MoreTrees

What MoreTrees does

MoreTrees is a UK-based SaaS platform, operated by Eco Credits Limited under the THG Eco brand of The Hut Group, that enables individuals and businesses to plant trees globally and purchase carbon-offsetting credits. The platform offers tree planting from £1-£2 per tree, monthly and annual subscriptions with 15-25% discounts, pre-loaded credits that never expire, and a public REST API for automated planting triggered by business events such as orders, reviews, invoices, and new customers. Across its project portfolio spanning the UK, Kenya, Tanzania, Senegal, Haiti, Canada, Nepal, Honduras, and the Philippines, MoreTrees has facilitated the planting of 7,000,000+ trees through 600,000+ members (6,324 businesses and 82,848 individuals), with verified projected sequestration of 7.9 million tonnes of future CO2.

The underlying technology combines a cloud-based SaaS platform with a public REST API, a blockchain-verified impact ledger, and a real-time field monitoring stack that includes drones, satellite imagery, soil sensors, trail cameras, ePlant tree chips, bioacoustics, eDNA sampling, and photogrammetry — with Greenstand used by Forest Focus partners for tree tracking. Members access personalized Virtual Forest dashboards showing trees planted, projected CO2 sequestration, and gamification badges, and can download tree planting certificates. Businesses can integrate via API endpoints, embed website widgets, and use customizable email templates. Infrastructure runs on Stripe (payments) and Auth0 (authentication), with multi-currency support for GBP, EUR, and USD.

Commercially, MoreTrees operates a hybrid GTM motion combining product-led self-serve onboarding, API-first integration for tech-enabled businesses, and direct enterprise sales to accounts such as Cult Beauty, Barbour, Thermo Fisher Scientific, Pernod Ricard, and Myprotein. Revenue is generated through per-tree transaction fees, recurring subscriptions, bulk credit purchases, and API-driven automated transactions. The company is differentiated by blockchain-verified transparency, a 75-95% tree survival rate across projects, and alignment to 10 UN Sustainable Development Goals, positioning it as a sustainability-as-a-service layer both within the THG ecosystem and for external enterprise clients.

Name

MoreTrees

Legal name

Eco Credits Limited

Website

https://moretrees.eco

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MoreTrees is a UK-based SaaS platform operated by Eco Credits Limited (under THG Eco) that enables individuals and businesses to plant trees and purchase carbon-offsetting credits globally via self-serve, subscription, and API integration, with 7M+ trees planted across 8+ countries.

Ownership category

akta.pro rank

Product category

Carbon Offsetting and Reforestation Software

NAICS

Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Tree planting platform
• Carbon offsetting software
• Reforestation services
• ESG integration API
• Sustainability SaaS

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Per-tree sales: Individual tree purchases at £1-£2 per tree depending on project location. Customers can pay via debit/credit card or bank transfer. Trees planted within 19 months of payment receipt.
2. Credits pre-loading: Customers pre-load accounts with credits for bulk purchases at discounted rates. Credits never expire. Bank transfers take 2-3 working days to process.
3. Subscription plans: Monthly subscriptions with 15% discount; annual subscriptions with 25% discount. Auto-renewal with reminder emails (7 days for monthly, 30/14 days for annual).
4. API integration services: Revenue generated through businesses integrating the API to automate tree planting, with per-tree pricing applied to automated transactions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

MoreTrees is a cloud-based SaaS platform that enables individuals and businesses to plant trees and contribute to reforestation and carbon sequestration projects across 8+ global locations. The platform offers per-tree purchases starting at £1, monthly and annual subscriptions, pre-loaded credits, and a public API for automated tree planting triggered by business events. Trees are planted through vetted partner organisations (Veritree, Forest Focus, Arbor Day Foundation, Time4Trees, Eden Reforestation) with blockchain-verified impact tracking, real-time field monitoring, and personal Virtual Forest dashboards.

Product overview

MoreTrees operates as a unified tree-planting platform with a core web platform (moretrees.eco) and companion member platform (platform.moretrees.eco). The ecosystem includes the main More Trees Platform for purchasing trees individually or via subscription, Virtual Forests for tracking impact, Pre-loaded Credits for bulk purchasing, and supporting features including Tree Planting Certificates, Website Widgets, and Email Templates. The platform enables planting across 8+ global project locations (UK, Kenya, Senegal, Tanzania, Haiti, Canada) through partner organizations Veritree, Forest Focus, Arbor Day Foundation, and Time4Trees.

Differentiator

Problem solved

Functional benefit

Products and services

• More Trees Platform A cloud-based SaaS platform enabling individuals and businesses to plant trees and contribute to reforestation and carbon sequestration projects across 8+ global locations. Users can register, purchase trees individually or via subscription, send tree planting gifts, and access a Virtual Forest dashboard to track personal and business environmental impact with blockchain-verified certificates.
• More Trees Public API
• Carbon Credits Project Offerings Verified carbon credits generated through reforestation projects in the UK, Kenya, Haiti, Canada, Tanzania, Senegal, and additional countries. Trees are planted and monitored through vetted partners (Veritree, Forest Focus, Arbor Day Foundation, Time4Trees, Eden Reforestation) with projected future CO2 sequestration of 7,906,308 tonnes across the platform portfolio.
• More Trees Website Widgets Embeddable website widgets that allow business customers to display live tree planting numbers, customer planting contributions, and environmental impact data directly on their own websites, enabling real-time transparency for their customers.

