Level Five Selling
Level Five Selling (Level Five Coaching, LLC) sells an AI-enabled sales leadership coaching system to enterprise clients and licenses the proprietary methodology to a global certified channel partner network. The company targets CROs and Chief Sales Officers at large organizations seeking to improve frontline sales coaching and call quality.
- Company typePrivate
- Founded2023
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Level Five Selling does
Level Five Selling, operating as Level Five Coaching, LLC, is a privately-held US sales coaching company headquartered in Scottsdale, Arizona, founded by John Hoskins in 2023. The company sells an AI-enabled coaching platform — The Level Five Coaching System — designed to develop frontline sales leaders as coaches and to improve sales call quality, with the company claiming measurable client results within 90 days. The methodology addresses three explicit pain points: the prevalence of low-value sales calls, sales leaders over-indexed on lagging indicators, and reactive coaching practices.
The core technology stack is described as an AI-enabled coaching system operating on text-based inputs (sales call recordings, coaching scripts, performance data) to produce coaching recommendations, but no proprietary model names, patents, or third-party benchmarks are disclosed. Distribution is dual-track: a direct enterprise sales motion targeting CROs and Chief Sales Officers at large organizations (with logos including Takeda, Abbott, Genentech, Sanofi, Cigna, Office Depot, Intuit, and Bosch), and a Certified Channel Partner Program that licenses the proprietary methodology, tools, and courseware to experienced independent sales consultants globally. Revenue is recurring/subscription-based under custom quote-based pricing, with annual billing cadence and a free AI trial plus a 5-minute self-assessment as the lead-generation mechanism. Marketing leverages LinkedIn thought leadership, the weekly 'Coaching the Coach' podcast hosted by the founder, and a resource library.
The company is founder-led (John Hoskins as Founder, David Pearson as CEO), has 11-50 employees per firmographic data, has not raised external funding, and received the 'Coaching System of the Year 2025' recognition from Manage HR Magazine. The business is operationally active with no disclosed M&A, restructuring, or geographic expansion events.
Level Five Selling firmographics
Firmographics- Name
- Level Five Selling
- Legal name
- Level Five Coaching, LLC
- Website
- https://levelfiveselling.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Level Five Selling (Level Five Coaching, LLC) sells an AI-enabled sales leadership coaching system to enterprise clients and licenses the proprietary methodology to a global certified channel partner network. The company targets CROs and Chief Sales Officers at large organizations seeking to improve frontline sales coaching and call quality.
- Ownership category
- akta.pro rank
Level Five Selling industry classification
Industry- Product category
- Sales Coaching Software
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Software Publishers (513210)
- akta.pro primary industry
- Sales Management & Coaching (Frontline Leadership) (EDABABAI)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Corporate & Leadership Development (BPACANAA), Performance & Accountability Coaching (EDABANAD)
Keywords
Where Level Five Selling is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Level Five Selling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Coaching System Licensing: Revenue generated through licensing the Level Five Selling and Coaching System to certified channel partners who pay for access to proprietary tools, resources, and methodology. Channel partners can enhance their consulting practice with the proven methodology and add leverage to their revenue model with licensed courseware.
- Direct Coaching Services: Direct delivery of the coaching system to enterprise clients, with measurable results guaranteed in 90 days. The company appears to sell directly to organizations seeking sales transformation, working with CROs, CEOs, and Chief Sales Officers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Sales Coaching System - Custom engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Level Five Selling product offering
Product offeringCore offering
Level Five Selling develops, licenses, and delivers the Level Five Coaching System, an AI-enabled sales leadership coaching platform that helps frontline sales leaders coach their teams, analyze sales call quality, and deliver measurable sales results in 90 days. The system is sold as a subscription to enterprise organizations and is also licensed to certified channel partners (independent sales consultants) who incorporate the methodology into their consulting practices.
Product overview
Level Five Selling offers a single unified product, The Level Five Coaching System, which is an AI-enabled sales leadership coaching platform. The system develops frontline sales leaders as masterful coaches through structured methodology, tools, and resources. Additional offerings include a Free AI Trial for prospect evaluation, the Coaching the Coach Podcast as supplementary content, and a Certified Channel Partner Program for strategic implementation partners. The core platform delivers measurable sales results within 90 days.
Differentiator
Problem solved
Functional benefit
Brands
- The Level Five Coaching System: The company's proprietary AI-enabled coaching methodology that delivers measurable sales results in 90 days.
Products and services
- Level Five Coaching System An AI-enabled sales leadership coaching system that develops frontline sales leaders as masterful coaches, analyzing sales call quality and delivering structured coaching recommendations, with claimed measurable sales results in 90 days. Sold as an annual subscription to enterprise clients and licensed to certified channel partners.
Quantifiable outcome
- Organizations grow at 18% with 80% new business within four months
- +2 more outcomes
Companies that use Level Five Selling
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Level Five Selling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Level Five Selling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Channel Partners NetworkcoreLevel Five Selling recruits experienced sales professionals and consultants as certified channel partners. These partners have backgrounds in sales leadership, have run sales organizations, and possess networks of senior decision-makers. Partners gain access to proprietary Level Five methodology, tools, licensed courseware, and collaborate with other like-minded professionals. The company provides training, support, and ongoing development from the leadership team.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Level Five Selling competitors and assessment
Company assessmentDirect peers
- Sandler Training: Long-established global sales training and coaching franchise operating through certified partners; directly comparable to Level Five Selling's frontline sales leader coaching methodology and partner-licensing GTM.
- Richardson Sales Performance: Enterprise sales training and coaching company focused on consultative selling and sales leadership development; directly comparable methodology and enterprise buyer overlap with Level Five Selling.
- Force Management: Sales training and methodology provider targeting enterprise B2B sales organizations; comparable in deploying a proprietary sales methodology into complex enterprise accounts.
- RAIN Group: Sales training and coaching firm offering custom sales programs and a sales leader development curriculum; overlaps with Level Five Selling in targeting sales leadership outcomes.
- Sales Gravy: Sales coaching and training company with a strong content and podcast brand (Sales Gravy University); closely comparable positioning as a sales coaching brand monetizing through training and certifications.
- Winning by Design: B2B sales training and coaching firm specializing in SaaS sales methodologies and sales operating cadences; comparable as a methodology-led sales coaching business targeting enterprise revenue teams.
Broad incumbents
- Korn Ferry Sales Force Effectiveness: Global organizational consulting firm offering sales enablement and sales leadership development as part of a much broader talent and HR portfolio; competes for the same enterprise CRO/C-suite buyers but with significantly broader scope.
- Dale Carnegie Training: Long-established global training provider covering sales, leadership, and professional development; competes with Level Five Selling for corporate training budgets through certified franchisees.
Emerging players
- Gong.io: Revenue intelligence platform that analyzes sales calls and surfaces coaching insights using AI; adjacent to Level Five's call-quality coaching focus but positioned as a software platform rather than a methodology provider.
- Outreach: Sales execution platform with built-in AI-driven coaching and call analytics; competes for enterprise sales enablement budget and overlaps with Level Five's call-quality / frontline coaching theme.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Level Five Selling social profiles
Digital presenceLevel Five Selling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Five Selling leadership team
Management profileNumber of profiles
Profiles2 records
Level Five Selling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Five Selling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Five Selling
What does Level Five Selling do?
Level Five Selling develops, licenses, and delivers the Level Five Coaching System, an AI-enabled sales leadership coaching platform that helps frontline sales leaders coach their teams, analyze sales call quality, and deliver measurable sales results in 90 days. The system is sold as a subscription to enterprise organizations and is also licensed to certified channel partners (independent sales consultants) who incorporate the methodology into their consulting practices.
Is Level Five Selling a public or private company?
Level Five Selling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level Five Selling founded?
Level Five Selling was founded in 2023. It employs 11 to 50 people.
Where is Level Five Selling based?
Level Five Selling is headquartered in Scottsdale, United States, in the North America region.
How does Level Five Selling make money?
Two revenue lines are on record. Coaching System Licensing is the primary driver. The others are direct Coaching Services.
Who are Level Five Selling's main competitors?
Direct peers on record are Sandler Training, Richardson Sales Performance, Force Management, RAIN Group, Sales Gravy and Winning by Design. Broad incumbents are Korn Ferry Sales Force Effectiveness and Dale Carnegie Training. Emerging players are Gong.io and Outreach.
Does Level Five Selling have an API?
No public API is recorded for Level Five Selling.
What industry is Level Five Selling in?
Level Five Selling's product category is Sales Coaching Software. Its primary akta.pro industry code is EDABABAI, Sales Management & Coaching (Frontline Leadership), with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 61143.