What ID interactive does

ID Interactive is an independent French digital agency headquartered in Arradon, near Vannes in Brittany, founded in 2006 and operating as a SAS (Société par Actions Simplifiée). The agency specializes in custom web application development, headless e-commerce platforms, and digital acquisition services for PME, ETI, startups, e-commerchants, and institutions across France, with a strong regional base in Brittany and a national footprint including Paris. Over nearly twenty years the agency has delivered more than 800 projects and currently serves 300+ client companies, holding both Google Partner and Shopify Partner certifications.

The agency's core technology stack is built around Next.js (React framework for SSR/SSG), Payload CMS (open-source headless CMS in TypeScript), Shopify (headless commerce), WordPress, and PrestaShop. Its proprietary framework combines a Next.js front-end with a Payload CMS back-end, augmented with AI tooling for code automation, and is paired with a headless e-commerce architecture that decouples Shopify's commerce engine from a custom Next.js front-end and Payload CMS editorial layer via the Shopify Storefront API and GraphQL. The agency also invests in on-premise AI infrastructure for content generation and analysis, and operates its Arradon headquarters on solar energy with surplus grid feed-in.

The business model is professional services revenue, combining project-based engagements with monthly subscription retainers and maintenance contracts. Retainers start at €90/month (SEO Essentiel) and €149/month (Google Ads Essentiel), with scale, performance, and Shopify Plus deployments quoted on request. The agency applies fixed-fee pricing without commission on ad spend and assigns a dedicated account manager per client. Go-to-market is sales-led and consultative, combining direct sales (regional in-person, national remote) with inside sales via the website's quote and free-audit flow, targeting primarily French SMEs and mid-market companies.

Name

ID interactive

Legal name

ID Interactive SAS

Website

https://id-interactive.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ID Interactive is an independent French digital agency (founded 2006, Arradon, Brittany) that designs custom web applications, headless e-commerce platforms, and digital acquisition campaigns on Next.js, Payload CMS, and Shopify for 300+ PME, ETI, startups, e-commerchants, and institutions across France.

Ownership category

akta.pro rank

Product category

Digital Agency Services (Custom Web Development)

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Custom web development
• Digital marketing services
• E-commerce development
• Search engine optimization
• Ui ux design

Headquarters

HQ city

Arradon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web development and digital agency services: ID Interactive generates revenue primarily through professional services including custom web application development, website creation, SEO, SEA/paid media, graphic design, and branding. Services are delivered as project-based engagements or monthly retainer/ subscription arrangements (e.g., SEO packages from 90 EUR HT/month, Google Ads management from 149 EUR HT/month). The agency also offers maintenance contracts (TMA) providing recurring revenue.
2. E-commerce platform development and integration: Revenue from designing and developing Shopify, PrestaShop, and headless e-commerce solutions. This includes Shopify Partner fees, migration services, and custom app development (private Shopify apps). The agency also offers Shopify Plus deployment for high-volume brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ID Interactive is an independent French digital agency that builds custom web applications and e-commerce platforms on Next.js, Payload CMS, WordPress, Shopify and PrestaShop stacks. It pairs full-stack development with integrated digital acquisition services (SEO, GEO, Google Ads, Meta Ads, LinkedIn Ads, marketing automation) and an in-house UX/UI design studio, delivering projects end-to-end as a vertically integrated team to PME, ETI, startups, e-commerchants and institutions in France.

Product overview

ID Interactive is a full-service French digital agency offering a portfolio of integrated services centered on custom web application development and digital acquisition. The core offering is built around three primary technology pillars: Payload CMS (headless, code-first content management), Next.js (React-based front-end framework), and Shopify/WordPress/PrestaShop (e-commerce and CMS platforms). These are combined with marketing services (SEO, GEO, Google Ads, Meta Ads, LinkedIn Ads, Mailjet-powered marketing automation, and UX/UI design) into a unified approach. The agency's flagship architectural offering is a headless e-commerce stack that decouples Shopify (commerce engine) from Next.js (front-end) and Payload CMS (editorial content), communicating via the Shopify Storefront API and Payload's GraphQL API. Services are delivered as a vertically integrated team combining developers, designers, and digital marketers. Secondary offerings include local AI infrastructure for in-house content and analysis, and eco-design consulting for sustainable digital practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Next.js Web Application Development Custom web application and front-end development using the React-based Next.js framework, supporting SSR/SSG/ISR rendering for SEO-optimized, high-performance websites and webapps. Targets French businesses needing custom, fast and evolutive web platforms.
• Payload CMS Development Headless CMS development using the open-source TypeScript-based Payload CMS, providing code-first content management with auto-generated REST and GraphQL APIs, React-based admin panel and self-hosted data sovereignty. Targets clients needing editorially rich web platforms with custom data models.
• Shopify E-commerce Development Certified Shopify Partner offering Shopify store creation, migration from other platforms (PrestaShop, WooCommerce, Magento), headless Shopify deployments (Shopify + Next.js + Payload CMS) and private Shopify app development for D2C and international brands. Includes Shopify Plus deployments for high-volume merchants.
• WordPress Development Custom WordPress theme development from scratch, full site creation and redesign, WooCommerce integration, multi-language deployments (e.g., Unither Pharma's 5-site consolidation) and SEO-optimized configuration. Targets institutions, public-sector organizations and SMBs needing content-rich websites.
• PrestaShop E-commerce Development Custom PrestaShop e-commerce store development including bespoke design, feature development and migration services. Targets French merchants and SMBs running or migrating to PrestaShop.
• SEO (Search Engine Optimization) Services Monthly-retainer SEO offering covering technical SEO, semantic content strategy, competitive analysis, keyword mapping, internal linking and ongoing performance tracking. Offered as a subscription service with Essentiel starting at €90 HT/month and Performance IA tiers with a standard 12-month commitment. Targets businesses seeking organic search growth.
• GEO (Generative Engine Optimization) Services Visibility optimization service targeting AI-generated search results and LLM-based responses, including AI visibility tracking and management via Mentionable.ai partnership. Targets clients seeking presence in ChatGPT, Perplexity and other generative search engines.
• Google Ads (SEA) Management Certified Google Partner managing Google Ads campaigns including Search, Display Remarketing, Shopping, YouTube and Performance Max, with tiered monthly subscriptions starting at €149 HT/month (Essentiel), €249 HT/month (Performance) and custom-quotation Scale tier. Average ROAS of 6.55 across managed accounts. Targets businesses seeking measurable paid search performance.
• Meta Ads Management Facebook and Instagram advertising campaign management as part of the agency's paid media portfolio, including creative production and cross-channel optimization. Targets e-commerçants and brands seeking performance social advertising.
• LinkedIn Ads Management B2B-focused LinkedIn advertising campaign management integrated with broader SEO and SEA strategy. Targets B2B companies, industrial firms and SaaS businesses seeking professional audience reach.
• Marketing Automation Services (Mailjet) Email marketing and marketing automation services delivered via the Mailjet platform partner, including custom automation scenarios (welcome, nurturing, abandoned cart recovery), list management, A/B testing, deliverability optimization (SPF, DKIM, DMARC) and dynamic personalization in RGPD-compliant setup.
• UX/UI Design Studio Integrated design studio delivering UX audits, wireframing, prototyping, brand identity (branding) and visual interface design for websites and web applications. Targets businesses needing design-quality execution alongside development.
• Next.js & WordPress Maintenance Contracts (TMA) Long-term maintenance contracts covering Core/dependency updates, plugin monitoring, externalized backups, security patches, performance monitoring and continuous functional evolution for Next.js and WordPress sites. Targets clients needing ongoing operational reliability of delivered platforms.
• Eco-design (Green Web Development) Sustainable web development service applying eco-design principles to reduce digital carbon footprint: clean code without superfluous elements, optimized assets, reduced server consumption and sustainable hosting. Targets organizations with CSR / sustainability commitments.

Quantifiable outcome

• Average ROAS of 6.55 on managed Google Ads accounts over 12 months
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mentionable.aicoreStrategic or Co-development PartnerID Interactive has entered a partnership with Mentionable.ai to provide AI visibility management for clients. The partnership enables ID Interactive to offer GEO (Generative Engine Optimization) services, helping clients optimize their presence in AI-generated responses from large language models. Mentionable.ai provides the technology platform while ID Interactive delivers the strategic implementation as an agency partner.
• MailjetcoreTechnology or IntegrationID Interactive leverages Mailjet as its preferred email marketing and automation platform for client campaigns. The partnership covers newsletter creation, automated marketing workflows (welcome emails, nurturing sequences, abandoned cart recovery), list management, deliverability optimization (SPF, DKIM, DMARC), A/B testing, and real-time reporting. Mailjet is configured in compliance with RGPD principles.
• Circuit Court EnergieminorImplementation/ SI/ Consulting PartnerCircuit Court Energie, a Morbihan-based photovoltaic installer led by Raoul FEUTRIE, installed solar panels at ID Interactive's Arradon headquarters. The installation achieved energy surplus production in 2023, with Enphase Enlighten monitoring providing real-time performance tracking. The partnership demonstrates the agency's commitment to sustainable operations.
• Google (Partner Program)coreTechnology or IntegrationID Interactive is a certified Google Partner, providing Google Ads management services (Search, Display, Shopping, YouTube, Performance Max) to clients. The partnership grants access to Google tools, certifications, and support resources. Average ROAS of 6.55 achieved across managed accounts.
• Shopify (Partner Program)coreTechnology or IntegrationID Interactive is a certified Shopify Partner, specializing in Shopify store creation, migration from other platforms, Shopify headless architecture, and private app development. The partnership covers Shopify standard and Shopify Plus deployments for high-volume brands.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elan: French creative technology agency combining design, development, and digital marketing. Directly comparable on integrated agency model and corporate website/digital strategy offerings.
• Eskimoz: French digital agency specializing in SEO, SEA, and performance marketing for SMEs and mid-market clients. Closely comparable to ID Interactive on the SEO/Google Ads service line and SME/Brittany-style client base.
• Junto: French digital agency offering custom web development, SEO, and inbound marketing with an integrated team model. Directly comparable to ID Interactive's combined development-plus-acquisition value proposition.
• 1min30: French web agency focused on website creation, SEO, and Google Ads management for SMEs. Comparable to ID Interactive on standard web development and digital acquisition services.
• Novactive: French digital agency specializing in Drupal, e-commerce, and digital experience platforms for mid-market and enterprise clients. Comparable on custom CMS-led web development and digital marketing for French enterprises.
• Synolia: French agency certified as a Shopify Plus partner, specializing in e-commerce development and migration. Comparable to ID Interactive's Shopify partner status, headless e-commerce architecture, and Shopify Plus capability.
• TheTribe: French web agency offering custom development (React, Next.js, Node.js) with integrated design and growth services. Comparable on modern JavaScript/headless stack and integrated team delivery model.
• Wokine: French web agency focused on custom website creation, UX/UI design, and digital strategy for SMEs and institutions. Comparable on integrated design-development offering and French PME/institution client base.

Broad incumbents

• SQLI: European digital services group listed on Euronext, providing large-scale web development, e-commerce, and digital transformation. Comparable on e-commerce and digital strategy offerings but operates at significantly larger scale and scope.

Emerging players

• Vaisonet: French PrestaShop gold partner agency specialized in e-commerce platform development, SEO, and SEA. Comparable to ID Interactive's PrestaShop service line and SME e-commerchant target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@id-interactive
• Facebookfacebook.com/id.interactive.france
• LinkedInlinkedin.com/company/id-interactive-fr
• Instagraminstagram.com/idinteractivefr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID interactive