What GPSLive does

GPSLive is a privately held UK company founded in 2013, headquartered in Bristol, that provides real-time GPS tracking services. The company operates with a small team of 11-50 employees and targets customers in the GPS tracking and telematics space, as indicated by its tagline "Real Time GPS Tracking." Beyond the high-level positioning, the source material provides no detail on specific product features, hardware/software architecture, supported device ecosystem, or vertical applications.

The company's business model and pricing structure are not disclosed in the available data, and there is no public information on funding history, revenue, customer segments, or go-to-market motion. The only disclosed leadership data point is a Web Development Director, suggesting an engineering-led operating profile consistent with a small SaaS/telematics vendor. Its small employee count combined with over a decade of operation implies a focused, niche positioning rather than a high-growth, venture-backed profile.

Overall, GPSLive appears to be a small, privately held, self-sustaining UK GPS tracking operator with limited public visibility. The absence of disclosed revenue, funding, partnerships, product detail, or growth metrics means any investment-relevant inference about scale, unit economics, or competitive position is necessarily constrained. The most that can be said from the evidence is that the company is operating, private, Bristol-based, and has sustained a small staff over a 12+ year horizon in a mature asset-tracking market.

Name

GPSLive

Website

https://gpslive.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GPSLive is a privately held Bristol, UK company founded in 2013 that provides real-time GPS tracking services. It operates with 11-50 employees and serves customers in the GPS tracking and telematics market, though no further product or segment detail is disclosed.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

Keywords

• Real-time GPS tracking
• Fleet management software
• Vehicle tracking systems
• Asset monitoring platform
• GPS tracking SaaS

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Core offering

GPSLive provides real-time GPS tracking services through a web-based platform (gpslive.co.uk), enabling users to monitor the live location of vehicles and other assets. The company, founded in 2013 and based in Bristol, UK, operates a subscription-style tracking service targeted at businesses that need to manage fleets or mobile assets.

Differentiator

Problem solved

Functional benefit

Products and services

• GPSLive Real-Time GPS Tracking Platform Web-based GPS tracking platform that provides real-time location monitoring of vehicles and mobile assets for businesses operating vehicle fleets. Delivered through gpslive.co.uk.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Fleetio: SMB-focused fleet maintenance and operations platform that integrates GPS tracking partners - represents the new wave of software-led fleet tools that increasingly bundle or replace standalone GPS tracking products.

Broad incumbents

• Verizon Connect: Telco-backed fleet management suite with strong GPS tracking and dispatch capabilities - competes for the same UK SME and mid-market fleet customers as GPSLive.
• Trimble Transportation: Enterprise-grade transportation and fleet telematics suite with embedded GPS tracking - serves as the upper bound competitor for compliance-heavy UK fleets.
• Samsara: Large, well-capitalized Connected Operations platform offering real-time GPS vehicle tracking as part of a broad fleet management suite - sets the competitive ceiling on features and pricing in the category.
• Geotab: Global fleet telematics incumbent with a deep GPS tracking and analytics platform - defines the enterprise benchmark that small specialists like GPSLive must differentiate against.
• Webfleet (Bridgestone): TomTom-derived fleet telematics platform now owned by Bridgestone, offering real-time GPS tracking, route planning and compliance tools across European markets including the UK.

Direct peers

• Lytx: Video telematics and fleet tracking provider combining GPS location with AI dashcam insight - directly comparable on the GPS tracking core, though with a heavier hardware/software bundle.
• Masternaut: UK- and France-focused fleet telematics provider offering real-time GPS tracking, driver behaviour and route optimization - competes in the same UK SME fleet segment as GPSLive.
• Motive (formerly KeepTruckin): US-headquartered fleet operations platform offering real-time GPS tracking, ELD, and dashcam - a category-defining modern competitor that defines user expectations for small-fleet GPS tracking products.
• Quartix: UK-based fleet GPS tracking specialist serving SMEs and owner-operators with a subscription telematics SaaS model - directly comparable in geography, scale, and product focus to GPSLive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPSLive