Dyna Software
Dyna Software is a Calgary-based software company that builds AI-powered platform governance and agentic configuration products natively on ServiceNow. Its GuardRails and Platform Copilot offerings serve Global 2000 enterprises seeking to reduce technical debt and automate ServiceNow platform management.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dyna Software does
Dyna Software Inc. is a Calgary, Alberta-based software company founded in 2016 that builds AI-powered platform governance and configuration products natively on the ServiceNow platform. The company serves Global 2000 enterprise customers with complex, scaled ServiceNow environments, with a notable concentration of named logos in Canadian financial services (RBC, Scotiabank, US Bank, Thrivent, ATB, Cooperators), energy (Suncor, TC Energy, Teck, Pembina), healthcare (Banner Health, 3sHealth), telecommunications (Bell Canada, Rogers), and other verticals (Cisco, WestJet, Cemex, WSP, Alberta provincial government). Its two flagship products are GuardRails, an end-to-end AI-powered DevOps and governance platform providing platform scans, automated CI/CD, technical debt management, upgrade insight, and distributed development governance, and Platform Copilot, announced at ServiceNow Knowledge 2026 as an agentic AI tool that autonomously generates validated ServiceNow configurations from natural language and image inputs.
Dyna Software monetizes GuardRails primarily through subscription/licensing sold via the ServiceNow Store and direct enterprise sales, and is preparing a credit-based consumption pricing model for Platform Copilot with general availability planned for Q3 2026. Go-to-market is enterprise field sales supplemented by a channel ecosystem anchored on ServiceNow (Elite Build Partner status as of April 2026) and tier-one SI partners including Deloitte (Americas Partner of the Year 2025), Novabridge (APAC/EMEA), and Keenstack (Emerging, healthcare), plus a broader reseller network (Kyndryl, Thirdera, Carahsoft, SHI, Ondaro, Pamt). Headcount is disclosed at 1–10 employees, indicating heavy reliance on partner-led delivery to support the enterprise customer base.
Disclosed customer outcomes include an 80% reduction in production build time, a 100% reduction in P1 incidents at a Vanguard energy customer, a 12x increase in release cadence and platform upgrade compression from 2 months to 7 days at Thrivent, $235K in hard cost savings plus $300K in license waste savings at a separate customer, and health score improvements from 68% to 95%. The company is privately held with no disclosed external funding and was most recently recognized with the Intellyx 2026 Digital Innovator Award.
Dyna Software firmographics
Firmographics- Name
- Dyna Software
- Legal name
- Dyna Software, Inc.
- Website
- https://dynasoftwareinc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dyna Software is a Calgary-based software company that builds AI-powered platform governance and agentic configuration products natively on ServiceNow. Its GuardRails and Platform Copilot offerings serve Global 2000 enterprises seeking to reduce technical debt and automate ServiceNow platform management.
- Ownership category
- akta.pro rank
Dyna Software industry classification
Industry- Product category
- Enterprise ServiceNow Platform Governance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where Dyna Software is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dyna Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- GuardRails Subscription/Licensing: Annual subscription or licensing model for GuardRails governance platform. Available on ServiceNow Store.
- Platform Copilot - Consumption-Based: Credit-based consumption model for Platform Copilot with low entry cost and no long-term locked-in commitments. Generally available Q3 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Platform Copilot - Consumption-based pricing |
| Subscription | Annual | GuardRails - ServiceNow Store listing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dyna Software product offering
Product offeringCore offering
Dyna Software develops and sells AI-powered governance and configuration software built natively on the ServiceNow platform. Its flagship product GuardRails delivers automated platform governance, technical debt management, CI/CD, and upgrade insight for ServiceNow environments, while Platform Copilot is an agentic AI tool that generates validated ServiceNow configurations from natural language and images. Both products are targeted at Global 2000 enterprises running large, complex ServiceNow deployments.
Product overview
Dyna Software offers two core AI-powered products built natively on the ServiceNow platform: GuardRails and Platform Copilot. GuardRails serves as the flagship governance platform providing end-to-end DevOps automation, technical debt management, and continuous compliance enforcement across ServiceNow environments. Platform Copilot is an agentic AI tool announced at Knowledge 2026 that enables autonomous ServiceNow configuration using natural language and visual inputs. Together, these products address the full lifecycle of ServiceNow platform management—from governance and compliance (GuardRails) to rapid configuration and development acceleration (Platform Copilot)—with GuardRails acting as the foundational governance layer that Platform Copilot is built upon.
