Auction Frogs

What Auction Frogs does

Auction Frogs is a private, bootstrapped software company founded in 2007 by Kristi Saucerman and headquartered in Boise, Idaho (with a Charlotte, NC legal mailing address) that provides a cloud-based fundraising platform to nonprofit organizations across North America. Its product suite spans four event-tiered packages (Online Auctions at $695, Simple Events at $395, Premier Events at $995, and Premier Plus Events at $1,995) plus a stand-alone Mobile Bidding module and a peer-to-peer Donation Campaign platform launched in 2017; LumaPay provides integrated Stripe-powered payment processing with card, wallet, and ACH support. Customers include hospitals, K-12 schools, youth and minor league sports teams, arts and animal welfare organizations, and other 501(c)-style entities, primarily SMBs and individual nonprofit programs running galas, silent auctions, golf tournaments, and online-only auctions.

The platform is delivered as a web-based SaaS accessible from any device, with features including custom-branded auction sites, multiple bidding modes (Standard, Auto, Bid Wars), paperless mobile bidding with outbid notifications, real-time reporting, social media integration, and sponsor advertising space. Reported functional outcomes include $60M+ raised for customers over the trailing 2.5 years, funds deposited within two business days via Stripe, and high year-over-year customer retention. The platform relies on native integrations with Stripe (payments) and Mailchimp (email); no APIs, SDKs, or AI/ML capabilities are publicly disclosed.

The business model combines flat per-event platform licensing with payment transaction fees (2.95% VISA/MC, 3.50% AMEX/DS, 2% ACH) and optional fee-based support services such as data entry and consultation. Go-to-market is sales-led for mid-market and assisted sales via inside reps (e.g., Alisha Phillips), with self-serve signup for SMBs and channel partnerships through RMA chapters and community Give Back programs.

Name

Auction Frogs

Legal name

Auction Frogs, LLC

Website

https://auctionfrogs.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Auction Frogs, founded in 2007 and headquartered in Boise, Idaho, provides a cloud-based fundraising platform with online auctions, mobile bidding, event management, and integrated Stripe payment processing for nonprofit organizations across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event-Based Platform Fees: Flat fee per event for access to the Auction Frogs platform. Multiple event types with different pricing tiers: Online Auctions ($695), Simple Events ($395), Premier Events ($995), Premier Plus Events ($1,995). Multi-event proposals available for organizations with multiple annual events.
2. Payment Processing: Transaction fees on payments processed through the platform: 2.95% for VISA/MC, 3.50% for AMEX/DS, 2% for ACH (minimum $2, maximum $200), plus $0.30 per card transaction. No setup, cancellation, or monthly fees.
3. Additional Support Services: Optional fee-based services including data entry, fundraising consultation, and specialized training beyond standard support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auction Frogs provides a cloud-based fundraising software platform that enables nonprofit organizations, schools, sports teams, and corporations to run online auctions, mobile-bidding gala events, and integrated event-management campaigns. The platform covers the full fundraising workflow including branded auction websites, mobile bidding via smartphones, ticketing, table assignments, check-in/out, item clerking, real-time reporting, and embedded payment processing through Stripe.

Product overview

Auction Frogs is a web-based fundraising platform offering a tiered suite of products for nonprofit organizations. The portfolio includes Online Auctions (cloud-based auction platform for year-round fundraising), Event Fundraising solutions (Simple Events, Premier Events, and Premier Plus Events for in-person gala management), Mobile Bidding (app-like bidding experience for gala attendees), Golf Tournaments, and LumaPay (Stripe-powered payment processing). The platform is built on a modular architecture where organizations can choose from basic event management (Simple Events) up to full-featured solutions with mobile bidding (Premier Plus), with Online Auctions available as a standalone product for reaching broader online audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auctions Cloud-based, custom-branded online auction platform that allows organizations to reach a wider audience than traditional silent auctions. Includes unlimited items and photos, Standard/Auto/Bid Wars bidding, social media integration, monetary donation capture, sponsor advertising space, online payment processing, and real-time reporting.
• Simple Events Basic event management solution for in-person events providing backend tools to manage attendees, import items, assign tables, print bid sheets, check-in/out guests, clerk items to invoices, and process payments. Does not include a front-end website.
• Premier Events All-inclusive event management package combining backend tools with a front-end website for event promotion. Includes ticket sales, sponsorship sales, pre-bidding, absentee bidding, and live/silent auction item preview. Uses traditional paper-and-pen bid sheets and auction paddles.
• Premier Plus Events Full-featured event package that includes all Premier Events features plus Mobile Bidding. Attendees participate in the silent auction via an app-like website on their mobile phones, with outbid text notifications and digital donation capture.
• Mobile Bidding App-like mobile web experience that allows event guests to bid from their smartphones without leaving their seats. Features include instant outbid notifications, auto-bidding, paperless silent auction, easy mobile checkout, digital live auction catalog, automated flash sales, and second chance offers.
• Golf Tournaments Combined Online Auction and event management solution for golf events. Includes tournament promotion, registration sales for individuals, teams, and sponsors, plus tournament-day management functions such as check-in, cart assignment, hole assignment, and merchandise and mulligan sales.
• LumaPay Stripe-powered integrated payment processing service that simplifies payment collection with branded receipts, expanded payment options (credit card, debit card, Apple Pay, Google Pay, and ACH), easy transfer of account ownership, fraud protection, and quick funds deposit within 2 business days.
• Event Fundraising Web-based platform for managing all aspects of fundraising events including ticket sales, table assignments, item preview, mobile bidding, check-in and check-out, and real-time reporting. Supports both in-person galas and hybrid virtual events.
• Donation Campaigns Stand-alone peer-to-peer donation campaign platform enabling organizations to run year-round fundraising campaigns beyond auctions and events.

