Masters of Dirt

What Masters of Dirt does

Masters of Dirt (legally Fechter Events GmbH, Vienna, Austria) is a private action-sports entertainment company that produces large-scale freestyle motocross and action-sports arena shows worldwide. Its core product, the Freestyle Firestorm tour, combines FMX, BMX, mountain bike, ATV, snowmobile, and RZR buggy performances with pyrotechnics, live DJ sets (DJ Mosaken), the Fuelgirls fire act, and audience-interactive elements such as the M.O.D Event Cockpit selfie station. The company operates its own custom ramp and track infrastructure, designed by legendary builder Clemens Kaudela, and runs touring productions across European arenas (Wiener Stadthalle, Hallenstadion Zürich, Unipol Forum Milano, TipsArena Linz, Wörthersee Stadium) drawing 8,000-20,000+ fans per night, with multiple consecutive sold-out engagements in 2026.\n\nIn September 2025, Masters of Dirt opened M.O.D World, a permanent action-sports facility in Korneuburg near Vienna that includes Austria's first all-electric motocross track in a metropolitan area, a Clemens Kaudela-designed skatepark with Bagjump airbag, a Berg Trampolines zone, padel court, Mini Masters kids circuit, and on-site coaching from M.O.D athletes. The facility operates as an official Stark VARG electric motocross test center and is monetized through per-session pricing (€15-€70), day passes, summer camps (€249/child/day), birthday parties, and corporate team-building. Ticketing for live shows runs through OETicket, Ticketcorner, PuntoTicket, Eventim, and Wien Ticket; branded merchandise is sold through store.mastersofdirt.com and at venues; and a 2026 Red Bull TV documentary extends the brand into media.\n\nThe business model is a hybrid of event-ticketing revenue, year-round experiential revenue from M.O.D World, branded merchandise and hardware (the Mini Master kids' electric balance bike), and youth development programs. The company is expanding internationally — Santiago de Chile at Movistar Arena in September 2026 marks its first Latin American stop, with the Freestyle 100 Tour announced for 2027.

Name

Masters of Dirt

Legal name

Fechter Events GmbH

Website

https://mastersofdirt.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Masters of Dirt (Fechter Events GmbH, Austria) is a private action-sports entertainment company producing freestyle motocross and BMX arena shows across 21+ countries, operating the M.O.D World permanent facility in Korneuburg, and monetizing ticketing, on-site experiences, branded merchandise, and youth camps.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Amusement and Theme Parks (71311), Fitness and Recreational Sports Centers (71394), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Freestyle motocross shows
• Live action sports
• Action sports facility
• Motorcycle stunt tours
• Extreme sports entertainment

Headquarters

HQ city

Atzgersdorf

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Ticketing: Masters of Dirt generates revenue primarily through ticket sales for its Freestyle Firestorm arena shows across Europe and internationally. Shows are staged in stadiums and arenas ranging from 7,500 to 20,000+ capacity. Tickets are sold through primary ticketing platforms and the company's own booking system.
2. Merchandise & E-Commerce: The company operates a web store (store.mastersofdirt.com) selling branded Masters of Dirt apparel, accessories, and the Mini Master kids' electric balance bike. Merchandise is sold at live events and online, with seasonal sales events such as Black Friday promotions offering up to 50% off.
3. M.O.D World Visitor Experiences: M.O.D World, located in Korneuburg near Vienna, generates revenue from paid riding sessions on the electric motocross track,EMX track day passes, skatepark and airbag access, trampoline zone day passes, beginner and advanced rider coaching with Masters of Dirt athletes, padel court bookings (via Padelzone), birthday party bookings, and corporate team-building events.
4. Summer Camp Programs: M.O.D World runs kids summer camps (ages 6-15) priced at EUR 249 per child per day, including equipment rental, professional coaching from M.O.D athletes, lunch and snacks, and access to the EMX track and skatepark with airbag.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Masters of Dirt produces and tours live freestyle motocross and action-sports shows (the Freestyle Firestorm Tour) across multiple countries, and operates M.O.D World, a permanent action-sports facility near Vienna offering electric motocross track sessions, skatepark/airbag jumps, trampolines, summer camps, and professional athlete coaching. The company also sells branded merchandise through Masters of Merch, including the Mini Master electric balance bike for children.

Product overview

Masters of Dirt operates as a live entertainment and action sports company offering a multi-product portfolio centered around freestyle motocross and action sports. The core offering is the Masters of Dirt Freestyle Show, delivered through touring productions including the Freestyle Firestorm Tour and upcoming Freestyle 100 Tour. In September 2025, the company expanded with M.O.D World, a permanent action sports facility in Korneuburg, Austria featuring an all-electric motocross track, skatepark with airbag, Berg trampolines, and professional coaching. The portfolio also includes Masters of Merch (official merchandise), M.O.D Family (global community), M.O.D Logistics (operations), TV/documentary content, and the Mini Master electric balance bike for children. Events range from small arena shows to massive stadium productions across 21+ countries, with ticket sales, merchandise, and facility experiences forming the primary revenue model.

Differentiator

Problem solved

Functional benefit

Brands

• M.O.D World: Austria's first all-electric motocross track in a metropolitan area, serving as the permanent home and headquarters of Masters of Dirt, featuring E-MX track, skatepark, airbag jump, trampolines, and training facilities.

Products and services

• Freestyle Firestorm Tour
• M.O.D World
• Masters of Merch
• Mini Master Electric Balance Bike
• M.O.D World Kids Summer Camp
• Professional Athlete Coaching
• 100 Days on Tour Documentary

Quantifiable outcome

• 260+ shows delivered across 21+ countries
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• Fechter Events GmbHcoreOthersFechter Events GmbH is the legal entity registered in Vienna (FN 588773v) that operates the Masters of Dirt brand and its associated businesses including M.O.D World and the web shop. CEO Georg Fechter is the founder and driving force behind the company.
• Red BullmajorGTM or Marketing PartnerRed Bull enables Masters of Dirt's participation in major events (e.g., debut at Fat Ice Race) and supports individual athletes on the M.O.D roster. Red Bull TV also features M.O.D content, including the '100 Days on Tour' documentary. Several M.O.D athletes hold Red Bull sponsorships (e.g., Jose Mincha, a Red Bull FMX pilot).
• Fat Ice RacemajorStrategic or Co-development PartnerFat Ice Race is an annual ice racing event in Zell am See, Austria, that added Masters of Dirt as its closing show entertainment in 2026. CEO Ferdi Porsche confirmed the collaboration will continue on an annual basis. The partnership gives M.O.D access to a unique Alpine motorsport audience.
• StarkcoreTechnology or IntegrationStark (manufacturer of the Stark VARG electric motocross bike) has made M.O.D World an official test center for the world's most progressive electric motocross bike. M.O.D riders also perform on Stark bikes in live shows.
• Berg TrampolinessupportingTechnology or IntegrationBerg Trampolines partners with M.O.D World to provide trampolines for the trampolines zone, helping young riders build body control and air awareness with confidence.
• PadelzonesupportingTechnology or IntegrationM.O.D World features a padel court that visitors can book 24/7 through the official Padelzone app, extending the facility's offering beyond action sports to recreational activities.
• Kenda TyressupportingGTM or Marketing PartnerKenda Tyres sponsored the Sommerfest 2025 event, bringing Kenda rider Elias Ruso as a special guest DJ for the Ride Out entrance.
• Velo ConcertsupportingGTM or Marketing PartnerVelo Concert provided a DJ bicycle to energize the 250-cyclist Ride Out from Vienna's Praterstern to M.O.D World during Sommerfest 2025.
• Bike FactorysupportingGTM or Marketing PartnerBike Factory supplied top-quality riding gear for kids and adults at the E-MX track during Sommerfest 2025, keeping participants safe and stylish.
• DMX BikessupportingGTM or Marketing PartnerDMX Bikes supplied fun two-wheeled vehicles for kids and young adults to enjoy on the E-MX track during the Sommerfest 2025 grand opening of M.O.D World.
• The City of KorneuburgsupportingGTM or Marketing PartnerThe City of Korneuburg supported the creation of the free Sommerfest festival that celebrated the grand opening of M.O.D World, contributing to community engagement and local promotion.
• SemtainmentmajorStrategic or Co-development PartnerSemtainment is the local promoter that brought Masters of Dirt back to Klagenfurt after 11 years, organizing the 2026 Wörthersee Stadium show that drew 20,000 fans.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Nitro Circus: Travis Pastrana-founded global action sports touring show featuring FMX, BMX, and stunt performances in arenas worldwide. Closest analog to Masters of Dirt: same business model (large-scale arena/stadium entertainment, theatrical production, merchandise), same target audience, and same athletic disciplines.
• Crankworx: World's largest mountain bike festival series held across multiple international cities, blending competitive freeride events with music, expo, and community programming. Comparable to Masters of Dirt in multi-discipline action-sports touring, event-based community-building, and global destination expansion strategy.
• Simple Session: Annual extreme sports (BMX, skateboard, MTB, inline) competition and entertainment event held in Tallinn, Estonia. Comparable to Masters of Dirt as a European action-sports live event operator with similar athlete crossover and youth-skewing fan base.

Broad incumbents

• X Games: ESPN/Disney-owned premier extreme sports competition franchise spanning FMX, BMX, skate, and snow. Overlaps with Masters of Dirt on the action sports event business and audience, but operates a competition-format rather than theatrical-show format at much larger scale.
• Red Bull X-Fighters: Red Bull-owned global FMX competition series that toured major cities until 2017. Direct historical competitor to Masters of Dirt in the freestyle motocross event category with shared Red Bull sponsorship ecosystem and rider overlap, though now inactive.

Emerging players

• Camp Woodward: US-based action sports training camps and permanent facilities (Woodward West, Woodward Tahoe, Bike Woodward) offering BMX, skate, scooter, and snow coaching. Compares to Masters of Dirt's M.O.D World on the permanent-facility action sports coaching side, though US-focused and camp-format rather than year-round e-MX venue.

Regional players

• House of Vans: Vans-branded action sports cultural venues in London, Chicago, and other cities hosting skateboarding, BMX, and live music events. Comparable to Masters of Dirt/M.O.D World as physical venues combining action sports participation, retail, and live entertainment.
• Freestyle.ch: Swiss action sports festival combining FMX, BMX, skate, and snowboarding competitions with music performances. Direct competitive overlap with Masters of Dirt in the DACH freestyle event market and a similar multi-discipline theatrical-entertainment orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mastersofdirt
• Facebookfacebook.com/mastersofdirt
• Instagraminstagram.com/mastersofdirt
• TikToktiktok.com/@mastersofdirt
• LinkedInlinkedin.com/company/masters-of-dirt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masters of Dirt