MountainView Tire & Auto Service

What MountainView Tire & Auto Service does

MountainView Tire & Auto Service, founded in 1987 and headquartered in Pasadena, California, operates a regional chain of auto repair and tire retail service centers across Southern California as a wholly-owned brand within publicly traded parent company Monro, Inc. (NASDAQ: MNRO). Following its 2019 acquisition by Monro, MountainView sits within a national platform of 1,115+ company-owned service locations staffed by approximately 4,000 certified technicians. The company sells tires across all major brands (Goodyear, Michelin, BFGoodrich, Continental, Hankook, Yokohama, and others) and delivers a full-service auto repair offering including Valvoline oil changes, brake services, wheel alignment, suspension and steering, batteries, exhaust, transmission, A/C, and scheduled maintenance. Its proprietary inspection program, ConfiDrive Performance Review, is a 32-point multi-point vehicle inspection aligned with AMRA Motorist Assurance Program (MAP) Standards of Service.

The business operates a dual-channel go-to-market. On the consumer side, MountainView serves individual vehicle owners in the greater Los Angeles area through retail storefronts offering both walk-in and appointment-based services, supported by online scheduling, a 30-Day Price Guarantee on tires, and free courtesy inspections designed to drive service upsell and repeat visit frequency. Pricing is unit-based by service (e.g., brake service packages starting at $284.99), with warranty tiers (12K/24K), lifetime pad warranties, and supplemental shop-supply, disposal, and recycling fees. On the enterprise side, a dedicated fleet services team targets local fleets of 6+ vehicles, government fleets (including GSA and the U.S. Postal Service), and rental car national accounts, with named relationships at Avis Budget Group, Hertz, Element Fleet Management, EMKAY, Holman, Merchants Fleet, Fleet Response, and Fleetio. Fleet pricing is standardized across regions, and the company is an authorized retailer for the national accounts of five major tire manufacturers, enabling pass-through of government-contracted pricing.

Revenue mechanics combine hardware sales (tires, batteries, parts) with professional service revenue (labor, diagnostics, installation). The company markets through its website, promotional email and SMS opt-in programs, social media (Facebook, Twitter/X), and in-store local marketing, with monthly promotional banners rotating across tire brands and service categories. Its operational footprint in Southern California contributes roughly 110,000 new tires sold and 20,000 tire repairs annually, with additional scale and back-office capability inherited from the broader Monro, Inc. corporate parent headquartered in Fairport, New York.

Name

MountainView Tire & Auto Service

Legal name

Monro, Inc.

Website

https://mountainviewtire.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

MountainView Tire & Auto Service operates Southern California auto repair and tire retail centers as a Monro, Inc. (NASDAQ: MNRO) brand, selling all major tire brands and providing Valvoline oil changes, brakes, alignment, and fleet maintenance to individual vehicle owners, government fleets, and rental car companies.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

Tire Dealers (44134), General Automotive Repair (811111), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Brakes, Steering & Suspension Services (TLAKAAAC), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Automotive repair services
• Tire sales and installation
• Oil change services
• Brake repair services
• Fleet maintenance services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: Labor and service revenue from vehicle maintenance and repair including brakes, alignments, tune-ups, battery services, steering, suspension, and more. Services offered at retail store locations.
2. Tire Sales: Revenue from sale of tires including all major brands. Includes mounting, balancing, TPMS inspection, and installation services. Company carries thousands of passenger, light truck, performance, and winter tires in stock.
3. Oil Change Services: Valvoline oil change services including synthetic blend and full synthetic options. Includes complimentary tire rotation and multi-point inspection with each service.
4. Fleet Services: Dedicated fleet management services for companies with fleet vehicles, including local fleets, government fleets, and rental companies. Provides standardized pricing and priority service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MountainView Tire & Auto Service operates retail auto service centers in Southern California that sell and install tires (all major brands) and deliver automotive maintenance and repair services including Valvoline oil changes, brake services, wheel alignments, batteries, exhaust, shocks and struts, steering and suspension, transmission, A/C, scheduled maintenance, fuel system, and filter services. Each visit includes a free ConfiDrive Performance Review (32-point inspection) and the company provides a 30-Day Price Guarantee on tires alongside a dedicated fleet services program for commercial, government, and rental fleets.

Product overview

MountainView Tire & Auto Service is a Southern California-based auto service and tire retailer operating as part of the Monro, Inc. family of brands. The company offers a comprehensive portfolio of automotive maintenance and repair services through physical store locations, featuring Valvoline™ Oil Change services (available with no appointment necessary), tire products and installation (carrying all major tire brands), brake services, battery and electrical services, and full vehicle maintenance including scheduled maintenance, transmission, cooling system, steering/suspension, and exhaust services. The company provides specialized offerings such as the free ConfiDrive Performance Review (32-point inspection), fleet services for commercial and government vehicles, and towing/roadside assistance. Key value propositions include a 30-Day Price Guarantee, free brake inspections, free battery testing, and appointment-free oil changes. The company has been in business since 1987 with dozens of Southern California locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Valvoline Oil Change Professional oil change service using Valvoline motor oils, available with no appointment necessary. Includes multi-point vehicle inspection, complimentary tire rotation, and brake assessment. Available in synthetic blend, high-mileage, and full synthetic formulations for passenger vehicles.
• Brake Services Comprehensive brake inspection, repair, and replacement services offered in tiered packages (Brake Service 12K, 24K, and Total Brake Package) starting at $284.99. Includes free Brake System Inspection, vehicle-specific friction-formulated pads, LIMITED LIFETIME pad warranty for manufacturer defects, and rotor/caliper/brake fluid exchange options.
• Tire Products and Services Full range of tire products from all major brands (Goodyear, Michelin/BFGoodrich, Continental, Hankook, Yokohama, Pirelli, Nexen, Cooper, and more). Services include tire installation, mounting, balancing, rotation, TPMS inspection/reset, alignment check, and tire repair. Thousands of passenger, light truck, performance, and winter tires in stock.
• Wheel Alignment Services Computerized wheel alignment services to ensure proper tire positioning, improve fuel efficiency by more than 3%, and extend tire life.
• Battery and Electrical Services Duracell car battery replacement with free battery testing, free replacement warranty up to 36 months, and free battery installation. Also includes battery and charging system diagnostics, and dashboard warning light diagnostics.
• Mufflers and Exhaust Services Exhaust system inspection and repair including muffler, catalytic converter, and exhaust pipe services. Mufflers come with lifetime warranty on parts.
• Shocks and Struts Replacement Shock absorber and strut replacement services using OE quality parts with lifetime warranty. Includes inspection as part of the free courtesy inspection program.
• Engine Tune-Ups Engine tune-up services including spark plug replacement, fuel system service, air intake system service, and comprehensive inspection following manufacturer specifications.
• Steering and Suspension Services Steering and suspension system repair including control arms, sway bar, tie rods, bushings, ball joints, struts, rack and pinion units, and CV joints.
• Wiper Blades Replacement Professional-grade wiper blade replacement services. Rubber elements typically begin to wear around six months and should be replaced every 6-12 months.
• Fluids Services Fluid services including conventional, synthetic blend, and full synthetic Valvoline oil changes, coolant flush and fill, transmission, power steering and brake fluid replacement, and fuel and air intake system cleaning.
• ConfiDrive Performance Review Free 32-point multi-point vehicle inspection following AMRA Motorist Assurance Program standards. Includes inspection of brakes, suspension, tires, lights, fluids, and other vehicle systems with written report.
• Scheduled Maintenance Scheduled vehicle maintenance services following manufacturer recommendations. Includes Valvoline oil changes, engine care, tire maintenance, safety checks, and performance checks.
• A/C System Services Car air conditioning inspection, service, and repair including refrigerant recharge, compressor, evaporator, condenser, and dryer maintenance.
• Transmission Maintenance Transmission repair services for both manual and automatic transmissions. Includes fluid leak detection, burning smell diagnosis, and gear shifting issues.
• Oil Recycling Used motor oil recycling services. Company is a certified Used Oil Collection Center for the State of California that properly disposes of used oil and filters.
• Oil, Engine, and Cabin Air Filters Replacement filter services for oil filters, engine air filters, and cabin air filters using OEM specifications. Filters meet high industry standards for filtration performance.
• Dashboard Warning Light Diagnostics Free check engine light scans and diagnostic services for all dashboard warning lights including ABS, oil pressure, TPMS, and battery charge warning systems.
• Towing and Roadside Assistance Towing and roadside assistance services including flat tire repair, dead battery service, auto repairs, winch out, lock out assistance, fuel delivery, and vehicle towing to nearest Mountain View store location.
• Fleet Services National fleet services including fleet management company partnerships, local fleet services (6+ vehicles), government fleet services, tire manufacturer national accounts (Goodyear, Michelin/BFGoodrich, Continental, Hankook, Yokohama), and rental fleet services. Provides standardized pricing across regions, priority service, and dedicated account contacts (phone 585-784-3368, email [email protected]).

