What Superior Van & Mobility does

Superior Van & Mobility is a privately held, family-owned mobility equipment dealership founded in 1976 and headquartered in Louisville, Kentucky. The company sells new, pre-owned, and used wheelchair-accessible vans and SUVs, performs vehicle conversions (side-entry, rear-entry, and full-size configurations) on compatible chassis such as the Toyota Sienna, Honda Odyssey, and Chrysler Pacifica, and installs a full suite of adaptive equipment including interior and exterior wheelchair lifts, mechanical and electronic hand controls (e.g., EMC AEVIT 2.0), steering and secondary-function driving aids, motorized swivel and transfer seats (BraunAbility Turny Evo, Adapt Solutions LINK), and wheelchair restraint systems (Q'Straint, Sure-Lok, EZ Lock, B&D Independence). It also offers wheelchair van rentals starting at $88/day, flexible in-house financing with terms up to 120 months, and a 24/7 emergency service operation.

The business serves two primary segments: individual consumers with mobility challenges who purchase or convert personal vehicles, and commercial or organizational buyers (healthcare facilities, transit providers, government agencies, fleet operators) needing ADA-compliant vans, shuttle buses, and adaptive equipment. A specific veteran sub-segment uses VA Auto-Grant and Adaptive Equipment Grant benefits toward eligible purchases. Go-to-market is entirely field-based through a 20+ location dealership network across 9 states (Indiana, Kentucky, Tennessee, Nebraska, Alabama, Arkansas, Michigan, Florida, Louisiana) supplemented by in-home consultations, a Try Before You Buy rental program with fees creditable toward purchase, and nationwide shipping. Revenue is generated primarily through one-time vehicle sales and conversions (one_time_license) plus recurring service, repair, rental (usage-based), and financing (transaction fee) streams, with customer assurance backed by an exclusive Lifetime Powertrain Limited Warranty, NMEDA QAP dealer accreditation, and BBB accreditation. The company employs 101-250 people across its locations, has no outside institutional capital, and is currently led by President Sam Cook.

Name

Superior Van & Mobility

Legal name

Superior Van & Mobility LLC

Website

https://superiorvan.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Superior Van & Mobility is a family-owned, Louisville-based wheelchair-accessible vehicle dealership founded in 1976, selling new and used converted vans, adaptive equipment, and rentals across 20+ locations in 9 states to individual consumers, commercial fleet operators, and veterans.

Ownership category

akta.pro rank

Product category

Mobility Equipment Dealership

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Home Health Equipment Rental (532283)

SIC

Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)

akta.pro secondary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Wheelchair accessible vehicles
• Adaptive driving equipment
• Vehicle conversion services
• Mobility equipment dealership
• Accessible van rentals

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, pre-owned, and used wheelchair-accessible vans and SUVs. Vehicles range from $18,000 to $98,000 depending on condition and conversion type.
2. Vehicle Conversions: Conversion of existing vehicles into wheelchair-accessible vehicles. Conversion costs range from $17,000 to $45,000 depending on make/model and conversion type (side-entry vs rear-entry, manual vs power features).
3. Mobility Equipment Sales: Sale of wheelchair lifts, scooter carriers, hand controls, adaptive driving aids, mobility seating (swivel seats, transfer seats), wheelchair restraint systems, and related adaptive equipment.
4. Vehicle Rentals: Short-term and long-term wheelchair van rentals. Rental rates start at $88. Vans feature rear or side-entry ramps and are available for personal use, medical appointments, family trips, and while primary vehicles are being serviced.
5. Financing Services: Financing options for vehicles and adaptive equipment including wheelchair lifts, scooter carriers, mobility seating, hand controls, and service/repairs. All credit types encouraged to apply.
6. Service and Repair: Service maintenance and repair for wheelchair-accessible vehicles, ramps, lifts, and adaptive driving equipment. Includes 24/7 emergency after-hours service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Superior Van & Mobility sells new, pre-owned, and used wheelchair-accessible vans, and performs side-entry, rear-entry, and full-size wheelchair van conversions. The company also installs adaptive driving equipment including wheelchair lifts (interior, exterior, and occupied), mechanical and electronic hand controls, EMC AEVIT 2.0 electronic driving controls, adaptive steering aids, powered swivel and transfer seats, and wheelchair restraint systems. Additional offerings include wheelchair van rentals, a Try Before You Buy program, ADA-compliant commercial van rentals, in-home consultations, financing, a Lifetime Powertrain Limited Warranty, and assistance with VA automobile and adaptive equipment grants.