Quantifiable outcome

• 7,000,000+ trees planted across global projects
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Manulife Financial CorporationcoreStrategic or Co-development Partner · 13 January 2026Global forest restoration initiative 'Manulife Impact Forests' powered by veritree's Smart Forest technology. First corporate implementation of veritree technology, debut in Asia. Spans Canada, US, Cambodia, Japan, Philippines. Restored 160+ hectares, planted 185,000+ trees.
• NoPaynminorGTM or Marketing Partner · 19 December 2025Resilient and sustainable payments platform targeting high-risk merchants. Partnership for December 2025 featuring diversified acquiring, eco-friendly transaction donations, and innovative security measures. Plans to enhance onboarding and introduce new wallet in 2026.
• VeritreecoreStrategic or Co-development PartnerTechnology-enabled tree planting organisation using ground-level technology, science-based restoration framework, and remote sensing. Provides blockchain-verified impact tracking, carbon/biodiversity/water/soil/socioeconomic monitoring. Partner for Canada wildfire (Cariboo, BC) and Manulife Impact Forests initiative.
• Forest FocuscoreStrategic or Co-development PartnerTree planting organisation on mission to resolve extreme poverty and alleviate climate change effects. Helps rural communities plant agroforestry trees. Ensures 20% of trees are marketable nut/fruit/spice trees. Donates percentage of each tree sale to community development. Partner for Tanzania (Kilimanjaro/Tanga).
• Arbor Day FoundationcoreStrategic or Co-development PartnerWorld's largest member non-profit dedicated to planting trees (founded 1972). 500+ million trees planted in 50+ countries. Strength in network of individuals, municipalities, corporations, and planting organisations. Partner for Liverpool, UK (Mersey Forest).
• Time4TreescoreStrategic or Co-development PartnerUK-based family tree planting company (founded 2021). Accredited by Woodland Carbon Code. Focuses on Southeast England, targeting high emission zones. 10-year maintenance program. Drone footage and GPS tracking. Partner for Kent, UK (Dartford Crossing).
• Eden ReforestationcoreStrategic or Co-development PartnerInternational reforestation partner for new projects in Nepal, Honduras, and Philippines. Provides large-scale tree planting operations with community engagement and verification standards.
• Coastal KelpminorStrategic or Co-development PartnerPartner for Canada Kelp (Sunshine Coast, BC) restoration project. Working with First Nations communities (shíshálh, Tsleilwaututh, Squamish, Tla'amin) and Métis Nation BC to restore kelp forests.
• ZanzibarminorStrategic or Co-development PartnerCollaborative partner for Canada Wildfire (Cariboo, BC) reforestation initiative. Dedicated to restoring land through reforestation to assist natural regeneration.
• Prosperity CatalystminorStrategic or Co-development PartnerPartner for Haiti project pollinator agroforestry initiative. Cultivates products for vertical layering on farms and forests in cooperation with farmers and honey producers.
• First Nations Communities (shíshálh, Tsleilwaututh, Squamish, Tla'amin) and Métis Nation BCcoreStrategic or Co-development PartnerIndigenous community partners for Canada Kelp restoration project. Collaborative restoration of kelp forests producing millions of kelp sporophytes to support climate action and life below water.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecosia: Berlin-based search engine that uses advertising revenue to fund tree planting worldwide. Directly comparable as a consumer-facing platform that converts everyday digital activity (searches, shopping) into tree planting, with both B2C and B2B sustainability offerings.
• Treedom: Florence-based tree planting platform enabling individuals and businesses to plant trees remotely with photographic updates and CO2 tracking. Comparable business model with B2B gifting and corporate sustainability use cases.
• veritree: Vancouver-based technology platform focused on verified reforestation with blockchain-based tree tracking and ground-level monitoring. Direct technology and partner ecosystem peer — MoreTrees lists veritree as a core planting partner, indicating deep overlap in capability.
• TreeApp: UK- and Europe-based mobile-first tree planting platform partnering with brands for sponsored tree planting. Comparable in targeting UK/EU consumers and corporate social responsibility budgets with a similar per-tree transactional model.
• Tree-Nation: Brussels-based tree planting platform offering individuals and businesses the ability to plant and track trees in reforestation projects globally. Comparable in business model, target segments (B2B/B2C), and project portfolio approach.
• One Tree Planted: Vermont-based nonprofit running large-scale reforestation projects across multiple continents. Direct comparable in the corporate sustainability partnership space and in aggregating planting projects across multiple regions.
• EcoMatcher: Hong Kong-based tree planting platform focused on corporate sustainability and gifting, with branded virtual forests. Comparable in offering B2B-branded tree planting experiences and individual gifting use cases.
• Plant-for-the-Planet: Global youth-led initiative and platform facilitating tree planting donations and corporate partnerships. Comparable in offering consumer and corporate tree planting with transparency on project locations and species.

Emerging players

• Pachama: San Francisco-based carbon credit marketplace using satellite imagery and ML to verify nature-based carbon projects. Adjacent competitor in the verified carbon project space, but focused on carbon credits rather than per-tree consumer purchases.

Broad incumbents

• Stripe Climate: Stripe's carbon removal marketplace that lets merchants allocate a portion of revenue to verified carbon removal projects. Comparable as an API-embedded sustainability offering for e-commerce platforms — direct competition in API-first merchant integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moretreeshq
• Facebookfacebook.com/moretreeshq
• LinkedInlinkedin.com/company/moretreeshq
• Instagraminstagram.com/moretreesthgeco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoreTrees