HomePrezzo

What HomePrezzo does

HomePrezzo is a cloud-based SaaS platform that automates the creation of data-driven property marketing content for real estate agents, property managers, mortgage brokers, and franchise brokerages, primarily in Australia and New Zealand with attempted US expansion. The platform's core technology combines API integrations with Australian property data providers CoreLogic and Pricefinder, native connections to 13+ major real estate CRM systems (MyDesktop, AgentBox, Locked On, Rex, VaultRE, and others), and a library of pre-built templates that auto-populate with live market statistics, recent sales, and suburb data. Outputs include five core product lines — Suburb Videos, Property Listing Videos, Suburb Reports (PDF), Video CMAs, and Rental Videos — plus sub-products such as Social Media Infographics and LocalLinks landing pages. Production time for a market video is cited at approximately three minutes, replacing workflows that previously took days or weeks.

Name

HomePrezzo

Legal name

HomePrezzo Australia

Website

https://homeprezzo.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real estate marketing software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Real estate marketing software
• Property video generation
• Automated suburb reports
• Real estate CRM integration
• Property content automation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Self-Serve Platform Subscription: Individual and office subscriptions with credit-based or unlimited usage models for creating property videos, reports and social media content
2. Corporate Consultancy Services: Custom template development, bespoke data-driven website creation, and integration services for large brokerages requiring branded solutions
3. Enterprise Platform Licensing: Site licensing for franchise networks with pre-configured accounts, custom branding, and aggregated monthly deliveries to agents

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HomePrezzo is a SaaS content automation platform that integrates directly with CoreLogic and Pricefinder property data APIs, along with 13+ Australian real estate CRMs, to automatically generate branded property videos, magazine-styled PDF market reports, and social media infographics for real estate agents, mortgage brokers, and franchise brokerages. Users select a suburb or address, choose a template, and the platform assembles data-driven marketing content with their agency branding in minutes.

Product overview

HomePrezzo is a content marketing automation platform for real estate agents and mortgage brokers that turns property data into videos, reports, and infographics. The core product consists of five integrated content types: Suburb Videos (animated suburb market performance videos), Property Listing Videos (promotional videos for individual listings), Suburb Reports (magazine-styled PDF reports), Video CMA (comparative market analysis videos), and Rental Videos (rental market performance videos). All content is auto-populated with property data from CoreLogic/Pricefinder feeds and customized with agent branding. The platform also generates Social Media Infographics as a sub-product. HomePrezzo was acquired by ActivePipe (an email automation platform) in July 2020, integrating its content delivery with ActivePipe's email campaigns and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Suburb Video Animated property market videos that show how a local suburb is performing. Auto-populated with recent sales, median prices and market statistics pulled live from CoreLogic and Pricefinder data feeds. Customizable with the agency's branding, colours and contact details. Used by real estate agents for social media, website and email marketing.
• Property Listing Video Property listing promotional videos created using CRM listing data and photos combined with local market data. Customised with agent colours and contact details and integrated with vendor presentations and portal listings.
• Suburb Reports Magazine-styled PDF market reports automatically populated with suburb sales data, statistics and charts. Customisable with agent branding, logo and colours. Includes a landing page for digital sharing and lead capture, suitable for letterbox drops, open-for-inspection handouts and email campaigns.
• Video CMA Video-based comparative market analysis presentations for listing presentations. Shows a specific property alongside local market data, comparable sales and pricing insights to support vendor discussions and pricing strategy.
• Rental Video Rental market performance videos showing rental listings, median rents and rental yields for a suburb. Designed for property managers to share with landlords and prospective tenants on social media and email.
• Social Media Infographics Quick visual infographics for social media posts displaying property statistics, suburb stats and market data. Generated as GIF files for embedding in emails and posting to Facebook, Twitter and LinkedIn.
• LocalLinks Suburb-specific landing pages with maps, reports, graphs, charts and icons designed for embedding on agency websites. Includes downloadable reports and lead capture via 'give to get' email solutions.

Quantifiable outcome

• Reduces content creation time from days/weeks to under 3 minutes
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ActivePipecoreGTM or Marketing Partner · 9 July 2020HomePrezzo was acquired by ActivePipe, an email automation and digital prospecting platform for real estate agents. The combination enables automated content creation integrated with email delivery and analytics. Founders Nathan Krisanski and Kylie Davis joined ActivePipe to lead content marketing capability.
• CoreLogic (RP Data)coreTechnology or IntegrationPrimary data provider for property market data, recent sales, and suburb statistics. HomePrezzo integrates with CoreLogic API to pull live property data into templates. Required for suburb videos and video CMAs.
• Social EstatecoreChannel Partner/ Reseller/ DistributorSocial media delivery system integrated with HomePrezzo for First National offices. Automatically posts suburb videos to Facebook targeted by geographic audience.
• MyDesktop, AgentBox, Locked On, Renet, Zenu, Box+Dice, Rex, iProperty, Vault, AgentPoint, Listonce, Eagle Software, AvosoftwarecoreTechnology or IntegrationCRM integrations allowing HomePrezzo to pull listing information, photos, and contact details directly from agent workflows. Setup typically takes 24 hours.
• Real ContentminorStrategic or Co-development PartnerContent partnership for articles and evergreen content to complement HomePrezzo's visual content

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BombBomb: Video email and prospecting platform purpose-built for real estate agents. Directly comparable to HomePrezzo's video-creation and distribution use case, with overlapping customers (individual agents and teams) and a similar SaaS/content-automation value proposition.
• Real Geeks: Real estate website, CRM, and lead-generation platform serving individual agents and teams. Comparable target customer and overlapping marketing-automation capabilities, though broader in scope than HomePrezzo's content specialization.
• Chime: AI-powered CRM and marketing automation platform for real estate teams, including IDX, lead generation, and email/drip campaigns. Closely comparable GTM (real estate agents and brokerages) and overlapping feature set with HomePrezzo's CRM-integrated marketing automation.

Emerging players

• Offrs: AI-driven predictive seller-lead platform for real estate agents, providing automated marketing to likely sellers. Comparable in using data and automation to drive agent marketing, though focused on seller identification rather than content generation.
• iHomefinder: IDX-based real estate marketing platform serving agents and brokerages with website, lead capture, and CRM features. Comparable vertical focus and SMB-to-mid-market customer base, with partial overlap in marketing-automation functionality.

Broad incumbents

• Inside Real Estate: Established real estate technology platform (kvCORE parent-era products) offering CRM, marketing, and back-office tools for brokerages. Comparable in serving enterprise brokerages with marketing automation, though substantially larger and broader in product scope.
• kvCORE: Larger, established real estate platform offering CRM, IDX, lead generation, and marketing automation. Comparable to HomePrezzo at the brokerage level but operates as a broad enterprise suite rather than a focused content-automation tool.

Others

• ActivePipe: Parent company of HomePrezzo and a direct email automation/digital prospecting platform for real estate agents. Closely comparable customer base and now product-integrated with HomePrezzo's content suite.
• CoreLogic: Property data and analytics provider whose API underpins HomePrezzo's suburb, listing, and CMA content. Not a direct competitor — CoreLogic is a critical upstream supplier and a former employer of both HomePrezzo founders — but the most strategically important counterpart in the ANZ real estate data stack.
• RealSatisfied: Customer satisfaction and testimonial platform for real estate agents that integrates with CRMs to generate reviews and marketing content. Comparable as a content-generation and CRM-integrated add-on in the real estate agent workflow, and an explicit integration partner of HomePrezzo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homeprezzo
• YouTubeyoutube.com/channel/UCzT3Q
• Facebookfacebook.com/homeprezzo
• LinkedInlinkedin.com/company/homeprezzo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomePrezzo