Infinite Ideas Web Design

What Infinite Ideas Web Design does

Infinite Ideas Web Design is a privately held, founder-owned digital agency operating from Calgary and Edmonton, Alberta, providing web design, eCommerce development, SEO, and digital marketing services to small and medium businesses across Canada and selectively to global remote clients. Its core product line consists of custom WordPress, WooCommerce, Shopify, and Joomla website builds, complemented by search engine optimization, search engine marketing (Google Ads), social media, email, and inbound marketing services, plus ancillary offerings such as website redesign ('Revamp'), repair ('Rescue'), free website audits, and ongoing maintenance. The business is run by a small team of 1-10 (with four named members: CEO Martin Pereira, sales lead Sthefani Borges, web developer Alena Li, and support lead Oliver Taylor), delivers work on a project-based, quote-driven pricing model with no publicly disclosed tiers, and leans on a free audit as a lead magnet and on B2B marketplace listings (UpCity, DesignRush, GoodFirms, SelectedFirms) plus Google and Shopify Partner status for inbound demand generation. Revenue is not disclosed; the company is bootstrapped with no external institutional investment, has accumulated roughly a dozen industry and partner awards between 2020 and 2024, and positions itself on 15+ years of claimed experience and client outcome anecdotes (revenue increases cited up to 245%) rather than proprietary technology.

Name

Infinite Ideas Web Design

Legal name

Infinite Ideas Web Design

Website

https://infiniteideaswebdesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinite Ideas Web Design is a Calgary/Edmonton-based, founder-owned digital agency offering custom WordPress, Shopify, and WooCommerce web design, SEO, SEM, and digital marketing services to small and medium businesses across Canada and select global remote markets.

Ownership category

akta.pro rank

Product category

Web Design & Digital Marketing Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Custom web design
• ECommerce development
• Search engine optimization
• Digital marketing services
• Website redesign

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Design Services: One-time website design and development services including custom websites, eCommerce stores, and redesign services
2. SEO Services: Search engine optimization services to improve website rankings and visibility, potentially recurring monthly retainer model
3. Digital Marketing Services: Digital marketing services including SEM (Google Ads), social media marketing, and ongoing website maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Infinite Ideas Web Design is a full-service digital agency that designs and builds custom websites and eCommerce stores (on WordPress, Shopify, WooCommerce, and Joomla), and delivers SEO, SEM, digital marketing, and website maintenance services. Offerings are sold as custom-priced projects to small and medium-sized businesses, primarily in Calgary and Edmonton, with a free website audit used to generate leads.

Product overview

Infinite Ideas Web Design is a full-service digital marketing and web design agency offering an integrated suite of services centered on website creation, eCommerce development, and digital marketing. The core offering combines Web Design Services and eCommerce Websites (built on WordPress, Shopify, and WooCommerce platforms) with SEO/SEM services and Digital Marketing. Additional services including a Revamp Website Service, Rescue Website Service, Free Website Audit, and Website Maintenance & Updates extend the core offering as add-on modules. The company operates primarily from Edmonton and Calgary, Alberta, serving clients across Canada and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Professional custom website design for businesses, producing visually stunning, user-friendly, device-responsive websites with built-in SEO integration and SSL certification. Intended for SMBs seeking a new or upgraded web presence.
• eCommerce Websites Custom eCommerce website design and development on Shopify and WooCommerce platforms, including online store setup, product listings, shopping cart functionality, abandoned cart recovery, automated shipping calculation, customer profiles, and social media integration. Intended for retailers and brands launching or upgrading an online store.
• SEO (Search Engine Optimization) Search engine optimization service using on-page, off-page, and technical SEO techniques to boost website rankings on Google, Bing, and other search engines. Intended for businesses seeking organic visibility and lead generation from search.
• SEO & SEM (Search Engine Marketing) Combined SEO and SEM service including Google Ads campaign management to increase website traffic, online visibility, brand awareness, and lead generation. Intended for businesses that want both organic and paid acquisition channels managed together.
• Digital Marketing Digital marketing service covering social media marketing, content marketing, email marketing, and inbound marketing strategies. Intended for SMBs that want a managed digital marketing program beyond a single channel.
• Revamp Website Service Website redesign and enhancement service making significant modifications to design, structure, and content to update and improve an existing online presence. Intended for businesses with an outdated or underperforming website.
• Rescue Website Service Website repair service fixing poorly developed or non-functional websites left behind by previous developers, with the goal of improving user experience and efficiency. Intended for businesses that have inherited a broken or incomplete site from another vendor.
• Free Website Audit Complimentary detailed analysis of a website's performance, including technical and SEO issues, to identify areas for improvement. Intended as a lead magnet for prospective clients evaluating the agency's services.
• Website Maintenance & Updates Ongoing website maintenance and update service ensuring client sites remain up-to-date, secure, and protected from potential threats. Intended for businesses that want continuous upkeep after launch.

Quantifiable outcome

• Clients reported revenue increases of up to 150%
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DesignRushcoreGTM or Marketing PartnerDesignRush is a B2B marketplace connecting brands with agencies. Infinite Ideas Web Design has been featured as a top WordPress developer and eCommerce development company on the platform since 2020, receiving ongoing referrals and visibility through DesignRush listings and press releases.
• UpCitycoreGTM or Marketing PartnerUpCity is a platform that identifies top local agencies. Infinite Ideas Web Design has received multiple awards from UpCity including Local Excellence Award 2023, Best of Alberta 2023, and Premier Edmonton Digital Marketing Agency recognition, generating credibility and leads.
• GoodFirmsminorGTM or Marketing PartnerGoodFirms is a research and review platform for IT companies. Infinite Ideas Web Design is listed among best web design companies and has been featured in articles about their services.
• SelectedFirmsminorGTM or Marketing PartnerSelectedFirms is a B2B marketplace connecting brands with agencies. Recognized Infinite Ideas Web Design as Top eCommerce Development Company 2024.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner status, enabling the company to build and customize Shopify eCommerce stores for clients with access to Shopify's platform features and support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Blue Fountain Media: Larger digital agency providing web design, development, and digital marketing. Operates in the same SMB/mid-market segment with overlapping web design and SEO offerings, though at greater scale.
• WebFX: Large, established full-service digital marketing agency offering web design, SEO, content, and paid media. Operates at much greater scale but serves the same SMB/mid-market buyer with overlapping services.
• Scorpion: Large-scale provider of websites, SEO, paid advertising, and AI-driven marketing tools for SMBs (especially service businesses). Comparable in the SMB web design + digital marketing category, but with significantly broader geographic reach and technology investment.

Direct peers

• Ignite Visibility: Full-service digital marketing agency focused heavily on SEO, paid media, and web design for SMB and mid-market clients. Strongly overlapping service mix and target customer.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and eCommerce development for SMBs across North America. Closely comparable in service mix (web design + SEO + Google Ads), SMB target market, and multi-platform CMS specialization.
• Coalition Technologies: Web design and SEO agency with strong eCommerce (Shopify, WooCommerce) specialization, similar to Infinite Ideas' Shopify/WooCommerce build capability. Targets mid-market and SMB merchants with similar deliverables.
• OuterBox: eCommerce-focused web design and digital marketing agency specializing in Magento, Shopify, and WooCommerce. Directly comparable in the eCommerce build + SEO/SEM service mix.
• Lounge Lizard: Digital creative agency offering web design, branding, SEO, and digital marketing. Comparable in the digital creative + SEO combination for SMB and mid-market clients.
• Straight North: Internet marketing agency offering web design, SEO, and paid search services primarily to SMB and mid-market B2B clients. Overlapping capability set and buyer profile.
• Thrive Internet Marketing Agency: Digital agency providing web design, SEO/SEM, social media, and eCommerce services to SMBs. Highly comparable service portfolio, buyer profile, and project-plus-retainer commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infiniteideaswebdesign

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinite Ideas Web Design