Product overview

Superior Van & Mobility operates as a mobility equipment dealership offering a comprehensive portfolio of products and services for individuals with mobility challenges. The core offering consists of new and pre-owned wheelchair-accessible vans and SUVs, available in side-entry, rear-entry, and full-size configurations, with vehicle conversion services for customers with existing compatible vehicles. The product portfolio spans wheelchair lifts (interior, exterior/hitch-mounted, and occupied), adaptive driving equipment (mechanical and electronic hand controls including Push-Rock, Push-Twist, Right-Angle, Push-Pull, and FeatherLite electronic assist from Sure-Grip; EMC AEVIT 2.0 advanced electronic driving controls), steering and secondary driving aids (spinner knobs, tri-pin, single-pin, amputee ring, five-pin, counter weight, V-Grip, palm-grip, steering wheel extensions, gear shift extensions, turn signal extensions, parking brake extensions, and multi-function Bluetooth steering controllers from Sure-Grip), mobility seating (BraunAbility Turny Evo/Orbit/Manual swivel seats, Adapt Solutions LINK swivel seat, XL-SEAT motorized transfer board, BraunAbility Comfort Series 6-way transfer seat), wheelchair restraint systems (Q'Straint QLK-150 docking station, floor anchors, tie-downs; B&D Independence UWR power restraint), and commercial ADA van rentals. The company backs its products with financing services, Lifetime Powertrain Limited Warranty, Try Before You Buy and rental programs, in-home consultations, and 24/7 emergency service. Veteran customers can access VA Automobile Allowance and Adaptive Equipment Grants.

Differentiator

Problem solved

Functional benefit

Brands

• Peace-of-Mind Program: A customer assurance program including Lifetime Powertrain Warranty, Try Before You Buy, and 24/7 Emergency Service.
• Superior Difference

