My Marketing Assistant
My Marketing Assistant is a Melbourne-based creative agency providing real estate photography, video, digital marketing, web/app development, and merchandising services to property, hospitality, lifestyle and B2B clients across Victoria, Australia.
- Company typePrivate
- Founded2013
- HeadquartersWilliamstown, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What My Marketing Assistant does
My Marketing Assistant (trading as MyMA) is a Melbourne-based, privately-held creative and marketing agency founded approximately in 2013 and headquartered at 2/110 Maddox Road, Williamstown North, Victoria. It operates with a small in-house team of 11–50 staff across photography, videography, design, strategy and media buying, delivering end-to-end marketing services to Australian businesses with a primary focus on the Melbourne real estate sector.
The company's core offering spans six service lines: Real Estate Marketing (photography, drone aerial footage, dusk/twilight shots, walk-through video, reels, floorplans, social-ready cuts, virtual staging and auction day coverage); Content Creation (studio and on-site shoots, reels and founder videos); Digital Marketing (Google Ads, Meta Ads, SEO, local SEO and email via Klaviyo and Mailchimp); Merchandising (mesh banners, signage, print and vehicle wraps); Web and Mobile App Development (WordPress, headless React, Next.js, Flutter, WooCommerce and Shopify); and Custom Solutions. Production is anchored by a single in-house creative studio supplemented by on-location shoots across Melbourne, Geelong and the Mornington Peninsula.
Commercially, the firm combines one-time project-based fees (real estate listing packages, content shoots, web/app builds) with recurring marketing retainers at 10, 25 or 50 hours per month starting from A$550+gst, functioning as an outsourced in-house marketing team. Go-to-market is sales-led via phone, WhatsApp, email, a website quote form, and studio visits, supported by inbound content marketing, paid search and social, and a free marketing audit as a lead generator. The company claims 850+ brands served and 10,000+ reels delivered over 12+ years, with no disclosed revenue, funding, or external investors.
My Marketing Assistant firmographics
Firmographics- Name
- My Marketing Assistant
- Legal name
- My Marketing Assistant
- Website
- https://mymarketingassistant.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Marketing Assistant is a Melbourne-based creative agency providing real estate photography, video, digital marketing, web/app development, and merchandising services to property, hospitality, lifestyle and B2B clients across Victoria, Australia.
- Ownership category
- akta.pro rank
My Marketing Assistant industry classification
Industry- Product category
- Marketing and Creative Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where My Marketing Assistant is headquartered
LocationHeadquarters
- HQ city
- Williamstown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
My Marketing Assistant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services (Creative Production): One-time project-based fees for photography, videography, drone content, content creation, merchandising, and design work. Revenue generated per shoot, per project, or per campaign delivered.
- Marketing Retainers: Recurring retainer agreements covering 10/25/50 hours per month for ongoing graphic design, photo editing, video editing, social management, and web updates. Acts as an outsourced in-house marketing team.
- Digital Marketing Services: Ongoing Google Ads, Meta Ads, SEO, and email campaigns managed for clients, billed as managed services with retainer or project-based pricing.
- Web & Mobile App Development: Custom web and mobile app development projects, including marketing sites, landing pages, e-commerce stores, dashboards, and iOS/Android apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing Team Retainers - 10/25/50 hours per month |
| Unit Pricing | Pay-as-you-go | Real Estate Listing Marketing Packages |
| Unit Pricing | Pay-as-you-go | Content Creation Shoots |
| Subscription | Monthly | Digital Marketing Campaigns |
| Other | Pay-as-you-go | Custom Brief Solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
My Marketing Assistant product offering
Product offeringCore offering
My Marketing Assistant is a Melbourne-based creative agency delivering end-to-end marketing services for real estate, hospitality, lifestyle, and B2B brands. Core offerings include real estate photography and videography (including drone, dusk, and floorplans), content creation (reels, founder videos, social media assets), digital marketing (Google Ads, Meta Ads, SEO, email), branded merchandising and signage, and conversion-led website and mobile app development. Services are available as one-off projects or as recurring monthly retainers acting as an outsourced in-house marketing team.