Differentiator
Problem solved
Functional benefit
Brands
- GuardRails: AI-powered DevOps software built natively on the ServiceNow platform for automated governance, technical debt management, upgrade insight, and CI/CD automation.
- Platform Copilot
Products and services
- GuardRails
Quantifiable outcome
- 80% reduction in production build time
- +6 more outcomes
Companies that use Dyna Software
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Dyna Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Dyna Software partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, emerging and minor.
- Bell CanadacoreBell Canada partnered with Dyna Software for a digital transformation initiative using ServiceNow and GuardRails. Bell Canada's Director of IT Delivery (Marc Vaudry) and Dyna Software CEO (Ron Browning) co-presented at Knowledge 2026 on using GuardRails to drive enterprise ServiceNow adoption. GuardRails acts as a continuous governance layer across Bell Canada's large enterprise ServiceNow environment.
- ServiceNowflagshipDyna Software is an Elite Build Partner within the ServiceNow Partner Program, awarded for deep technical expertise, enterprise-scale success, and strategic alignment. Elite status grants early access to ServiceNow innovations, closer collaboration with ServiceNow leadership, and prioritized support resources. Dyna Software has partnered with ServiceNow for nearly 10 years and assists ServiceNow account teams in deploying new workflows and AI-driven capabilities for enterprise customers.
- DeloittecoreDeloitte is recognized as Americas Partner of the Year 2025 by Dyna Software. As one of the most influential and innovative ServiceNow partners globally, Deloitte embeds GuardRails into their governance methodology to drive meaningful business outcomes for customers. Deloitte's scale and depth across complex enterprise transformations set a benchmark for ServiceNow partnerships.
- NovabridgecoreNovabridge is recognized as APAC/EMEA Partner of the Year 2025. This Australian pure-play ServiceNow partner specializes in consulting, implementation, platform support, and governance services. Novabridge delivers measurable improvements in platform quality, consistency, and long-term sustainability by embedding GuardRails into their governance consulting practice.
- KeenstackemergingKeenstack received Emerging Partner of the Year 2025 award. This professional services consulting firm specializes in healthcare industry ServiceNow implementations, helping clients implement, optimize, and manage ServiceNow platforms. Keenstack delivers transformative results by embracing GuardRails from the beginning of their customer engagements.
- KyndrylminorListed as a partner on Dyna Software's website. Kyndryl is a global IT infrastructure services provider and ServiceNow partner ecosystem member.
- ThirderaminorListed as a partner on Dyna Software's website. Thirdera is a ServiceNow-focused systems integrator.
- CarahsoftminorListed as a partner on Dyna Software's website. Carahsoft is a government IT solutions provider and ServiceNow channel partner.
- OndarominorListed as a partner on Dyna Software's website. Ondaro is a ServiceNow consulting and integration partner.
- ShiminorListed as a partner on Dyna Software's website. SHI is a technology solutions provider and ServiceNow channel partner.
- Pamt ConsultingminorListed as a partner on Dyna Software's website. Pamt Consulting is a ServiceNow consulting partner.
Scale indicators8 records
Recent moves4 records
Expansion highlights6 records
Dyna Software competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Dyna Software social profiles
Digital presenceDyna Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyna Software leadership team
Management profileNumber of profiles
Profiles3 records
Dyna Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyna Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyna Software
What does Dyna Software do?
Dyna Software develops and sells AI-powered governance and configuration software built natively on the ServiceNow platform. Its flagship product GuardRails delivers automated platform governance, technical debt management, CI/CD, and upgrade insight for ServiceNow environments, while Platform Copilot is an agentic AI tool that generates validated ServiceNow configurations from natural language and images. Both products are targeted at Global 2000 enterprises running large, complex ServiceNow deployments.
Is Dyna Software a public or private company?
Dyna Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dyna Software founded?
Dyna Software was founded in 2016. It employs 1 to 10 people.
Where is Dyna Software based?
Dyna Software is headquartered in Calgary, Canada, in the North America region.
How does Dyna Software make money?
Two revenue lines are on record. GuardRails Subscription/Licensing is the primary driver. The others are platform Copilot - Consumption-Based.
Does Dyna Software have an API?
No public API is recorded for Dyna Software.
What industry is Dyna Software in?
Dyna Software's product category is Enterprise ServiceNow Platform Governance Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.