Crocodile Cloth

Name

Crocodile Cloth

Legal name

Nuvik USA Inc.

Website

https://crocodilecloth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Crocodile Cloth, a brand of Nuvik USA Inc., manufactures extra-large heavy-duty disposable cleaning wipes (Original, Auto, Paint, Grill, PowerSCRUB, Fierce Disinfectant) serving industrial professionals, contractors, and DIY/consumer households through Home Depot, Walmart, Amazon, specialty distributors, DTC e-commerce, and private label manufacturing from its Columbus, Ohio facility.

Ownership category

akta.pro rank

Product category

Disposable Cleaning Wipes

NAICS

Nonwoven Fabric Mills (313230), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Heavy-duty cleaning wipes
• Disposable cleaning cloths
• Industrial cleaning products
• Pre-moistened wipes
• Specialty surface wipes

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for heavy-duty cleaning cloths sold in various pack sizes (10-count, 40-count, 50-count, 80-count, 100-count) and bulk cases (6-pack, 8-pack). Individual units range from $5.99 to $24.49 while bulk cases range from $130.99 to $163.99.
2. Private Label Manufacturing: Contract manufacturing services for distribution partners wanting custom-branded surface wipes. Available in flat packs (10ct to 100ct) and canisters (30ct to 100ct), sizes from 6x8 inches to 10x12 inches. Includes design support, testing, FDA registration support, and collateral. Process takes 8-12 weeks from engagement to shelf-ready product.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Crocodile Cloth manufactures and sells extra-large, heavy-duty disposable cleaning cloths (10"x15") under the Nuvik USA Inc. umbrella. The portfolio includes specialized variants for automotive, paint, grill, glass, outdoor, all-purpose and disinfecting use cases, plus a plant-based, compostable sub-brand (Quikcloth) and private-label contract manufacturing for distribution partners.

Product overview

Crocodile Cloth is a comprehensive portfolio of heavy-duty disposable cleaning cloths manufactured by Nuvik USA Inc. The main Crocodile Cloth brand offers specialized variants including Original, All-Purpose, Auto, AutoSCRUB, Fierce Disinfectant, Glass, Grill, Outdoor, Paint, PaintSCRUB, and PowerSCRUB. Products are available in various pack sizes (10-Count to 100-Count) and bulk cases. The company also operates the Quikcloth sub-brand featuring plant-based, compostable cleaning cloths for eco-conscious consumers. Key differentiators include oversized 15" x 10" cloth dimensions (3x standard wipes), alcohol-free Never-Dry formulation that stays moist up to one year, and specialized formulations for automotive, painting, grilling, and outdoor applications. The portfolio includes bundles like The Party Planner and supports private-label opportunities for distribution partners.

Differentiator

Problem solved

Functional benefit

Brands

• QuikCloth: A separate brand of pre-moistened disposable cleaning cloths made from 100% natural fibers, designed to be fully biodegradable and compostable. Targets consumers seeking sustainable cleaning solutions.

Products and services

• Original Cleaning Wipes
• All-Purpose Cleaning Wipes
• Auto Cleaning Wipes
• AutoSCRUB Wipes
• Fierce Disinfectant Wipes
• Glass Cleaning Wipes
• Grill Cleaning Wipes
• Outdoor Cleaning Wipes
• Paint Cleaning Wipes
• PaintSCRUB Wipes
• PowerSCRUB Wipes
• The Party Planner Bundle
• Quikcloth Tough Messes
• Private Label Manufacturing

Quantifiable outcome

• 4x more effective than standard cleaning wipes
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retail partner distributing Crocodile Cloth products through physical store locations nationwide. Products available at select Home Depot locations.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass retailer partner distributing Crocodile Cloth products through Walmart stores and walmart.com, providing broad consumer access.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online marketplace partner for Crocodile Cloth products with dedicated storefront page, providing national and international distribution.
• ACE HardwarecoreChannel Partner/ Reseller/ DistributorHardware retailer partner distributing Crocodile Cloth products through ACE Hardware stores across the US.
• MoreTrees by THG EcominorStrategic or Co-development PartnerSustainability partnership through Quikcloth brand to fight climate change and restore ecosystems. For every pack purchased, a tree is planted supporting cleaner air, biodiversity, and a healthier planet.
• rePurpose GlobalminorStrategic or Co-development PartnerPlastic Action Platform partnership helping measure, reduce, and offset plastic footprint by funding ethical plastic recovery projects worldwide.
• Circular Action AllianceminorStrategic or Co-development PartnerNonprofit partnership promoting Extended Producer Responsibility (EPR) laws for paper and packaging, working to reduce waste, improve recycling rates, and create responsible end markets for recycled materials.
• How2RecycleminorStrategic or Co-development PartnerOn-pack labeling system partnership providing clear disposal instructions to consumers to reduce confusion and promote responsible packaging design.
• Responsible Flushing AllianceminorStrategic or Co-development PartnerIndependent nonprofit trade association committed to educating consumers about responsible and smart flushing habits through Quikcloth brand partnership.
• Rapid Relief TeamminorStrategic or Co-development PartnerHumanitarian partnership delivering hope and relief to people across the globe via coordinated volunteer efforts for fire, flood or humanitarian needs.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GOJO Industries (Purell): Manufacturer of hand hygiene and surface cleaning products, including wipes, sold through industrial and retail channels. Overlaps with Crocodile Cloth's professional cleaning and disinfecting positioning through Purell brand family.
• Clorox (Clorox Disinfecting Wipes): Category leader in disinfecting and cleaning wipes with broad retail distribution. Comparable in product category (consumer wet wipes) and channel strategy (mass retail + grocery), but operates at vastly greater scale across a full cleaning portfolio.
• Bounty (Procter & Gamble): Market-leading paper towel brand competing for the same household cleaning and spill-cleanup occasions as Crocodile Cloth. Adjacent product category (disposable absorbent substrate) and overlapping retail placement.
• Scott Shop Towels (Kimberly-Clark): Industrial/away-from-home disposable wiper brand competing directly in mechanics, factories, and job sites. Comparable heavy-duty wiper category and industrial distribution channel to Crocodile Cloth's professional user segment.
• Lysol (Reckitt): Major disinfectant wipes brand within Reckitt's hygiene portfolio. Comparable product (pre-moistened disinfecting wipes) and retail presence, but part of a global conglomerate with far greater R&D and marketing resources.

Direct peers

• Wet Ones (Energizer Holdings): Established consumer wet wipes brand competing in the same on-the-go cleaning wipes category as Crocodile Cloth. Comparable product format, packaging, and consumer use cases, though Wet Ones emphasizes portability vs. Crocodile Cloth's heavy-duty positioning.
• Scrub Daddy: Direct-to-consumer and retail brand of specialty cleaning tools (sponge, wipes, accessories) targeting tough messes with differentiated product design. Closely comparable in target customer (DIY/cleaning enthusiast) and heavy-duty positioning.
• Simple Green: Manufacturer of industrial- and consumer-grade cleaning products, including heavy-duty degreasers and wipes. Targets the same heavy-duty/industrial cleaning use cases Crocodile Cloth serves with its Auto, Grill, and PowerSCRUB variants.

Emerging players

• Method Products (Ecover): Plant-based cleaning products brand selling sprays and wipes through mass retail. Comparable in clean-formulation positioning and retail channel strategy, though Method is broader than wipes-only and competes more on fragrance/design than heavy-duty.
• Seventh Generation (Unilever): Eco-friendly household cleaning and disinfecting wipes brand. Overlaps with Crocodile Cloth's Quikcloth sub-brand on sustainability positioning and competes in the same retail aisles, though broader cleaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CrocodileCloth
• Facebookfacebook.com/crocodilecloth
• LinkedInlinkedin.com/company/nuvik-usa
• Instagraminstagram.com/crocodile.cloth
• TikToktiktok.com/@crocodile.cloth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crocodile Cloth