Products and services

• New Wheelchair-Accessible Vans Brand-new wheelchair-accessible vans sold through Superior Van & Mobility's dealerships, including side-entry and rear-entry conversions and full-size options, intended for individual consumers, veterans, and families needing accessible transportation.
• Pre-Owned Wheelchair-Accessible Vans Pre-owned wheelchair-accessible vans from multiple manufacturers offered for sale at Superior Van & Mobility dealerships, targeting budget-conscious individual buyers and families.
• Side-Entry Wheelchair Van Conversions Side-entry lowered-floor wheelchair van conversion service that allows a wheelchair user to enter and ride from the side of the vehicle, suitable for personal-use and commercial applications.
• Rear-Entry Wheelchair Van Conversions Rear-entry wheelchair van conversion service that enables wheelchair access from the back of the vehicle, commonly used by families and for personal transportation.
• Full-Size Wheelchair Van Conversions Full-size wheelchair van conversion services for larger vans, providing accessible transportation for individuals, families, and commercial applications requiring additional interior space.
• Wheelchair Van Rentals (Consumer) Short- and long-term wheelchair van rentals for individual consumers and families needing temporary accessible transportation, also supporting the Try Before You Buy program.
• ADA Wheelchair Van Rentals (Commercial) ADA-compliant wheelchair van rentals targeted at commercial and fleet operators, healthcare providers, and organizations needing accessible transportation on a temporary basis.
• Try Before You Buy Program Rental-to-purchase program that lets prospective buyers try a wheelchair-accessible van via rental before committing to buy, with rental fees credited toward the eventual vehicle purchase.
• Interior Wheelchair Lifts Interior wheelchair lifts installed inside vans to enable wheelchair users to enter and exit the vehicle while seated, for personal-use and commercial vehicles.
• Exterior / Hitch-Mounted Wheelchair Lifts Exterior and hitch-mounted wheelchair lifts that carry a wheelchair outside the vehicle, preserving interior space for passengers and usable for personal and commercial vans.
• Occupied Wheelchair Lifts Occupied wheelchair lifts that transport a wheelchair user while remaining in their wheelchair, supporting users who do not transfer out of their chair.
• Mechanical Hand Controls Mechanical hand controls including push-rock, push-twist, right-angle, and push-pull variants, installed for drivers who need to operate accelerator and brake by hand.
• Electronic Hand Controls (FeatherLite) FeatherLite electronic-assist hand controls installed for drivers who require reduced-effort or electronically assisted hand operation of accelerator and brake.
• EMC AEVIT 2.0 Electronic Driving Controls Advanced EMC AEVIT 2.0 electronic driving controls installed by Superior Van & Mobility for drivers with disabilities, providing customizable electronic throttle, brake, and steering inputs.
• Adaptive Steering Aids Adaptive steering aids including steering wheel spinner knobs, tri-pin, and similar devices that assist drivers with limited grip or range of motion.
• Powered Swivel Seats Powered swivel seats including BraunAbility Turny Evo, BraunAbility Orbit, and Adapt Solutions LINK systems that rotate and lower to assist users in transferring into the driver or passenger seat.
• Transfer Seat Systems Transfer seat systems including the XL-SEAT motorized transfer board and BraunAbility Comfort Series transfer seat, helping wheelchair users move from their chair into the vehicle seat.
• Wheelchair Restraint Systems Wheelchair docking and restraint systems including the Q'Straint QLK-150 docking system and B&D Independence UWR power restraint, securing wheelchairs during transport for safety and compliance.
• Lifetime Powertrain Limited Warranty Warranty program included with vehicles purchased from Superior Van & Mobility, providing lifetime powertrain coverage for buyers.
• In-Home Consultations Consultation and demonstration service where Superior Van & Mobility staff visit a customer's home to discuss vehicle and adaptive equipment options and demonstrate products on site.
• Financing Services Vehicle financing offered to buyers purchasing wheelchair-accessible vans and adaptive equipment, with terms extending up to 120 months and lenient credit approval (all credit types encouraged to apply).
• VA Benefit Assistance (Automobile Allowance and Adaptive Equipment Grants) Assistance program helping veterans apply for and use VA Automobile Allowance and Adaptive Equipment grants toward the purchase of a wheelchair-accessible vehicle and adaptive equipment from Superior Van & Mobility.

Quantifiable outcome

• Up to 3 days of rental fees applied toward vehicle purchase when buying within 7 days
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and standard.

