Assurland

What Assurland does

Assurland is a French online insurance comparison aggregator founded in 2000 and headquartered in Paris, operating as the self-described pioneer of digital insurance comparison in France. The platform allows consumers to complete a single profile questionnaire and receive personalized quotes from 78 partner insurers across nine primary verticals: auto, home, health (mutuelle), motorcycle, mortgage borrower, pet, professional, death, and life insurance, with supporting services for contract termination and educational content.

Underlying technology is a multi-insurer quote aggregation system delivered through a self-service web interface, processing more than 8 million quotes annually. No proprietary AI/ML models, APIs, or developer SDKs are disclosed in the source material; the technology stack is functional comparison infrastructure rather than a data-science-native platform.

The business model is consumer-facing but B2B-monetized: the comparison service is free and without commitment for end users, and Assurland generates revenue through referral commissions paid by partner insurers when users subscribe through the platform. The company is founder-owned and operated, with Olivier Moustacakis serving as Director General, and shows no evidence of institutional investment, parent-company ownership, M&A activity, or international expansion beyond France.

Name

Assurland

Legal name

Assurland

Website

https://assurland.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Assurland is a French online insurance comparison platform founded in 2000 that enables consumers to compare quotes from 78 partner insurers across auto, home, health, motorcycle, mortgage, pet, and professional insurance lines, monetizing via referral commissions.

Ownership category

akta.pro rank

Product category

Insurance Comparison Aggregator

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance comparison
• Online insurance aggregator
• Multi-insurer quotes
• Consumer insurance marketplace
• French insurance platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/Lead Generation Fees: Assurland generates revenue by referring users to insurance partner companies. When users subscribe to insurance through the platform, partner insurers pay referral fees or commissions to Assurland. The service remains free for end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Assurland operates an online insurance comparison aggregator in France that lets consumers compare 78 insurance offers from multiple partner insurers (including Allianz, GMF, MAAF, MMA, Generali) across auto, home, health, motorcycle, mortgage borrower, pet, professional, death, and life insurance. The service is free for end users, with users completing a single profile form to receive personalized quotes within seconds and then subscribing directly with the chosen insurer. Revenue is generated through referral commissions paid by partner insurers when subscriptions are completed.

Product overview

Assurland is an online insurance comparison aggregator offering a unified platform that compares 78 insurance offers from partner insurers. The core product consists of comparison services across multiple insurance verticals including auto, home, health, motorcycle, mortgage, pet, professional, death, and life insurance. Supporting services include free quote generation, contract termination assistance (via laws Hamon, Chatel, Bourquin, Lemoine), and educational content through insurance guides. Professional insurance products are offered as bundled modules (RC Pro, décennale, multi-risk professional, fleet auto, corporate health). The platform differentiates through claimed average savings of €473 on auto, €233 on home, €632 on health, and €281 on motorcycle insurance based on 2025 comparison data.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance auto (Auto Insurance Comparison) Online comparison service for auto insurance policies allowing French consumers to compare quotes from 78 partner insurers across standard vehicles, young driver, malus-affected, and resiliated policyholder profiles.
• Assurance habitation (Home Insurance Comparison) Online comparison service for home insurance policies covering dwelling, liability, and multi-risk coverage for tenants, owners, students, and families in France.
• Mutuelle santé (Health Insurance Comparison) Online comparison service for French complementary health insurance (mutuelle santé) products, offering coverage for individuals, students, seniors, and families with various reimbursement levels.
• Assurance moto (Motorcycle Insurance Comparison) Online comparison service for motorcycle and two-wheeler insurance policies, including coverage tailored to young riders, malus-affected drivers, and temporary policy needs.
• Assurance prêt immobilier (Mortgage Borrower Insurance Comparison) Online comparison service for mortgage borrower insurance (assurance emprunteur) with options for borrower protection, unemployment coverage, and delegation of insurance.
• Assurance animaux (Pet Insurance Comparison) Online comparison service for pet insurance policies covering dogs and cats, including civil liability, wellness care, and sterilization coverage options.
• Assurance professionnelle (Professional Insurance Bundle) Online comparison service bundling French professional insurance lines: RC Pro (professional liability), décennale (10-year construction guarantee), multi-risk professional, fleet auto, corporate health, TNS mutual, and cyber-risk coverage.
• Assurance décès (Death Insurance Comparison) Online comparison service for death insurance (assurance décès) products, providing financial protection for beneficiaries with customizable capital and coverage options.
• Assurance vie (Life Insurance Comparison) Online comparison service for life insurance (assurance vie) investment products supporting capital accumulation, retirement planning, wealth transfer, and term-based savings projects.

