Red Barn Media Group

What Red Barn Media Group does

Red Barn Media Group is a privately held, family-owned digital marketing agency founded in 1998 and headquartered in Colchester, Vermont. The company provides websites, SEO, paid advertising (Google Ads, Meta Ads, Google Local Services Ads), Google Business Profile management, email and SMS marketing, social media management, and business coaching exclusively to home-service trades, with primary verticals including HVAC and plumbing and additional segments covering electrical, construction/building, roofing, landscaping, painting, garage door, and general home services. Its client base spans over 500 contractors across the United States and Canada. The company's positioning emphasizes vertical specialization (25+ years in home-service digital marketing), high retention (98%), and strong OEM/distributor relationships with brands such as Rinnai, Bosch, AERCO, Navien, Fujitsu, Allied Air, and G.W. Berkheimer.

The core technology offering is a portfolio of managed services wrapped around customer websites, GBP optimization, paid media, and organic search, executed via a sales-led motion with free consultations, custom roadmaps, and account management. The proprietary Velocity Product Suite layers turnkey software on top of the agency relationship: Velocity-MP is a maintenance-program builder for HVAC and plumbing contractors including artwork design, real-time earnings tracking, maintenance alerts, and sales opportunity identification; additional modules include referral-program tooling and flat-rate calculators, plus one-on-one Business Performance Coaching delivered on a recurring subscription basis. Integration partners include BrightLocal, MOZ Local, Google My Business, Yelp, Facebook, BBB, HomeAdvisor, Google Ads, Meta Ads, Instagram, and Google Local Services Ads. Pricing is disclosed for Velocity-MP ($2,895 artwork/plan tier; $3,795 foreign implementation; $4,495 setup + $49/mo for the full Velocity PM Suite) while coaching and agency retainers are quote-based.

Revenue mechanics combine one-time project fees (website builds, Velocity-MP setup) with recurring subscriptions for SEO, paid advertising, GBP management, email/SMS marketing, and coaching. The headcount is small (15+ employees per firm-disclosed count) and the team blends domain operators (former HVAC supply executives, a former HVAC/plumbing/remodeling business owner turned coach) with conventional marketing and development talent. Recent operating history includes a 2021 strategic pivot from OEM web/supply-chain work toward contractor-facing digital marketing, a 2024 entry into a stated "new period of growth," and 2026 Inc. recognition. No external funding, public listing, or institutional investor is referenced in the available materials.

Name

Red Barn Media Group

Legal name

Red Barn Media Group

Website

https://redbarnmg.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Barn Media Group is a privately held, family-owned digital marketing agency serving 500+ home-service contractors in the US and Canada across HVAC, plumbing, electrical, roofing, and construction verticals, providing websites, SEO, paid advertising, GBP management, email/SMS marketing, and business coaching.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Website Development: Custom website design and development for home service contractors including responsive, SEO-ready sites with hosting and ongoing support.
2. SEO Services: On-page, off-page, and technical SEO services including website audits, keyword strategy, competitor analysis, content creation, and link building.
3. Paid Advertising & Local Services Ads: Google Ads management, Local Services Ads (LSAs), PPC campaigns, and remarketing for lead generation.
4. Google Business Profile Management: Full GBP management including profile optimization, review responses, posts, Q&A management, and insights reporting.
5. Email & SMS Marketing: Automated email campaigns, SMS marketing, lead nurture sequences, and reactivation campaigns.
6. Velocity Product Suite: Business coaching and maintenance program builder including implementation and software licensing.
7. Business Performance Coaching: 1-on-1 coaching with weekly meetings, recorded notes, tasks, quarterly goals, and dedicated coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Red Barn Media Group is a digital marketing agency that builds websites, manages SEO, runs paid advertising campaigns (Google Ads, Meta Ads, Local Services Ads), optimizes Google Business Profiles, and provides email/SMS marketing and social media marketing for home service contractors. The Velocity Product Suite adds proprietary maintenance program software (Velocity-MP), referral program tools, flat-rate calculators, and one-on-one business performance coaching, focused primarily on HVAC and plumbing contractors.

