers.
- ESET NOD32 Antivirus Consumer and SMB antivirus product providing fast protection against viruses and various threats for individual workstations.
- Adobe Creative Cloud for Teams Complete Adobe creative suite subscription licensed per team member, providing Photoshop, Illustrator, Premiere Pro, and other Adobe applications for collaborative creative work.
- Autodesk AutoCAD LT Desktop Professional 2D drafting and documentation tool with full DWG compatibility available across desktop, web, and mobile versions for engineers, architects, and designers.
- Symantec Endpoint Protection Enterprise-tier subscription licensed per device, providing workstation and file server protection against viruses and spyware with network traffic analysis and application/device control.
- Atlassian Confluence Team collaboration and information management web application licensed per user (10 to unlimited tiers), featuring page creation, workspace organization, and Jira integration.
- Arcserve UDP Workstation Edition Unified data protection system providing backup and recovery for physical and virtual workstation environments, available in multi-pack configurations (5, 10, 25, 50) with optional annual maintenance.
- Hideez Key Password Manager Wireless Bluetooth password manager hardware device with one-time password generation, automatic PC locking, and RFID door-opening functionality for personal and enterprise authentication.
- HP ProBook 450 G7 (9HP68EA) 15.6-inch business laptop with IPS Full HD display, Intel Core i5-10210U processor, 8GB RAM, and 256GB SSD, sold with optional software bundle and Nova Poshta delivery.
- Microsoft Copilot AI-powered assistant integrated into Microsoft 365 productivity applications, providing task automation and productivity enhancement for individual and team use.
- Claude AI AI tool for automating information work, suited for both individual specialists and teams, available by license through the AI software category.
- Microsoft SQL Server Enterprise 2025 Enterprise relational database management system licensed per core for mission-critical business workloads.
- DBF Viewer 2000 Database management application for viewing and editing DBF files (Clipper, dBase, FoxPro, Visual FoxPro, Visual dBase), available in Personal, Business, Site, and World-wide license tiers.
Companies that use Softkey
Customer profileSegments3 records
Ideal customer profiles2 records
Softkey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Softkey partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- SoftInvest GroupcoreSoftkey (TOV SOFTKEY UA) is a member of the SoftInvest Group, which also includes UA Pay (uapay.ua), SI Center, IGama, and PCWeek media. The SoftInvest Group appears to be a parent organization or affiliated group of companies operating in the Ukrainian IT and software distribution space.
- MicrosoftcoreAuthorized reseller of Microsoft products including Windows operating systems (Windows 10, Windows 11, Windows Server 2025), Microsoft Office (Home 2024, LTSC Standard 2024), Microsoft 365, Microsoft Project, Microsoft SQL Server, Microsoft Copilot AI assistant, and more. 116+ Microsoft product listings in catalog.
- AdobecoreReseller of Adobe products including Adobe Creative Cloud for teams (All Apps), Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro. 24+ Adobe product listings in catalog.
- ESETcoreReseller of ESET cybersecurity products including ESET NOD32 Antivirus, ESET PROTECT Entry, ESET PROTECT Complete, ESET PROTECT Entry Cloud, ESET PROTECT Complete Cloud, ESET HOME Security products, ESET Small Business Security, ESET PROTECT MDR. 34+ ESET product listings in catalog.
- AutodeskcoreReseller of Autodesk products including AutoCAD LT Desktop, AutoCAD, and other CAD tools. 18+ Autodesk product listings in catalog.
- HP (Hewlett-Packard)majorReseller of HP hardware including HP EliteBook and ProBook laptop series. 11+ HP product listings in catalog.
- Symantec (Broadcom)majorReseller of Symantec Endpoint Protection products including standard and Small Business Edition versions. 10+ Symantec product listings in catalog.
- AtlassianmajorReseller of Atlassian products including Confluence (10 users to unlimited), Jira, Bamboo, Crowd, Team Calendars. 10+ Atlassian product listings in catalog.
- SophosmajorReseller of Sophos cybersecurity products including Sophos Workspace Protection, Sophos Endpoint, Sophos EDR, Sophos XDR, Sophos MDR, Sophos Email, Sophos Mobile. 11+ Sophos product listings in catalog.
- ArcservemajorReseller of Arcserve UDP backup and recovery solutions in multiple editions (Workstation, Standard, Premium, Advanced). 4+ Arcserve product listings.
- JetBrainsmajorReseller of JetBrains developer tools including IDEs and development software. 13 JetBrains product listings in catalog.
- VeeammajorReseller of Veeam backup and data management solutions. 9+ Veeam product listings in catalog.
- FortinetmajorReseller of Fortinet cybersecurity and network security products. 15+ Fortinet product listings in catalog.
- BitdefenderReseller of Bitdefender cybersecurity products including GravityZone Business Security. 10+ Bitdefender product listings in catalog.
- Zoom Video CommunicationsmajorReseller of Zoom video conferencing and collaboration platform licenses. 1 Zoom product listing in catalog.
- UA Pay (uapay.ua)minorUkrainian online payment service. Softkey.ua integration partner for online payment processing. Part of SoftInvest Group.
- Hideez GroupminorUkrainian cybersecurity company specializing in password management hardware (Hideez Key) and authentication solutions. Softkey resells Hideez hardware products including Hideez Key password manager, USB Bluetooth dongle, and enterprise server licenses.
- HiBase GroupminorUkrainian software company specializing in database management tools. Softkey resells HiBase products including DBF Viewer 2000 for viewing and editing DBF database files.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Softkey competitors and assessment
Company assessmentDirect peers
- Allsoft: Russia/CIS-focused online software license reseller with very similar operating model: multi-vendor authorized e-store selling Microsoft, Adobe, ESET and similar titles. Closest direct functional analogue though geographically Russia-leaning.
- MONT: Ukrainian value-added IT distributor focused on software licensing, cybersecurity and cloud solutions. Overlaps with Softkey on B2B license resale of ESET, Microsoft, Adobe and similar brands across Ukraine and CIS.
- ERC: Ukrainian IT distribution company selling licensed software (antivirus, office, server, cloud) and peripherals to B2B/B2C, comparable assortment and audience to Softkey with a Kyiv-based catalog model.
Broad incumbents
- Softline: Global IT solutions and software licensing distributor active in CIS/Eastern Europe with a much broader portfolio (cloud, services, hardware, software). Comparable on core license-reselling motion but at a substantially larger enterprise scale.
- ASBISc Enterprises: CEEMEA-focused IT distributor distributing software, peripherals and hardware from tier-1 vendors. Comparable authorized-reseller role with similar vendor mix, but operates across many countries and at public-company scale.
- ELKO Group: Baltic/CIS-headquartered IT distributor of hardware, software and solutions. Comparable authorized-reseller position with Microsoft, ESET and similar vendors; broader geographic footprint than Softkey.
- ALSO Group: European IT distribution and services group with a sizable software licensing portfolio. Comparable authorized-reseller business model for Microsoft, ESET, Adobe and similar vendors, though far larger and pan-European.
- Ingram Micro: Global IT distributor with software licensing, cloud and hardware offerings. Comparable authorized-reseller role for the same vendor set (Microsoft, Adobe, ESET, Symantec), but at vastly larger scale and broader geography.
- TD SYNNEX: Global IT distributor and software licensing reseller covering security, productivity and cloud SaaS vendors. Highly comparable vendor roster (Microsoft, ESET, Adobe, Fortinet, Sophos) but operates at hyperscaler scale outside Ukraine.
Others
- UAPAY: Ukrainian online payment service and sister company within SoftInvest Group; integrated into softkey.ua checkout. Not a competitor but a directly comparable fintech/payments entity within the same corporate group, useful as ecosystem context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Softkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softkey leadership team
Management profileNumber of profiles
Softkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softkey
What does Softkey do?
Softkey operates an internet superstore (softkey.ua) for licensed software and hardware, aggregating 200+ developer brands across more than 30 categories including antivirus/security, operating systems, office suites, CAD/design, databases, project management, AI, and mobile applications. The company resells software licenses (Microsoft, Adobe, ESET, Autodesk, Symantec, Sophos, Atlassian, Arcserve, Veeam, Fortinet, Bitdefender, JetBrains, and others) and hardware (HP EliteBook and ProBook laptops, networking equipment, portable power stations) through online ordering, certified consultant-assisted sales, and delivery via Nova Poshta within Ukraine.
Is Softkey a public or private company?
Softkey is a private company. It is classified as corporate owned and is currently operating.
When was Softkey founded?
Softkey was founded in 2003. It employs 11 to 50 people.
Where is Softkey based?
Softkey is headquartered in Kyiv, Ukraine, in the Europe region.
How does Softkey make money?
Two revenue lines are on record. Software License Sales are the primary driver. The others are hardware Sales.
Who are Softkey's main competitors?
Direct peers on record are Allsoft, MONT and ERC. Broad incumbents are Softline, ASBISc Enterprises, ELKO Group, ALSO Group, Ingram Micro and TD SYNNEX. UAPAY is listed as an others.
Does Softkey have an API?
No public API is recorded for Softkey.
What industry is Softkey in?
Softkey's product category is Software Reselling. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its SIC code is 5734.