Wolfhound Interactive

What Wolfhound Interactive does

Wolfhound Interactive is a privately held, founder-owned digital marketing agency founded in 2002 and headquartered in the San Diego / Inland Empire region of Southern California. The company delivers three core service lines: Conversion Rate Optimization (CRO), Paid Search and Social Media Advertising, and CRO Training/Speaking engagements. Its services span analytics audits, A/B split testing, heatmap analysis, visitor behavior studies, conversion-focused redesigns, paid search and paid social campaign management, and executive CRO education.

Underpinning the service portfolio is a proprietary methodology called the "6 Pillars of Conversion" (Relevancy, Aesthetics, Usability, Messaging, Persuasion, Credibility), which the firm applies across assessment, redesign, and ongoing optimization engagements. The company also partners with Evergage to offer personalization services powered by machine learning. The team is intentionally small (1-10 employees including founder/CEO Brian Lewis, who brings 25+ years of digital marketing experience), and delivery is structured around long-running retainer engagements where the team functions as an extension of the client's team, supplemented by fixed-price entry offerings (Conversion Express Reviews at $599) and white-label delivery for other agencies.

Revenue is generated through professional services fees on monthly retainers and project engagements. Pricing for most services is custom and quote-based. Distribution combines direct sales to enterprise and mid-market clients, white-label partnerships with other digital marketing and web design agencies, and thought-leadership channels (content marketing, email newsletter to 2,300+ subscribers, and conference speaking). Named clients span automotive, healthcare, retail, education, and nonprofit sectors, with cumulative claims of 1,750+ clients served since 2002, $16.9M+ in marketing budgets managed, and an average reported 53% conversion rate increase across engagements.

Name

Wolfhound Interactive

Legal name

Wolfhound Interactive

Website

https://wolfhoundinteractive.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Wolfhound Interactive is a founder-owned digital marketing agency specializing in conversion rate optimization, paid search/social media advertising, and CRO training, serving enterprise and mid-market clients via its proprietary 6 Pillars of Conversion framework.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Conversion rate optimization
• Paid search advertising
• Digital marketing services
• A/B testing services
• Website conversion services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conversion Optimization & Testing Services: Ongoing monthly engagement covering analytics audit, A/B split testing, heatmap analysis, user testing & surveys, visitor behavior analysis, and lead nurturing strategies. The company becomes part of the client's team for ongoing CRO initiatives.
2. Conversion Redesign Services: Strategic 'visitor-first' website redesign engagements including site assessment, analytics deep dive, competitive research, visitor profile modeling, user surveys, customer journey mapping, and information architecture.
3. Conversion Assessment Services: Disciplined assessment process placing equal emphasis on all 6 Pillars of Conversion to identify opportunities for improving visitor engagement and conversion.
4. Personalization Services: Partnership with Evergage for 1-to-1 personalization and customer data platform, crafting conversion-optimized user experiences using machine learning algorithms.
5. Conversion Express Reviews: Quick overview of actionable conversion tips with a 45-minute live conversation assessment video recording and actionable recommendations. Offered at $599 (limited-time; regular $799).
6. Paid Search & Social Media Advertising: ROI-focused Pay-Per-Click and Social Media Marketing services including campaign management across Google AdWords, Bing AdCenter, and Facebook with device-centric campaign management.
7. CRO Mentorship & Training: In-person training programs taught by CEO Brian Lewis covering fundamentals of Conversion Rate Optimization based on the 6 Pillars framework, including visitor profiling, customer journey mapping, persuasion techniques, and UX design principles.
8. Speaking Engagements: Conversion speaking engagements at worldwide marketing events and industry conferences including Search Marketing Expo, SMX Advanced, PPC Summit, Conversion Summit, Affiliate Conference, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wolfhound Interactive is a digital marketing agency that delivers Conversion Rate Optimization (CRO) services, paid search and social media advertising, and CRO training/mentorship. The agency's work is structured around its proprietary "6 Pillars of Conversion" framework and includes A/B testing, conversion redesigns, heatmap analysis, conversion assessments, and personalized site experiences for eCommerce and lead-generation clients.