Product overview

Red Barn Media Group is a digital marketing agency offering a portfolio of services and products for home service contractors (HVAC, plumbing, electrical, roofing, construction, landscaping, painting, garage door). The core offering includes website development, paid advertising (Google Ads, Meta Ads), Google Business Profile management, Local Services Ads, SEO, email/SMS marketing, and social media marketing. The Velocity Product Suite is a supplementary platform containing modular tools: Business Performance Coaching (one-on-one coaching), Velocity-MP (turn-key maintenance program builder with software), Referral Program builder, and Flat Rate Calculators. The company was founded in 1998 and serves businesses across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom website design and development services for home service contractors. A collaborative multi-step process creates responsive, SEO-optimized, conversion-focused websites built specifically for HVAC, plumbing, roofing, electrical, and construction businesses.
• Paid Advertising Targeted PPC campaigns and paid advertising management across Google Ads, Meta Ads, and remarketing campaigns to maximize ROI and generate qualified leads for home service contractors.
• Google Business Profile Management Full management of Google Business Profile for home service contractors, including weekly optimizations, photo uploads, keyword-driven posts, review responses, and ongoing performance tracking.
• Local Services Ads (LSA) Management Expert setup and management of Google Local Services Ads that provide top placement in local search results with a Google Guaranteed badge and a pay-per-lead model.
• Search Engine Optimization (SEO) On-page, off-page, and software-driven SEO solutions for home service contractors, including website audits, keyword strategy, competitor analysis, link building, and local search signals.
• Email and SMS Marketing Automated email and SMS marketing campaigns for customer retention, seasonal promotions, service reminders, lead nurture sequences, and reactivation campaigns for home service businesses.
• Social Media Marketing Social media page assets, advertising, banners, images, and content strategies designed to boost online presence and lead generation for home service contractors.
• Business Performance Coaching One-on-one coaching program for service contractors covering numbers/finance, marketing, team building, and work-life balance, with weekly meetings, recorded notes, tasks, quarterly goals, and dedicated business coaches.
• Velocity Product Suite Suite of business tools designed for home service contractors addressing phone ring volume, internal scaling, and efficiency optimization; includes coaching, maintenance planning, referral programs, and flat rate calculators.
• Velocity-MP (Maintenance Program Builder) Turn-key maintenance program builder providing artwork design, price profiles, training, implementation, and customized software for HVAC and plumbing contractors, with real-time earnings tracking, maintenance alerts, and sales opportunity identification.

Quantifiable outcome

• 98% client retention rate
• +5 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Allied Air EnterprisescoreStrategic or Co-development PartnerAllied Air Enterprises is listed as a partner. Red Barn Media Group has developed relationships with key manufacturers including Rinnai, Fujitsu General, AERCO, Bosch and Navien through their work in the HVAC/PHVAC industry.
• NaviencoreStrategic or Co-development PartnerNavien partnership includes app development (Navien App released 2017) and continued collaboration in the HVAC-R and plumbing industries.
• Armstrong Air HVACcoreStrategic or Co-development PartnerArmstrong Air HVAC is listed as a partner, representing OEM relationships in the HVAC industry.
• AirEase HVACcoreStrategic or Co-development PartnerAirEase HVAC is listed as a partner, representing OEM relationships in the HVAC industry.
• G.W. BerkheimercoreStrategic or Co-development PartnerG.W. Berkheimer is a wholesale distribution partner case study, demonstrating Red Barn's work with major distributors in the PHVAC industry.
• G.A. LarsoncoreStrategic or Co-development PartnerG.A. Larson is a distribution partner representing OEM relationships in the HVAC-P distribution sector.
• RinnaicoreStrategic or Co-development PartnerRinnai partnership includes InfoRinnai disc-based marketing and support (2002), retail website development (2007), and continued industry collaboration.
• BoschcoreStrategic or Co-development PartnerBosch partnership includes supply chain and retail sites development (2010), representing Red Barn's technology development for major HVAC-R manufacturers.
• Fujitsu GeneralcoreStrategic or Co-development PartnerFujitsu General partnership established through Red Barn's work with HVAC-R distributors and contractors, with retail website development (2007).
• AERCOcoreStrategic or Co-development PartnerAERCO partnership includes Aerco Commercial Design System (2012) and 2014 Product of the Year Award recognition, demonstrating deep technical collaboration.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Scorpion: One of the largest vertically-specialized digital marketing companies in the US, with a major focus on home service contractors. Most directly comparable to Red Barn Media Group in terms of customer base (HVAC, plumbing, roofing, electrical) and integrated service offering (websites, SEO, paid media, GBP).
• Hook Agency: Digital marketing agency that explicitly targets roofing and home-service contractors with SEO, PPC, and web design services. Closely comparable to Red Barn's vertical focus, smaller-agency profile, and contractor-first GTM.
• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content services to a broad SMB base including home service businesses. Comparable in service mix though broader in vertical focus than Red Barn.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web development, and social media for SMB clients including contractors. Comparable in agency model, recurring service structure, and SMB contractor target segment.
• Marketing 360: SMB-focused marketing platform combining websites, SEO, paid media, and reputation management with a franchise-like agency footprint. Comparable to Red Barn in productized SMB marketing for service businesses.
• Surefire Local: Local marketing platform and services provider focused on helping SMBs (including contractors) improve local search visibility, manage listings, and run paid campaigns. Comparable in local SEO + GBP + paid media bundle.
• SearchKings: Digital marketing agency specializing in PPC, SEO, and web design for SMBs including contractors and home service businesses. Comparable in agency-model delivery of search-led marketing services to the trades.

Broad incumbents

• Vendasta: Platform that sells marketing, SEO, and reputation tools to agencies and SMBs at scale. Broader and more productized than Red Barn, but competes for the same end customer — local home service businesses investing in digital marketing.
• Thryv: SMB software and marketing platform (formerly Yodle/DexYP) offering websites, SEO, listings, and paid media to small businesses including home service contractors. Competes with Red Barn for the same SMB contractor wallet but at significantly larger scale.

Others

• ServiceTitan: Leading operating system for home service businesses (HVAC, plumbing, electrical, roofing). While not a direct marketing agency competitor, its Marketplace and integrations increasingly include marketing services, making it a strategic ecosystem participant adjacent to Red Barn's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Redbarnmediagroup
• Instagraminstagram.com/redbarnmediagroup
• LinkedInlinkedin.com/company/red-barn-media-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Barn Media Group