Product overview
My Marketing Assistant is a Melbourne-based creative agency offering six interconnected marketing services delivered by a unified in-house team. The core portfolio includes Real Estate Marketing (photography, drone, floorplans, video, social content for property listings), Content Creation (reels, photography, founder videos for social media), Digital Marketing (Google Ads, Meta Ads, SEO, email via Klaviyo/Mailchimp), Merchandising (print/physical branded assets), Web & Mobile Apps (websites/apps using WordPress/React/Flutter/Shopify/WooCommerce), and Custom Solutions for bespoke briefs. Services are available as individual deliverables or combined into retainer packages for ongoing marketing support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Cost-per-lead halved
- +4 more outcomes
Companies that use My Marketing Assistant
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
My Marketing Assistant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
My Marketing Assistant partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
My Marketing Assistant competitors and assessment
Company assessmentDirect peers
- Diakrit: International real estate marketing services company offering photography, floorplans, virtual staging, and digital marketing to real estate agents — directly comparable service stack to MyMA.
- 1839 Media: Australian real estate media and marketing agency producing photography, video, and digital campaigns for property agencies across Australia; directly comparable offering.
- BoxBrownie: Australian-founded real estate visual marketing provider offering photography enhancement, virtual staging, floorplans, 3D renders, and video — directly overlapping MyMA's core real estate content services.
- ActivePipe: Australian real estate marketing automation and lead-nurture tool used by agencies; comparable in addressing real estate agencies' digital marketing, email, and retargeting needs.
- Visual Domain: Australia-focused real estate photography and videography provider producing listing media, drone footage, and floorplans for real estate agencies nationally — directly comparable service mix.
- HomePrezzo: Virtual staging and real estate marketing services provider; directly comparable on virtual staging and listing visualisation, an adjacent category where MyMA also plays.
- CampaignAgent: Australian real estate marketing automation platform for listings, vendor reports, and digital campaigns; targets the same Melbourne/Australian agency market with content-plus-tech workflow.
Broad incumbents
- REA Group: Australia's largest property portal and a broad incumbent with marketing products and audience data for real estate agents; competes indirectly via digital marketing services and preferred-vendor relationships.
- Re/Max Australia (in-house marketing programs): Major Australian real estate franchise whose corporate marketing and preferred-vendor programs compete with or route work to agencies like MyMA; broad incumbent in the same customer base.
Regional players
- The Kingdom Creative: Melbourne-based full-service creative agency serving property, lifestyle, and consumer brands; comparable on the full-service creative + digital model, though not real-estate specialised.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
My Marketing Assistant social profiles
Digital presenceMy Marketing Assistant financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Marketing Assistant leadership team
Management profileNumber of profiles
My Marketing Assistant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Marketing Assistant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Marketing Assistant
What does My Marketing Assistant do?
My Marketing Assistant is a Melbourne-based creative agency delivering end-to-end marketing services for real estate, hospitality, lifestyle, and B2B brands. Core offerings include real estate photography and videography (including drone, dusk, and floorplans), content creation (reels, founder videos, social media assets), digital marketing (Google Ads, Meta Ads, SEO, email), branded merchandising and signage, and conversion-led website and mobile app development. Services are available as one-off projects or as recurring monthly retainers acting as an outsourced in-house marketing team.
Is My Marketing Assistant a public or private company?
My Marketing Assistant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Marketing Assistant founded?
My Marketing Assistant was founded in 2013. It employs 11 to 50 people.
Where is My Marketing Assistant based?
My Marketing Assistant is headquartered in Williamstown, Australia, in the Oceania region.
How does My Marketing Assistant make money?
Four revenue lines are on record. Professional Services (Creative Production) is the primary driver. The others are marketing Retainers, digital Marketing Services and web & Mobile App Development.
Who are My Marketing Assistant's main competitors?
Direct peers on record are Diakrit, 1839 Media, BoxBrownie, ActivePipe, Visual Domain, HomePrezzo and CampaignAgent. Broad incumbents are REA Group and Re/Max Australia (in-house marketing programs). The Kingdom Creative is listed as a regional player.
Does My Marketing Assistant have an API?
No public API is recorded for My Marketing Assistant.
What industry is My Marketing Assistant in?
My Marketing Assistant's product category is Marketing and Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.