Quantifiable outcome

• $60 million+ raised for customers over 2.5 years
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing integration powering Auction Frogs' LumaPay service. Stripe provides secure payment collection with features including improved reporting, simple money transfers, expanded payment options (credit card, debit card, Apple Pay, Google Pay, and ACH payments), easy transfer of account ownership, and top-notch customer support with fraud protection.
• Kendall Auto GroupminorGTM or Marketing PartnerCommunity partnership for the Auction Frogs Gives Back program. Kendall Auto Group partners with Auction Frogs on community initiatives such as the annual back-to-school backpack drive, collecting supplies for students in need in the Treasure Valley area.
• RMA (Risk Management Association) ChaptersminorGTM or Marketing PartnerPartnership with multiple RMA chapters (San Diego, Portland Metro, Central Utah, Arizona, Memphis, Mountain States, Tampa Branch, Chicago, Maine, Eugene/Springfield, River Valley, Arizona Chapter) to provide sample auction sites and platform access for chapter events and fundraisers.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Auctria: Auctria offers online auction and event management software for nonprofits with mobile bidding and ticketing. It competes directly with Auction Frogs across gala events, silent auctions, and online auction formats.
• OneCause: OneCause is a leading direct competitor offering online auctions, mobile bidding, and event fundraising software to nonprofits. It serves a similar SMB-to-mid-market nonprofit customer base with comparable flat-fee and percentage-fee pricing models, and is the most direct head-to-head competitor in this space.
• Givebutter: Givebutter is a fast-growing nonprofit fundraising platform with free-tier donation processing and event/auction capabilities. It competes with Auction Frogs for the same nonprofit and school fundraising customers, particularly at the lower-priced tier.
• Silent Auction Pro: Silent Auction Pro specializes in online and mobile bidding for nonprofit galas and silent auctions, serving the same customer base of schools, charities, and community organizations with similar per-event pricing.
• 32Auctions: 32Auctions provides simple online auction hosting specifically for nonprofits, schools, and charities. It targets similar use cases to Auction Frogs' Online Auctions product with comparable flat-fee pricing for smaller events.
• ClickBid: ClickBid is a mobile bidding and online auction platform focused on nonprofit galas and fundraising events. It competes with Auction Frogs' Premier Plus Events tier with a similar mobile-first bidding experience.
• Qgiv: Qgiv provides online auctions, event registration, and donation forms for nonprofits. It is a direct competitor serving similar SMB and mid-market nonprofits with comparable per-event and subscription pricing models.
• School Auction.net: SchoolAuction.net specializes in online auctions specifically for K-12 schools and parent organizations, a key vertical for Auction Frogs. It offers comparable silent auction, mobile bidding, and event ticketing features tailored to school fundraising.

Emerging players

• Funraise: Funraise is a modern nonprofit fundraising CRM and event platform with peer-to-peer and auction features. It is an emerging player increasingly competing with Auction Frogs, particularly with upmarket nonprofit customers seeking more comprehensive donor management.

Broad incumbents

• Bonterra: Bonterra (formerly Network for Good/Social Solutions) is a broad incumbent in nonprofit software, combining fundraising, CRM, and grant management. While not focused on auctions, it offers event fundraising features and competes indirectly by offering consolidated software suites to the same nonprofit buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/auctionfrogs
• YouTubeyoutube.com/channel/UC0qlS2he12YdaeeJC0dujow
• Facebookfacebook.com/auctionfrogs
• LinkedInlinkedin.com/company/auction-frogs
• Instagraminstagram.com/auctionfrogs
• Pinterestpinterest.com/auction_frogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction Frogs