ADVANCE Consulting

What ADVANCE Consulting does

ADVANCE Consulting (legal entity ADVANCE Marketing Ltda.) is a privately held Brazilian sales, marketing, and channel training and consulting firm headquartered in São Paulo, founded in 2002. The company serves technology companies across Latin America and selectively in North America, Europe, Africa, and the Middle East, delivering customized consulting engagements, open-enrollment and closed corporate training, and market research. Over its operating history, ADVANCE reports 2,500+ clients served, 500+ consulting projects completed, and 20,000+ professionals trained, with named clients including AWS, SAP, IBM, Microsoft, Google, Salesforce, Cisco, Totvs, Lenovo, Dell, RedHat, Thomson Reuters, and Zendesk. The company is also a designated delivery partner for AWS Partner Transformation Programs (PTP, GenAI TTM, CEE TTM, Profitability TTM), executing structured 100-day cloud go-to-market engagements for AWS Partner Network members globally.

The company's core intellectual property centers on two proprietary methodologies — DRIP Selling (a sales planning and execution framework for periods of change and remote work) and DRIP Management (a remote sales-team leadership framework with its own terminology such as WAR meetings, DRIP Day Start, and DRIP Day End). These methodologies are delivered through a catalog of 29 training programs (in-person and online), a free 46-video YouTube training series branded "Tio Salim," structured Professional Evolution Trails organized by sales role, and three tiers of digital certification. ADVANCE also publishes iMonitor IT, a quarterly Brazilian IT market research series running since 2008 with 69 editions through November 2025. The founder-led practice counts Dagoberto Hajjar (methodology author and lead consultant), Jorge Moukarzel, Ivia Marim, and Ines among its named delivery team.

ADVANCE's revenue model is professional services-led, combining (i) custom consulting engagements sold via direct enterprise sales, (ii) per-participant training programs (e.g., R$660 per 4-hour session, with bulk gift-card discounts of 5-8%), (iii) open-enrollment training distributed through the Sympla platform, (iv) corporate closed-group (turma fechada) training for enterprises, (v) AWS PTP/TTM delivery engagements billed under AWS program structures, and (vi) ancillary e-commerce revenue from training gift cards and a R$35 printed book. Distribution spans direct field sales, inside sales via WhatsApp and email, e-commerce storefronts, free self-serve YouTube and downloadable content used as top-of-funnel demand generation, and iMonitor IT used for thought leadership. The company operates with no disclosed external funding, no subsidiaries, and no public listing.

Name

ADVANCE Consulting

Legal name

ADVANCE Marketing Ltda.

Website

https://advanceconsulting.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales and Marketing Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Consultative Selling & Discovery (EDABABAC), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Sales consulting
• Marketing consulting
• Sales training
• Channel development
• Commercial transformation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Customized consulting engagements for sales, channel development, marketing strategy, and commercial transformation. Projects include channel programs, commercial process review, and strategic planning.
2. Training Programs: In-person and online training programs on sales, marketing, channels, and management. 29 training courses offered in closed groups for enterprises or open enrollment sessions. Includes certification programs at levels 1, 2, and 3.
3. AWS Partner Transformation Programs: ADVANCE executes AWS's Partner Transformation Programs (PTP), GenAI TTM, CEE TTM, and Profitability TTM for AWS partners across Latin America and globally, providing cloud go-to-market and business transformation consulting.
4. Gift Cards (Training Vouchers): Training gift cards sold to individuals or companies as incentives or prizes for professional development. Discounts available for bulk purchases.
5. Books and Printed Materials: Sale of the printed book 'Conversando com o Tio Salim Sobre Vendas' (Conversing with Uncle Salim About Sales) for R$35.00.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

ADVANCE Consulting is a Brazilian sales, marketing, and channel development consulting and training firm. It delivers custom consulting engagements (sales process redesign, channel program build-out, AWS Partner Transformation Programs), a catalog of 29 in-person and online training courses, three levels of digital certification, the proprietary DRIP Selling and DRIP Management methodologies designed for remote/hybrid sales environments, the 46-video Tio Salim consultative selling series, and the quarterly iMonitor IT market research publication.

Product overview

ADVANCE Consulting is a sales and business strategy consulting company offering a portfolio of training, consulting, and research services. The core offerings include two proprietary methodologies: DRIP Selling for sales planning and execution during change periods, and DRIP Management for remote team leadership. The training portfolio consists of 29 programs available in-person or online, complemented by a free video-based training series called Tio Salim (46 videos on consultative selling) and structured career development tracks. Consulting services cover channel strategy, sales process optimization, and AWS partner transformation programs. The company also publishes quarterly IT market research (iMonitor IT) tracking Brazilian technology market trends since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• DRIP Selling: Methodology for sales planning and execution during times of change and home office.
• DRIP Management
• Tio Salim
• iMonitor IT
• AWS PTP (Partner Transformation Program)
• AWS GenAI TTM
• AWS CEE TTM

Products and services

• Consulting Services Custom strategic consulting engagements covering channel development programs, sales process review, marketing-sales integration, strategic planning, and AWS Partner Transformation Programs for technology clients.
• DRIP Selling Methodology Proprietary sales methodology designed for periods of change and crisis, covering territory planning, account planning, attack planning, touch planning (DRIP Plan), DRIP meetings, communication and understanding checks, emotional checks, and negotiation tactics for remote sales teams.
• DRIP Management Methodology Proprietary methodology for managing remote sales teams in home office and challenging times, covering Sales War Plan development, forecast and pipeline management, sales meeting cadences (WAR meetings, DRIP Day Start, DRIP Day End), feedback and mentorship via videoconference, and psychological/reward-and-punishment stimuli.
• Training Catalog (29 Programs) A catalog of 29 in-person and online training courses covering management, marketing, sales, channels, inside sales, and pre-sales, offered in closed corporate sessions or open enrollment via Sympla.
• Tio Salim Consultative Selling Video Series A series of 46 educational videos on consultative selling featuring the Tio Salim character, covering all stages of the sales funnel from prospecting through negotiation and team management, available free on YouTube with optional paid certification.
• Digital Certification Levels (Levels 1, 2, 3) Three-tier digital certification: Level 1 (Attendance Certificate), Level 2 (Proficiency via written exam), and Level 3 (Proficiency via video conference practical exam), with LinkedIn-formatted certificate output.
• Training Gift Card (Vale-Treinamento) Training gift vouchers that companies or individuals can purchase for employees as rewards or incentives for professional development, with volume discounts of 5%–8% on bulk purchases.
• Professional Evolution Trails (Trilhas) Organized learning paths for career progression with tracks for sales professionals, sales managers, channel managers, marketing professionals, pre-sales, SDRs, Inside Sales, and company executives, with recommended training sequences.
• iMonitor IT Quarterly Market Research Quarterly IT market research published since 2008 analyzing Brazilian IT market perceptions, growth expectations, and business strategies, with 69 editions produced by November 2025.
• Printed Book — Conversando com o Tio Salim Sobre Vendas Printed 108-page A5-format book on consultative selling priced at R$35.00, distributed via Club de Autores, serving as a companion to the Tio Salim video series.
• Channel Strategy Consulting Service Specialized consulting and free guide for building channel strategies, covering partner recruitment, selection, training, channel engagement, motivation, and channel sales management across Brazil.
• AWS Partner Transformation Program (PTP) Delivery Delivery of AWS Partner Transformation Programs including PTP, GenAI TTM, CEE TTM, and Profitability TTM — 100-day structured transformation initiatives for AWS Partner Network members across Latin America and globally.

