The Place

What The Place does

The Place AB is a Sweden-based, privately held recruitment and staffing firm founded in 1988 as Placera Personal and rebranded to The Place in 2019. Operating from Stockholm with extended presence in Uppsala, Malmö, and Göteborg, the company specializes in white-collar recruitment across seven competency verticals: Economy & Finance, Marketing & Communication, Supply Chain & Logistics, HR & Payroll, Customer Service, Administration & Back Office, and IT & Tech. The Place runs a three-tier service model spanning direct recruitment (Rekrytering), consultant leasing (Hyr konsult) where it retains employer responsibility, and a hybrid hire-to-recruit (Hyr-rekrytering) format, supplemented by executive recruitment (Chefsrekrytering) and interim management services. Its digital infrastructure consists of the jobb.theplace.se job board and the Connect candidate portal for self-serve CV registration and matching, while the candidate side is supported by partnerships with Alva Labs (competency and personality testing) and SRI (background checks).

The company operates a dual go-to-market: sales-led direct enterprise engagement via account managers and a free recruitment advisory offering on the client side, paired with a self-serve candidate-facing portal on the supply side. Revenue is generated primarily through placement fees (one-time/perpetual license per direct hire), consultant leasing billed at hourly/daily managed-services rates, and ancillary professional services including employer branding, job advertising, and team analysis. Pricing is quote-based and not publicly disclosed, varying by seniority, competency area, and process scope. The Place positions itself as 'Sweden's only Worklife Partner,' a long-term, happiness-driven partnership model differentiated from transactional staffing, and holds authorized status from Kompetensføretagen as both a recruitment and staffing firm.

The Place's client base spans enterprise names (EasyPark, BSH, Siemens, Atlas Copco, Canon, Rusta, Lärarförbundet) across multiple industries alongside SMB and startup engagements. The senior leadership team reflects founder-family influence (Wiberg surname appears in CEO, Business Development, Business Area Manager, and Sales Development roles) alongside long-tenured operational leaders such as the Financial & Payroll Manager (18 years) and Business Development lead (since the 1990s). A 2025 CEO transition from Elisabet Holmene to Andreas Wiberg marks the most recent leadership event. The firm carries no disclosed external investment, funding rounds, or M&A activity, and operates as a profitable, owner-operated professional services business.

Name

The Place

Legal name

The Place AB

Website

https://theplace.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

The Place AB is a Sweden-based recruitment and staffing firm specializing in white-collar placement across finance, HR, supply chain, customer service, administration, marketing, and IT verticals, serving enterprise and SMB clients with direct recruitment, consultant leasing, and hire-to-recruit models.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAFAA

General Permanent Placement (Multi-Industry)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACAFAC

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACACAH

Local & Regional Generalist Staffing Agencies

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

Keywords

• Recruitment services
• Staffing solutions
• Executive recruitment
• Consultant leasing
• Talent acquisition

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Direct recruitment placement fees for finding permanent employees for client companies. The company handles the full recruitment process from search to placement.
2. Consultant Leasing (Bemanning): Placement of consultants at client companies where The Place maintains employment responsibility. Revenue generated through hourly/daily rates charged to clients for consultant services.
3. Hire-Recruit (Hyr-rekrytering): Hybrid model where companies hire a consultant first for a trial period, then convert to direct hire. This generates both initial leasing revenue and placement fee upon conversion.
4. HR and Supplementary Services: Additional services including job advertising packages, employer branding, competency tests (via Alva Labs), candidate presentations, recruitment advisory, team analysis, background checks (via SRI), and second opinion services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Place is a Swedish recruitment and staffing firm that helps companies hire permanent employees (direct recruitment), lease consultants under full employer responsibility, run hire-to-recruit trials, and source executive and interim leadership talent. Services are organized across seven specialized verticals: Finance & Accounting, Marketing & Communication, Supply Chain & Logistics, HR & Payroll, Customer Service, Administration & Back Office, and IT & Tech.

Product overview

The Place is Sweden's only Worklife Partner, offering a comprehensive recruitment and staffing service portfolio. The core offering consists of four main service models: (1) Direktrekrytera (direct recruitment), (2) Hyr konsult (consultant hiring), (3) Hyr-rekrytera (hire-to-recruit hybrid), and (4) specialized vertical recruitment services. The Connect candidate portal and job board (jobb.theplace.se) serve as the digital platforms for candidate engagement. Specialized recruitment spans seven core business areas: Ekonomi & Finans, Marknad & Kommunikation, Supply Chain & Logistik, HR & Lön, Kundservice, Administration, and IT & Teknik. Additional services include Chefsrekrytering (executive recruitment), Interimslösning (interim management), and the annual Studentsläppet program for student placement. The company operates exclusively within the white-collar sector and differentiates through its long-term partnership approach and employee well-being focus.

Differentiator

Problem solved

Functional benefit

Products and services

• Direktrekrytering (Direct Recruitment) Strategic direct recruitment service guiding clients through the entire hiring process — from requirements profiling and competency-based screening to offer, contract, and onboarding — for permanent hires across all seven functional verticals.
• Hyr konsult (Consultant Leasing) Flexible staffing model in which The Place retains full employer responsibility for consultants placed at client companies, including payroll, pension, benefits, and ongoing development support. Clients are billed at hourly/daily rates for consultant services.
• Hyr-rekrytering (Hire-to-Recruit) Hybrid employment model where a client first hires a consultant for a trial period under consultant-leasing terms, then converts the consultant to direct permanent employment if satisfied. Generates leasing revenue during the trial and a placement fee upon conversion.
• Chefsrekrytering (Executive Recruitment) Specialized recruitment for C-suite and senior leadership positions including CEO, CFO, COO, department heads, and senior managers, executed with competency-based assessment and bias-free methodology.
• Interimslösning (Interim Management) Provision of experienced interim project leaders and temporary executives for organizations during transitions, transformations, or complex projects, typically on a fixed-term engagement.
• Studentsläppet (Student Jobs Program)

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• KompetensföretagencoreOthersThe Place is authorized by Kompetensföretagen (the Swedish staffing and recruitment industry organization) as both an authorized recruitment company and staffing company. This authorization indicates compliance with industry standards and regulations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Peers

• Experis (Sweden):

Direct peers

• Poolia: Swedish recruitment and staffing firm specializing in white-collar professionals across finance, IT, HR, and administration — directly competing with The Place in the same Swedish market and same competency verticals.
• TNG (Bemanning): Swedish staffing and recruitment firm offering bias-free, competency-based hiring across multiple sectors — closely mirrors The Place's positioning on competence-based, value-driven recruitment rather than transactional volume staffing.
• Wise Professionals: Swedish recruitment firm focused on finance, accounting, and business administration roles — directly comparable to The Place's Economy & Finance vertical and Back Office offering.
• Academic Work: Major Swedish/Nordic recruitment and staffing company placing young professionals, graduates, and specialists — overlaps with The Place on white-collar permanent and consultant placement, including in IT, finance, and administration.

Broad incumbents

• Adecco Sweden: Global staffing group's Swedish subsidiary offering permanent placement and temporary staffing across white-collar and light-industrial categories — competes broadly with The Place's service portfolio.
• Randstad Sweden: Global staffing leader's Swedish operations covering HR, finance, IT, logistics, and customer service recruitment — competes with The Place across most verticals but as part of a much broader portfolio.
• ManpowerGroup Sweden: Global staffing and workforce solutions provider operating in Sweden across permanent, temporary, and consulting placements — overlaps with The Place's hyr konsult and direct recruitment services.
• Robert Half: Global specialist in finance, accounting, technology, and administrative staffing — directly comparable to The Place's Finance, IT, and Back Office verticals, though operating at far larger scale.
• Hays Sweden: Global recruitment firm placing professionals across accounting, finance, IT, HR, and supply chain — overlapping The Place's specialist verticals, particularly executive and professional recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JoinThePlace
• LinkedInlinkedin.com/company/jointheplace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Place