• BraunAbilitycoreStrategic or Co-development PartnerLeading conversion manufacturer partner providing wheelchair-accessible vehicle conversions. Superior Van & Mobility carries BraunAbility vehicles and products including Turny Evo swivel seats and Comfort Series transfer seats.
• Vantage Mobility (VMI)coreStrategic or Co-development PartnerTop conversion manufacturer partner providing wheelchair-accessible vehicle conversions. Superior carries Vantage Mobility products including the Toyota Sienna Hybrid wheelchair van.
• FRConversionscoreStrategic or Co-development PartnerConversion manufacturer partner providing wheelchair-accessible vehicle conversions.
• Q'StraintcoreTechnology or IntegrationLeading manufacturer of wheelchair restraint systems and tie-downs. Products include QLK-150 wheelchair restraint docking system, floor anchors, and L-track securement systems.
• Sure-LokcoreTechnology or IntegrationManufacturer of wheelchair restraint systems and tie-downs for securement in accessible vehicles.
• EZ LockcoreTechnology or IntegrationManufacturer of automatic wheelchair docking restraint systems for hands-free wheelchair securement.
• HarmarstandardTechnology or IntegrationTrusted brand of power wheelchair lifts and mobility scooter carriers for individuals who can walk short distances.
• BrunostandardTechnology or IntegrationTrusted brand of power wheelchair lifts and mobility scooter carriers.
• Adapt SolutionscoreTechnology or IntegrationManufacturer of LINK swivel seating systems and XL-SEAT motorized transfer boards for safer mobility transfers.
• EMC (Electronic Mobility Controls)coreTechnology or IntegrationAdvanced electronic driving control systems including AEVIT 2.0 for individuals with limited or no use of legs. Superior is one of few mobility dealers certified to install these advanced systems.
• SureGripcoreTechnology or IntegrationLeading manufacturer of hand controls (Push-Rock, Push-Twist, Push-Pull, Right-Angle), FeatherLite electronic assist controls, spinner knobs, and driving aids.
• Mobility InnovationsstandardTechnology or IntegrationManufacturer of adaptive driving aids and hand controls.
• MPS (Mobility Product Solutions)standardTechnology or IntegrationManufacturer of hand controls and adaptive driving equipment.
• VeigelstandardTechnology or IntegrationGerman manufacturer of driving aids including gear shift selectors, turn signal extensions, and parking brake extenders.
• NMEDA (National Mobility Equipment Dealers Association)coreOthersIndustry association dedicated to advocating for safe and reliable wheelchair-accessible vehicle modifications. Superior is a member in good standing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Freedom Motors USA: Freedom Motors USA manufactures and sells rear-entry wheelchair-accessible vans and conversions. Directly comparable on conversion product line and dealer-direct sales to mobility customers overlapping with Superior's rear-entry van offering.
• MobilityWorks: MobilityWorks is the largest U.S. retailer of wheelchair-accessible vans, conversions, and adaptive equipment with 90+ locations nationwide. Directly competes with Superior Van & Mobility on vehicle sales, conversions, rentals, and service across overlapping geographies.
• Rollx Vans: Rollx Vans is a wheelchair-accessible vehicle dealer and converter operating across multiple U.S. states with national shipping. Directly comparable product/service mix (new, used, conversions, adaptive equipment) and customer segments to Superior.
• AMS Vans (Adaptive Mobility Solutions): AMS Vans is a national retailer of new and used wheelchair-accessible vans offering in-house conversions, rentals, and financing. Closely comparable to Superior in product range, customer profile, and direct-to-consumer sales model with nationwide delivery.
• United Access: United Access sells and rents wheelchair-accessible vehicles, scooters, and lift/transfer products through multiple U.S. locations. Directly overlaps with Superior on accessible vehicle retail, conversions, and adaptive equipment for individual and commercial buyers.
• Ride-Away: Ride-Away is an East Coast wheelchair-accessible vehicle dealer offering new/used vans, conversions, rentals, and adaptive equipment. Direct competitor with comparable service model, conversion capabilities, and target customer segments as Superior.
• Ability Center: Ability Center is a West Coast-based wheelchair-accessible vehicle dealer with multiple locations in California, Nevada, and Oregon. Offers new/used accessible vans, conversions, rentals, and adaptive equipment competing with Superior in shared geographies and nationally via shipping.

Regional players

• Drive-Master: Drive-Master is a Northeast U.S.-based adaptive equipment dealer and installer of hand controls, wheelchair lifts, and driving aids. Comparable to Superior's adaptive equipment/hand controls offering but concentrated in a different geography.

Broad incumbents

• BraunAbility: BraunAbility is the largest North American manufacturer of wheelchair-accessible vehicle conversions and mobility seating (Turny Evo, Comfort Series). It is a core supplier to Superior but increasingly sells direct, making it both a partner and broad incumbent in the same end markets.
• Vantage Mobility International (VMI): VMI is a leading manufacturer of wheelchair-accessible conversions on Toyota, Honda, and Chrysler chassis (e.g., Toyota Sienna Hybrid wheelchair van). As a primary supplier to Superior, it competes indirectly through dealer-direct and OEM-aligned sales channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/superiorvan
• YouTubeyoutube.com/user/SuperiorVanMobility
• Facebookfacebook.com/superiorvanandmobility
• Instagraminstagram.com/superiorvanmobility

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Van & Mobility