Quantifiable outcome

• 20,000+ professionals trained across various programs
• +5 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreStrategic or Co-development PartnerADVANCE Consulting is an AWS partner that executes AWS's Partner Transformation Programs (PTP), AWS GenAI TTM (Targeted Transformation Module), AWS CEE TTM (Cloud Enablement Engine), and AWS Profitability TTM for AWS Partner Network members across Latin America and globally. ADVANCE provides consulting, training, and transformation services that help AWS partners accelerate their cloud go-to-market strategies, achieve competencies, and grow their cloud business. The programs are 100-day structured transformation initiatives.
• SAPcoreStrategic or Co-development PartnerSAP engages ADVANCE as a major training partner for channel development in Brazil, supporting sales partner development programs with customized marketing training using canvas models, practical exercises, and interactive sessions.
• IBMcoreStrategic or Co-development PartnerIBM partnered with ADVANCE to create various training programs for commercial partners, developing best practices in consultative sales, marketing, demand generation, and sales team management. In less than 2 months, nearly 100 partners were trained with 100% investment subsidy.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft Brazil has conducted multiple projects with ADVANCE, with more planned. ADVANCE helps Microsoft understand commercial partners and market positioning, with multiple collaborative projects in development.
• GooglecoreStrategic or Co-development PartnerADVANCE conducted a consulting engagement in partnership with Google for the 2019 Growth Plan of Calina (Google customer), developing a Lead Generation Machine strategy.
• Algar TelecomminorStrategic or Co-development PartnerADVANCE was invited by Unialgar (Algar Telecom's training division) to train enterprise segment partners on consultative selling, with excellent feedback from participants.
• Diveo do BrasilminorStrategic or Co-development PartnerADVANCE conducted training for Diveo do Brasil's sales team, which the VP described as innovative with dynamics and interactivity that improved team homogeneity and commitment.
• LinxminorStrategic or Co-development PartnerLinx is listed as a client for whom ADVANCE has provided consulting and training services.
• Senior SistemasminorStrategic or Co-development PartnerSenior Sistemas' commercial team received ADVANCE training that was considered highly valuable for improving remote sales team performance during the pandemic.
• TotvsminorStrategic or Co-development PartnerTotvs executives credit ADVANCE as a significant professional development partner for their commercial teams.
• ZendeskminorStrategic or Co-development PartnerZendesk uses ADVANCE to deliver knowledge to their partner ecosystem on developing integrated marketing plans and sales execution.
• SebraeminorStrategic or Co-development PartnerSebrae (Brazilian Support Service to Micro and Small Businesses) participates in ADVANCE training programs for partner development.
• RedHatminorStrategic or Co-development PartnerRedHat is listed as a client in ADVANCE's portfolio.
• CiscominorStrategic or Co-development PartnerCisco do Brasil received customized consulting from ADVANCE with content 100% aligned to daily operations, resulting in immediate efficiency gains for their commercial team.
• KPMGminorStrategic or Co-development PartnerKPMG is listed as a client in ADVANCE's portfolio.
• SalesForceminorStrategic or Co-development PartnerSalesForce Brazil's leadership credits ADVANCE's credibility and seniority in working with CEOs to structure marketing strategies integrated with sales.
• SemantixminorStrategic or Co-development PartnerSemantix's Latam Channel & Alliance Strategy Executive praised ADVANCE's training programs.
• Thomson ReutersminorStrategic or Co-development PartnerThomson Reuters' Head of Sales participated in ADVANCE training and found the content excellent and relevant for sales team management.
• PWCminorStrategic or Co-development PartnerPWC Colombia participated in the AWS CEE TTM workshop delivered by ADVANCE, with the sales analyst noting the program was very good.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Force Management: B2B sales transformation consultancy with methodology-driven programs (Command of the Message, Forceful Execution); comparable to ADVANCE in serving enterprise tech clients with structured sales frameworks.
• Dale Carnegie Training: Long-established global sales, leadership, and professional training provider with certified instructor networks; closely matches ADVANCE's blended in-person/online training catalog and certification model.
• Winning by Design: SaaS-focused sales methodology and training firm (Blueprint framework) with strong tech-vendor client base; comparable to ADVANCE's AWS/Salesforce/IBM-heavy technology client roster.
• Huthwaite International: Originator of SPIN Selling and behavior-based sales methodology; directly comparable to ADVANCE as a methodology-led sales training and consulting firm serving enterprise sales organizations.
• Richardson Sales Performance: Sales training and consulting firm offering the Richardson Consultative Selling methodology, certification, and custom enterprise programs — parallel to ADVANCE's Tio Salim/DRIP content and corporate training delivery.
• Sandler Training: Global sales methodology and training franchise with proprietary frameworks (Sandler Selling System); comparable to ADVANCE's DRIP Selling in being a structured, repeatable sales training methodology sold via training and certification.
• RAIN Group: Sales training and consulting firm delivering custom sales programs to enterprise sales organizations; matches ADVANCE's mix of bespoke consulting plus training content offerings.
• Miller Heiman Group (now part of Korn Ferry): Enterprise sales methodology and performance consulting firm known for Strategic Selling and large-account management; directly comparable in offering proprietary sales frameworks paired with consulting engagements.

Broad incumbents

• Mercuri International: Global sales and leadership consulting firm with operations across Europe, the Americas, and Asia; broader geographic and service footprint than ADVANCE, but directly overlapping in B2B sales training and consulting.

Regional players

• Falconi (Brazil): Brazilian-origin management consulting firm focused on strategy, operations, and commercial excellence for large enterprises; overlaps with ADVANCE's Brazilian management and sales consulting practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/advancecons
• YouTubeyoutube.com/user/advanceconsulting
• Facebookfacebook.com/AdvanceConsultingDagoHajjar
• LinkedInlinkedin.com/company/advance-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVANCE Consulting