Quantifiable outcome

• 30-Day Price Guarantee refunds difference if same tire found at lower advertised price from local competitor
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• GoodyearcoreChannel Partner/ Reseller/ DistributorMonro is an authorized retailer of Goodyear tires through national account programs. Goodyear contracted pricing can be honored through government fleet services. Dedicated teammates ensure national account transactions are serviced and billed correctly.
• Michelin/BFGoodrichcoreChannel Partner/ Reseller/ DistributorMonro is an authorized retailer of Michelin and BFGoodrich tires through national account programs. Government contracted pricing available through these manufacturer relationships.
• ContinentalcoreChannel Partner/ Reseller/ DistributorMonro is an authorized retailer of Continental tires through national account programs. Available for fleet services and government pricing programs.
• HankookcoreChannel Partner/ Reseller/ DistributorMonro is an authorized retailer of Hankook tires through national account programs. Serves fleet customers through manufacturer partnership.
• YokohamacoreChannel Partner/ Reseller/ DistributorMonro is an authorized retailer of Yokohama tires through national account programs. Available for fleet and government fleet services.
• ValvolinecoreTechnology or IntegrationMountain View uses Valvoline motor oil exclusively for oil change services. Offers include Valvoline Daily Protection Synthetic Blend, Synthetic Blend High Mileage, and Full Synthetic oils. $10 rebate available for Valvoline Full Synthetic oil changes.
• Avis Budget GroupcoreStrategic or Co-development PartnerPreferred automotive maintenance supplier for rental car national accounts. Services rental vehicles at major airports and local markets. Capable of handling high volumes with quick turnaround.
• HertzcoreStrategic or Co-development PartnerPreferred automotive maintenance supplier for Hertz rental car fleet national accounts. Services vehicles across locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Monro, Inc. Parent company of MountainView Tire & Auto Service. NASDAQ-listed (MNRO) operator of 1,115+ company-owned auto-service and tire retail locations across multiple brands, identical business model and revenue mix (tires, brakes, oil changes, alignments).

Direct peers

• Discount Tire: Largest U.S. tire-and-wheel retailer focused on consumer tire sales, mounting, balancing, and rotations — directly overlapping with MountainView's core tire retail and installation service line.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tire sales/installation alongside brakes, alignments, oil changes and general repair — direct full-service competitor to MountainView across both consumer and fleet channels.
• Pep Boys: Iconic U.S. auto-service chain offering tires, brakes, alignments, oil changes, batteries, and general mechanical repair across an extensive retail footprint — direct same-category competitor.
• Goodyear Auto Service: Goodyear's company-owned retail network combining tire sales with full mechanical repair; competes head-to-head with MountainView given overlapping manufacturer partnerships and service menus.
• Tire Choice: Direct sister-brand within Monro, Inc. offering the identical tire-and-auto-service value proposition in adjacent geographies — same pricing architecture, same warranty structure, same customer base targets.
• MrTire: Another wholly-owned Monro brand focused on tire sales and auto service in regional markets; same operating model as MountainView and a same-network peer inside the parent company's portfolio.
• Meineke Car Care Centers: Franchised national chain offering tires, brakes, oil changes, alignments, and general repair — directly comparable full-service offering targeting the same consumer and small-fleet segments.
• Midas: Franchised auto-service chain specializing in brakes, tires, alignments, oil changes, and exhaust; same horizontal service menu and consumer/SMB customer profile as MountainView.

Emerging players

• Valvoline Instant Oil Change: Largest U.S. quick-lube chain; MountainView already partners with Valvoline on oil-change offerings, making VIOC a thematically adjacent competitor and potential channel threat in convenience-driven maintenance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/officialMVT
• Facebookfacebook.com/mountainviewtire
• LinkedInlinkedin.com/company/mountain-view-tire

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MountainView Tire & Auto Service