Product overview

Wolfhound Interactive is a digital marketing agency offering three core service lines: Boost Conversions (CRO services including optimization/testing, redesigns, assessment, and personalization), Drive Qualified Traffic (paid search and social media advertising), and Thought Leadership (CRO training and speaking). The portfolio includes specialized offerings like Conversion Express Reviews ($599) and personalization services powered by Evergage, all anchored by their proprietary '6 Pillars of Conversion' methodology. Services are delivered through direct client engagements, agency partnerships, and white-label arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Boost Conversions (Conversion Rate Optimization) End-to-end CRO service for eCommerce and lead-generation websites, including A/B split testing, heatmap analysis, conversion redesigns, conversion assessments, and personalization (via Evergage). Designed for online brands seeking to lift on-site conversion and revenue.
• Drive Qualified Traffic (Paid Search & Social Media Advertising) Paid media management service covering paid search and social media advertising campaigns, intended for clients who need qualified traffic aligned with their CRO work.
• Thought Leadership (CRO Mentorship, Training & Speaking) Education and thought-leadership service including CRO mentorship programs, training, and speaking engagements for marketers and agencies seeking to learn the agency's conversion methodology.
• Conversion Express Review

Quantifiable outcome

• 53% average conversion rate increase across client portfolio
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• EvergagecoreTechnology or IntegrationWolfhound Interactive partners with Evergage, a 1-to-1 personalization and customer data platform, to deliver conversion-optimized personalized user experiences. The partnership enables the use of machine learning algorithms to capture behavior data, create compelling in-the-moment experiences, and systematically understand and interact with every web visitor to maximize relevancy and individualization.
• Digital Marketing Agencies (White-Label)coreChannel Partner/ Reseller/ DistributorWolfhound Interactive serves as a white-label service provider to digital marketing agencies, web design/development companies, brand strategy firms, PR agencies, and direct response marketing agencies. The company is positioned as the 'Go-To' source for proven CRO and Paid Media services, allowing partner agencies to expand their service portfolio and deliver actionable solutions to their own clients.
• Search Marketing Expo (SMX)minorOthersCEO Brian Lewis has led panels at Search Marketing Expo and SMX Advanced conferences, establishing Wolfhound Interactive's presence in the digital marketing event ecosystem.
• PPC SummitminorOthersCEO Brian Lewis has led panels at PPC Summit conferences as a noted industry expert.
• Conversion SummitminorOthersCEO Brian Lewis has led panels at Conversion Summit as a noted industry expert.
• Online Marketing SummitminorOthersCEO Brian Lewis has led panels at Online Marketing Summit as a noted industry expert.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Klientboost: Klientboost combines paid media management (PPC, paid social) with conversion-focused landing page design and CRO, competing head-to-head with Wolfhound's two core service lines for the same mid-market and enterprise e-commerce/lead-gen buyers.
• WebMechanix: WebMechanix is a performance marketing agency offering paid media, analytics, and conversion optimization — overlapping with Wolfhound's CRO + paid search combination for mid-market clients.
• Invesp: Invesp is a pure-play conversion rate optimization agency providing A/B testing, landing page optimization, and analytics audits — a tightly overlapping service catalog targeting the same conversion-improvement buyer as Wolfhound.
• Directive Consulting: Directive is a B2B digital marketing agency providing paid media, SEO, and CRO services to enterprise clients — comparable to Wolfhound's enterprise client roster and combined paid-media-plus-optimization service offering.
• Single Grain: Single Grain is a performance-focused digital marketing agency offering paid media, SEO, and conversion optimization services to SaaS and e-commerce brands — comparable in service mix and target customer profile.
• The Good: The Good is a conversion-focused design and user experience agency that delivers research-driven redesign and testing engagements aimed at improving client conversion rates — directly comparable in CRO methodology and mid-market positioning.
• Disruptive Advertising: Disruptive Advertising is a PPC and landing page optimization agency focused on driving qualified traffic and improving conversion rates — overlapping Wolfhound's paid media + CRO bundle for mid-market e-commerce and lead-gen customers.
• CXL (ConversionXL): CXL is a CRO-focused agency and training company that publishes research, runs optimization programs, and offers agency services — nearly identical to Wolfhound's blend of client work, training, and thought leadership in conversion optimization.
• Portent: Portent is a full-service digital marketing agency whose offerings include paid media, SEO, and CRO/A/B testing, competing with Wolfhound across the same conversion-and-paid-traffic service combination for similar B2B and B2C clients.

Broad incumbents

• Optimizely: Optimizely is a leading experimentation and personalization platform that increasingly bundles services around its software — competing with Wolfhound's CRO and Evergage-powered personalization offerings from a platform-plus-services angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WolfhoundStaff
• LinkedInlinkedin.com/company/wolfhound-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolfhound Interactive