Quantifiable outcome

• Average savings of 473€ on auto insurance
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and minor.

• AllianzmajorChannel Partner/ Reseller/ DistributorMajor French insurance company offering auto, home, and other insurance products through Assurland's comparison platform. Users can compare and subscribe to Allianz policies.
• GMFmajorChannel Partner/ Reseller/ DistributorFrench mutual insurance company providing auto, home, and other insurance offerings via the Assurland comparison platform.
• MAAFmajorChannel Partner/ Reseller/ DistributorFrench insurance company specializing in auto, home, and health insurance products available for comparison on Assurland.
• MMAmajorChannel Partner/ Reseller/ DistributorMajor French insurance provider offering coverage through Assurland's comparison service.
• GeneralimajorChannel Partner/ Reseller/ DistributorInternational insurance group offering French insurance products through the Assurland comparison platform.
• Direct AssurancecoreChannel Partner/ Reseller/ DistributorDirect insurance brand offering auto and home insurance products available for comparison.
• L'olivier AssurancecoreChannel Partner/ Reseller/ DistributorFrench digital insurance brand offering auto and home products through the Assurland platform.
• APRILcoreChannel Partner/ Reseller/ DistributorInsurance provider offering health, auto, and professional insurance products available on Assurland.
• Solly AzarminorChannel Partner/ Reseller/ DistributorFrench insurance company offering auto and home insurance products through the comparison platform.
• LovysminorChannel Partner/ Reseller/ DistributorDigital insurance startup offering subscription-based insurance products available on the platform.
• EmpruntisminorChannel Partner/ Reseller/ DistributorLoan insurance specialist providing borrower insurance products for comparison.
• AMVminorChannel Partner/ Reseller/ DistributorSpecialized insurance provider for two-wheelers and high-risk drivers.
• SantévetminorChannel Partner/ Reseller/ DistributorPet insurance specialist providing animal health insurance products.
• CardifminorChannel Partner/ Reseller/ DistributorBanking and insurance subsidiary of BNP Paribas offering credit and loan insurance products.

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hyperassur: French insurance comparison site covering auto, home, health, motorcycle, and other personal lines; uses an affiliate/lead-generation model similar to Assurland's and targets the same French consumer base.
• LesFurets.com: Direct French insurance comparator covering auto, home, health, motorcycle, and other lines with a multi-carrier panel; competes head-to-head with Assurland for the same French consumer intent and the same carrier partner commissions.
• Réassurez-moi: Independent French insurance comparator with strong positioning in borrower/loan insurance and consumer lines; directly comparable to Assurland's mix of personal insurance verticals and its affiliate-driven economics.
• LeComparateurAssurance.com: Smaller-scale French insurance comparator offering multi-line comparison with referral-based revenue; competes for organic insurance-comparison traffic and partner relationships in the same French market as Assurland.
• LeLynx.fr: Allianz-owned French insurance comparator across auto, home, and health; the carrier-backed model puts it in direct competition with Assurland for both consumer quote traffic and partner placement with the broader French carrier panel.

Broad incumbents

• GoCompare: Established UK insurance comparator with a multi-line panel and affiliate economics similar to Assurland; comparable as a category-defining consumer brand for comparison traffic, scaled to the UK rather than France.
• MoneySupermarket Group: UK-listed insurance and financial comparison platform operating at significant scale across insurance verticals; serves as a benchmark for the comparison-aggregator business model (high traffic, commission-driven revenue) Assurland operates at smaller French-market scale.

Emerging players

• EverQuote: US-based insurance comparison marketplace public on NASDAQ; comparable business model of multi-carrier aggregation and lead generation for insurance verticals, particularly strong in auto — analogous to Assurland's auto-insurance anchor.
• SelectQuote: US insurance comparator focused on life, auto, and home; operates a data-and-agent hybrid model that compares to Assurland's commission/lead-gen economics and vertical depth approach.

Regional players

• Magnolia.fr: French insurance comparator focused on auto and home lines; directly overlaps with Assurland's core verticals and competes for the same French consumer quote traffic via a similar affiliate model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Assurlandcom
• Facebookfacebook.com/Assurland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurland